Moving Walls participated in the World Out of Home Organization (WOO) Global Congress held in Hong Kong from June 5-7. The event attracted industry leaders and innovators to discuss the future of Out-of-Home (OOH) advertising.
Key Takeaways from the event
- Automation is Key: Simplifying operations with programmatic Digital Out of Home (DOOH) and automation across all OOH formats will help generate more revenue.
- Interoperability Matters: Integrating OOH technology systems seamlessly is crucial for efficient campaign management and attracting new advertisers.
- Creativity Reigns Supreme: OOH’s strength lies in its creative potential, which can be enhanced by AI for quicker and more impactful campaigns.
- Sustainability Focus: The OOH industry is focusing on sustainability, with efforts to reduce environmental impact by media owners and tech providers.
The Congress facilitated connections with industry experts and inspired our commitment to innovation in the OOH space.
Our Founder and CEO, Mr. Srikanth, emphasised the importance of carbon footprint reduction during his session. During the session titled “Sustainability Clock is Ticking,” Mr.Srikanth took the stage alongside the WOO sustainability committee, each presenting on various aspects of sustainability.
These sessions underscore the collective efforts needed to address environmental challenges and drive meaningful change.
You can watch Mr. Srikanth’s presentation below:
Looking forward to the next Congress in Mexico City. Let’s celebrate the potential of OOH advertising together!
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