A Roadmap Towards Sustainable OOH Media

We are delighted to invite you to our exclusive regional “Moving Hearts” event on September 6th at the Asia School of Business campus in Kuala Lumpur. As part of our Moving Hearts initiative, we have collaborated with the Asia School of Business on an action learning project focused on the sustainability of the Out-of-Home (OOH) industry. This project involved comprehensive research and interviews with 15 advertising and media industry leaders, providing in-depth data, insights, and recommendations for achieving sustainability and net-zero advertising.

Event Agenda:

• Registration & Refreshments
• Welcome Speech by Srikanth Ramachandran, Founder & Group CEO of Moving Walls Group
• Foreword to the ASB Action Learning Project by Associate Professor Sylvia Ng & Introduction of the Research Team to present the comprehensive findings of the Blueprint for Net Zero DOOH in Asia.
• Panel Discussion 1: The Green Shift – Redefining Classic OOH Practices
• Panel Discussion 2: Reinventing Digital Billboards – Environmental Impact and the Path to Net-Zero
• Introduction of the Regional Review Board for the Sustainability Playbook for the OOH Media Industry

The event will feature informative and thought-provoking panel discussions, showcases, and presentations, all centered around Media for a Better Future. We believe your presence will add significant value to these discussions and contribute to shaping the future of sustainable OOH advertising.