{"id":9541,"date":"2023-06-01T23:54:04","date_gmt":"2023-06-01T18:24:04","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/why-ooh-remains-a-show-stopper-for-luxury-retail\/"},"modified":"2023-10-13T15:58:47","modified_gmt":"2023-10-13T10:28:47","slug":"why-ooh-remains-a-show-stopper-for-luxury-retail","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ja\/blog\/why-ooh-remains-a-show-stopper-for-luxury-retail\/","title":{"rendered":"\u306a\u305cOOH\u306f\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u5c0f\u58f2\u306e\u30b7\u30e7\u30fc\u30b9\u30c8\u30c3\u30d1\u30fc\u3067\u3042\u308a\u7d9a\u3051\u308b\u306e\u304b\uff1f"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #595959;color:#595959\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #595959;color:#595959\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/why-ooh-remains-a-show-stopper-for-luxury-retail\/#%E7%8B%AC%E5%8D%A0%E7%9A%84%E8%A6%81%E7%B4%A0\" title=\"\u72ec\u5360\u7684\u8981\u7d20\">\u72ec\u5360\u7684\u8981\u7d20<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/why-ooh-remains-a-show-stopper-for-luxury-retail\/#%E3%83%A9%E3%82%B0%E3%82%B8%E3%83%A5%E3%82%A2%E3%83%AA%E3%83%BC%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E3%81%AE%E3%82%BB%E3%83%BC%E3%83%AB%E3%82%B9%E3%83%95%E3%82%A1%E3%83%8D%E3%83%AB%E3%81%AE%E4%B8%AD%E3%81%A7%E3%80%81OOH%E3%81%AF%E3%81%A9%E3%81%AE%E3%82%88%E3%81%86%E3%81%AA%E4%BD%8D%E7%BD%AE%E3%81%A5%E3%81%91%E3%81%AB%E3%81%82%E3%82%8B%E3%81%AE%E3%81%A0%E3%82%8D%E3%81%86%E3%81%8B%EF%BC%9F\" title=\"\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u30d6\u30e9\u30f3\u30c9\u306e\u30bb\u30fc\u30eb\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u4e2d\u3067\u3001OOH\u306f\u3069\u306e\u3088\u3046\u306a\u4f4d\u7f6e\u3065\u3051\u306b\u3042\u308b\u306e\u3060\u308d\u3046\u304b\uff1f\">\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u30d6\u30e9\u30f3\u30c9\u306e\u30bb\u30fc\u30eb\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u4e2d\u3067\u3001OOH\u306f\u3069\u306e\u3088\u3046\u306a\u4f4d\u7f6e\u3065\u3051\u306b\u3042\u308b\u306e\u3060\u308d\u3046\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/why-ooh-remains-a-show-stopper-for-luxury-retail\/#%E3%81%AA%E3%81%9CMoving_Walls%E3%81%AA%E3%81%AE%E3%81%8B%EF%BC%9F\" title=\"\u306a\u305cMoving Walls\u306a\u306e\u304b\uff1f\">\u306a\u305cMoving Walls\u306a\u306e\u304b\uff1f<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><\/p>\n\n\n\n<p>\u9ad8\u7d1a\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u306e\u6700\u4e2d\u3067\u3082\u6ce8\u76ee\u3092\u96c6\u3081\u7d9a\u3051\u308b\u305f\u3081\u306b\u3001\u9ad8\u7d1a\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u30b9\u30af\u30ea\u30fc\u30f3\u306b\u6ce8\u76ee\u3059\u308b\u3002<\/p>\n\n\n\n<p><br>\u9ad8\u7d1a\u5c0f\u58f2\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u80cc\u5f8c\u306b\u3042\u308b\u610f\u56f3\u306f\u5e38\u306b\u3001\u6392\u4ed6\u6027\u3068\u8d05\u6ca2\u306a\u5370\u8c61\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u5927\u80c6\u306a\u58f0\u660e\u3092\u51fa\u3059\u3053\u3068\u3067\u3042\u308b\u3002 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class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>OOH\u306e\u672c\u8cea\u306f\u3001\u7acb\u5730\u9078\u5b9a\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3044\u3066\u3001\u4eba\u3068\u5834\u6240\u306e\u6d1e\u5bdf\u529b\u3092\u8003\u616e\u3059\u308b\u3053\u3068\u3060\u3002 \u3053\u308c\u306f\u3001\u9ad8\u7d1a\u54c1\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u91cd\u8981\u306a\u3053\u3068\u3067\u3042\u308b\u3002\u72ec\u5360\u6027\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u5b89\u5168\u6027\u3092\u7dad\u6301\u3057\u3001\u5e83\u544a\u9732\u51fa\u306e\u5f71\u97ff\u3092\u6700\u3082\u53d7\u3051\u3084\u3059\u3044\u5834\u6240\u3067\u9069\u5207\u306a\u8996\u8074\u8005\u306b\u30ea\u30fc\u30c1\u3059\u308b\u305f\u3081\u3067\u3042\u308b\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u30d6\u30e9\u30f3\u30c9\u304c\u7121\u8996\u3067\u304d\u306a\u3044\u306e\u306f\u3001\u5f7c\u3089\u306e\u9867\u5ba2\u5c64\u304c\u5e97\u8217\u3067\u306e\u4f53\u9a13\u3092\u597d\u3080\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u5f7c\u3089\u306f\u307e\u3060\u3064\u306a\u304c\u308a\u306e\u3042\u308b\u6d88\u8cbb\u8005\u3067\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3060\u3002 \u30d5\u30a3\u30b8\u30ab\u30eb\u3068\u30c7\u30b8\u30bf\u30eb\u306e\u30c7\u30fc\u30bf\u30fb\u30dd\u30a4\u30f3\u30c8\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u306f\u3001OOH\u6295\u8cc7\u3092\u6700\u5927\u5316\u3057\u3088\u3046\u3068\u3059\u308b\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u3001\u3088\u308a\u30d3\u30b8\u30cd\u30b9\u7684\u306a\u610f\u5473\u3092\u6301\u3064\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%A9%E3%82%B0%E3%82%B8%E3%83%A5%E3%82%A2%E3%83%AA%E3%83%BC%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E3%81%AE%E3%82%BB%E3%83%BC%E3%83%AB%E3%82%B9%E3%83%95%E3%82%A1%E3%83%8D%E3%83%AB%E3%81%AE%E4%B8%AD%E3%81%A7%E3%80%81OOH%E3%81%AF%E3%81%A9%E3%81%AE%E3%82%88%E3%81%86%E3%81%AA%E4%BD%8D%E7%BD%AE%E3%81%A5%E3%81%91%E3%81%AB%E3%81%82%E3%82%8B%E3%81%AE%E3%81%A0%E3%82%8D%E3%81%86%E3%81%8B%EF%BC%9F\"><\/span>\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u30d6\u30e9\u30f3\u30c9\u306e\u30bb\u30fc\u30eb\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u4e2d\u3067\u3001OOH\u306f\u3069\u306e\u3088\u3046\u306a\u4f4d\u7f6e\u3065\u3051\u306b\u3042\u308b\u306e\u3060\u308d\u3046\u304b\uff1f <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff08OOH\uff09\u5e83\u544a\u306f\u3001\u8ca9\u58f2\u30d5\u30a1\u30cd\u30eb\u306e\u3055\u307e\u3056\u307e\u306a\u6bb5\u968e\u306b\u304a\u3044\u3066\u3001\u9ad8\u7d1a\u5c0f\u58f2\u30d6\u30e9\u30f3\u30c9\u3092\u652f\u63f4\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u8a8d\u77e5\u5ea6 OOH\u5e83\u544a\u306f\u3001\u9ad8\u7d1a\u5c0f\u58f2\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u6f5c\u5728\u7684\u306a\u8cfc\u8cb7\u5c64\u306b\u30d6\u30e9\u30f3\u30c9\u3084\u305d\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u7d39\u4ecb\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/li>\n\n\n\n<li>\u691c\u8a0e\uff1a OOH\u5e83\u544a\u306f\u3001\u9ad8\u7d1a\u5c0f\u58f2\u30d6\u30e9\u30f3\u30c9\u3092\u76ee\u7acb\u305f\u305b\u3001\u7af6\u5408\u4ed6\u793e\u3068\u5dee\u5225\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u6f5c\u5728\u9867\u5ba2\u306b\u691c\u8a0e\u3055\u308c\u308b\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/li>\n\n\n\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff1a OOH\u5e83\u544a\u306f\u5b9f\u5e97\u8217\u3078\u306e\u6765\u5e97\u3092\u4fc3\u9032\u3057\u3001\u9ad8\u7d1a\u5c0f\u58f2\u30d6\u30e9\u30f3\u30c9\u304c\u6ca1\u5165\u611f\u306e\u3042\u308b\u601d\u3044\u51fa\u306b\u6b8b\u308b\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u4f5c\u308a\u51fa\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/li>\n\n\n\n<li>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\uff1a OOH\u5e83\u544a\u306f\u3001\u9ad8\u7d1a\u5c0f\u58f2\u30d6\u30e9\u30f3\u30c9\u306e\u72ec\u5360\u611f\u3084\u30d7\u30ec\u30b9\u30c6\u30fc\u30b8\u611f\u3092\u6f14\u51fa\u3057\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u80b2\u307f\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3059\u306e\u306b\u5f79\u7acb\u3064\u3002<\/li>\n\n\n\n<li>\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc OOH\u5e83\u544a\u306f\u3001\u9ad8\u7d1a\u5c0f\u58f2\u30d6\u30e9\u30f3\u30c9\u304c\u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c9\u30fb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u8a55\u5224\u3092\u7bc9\u304d\u3001\u9867\u5ba2\u306e\u9593\u3067\u80af\u5b9a\u7684\u306a\u53e3\u30b3\u30df\u3084\u652f\u6301\u3092\u5f97\u308b\u3053\u3068\u306b\u3082\u3064\u306a\u304c\u308b\u3002<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%81%AA%E3%81%9CMoving_Walls%E3%81%AA%E3%81%AE%E3%81%8B%EF%BC%9F\"><\/span>\u306a\u305cMoving Walls\u306a\u306e\u304b\uff1f <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>DOOH\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u304a\u3044\u3066\u3001\u5b9f\u4e16\u754c\u306e\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u306f\u3001\u9ad8\u7d1a\u30d6\u30e9\u30f3\u30c9\u304cDOOH\u306e\u30b2\u30fc\u30e0\u3092\u5411\u4e0a\u3055\u305b\u308b\u306e\u306b\u5f79\u7acb\u3063\u3066\u3044\u308b<\/p>\n\n\n\n<ul 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href=\"https:\/\/www.movingwalls.com\/ja\/targeting\/\" target=\"_blank\" rel=\"noopener\" title=\"(DOOH)\u306f\u3088\u308a\u5927\u304d\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u53ef\u80fd\u306b\u3059\u308b\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a>\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u6700\u8fd1\u306e\u4f8b\u3068\u3057\u3066\u306f\u3001YSL\u306e\u30d5\u30ec\u30b0\u30e9\u30f3\u30b9\u3068\u30b9\u30ad\u30f3\u30b1\u30a2\u88fd\u54c1\u30b7\u30ea\u30fc\u30ba\u3067\u5b9f\u65bd\u3055\u308c\u305f\u3001\u8996\u8074\u8005\u4e3b\u5c0e\u306e<a href=\"https:\/\/www.movingwalls.com\/ja\/case-studies\/moving-walls-dynamic-dooh-campaign-at-icc-t20-world-cup-2022\/\" target=\"_blank\" rel=\"noopener\" title=\"\u30c0\u30a4\u30ca\u30df\u30c3\u30afDOOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\">\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306aDOOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/a>\u304c\u3042\u308b\u3002 \u3053\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u3068\u5354\u529b\u3057\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30ea\u30fc\u30c1\u304c\u9ad8\u3044DOOH\u30b9\u30af\u30ea\u30fc\u30f3\u3092\u6226\u7565\u7684\u306b\u9078\u629e\u3057\u305f\u3002 \u52b9\u679c\u7684\u306a\u30d7\u30e9\u30a4\u30df\u30f3\u30b0\u3092\u53ef\u80fd\u306b\u3059\u308b\u305f\u3081\u3001\u30b9\u30af\u30ea\u30fc\u30f3\u306f\u8fd1\u96a3\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u3092\u9078\u3093\u3060\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"428\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/2-768x428-1.png\" alt=\"\" class=\"wp-image-9841\" style=\"width:519px;height:289px\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/2-768x428-1.png 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/2-768x428-1-300x167.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n<p>\u3055\u3089\u306b\u3001\u3053\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u67d4\u8edf\u6027\u3068\u5275\u9020\u6027\u3092\u9ad8\u3081\u308b\u306e\u306b\u9069\u3057\u3066\u3044\u308b\u3002 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href=\"https:\/\/www.movingwalls.com\/ja\/blog\/why-ooh-remains-a-show-stopper-for-luxury-retail\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from 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