{"id":9539,"date":"2024-07-31T09:32:18","date_gmt":"2024-07-31T04:02:18","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/dooh-advertising-during-ramadan-best-practices-for-delivering-more-impactful-campaigns\/"},"modified":"2023-11-21T15:30:29","modified_gmt":"2023-11-21T10:00:29","slug":"dooh-advertising-during-ramadan-best-practices-for-delivering-more-impactful-campaigns","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ja\/blog\/dooh-advertising-during-ramadan-best-practices-for-delivering-more-impactful-campaigns\/","title":{"rendered":"\u30e9\u30de\u30c0\u30f3\u671f\u9593\u4e2d\u306eDOOH\u5e83\u544a &#8211; \u3088\u308a\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #595959;color:#595959\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #595959;color:#595959\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/dooh-advertising-during-ramadan-best-practices-for-delivering-more-impactful-campaigns\/#%E3%81%A7%E3%81%AF%E3%80%81FMCG%E3%81%AE%E5%BA%83%E5%91%8A%E4%B8%BB%E3%81%AF%E3%80%81DOOH%E5%BA%83%E5%91%8A%E3%82%92%E4%BD%BF%E3%81%A3%E3%81%A6%E3%83%A9%E3%83%9E%E3%83%80%E3%83%B3%E3%83%BB%E3%82%B3%E3%83%9F%E3%83%A5%E3%83%8B%E3%82%B1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E6%88%A6%E7%95%A5%E3%82%92%E6%9C%80%E5%A4%A7%E5%8C%96%E3%81%A7%E3%81%8D%E3%82%8B%E3%81%AE%E3%81%A0%E3%82%8D%E3%81%86%E3%81%8B%EF%BC%9F\" title=\"\u3067\u306f\u3001FMCG\u306e\u5e83\u544a\u4e3b\u306f\u3001DOOH\u5e83\u544a\u3092\u4f7f\u3063\u3066\u30e9\u30de\u30c0\u30f3\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u306e\u3060\u308d\u3046\u304b\uff1f\">\u3067\u306f\u3001FMCG\u306e\u5e83\u544a\u4e3b\u306f\u3001DOOH\u5e83\u544a\u3092\u4f7f\u3063\u3066\u30e9\u30de\u30c0\u30f3\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u306e\u3060\u308d\u3046\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/dooh-advertising-during-ramadan-best-practices-for-delivering-more-impactful-campaigns\/#%E3%81%93%E3%81%93%E3%81%AB%E3%81%84%E3%81%8F%E3%81%A4%E3%81%8B%E3%81%AE%E3%83%92%E3%83%B3%E3%83%88%E3%81%8C%E3%81%82%E3%82%8B%EF%BC%9A\" title=\"\u3053\u3053\u306b\u3044\u304f\u3064\u304b\u306e\u30d2\u30f3\u30c8\u304c\u3042\u308b\uff1a\">\u3053\u3053\u306b\u3044\u304f\u3064\u304b\u306e\u30d2\u30f3\u30c8\u304c\u3042\u308b\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><\/p>\n\n\n\n<p>\u30e9\u30de\u30c0\u30f3\u671f\u9593\u4e2d\u306eDOOH\u5e83\u544a<\/p>\n\n\n\n<p>\u30e9\u30de\u30c0\u30f3\u306f\u4e16\u754c\u4e2d\u306e\u30a4\u30b9\u30e9\u30e0\u6559\u5f92\u304c1\u5e74\u306e\u3046\u3061\u3067\u6700\u3082\u5f85\u3061\u671b\u3080\u6642\u671f\u3067\u3042\u308b\u3002 \u53cd\u7701\u3001\u7948\u308a\u3001\u65ad\u98df\u306e\u6642\u671f\u3067\u3042\u308b\u3068\u540c\u6642\u306b\u3001\u5bb6\u65cf\u304c\u96c6\u3044\u3001\u8cb7\u3044\u7269\u3092\u3057\u3001\u3055\u307e\u3056\u307e\u306a\u304a\u3044\u3057\u3044\u98df\u3079\u7269\u3084\u98f2\u307f\u7269\u3092\u697d\u3057\u3080\u6642\u671f\u3067\u3082\u3042\u308b\u3002 FMCG\u306e\u7d4c\u55b6\u8005\u306b\u3068\u3063\u3066\u306f\u3001\u52b9\u679c\u7684\u306a\u5e83\u544a\u6226\u7565\u3092\u901a\u3058\u3066\u6d88\u8cbb\u8005\u3068\u3064\u306a\u304c\u308a\u3001\u58f2\u4e0a\u3092\u4fc3\u9032\u3059\u308b\u307e\u305f\u3068\u306a\u3044\u30c1\u30e3\u30f3\u30b9\u3068\u306a\u308b\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u3088\u3046\u306a\u6226\u7565\u306e\u3072\u3068\u3064\u304c\uff08\u30c7\u30b8\u30bf\u30eb\u30fb\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff09DOOH\u5e83\u544a\u3067\u3042\u308a\u3001\u3053\u308c\u306f\u591a\u304f\u306e\u8996\u8074\u8005\u306b\u30ea\u30fc\u30c1\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u975e\u5e38\u306b\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3067\u3042\u308b\u3002 \u8fd1\u5e74\u3001\u30e9\u30de\u30c0\u30f3\u671f\u9593\u4e2d\u306b<a href=\"https:\/\/lmx.ai\/ja\/dooh-formats\/\" target=\"_blank\" rel=\"noopener\" title=\"DOOH\u5e83\u544a\">DOOH\u5e83\u544a\u306e<\/a>\u4eba\u6c17\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3002\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u304f\u3001\u6d88\u8cbb\u8005\u306b\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3089\u3060\u3002<\/p>\n\n\n\n<p>\u5f53\u793e\u306e<a href=\"https:\/\/www.movingwalls.com\/ja\/blog\/built-for-dooh-an-overview-of-the-moving-audiences-platform\/\" target=\"_blank\" rel=\"noopener\" title=\"Moving Audiences\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\">Moving Audiences\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/a>\u3092\u901a\u3058\u3066\u3001\u5e83\u544a\u4e3b\u306f\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u96c6\u4e2d\u3057\u3066\u3044\u308b\u5730\u57df\u306e\u8457\u540d\u3067\u8a55\u4fa1\u306e\u9ad8\u3044\u30b5\u30a4\u30c8\u3092\u7279\u5b9a\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5e83\u544a\u914d\u4fe1\u30eb\u30fc\u30eb\u3092\u4f5c\u6210\u3057\u3066\u30011\u65e5\u306e\u3055\u307e\u3056\u307e\u306a\u6642\u9593\u5e2f\u306b\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u79c1\u305f\u3061\u306f\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u306eFrestea Brand\u3068\u5354\u529b\u3057\u3066\u3001\u6b69\u884c\u8005\u306e\u5f80\u6765\u304c\u591a\u3044\u5730\u57df\u306e\u6d88\u8cbb\u8005\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u30e9\u30de\u30c0\u30f3\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u305f\u3002 \u9078\u3070\u308c\u305f\u5834\u6240\u306f\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u3084\u4f4f\u5b85\u8857\u306b\u8fd1\u63a5\u3057\u3001\u4eba\u3005\u304c\u65ad\u98df\u306e\u305f\u3081\u306b\u96c6\u307e\u308b\u5834\u6240\u3067\u3042\u308b\u3002 \u30d7\u30ec\u30fc\u6642\u9593\u306f\u5404\u30b5\u30a4\u30c8\u3068\u30822\u6642\u9593\uff08\u5348\u5f8c4\u6642\u304b\u3089\u5348\u5f8c6\u6642\uff09\u306b\u65e5\u5272\u308a\u3055\u308c\u3001\u98df\u4e8b\u306e\u6c7a\u5b9a\u304c\u306a\u3055\u308c\u308b\u30d4\u30fc\u30af\u6642\u306b\u30d5\u30ec\u30b9\u30c6\u30a3\u30a2\u306e\u9732\u51fa\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%81%A7%E3%81%AF%E3%80%81FMCG%E3%81%AE%E5%BA%83%E5%91%8A%E4%B8%BB%E3%81%AF%E3%80%81DOOH%E5%BA%83%E5%91%8A%E3%82%92%E4%BD%BF%E3%81%A3%E3%81%A6%E3%83%A9%E3%83%9E%E3%83%80%E3%83%B3%E3%83%BB%E3%82%B3%E3%83%9F%E3%83%A5%E3%83%8B%E3%82%B1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E6%88%A6%E7%95%A5%E3%82%92%E6%9C%80%E5%A4%A7%E5%8C%96%E3%81%A7%E3%81%8D%E3%82%8B%E3%81%AE%E3%81%A0%E3%82%8D%E3%81%86%E3%81%8B%EF%BC%9F\"><\/span>\u3067\u306f\u3001FMCG\u306e\u5e83\u544a\u4e3b\u306f\u3001DOOH\u5e83\u544a\u3092\u4f7f\u3063\u3066\u30e9\u30de\u30c0\u30f3\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u306e\u3060\u308d\u3046\u304b\uff1f  <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%81%93%E3%81%93%E3%81%AB%E3%81%84%E3%81%8F%E3%81%A4%E3%81%8B%E3%81%AE%E3%83%92%E3%83%B3%E3%83%88%E3%81%8C%E3%81%82%E3%82%8B%EF%BC%9A\"><\/span>\u3053\u3053\u306b\u3044\u304f\u3064\u304b\u306e\u30d2\u30f3\u30c8\u304c\u3042\u308b\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>1.\u4f4d\u7f6e\u60c5\u5831\u3092\u6d3b\u7528\u3057\u3001\u4eba\u901a\u308a\u306e\u591a\u3044\u30a8\u30ea\u30a2\u3092\u7279\u5b9a\u3059\u308b\uff1a<\/strong>DOOH\u5e83\u544a\u306e\u4e3b\u306a\u5229\u70b9\u306e\u3072\u3068\u3064\u306f\u3001\u4eba\u901a\u308a\u306e\u591a\u3044\u5834\u6240\u3084\u8cfc\u8cb7\u30dd\u30a4\u30f3\u30c8\u306e\u8fd1\u304f\u306b\u3044\u308b\u6d88\u8cbb\u8005\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002 \u30e9\u30de\u30c0\u30f3\u671f\u9593\u4e2d\u306b\u6d88\u8cbb\u8005\u304c\u96c6\u307e\u308b\u5730\u57df\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306e\u5fc3\u306b\u97ff\u304f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n\n\n<p><strong>2.\u30c7\u30a4\u30d1\u30fc\u30c6\u30a3\u30f3\u30b0\u3067\u3088\u308a\u591a\u304f\u306e\u914d\u4fe1\u3092\uff1a<\/strong>\u30c7\u30a4\u30d1\u30fc\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u30011\u65e5\u306e\u3046\u3061\u7279\u5b9a\u306e\u6642\u9593\u5e2f\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3088\u3046\u306b\u30b9\u30b1\u30b8\u30e5\u30fc\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3059\u3002 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