About Outernet
The Outernet refers to the physical world that “Moving Audiences” interact with when they are not on The Internet.
People spend almost 3.7 hrs a day looking down at their phones. Smartphone penetration continues to grow as does consumer mobility. When they are not looking down, “Moving Audiences” - who spend an average of 3.1 hours outdoors daily (Outsmart) - interact with more and more non-traditional place-based media assets in the physical world - elevators, rideshare vehicles, transit hubs, shopping malls, and other venues.
THERE'S PROOF THAT OOH MEDIA PRIMES AND MOBILE ADVERTISING ACTIVATES
46% used a search engine to look up more information
38% visited or posted on a Facebook page
23% posted a Twitter message
25% posted something on Instagram
Marketing leaders invited to shape the future of the Outernet in Asia the largest and fastest-growing market.
Bridged Knowledge Gap
The intersection of Internet and “Outernet” advertising is an emerging field, which has not been the focus of existing industry groups or associations
Executed Local Campaigns
We built case studies across several markets using online-offline marketing expertise and access to location media planning technologies
Showcased Learnings
TWe established a leadership position in the growing location media space by amplifying results, learnings, and guidelines to the wider marketing community
The first Outernet Marketing Innovation Group brought together multiple industry leaders where their knowledge was used to put out best practices and guidelines.
8 Industry Leader per Market
Members have been selected from a variety of industry verticals to ensure a breadth of marketing objectives are covered
5 Asian Markets
The industry group was set in Singapore, Malaysia, Philippines , Indonesia and India - some of the Asia's largest OOH and Mobile advertising markets
6 Months of Outernet Tech
Outernet MIG members was given complimentary access to cutting edge location media technology to execute campaigns and build best practices
Group Members Executed up to Two Briefs
INCREMENTAL REACH-BASED SELECTIONS
RETARGETING BILLBOARD EXPOSED AUDIENCES
HYPERLOCAL CONTENT EXECUTION
OWNED MEDIA FOR PLANNING
TRIGGER-BASED CONTENT EXECUTIONS
ENGAGE DIGITAL SEGMENTS IN THE PHYSICAL WORLD
INTERNET-OUTERNET BRIDGE: 1ST PARTY DATA DRIVES PLANNING AND SEQUENCING
ANY OTHER OUTERNET MARKETING PROBLEM STATEMENT
WE HAD MARKETING LEADERS FROM GLOBAL BRANDS
THE OUTERNET PLAYBOOK
Outernet Playbook
NAVIGATING OUTSIDE-THE-HOME MEDIA USING DATA AND EMERGING TECHNOLOGY