Sustainability in Out-of-Home Media: An Open-Source Industry Guide
Lead the Way to a Greener Future in OOH. As sustainability reshapes the advertising world, the Out-of-home industry has been propelled to take proactive steps toward greater collaboration for sustainability and best practices to offset emissions. This comprehensive guide, curated and collated by OOH experts from around the world, forms the basis of an open-source framework to serve as your guide.
What’s Inside:
- Introduction to Sustainability in OOH: Understand the environmental impact and why sustainability is so important in OOH media.
- Carbon Emissions in OOH: Learn how to track and reduce emissions across classic and digital OOH networks.
- Sustainable Practices in Classic OOH: Deploy designs that will be more ‘eco-friendly’, use recyclable materials, and implement real-world sustainable solutions.
- Evolution of Sustainable DOOH Hardware: Learn about new energy-efficient innovations, including LED panels and e-ink technology.
- Carbon Measurement & Reporting: Apply standard protocols and tools to measure and report accurate emissions.
- Stakeholder Collaboration: Drive a culture of sustainability with collaboration between advertisers, agencies, and media owners.
- Roadmap to Net-Zero OOH: A step-by-step guide to achieving net-zero emissions in your OOH business.
- Future Trends: Stay ahead with insights into emerging sustainable technologies in OOH media.
Download your “Sustainability in Out-of-Home Media” guide today and start making a difference.
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