Seamless Campaign Planning for Advertisers with Moving Audiences Xchange (MAX)

In today’s fast-paced world, brands are always looking for new ways to connect with customers and stand out from the competition. Out-of-home advertising is a great way to drive instant reach and Ad recall amongst their target audience. Brands have a wide range of options to consider advertising in OOH, they need to pick the right targeting and placement to achieve the communications objectives. That can be fulfilled by using a platform that allows you to plan your advertising campaign based on the persona of your target audience.

Therefore, brands need to be able to base their campaigns on data-driven insights. In this article, we’ll explore Moving Walls Moving Audiences Xchange MAX —a smart, all-in-one solution for advertisers and brands looking to streamline their OOH campaign planning process. MAX platform makes the outdoor advertising planning process more efficient, from finding available options to launching and measuring campaigns, making it simple to utilize effective DOOH ads.

Audience-based Planning: Advertisers can easily input different parameters and pick locations from built-in or custom audiences to get a quick list of the perfect sites and screens for the campaign. Switch between various views, explore further with more than 50 advanced filters, and search nearby POIs.

All-in-One Interface: MAX is like a one-stop shop for advertisers to handle all their DOOH advertising needs. Whether you’re searching for the perfect billboard location, buying ad space, or even placing automatic bids, MAX handles it all in one simple and convenient platform. No more bouncing between tools because everything you need is right here!

Easier to Find Ad Spaces: Finding the right ad space used to be a time-consuming process of manual searches and negotiations, but MAX simplifies it. Advertisers can quickly search for available spots across different venues and locations, making it easy and time-saving to discover inventory for the campaign. For example, KFC Malaysia “Waktu Jimat” campaign where they strategically targeted OOH inventory that are in close proximity to the outlets. There are a total of 8 screens used across Malaysia, reaching 1.65% of Malaysians in just 28 days.

Efficient Campaign Execution: With MAX, advertisers can execute campaigns quickly and efficiently. The platform handles everything from scheduling campaign time to launching the campaign, so advertisers can focus on strategy and creativity rather than logistical details​. Uploading creative material onto the platform is effortless, and if the client encounters any difficulties, the Moving Walls team will offer assistance.

Real-Time Bidding and Automation: One of MAX’s coolest features is its automated bidding system. It’s the latest technology that provides media owners strategic advantages and an ease of mind in managing inventories: Programmatic Digital Out-of-Home (DOOH). Combining traditional outdoor ads and advanced digital tech, making it easier to buy and sell digital ad space automatically. Advertisers no longer need to manually negotiate prices or track auction processes. MAX does the bidding and makes sure you get the best deal within your budget.

Data-Driven Campaigns: MAX helps people make decisions based on data by giving them in-depth insights on campaign performance with Post-Campaign Report (PCR). Real-time monitoring and measurement of campaign efficacy enables advertisers to make any necessary quick adjustments. This leads to more targeted and impactful advertising, as campaigns can be optimized on the go.

Easy Campaign Reporting and Measurement: Tracking and measuring the success of an outdoor campaign can be challenging, but MAX makes it simple. Advertisers can easily track performance metrics like audience reach, engagement, and impressions, giving transparency on how well is the campaign performance. Plus, you’ll have all the data you need to improve future campaigns.

Therefore, MAX is a game-changer for advertisers looking to streamline their DOOH campaign planning. Its user-friendly interface, automation capabilities, and real-time reporting make it an essential tool for brands aiming to run efficient, impactful outdoor advertising campaigns. Why wait? Improve your brand awareness and create analytical campaigns with Moving Audiences Xchange now!