In digital, video has become the most popular and engaging form of content and the world’s largest advertising spenders rely on premium video formats to reach audiences. We are now seeing video advertising extend to Digital Out-of-Home (DOOH) screens everywhere.

In this Video Outside Playbook, The Media Specialists Association of the Philippines (MSAP) and Moving Walls provide you with an introduction to video advertising in the real-world using billboards and placed-based Digital Out-of-Home (DOOH) media in 2022.

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MSAP x MW video outside playbook

Other E-books

The Future of OOH & DOOH in Japan:Trends, Innovation, and Market Predictions for 2025

Explore the transformative trends reshaping Japan’s Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising landscape. This comprehensive whitepaper offers data-driven insights, market forecasts, and actionable strategies.

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The Future of OOH & DOOH in Malaysia:Trends, Innovation, and Market Predictions for 2025

Dive into 2025 predictions, programmatic growth, and LED trends. Learn how brands can thrive amid challenges in Malaysia’s evolving ad landscape.

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The Future of OOH & DOOH in Vietnam:Trends, Innovation, and Market Predictions for 2025

Explore Vietnam’s evolving OOH landscape in our 2025 whitepaper. From the growth of programmatic DOOH to new LED installations, uncover how brands can leverage OOH’s enduring impact amid emerging challenges.

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