OOH Media Planner
Overview:
We are looking for a creative and detail-oriented OOH Media Planner to strategize, plan, and execute out-of-home advertising campaigns across various formats (billboards, transit ads, street furniture, and digital OOH).
Key Responsibilities:
- Develop OOH media strategies based on client objectives and market insights.
- Select OOH formats and locations to maximize campaign impact.
- Research market trends and optimize media placements.
- Manage the entire campaign lifecycle, from strategy to post-campaign analysis.
- Track performance and deliver insights for future improvements.
- Manage media budgets and ensure cost-efficient campaigns.
- Communicate regularly with clients, providing updates and addressing concerns.
- Integrate digital OOH advancements into media plans.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, or related field.
- 2-5 years of experience in OOH media planning.
- Proficiency in media planning tools and data analysis.
- Excellent communication, presentation, and organizational skills.
- Familiarity with digital OOH and programmatic media buying is a plus.
Location: Kuala Lumpur / Singapore /India / South Africa