{"id":9545,"date":"2023-06-01T17:06:22","date_gmt":"2023-06-01T11:36:22","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/2021-advertising-trends-point-heavily-towards-dooh\/"},"modified":"2023-09-14T14:01:55","modified_gmt":"2023-09-14T08:31:55","slug":"2021-advertising-trends-point-heavily-towards-dooh","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ja\/blog\/2021-advertising-trends-point-heavily-towards-dooh\/","title":{"rendered":"2021\u5e74\u306e\u5e83\u544a\u30c8\u30ec\u30f3\u30c9\u306fDOOH\u306b\u5927\u304d\u304f\u50be\u3044\u3066\u3044\u308b\uff01"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #595959;color:#595959\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #595959;color:#595959\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/2021-advertising-trends-point-heavily-towards-dooh\/#%E6%B4%BB%E5%AD%97%E3%80%81%E3%83%86%E3%83%AC%E3%83%93%E3%80%81%E3%83%A9%E3%82%B8%E3%82%AA%E3%81%AF%E6%B7%98%E6%B1%B0%E3%81%95%E3%82%8C%E3%81%9F\" title=\"\u6d3b\u5b57\u3001\u30c6\u30ec\u30d3\u3001\u30e9\u30b8\u30aa\u306f\u6dd8\u6c70\u3055\u308c\u305f\">\u6d3b\u5b57\u3001\u30c6\u30ec\u30d3\u3001\u30e9\u30b8\u30aa\u306f\u6dd8\u6c70\u3055\u308c\u305f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/2021-advertising-trends-point-heavily-towards-dooh\/#%E3%83%8B%E3%83%A5%E3%83%BC%E3%83%8E%E3%83%BC%E3%83%9E%E3%83%AB%E3%81%AF%E6%96%B0%E3%81%97%E3%81%84%E6%9C%AA%E6%9D%A5%E3%82%92%E4%B8%AD%E5%BF%83%E3%81%AB%E5%B1%95%E9%96%8B%E3%81%99%E3%82%8B\" title=\"\u30cb\u30e5\u30fc\u30ce\u30fc\u30de\u30eb\u306f\u65b0\u3057\u3044\u672a\u6765\u3092\u4e2d\u5fc3\u306b\u5c55\u958b\u3059\u308b\">\u30cb\u30e5\u30fc\u30ce\u30fc\u30de\u30eb\u306f\u65b0\u3057\u3044\u672a\u6765\u3092\u4e2d\u5fc3\u306b\u5c55\u958b\u3059\u308b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/2021-advertising-trends-point-heavily-towards-dooh\/#%E5%B1%8B%E5%A4%96%E5%BA%83%E5%91%8A%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E5%85%88%E7%AB%AF%E6%8A%80%E8%A1%93%E3%81%AE%E5%B0%8E%E5%85%A5\" title=\"\u5c4b\u5916\u5e83\u544a\u306b\u304a\u3051\u308b\u5148\u7aef\u6280\u8853\u306e\u5c0e\u5165\">\u5c4b\u5916\u5e83\u544a\u306b\u304a\u3051\u308b\u5148\u7aef\u6280\u8853\u306e\u5c0e\u5165<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/2021-advertising-trends-point-heavily-towards-dooh\/#%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E5%B1%8B%E5%A4%96%E5%BA%83%E5%91%8A%E3%81%AE%E6%99%82%E4%BB%A3%E5%88%B0%E6%9D%A5\" title=\"\u30c7\u30b8\u30bf\u30eb\u5c4b\u5916\u5e83\u544a\u306e\u6642\u4ee3\u5230\u6765\">\u30c7\u30b8\u30bf\u30eb\u5c4b\u5916\u5e83\u544a\u306e\u6642\u4ee3\u5230\u6765<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><\/p>\n\n<p>2021\u5e74\u306e\u5e83\u544a\u30c8\u30ec\u30f3\u30c9\u306fDOOH\u306b\u5927\u304d\u304f\u50be\u3044\u3066\u3044\u308b\uff01<\/p>\n\n<p>COVID-19\u306e\u6d41\u884c\u306f\u3001\u3042\u3089\u3086\u308b\u7523\u696d\u306b\u9069\u5fdc\u3068\u9032\u5316\u3092\u5f37\u3044\u3066\u3044\u308b\u3002<\/p>\n\n<p>\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u304c\u5909\u5316\u3059\u308b\u306b\u3064\u308c\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u65e2\u5b58\u306e\u5e83\u544a\u8cbb\u3092\u898b\u76f4\u3057\u3001\u3088\u308a\u5bb6\u5ead\u5185\u3067\u306e\u9732\u51fa\u304c\u591a\u3044\u5e83\u544a\u30c1\u30e3\u30cd\u30eb\u306b\u8cc7\u91d1\u3092\u79fb\u3057\u59cb\u3081\u305f\u3002<\/p>\n\n<p>\u3057\u304b\u3057\u3001\u5e73\u5e38\u5fc3\u3078\u306e\u56de\u5e30\u306f\u65e7\u614b\u4f9d\u7136\u3068\u3057\u305f\u3084\u308a\u65b9\u3078\u306e\u56de\u5e30\u3092\u610f\u5473\u3059\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%B4%BB%E5%AD%97%E3%80%81%E3%83%86%E3%83%AC%E3%83%93%E3%80%81%E3%83%A9%E3%82%B8%E3%82%AA%E3%81%AF%E6%B7%98%E6%B1%B0%E3%81%95%E3%82%8C%E3%81%9F\"><\/span><strong>\u6d3b\u5b57\u3001\u30c6\u30ec\u30d3\u3001\u30e9\u30b8\u30aa\u306f\u6dd8\u6c70\u3055\u308c\u305f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>\u30cb\u30e5\u30fc\u30ce\u30fc\u30de\u30eb\u3067\u306f\u3001\u5370\u5237\u7269\u3001\u30c6\u30ec\u30d3\u3001\u30e9\u30b8\u30aa\u304c\u5f90\u3005\u306b\u68af\u5b50\u3092\u5916\u3055\u308c\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3068\u5c4b\u5916\u5e83\u544a\u306b\u6ce8\u529b\u3057\u3066\u3044\u308b\u3002<\/p>\n\n<p>\u5370\u5237\u7269\u304c\u5ec3\u308c\u305f\u306e\u306f\u3001\u4e3b\u306b\u3001\u30a6\u30a4\u30eb\u30b9\u3092\u4eba\u3005\u306e\u5bb6\u5ead\u306b\u6301\u3061\u8fbc\u3080\u53ef\u80fd\u6027\u306e\u3042\u308b\u7269\u306b\u5bfe\u3057\u3066\u3001\u660e\u78ba\u304b\u3064\u660e\u767d\u306a\u6b6f\u6b62\u3081\u304c\u304b\u304b\u3063\u305f\u304b\u3089\u3067\u3042\u308b\u3002<\/p>\n\n<p>\u98df\u6599\u54c1\u306a\u3069\u306e\u5fc5\u9700\u54c1\u306f\u3001\u5bb6\u5ead\u306b\u6301\u3061\u8fbc\u307e\u308c\u308b\u524d\u306b\u6d17\u6d44\u30fb\u6d88\u6bd2\u3055\u308c\u3001\u65b0\u805e\u3084\u96d1\u8a8c\u306f\u5fc5\u9700\u54c1\u3067\u306f\u306a\u3044\u3082\u306e\u306b\u5206\u985e\u3055\u308c\u305f\u3002<\/p>\n\n<p>\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u4ee5\u524d\u304b\u3089\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306f\u30c6\u30ec\u30d3\u3001\u5370\u5237\u7269\u3001\u30e9\u30b8\u30aa\u306e\u5e83\u544a\u53ce\u5165\u306e\u5927\u90e8\u5206\u3092\u98df\u3044\u3064\u3076\u3057\u3066\u3044\u305f\u3002\u305d\u3057\u3066\u4eca\u3001\u8cfc\u8aad\u8005\u6570\u306f\u904e\u53bb\u6700\u4f4e\u3092\u8a18\u9332\u3057\u3001\u65b0\u805e\u306f24\u6642\u9593\u524d\u306b\u3059\u3067\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u6d88\u8cbb\u3055\u308c\u305f\u30cb\u30e5\u30fc\u30b9\u3092\u914d\u4fe1\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u3053\u308c\u3089\u306e\u30c1\u30e3\u30f3\u30cd\u30eb\u306e\u5e83\u544a\u53ce\u5165\u306f\u67af\u6e07\u3057\u3066\u3044\u308b\u3002<\/p>\n\n<p>\u30c6\u30ec\u30d3\u306f\u3001\u3042\u3089\u304b\u3058\u3081\u8a08\u753b\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u5e83\u544a\u30d6\u30ec\u30a4\u30af\u306b\u3088\u3063\u3066\u3001OTT\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084\u30e6\u30fc\u30c1\u30e5\u30fc\u30d6\u3067\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u3092\u5165\u624b\u3057\u3001\u30b1\u30fc\u30d6\u30eb\u30c6\u30ec\u30d3\u306b\u6bd4\u3079\u3066\u304b\u306a\u308a\u5b89\u3044\u8cfc\u8aad\u6599\u3067\u3001\u307e\u3059\u307e\u3059\u305b\u3063\u304b\u3061\u306b\u306a\u3063\u3066\u3044\u308b\u8996\u8074\u8005\u306b\u9069\u5fdc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u304b\u3063\u305f\uff01<\/p>\n\n<p>\u304b\u3064\u3066\u306f\u901a\u52e4\u306e\u304a\u4f9b\u3067\u3042\u3063\u305f\u30e9\u30b8\u30aa\u3082\u3001\u5728\u5b85\u52e4\u52d9\u304c\u5897\u3048\u3001\u8fd1\u3044\u5c06\u6765\u3001\u672c\u683c\u7684\u306a\u901a\u52e4\u304c\u3067\u304d\u306a\u304f\u306a\u308b\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u308b\u305f\u3081\u3001\u9cf4\u308a\u3092\u6f5c\u3081\u305f\u3002<\/p>\n\n<p>\u305d\u306e\u5e83\u544a\u8cbb\u306e\u5927\u534a\u306f\u30c7\u30b8\u30bf\u30eb\u306b\u30b7\u30d5\u30c8\u3057\u3066\u3044\u308b\u304c\u3001\u3082\u3046\u3072\u3068\u3064\u3001\u4ed6\u306b\u306f\u306a\u3044\u5fa9\u6d3b\u3092\u9042\u3052\u3064\u3064\u3042\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u3042\u308b\uff01<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%8B%E3%83%A5%E3%83%BC%E3%83%8E%E3%83%BC%E3%83%9E%E3%83%AB%E3%81%AF%E6%96%B0%E3%81%97%E3%81%84%E6%9C%AA%E6%9D%A5%E3%82%92%E4%B8%AD%E5%BF%83%E3%81%AB%E5%B1%95%E9%96%8B%E3%81%99%E3%82%8B\"><\/span><strong>\u30cb\u30e5\u30fc\u30ce\u30fc\u30de\u30eb\u306f\u65b0\u3057\u3044\u672a\u6765\u3092\u4e2d\u5fc3\u306b\u5c55\u958b\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u304c\u4e71\u96d1\u306b\u306a\u308a\u3001\u5a01\u5727\u7684\u306b\u306a\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u6d88\u8cbb\u8005\u306f\u30d6\u30e9\u30a6\u30b8\u30f3\u30b0\u4f53\u9a13\u3092\u30af\u30ea\u30fc\u30f3\u306b\u4fdd\u3064\u305f\u3081\u306b\u5e83\u544a\u30d6\u30ed\u30c3\u30ab\u30fc\u3092\u7a4d\u6975\u7684\u306b\u63a2\u3057\u3066\u3044\u308b\u3002<\/p>\n\n<p>\u30c7\u30b8\u30bf\u30eb\u5c4b\u5916\u5e83\u544a\u306e\u9055\u3044\u306f\u3001\u5c4b\u5916\u4f53\u9a13\u306e\u4e00\u90e8\u3067\u3042\u308b\u3053\u3068\u3060\uff01<\/p>\n\n<p>\u30d6\u30ad\u30c3\u30fb\u30d3\u30f3\u30bf\u30f3\uff08\u30af\u30a2\u30e9\u30eb\u30f3\u30d7\u30fc\u30eb\uff09\u306e\u5341\u5b57\u67b6\u306b\u7acb\u3063\u305f\u308a\u3001\u30a4\u30aa\u30f3\u30fb\u30aa\u30fc\u30c1\u30e3\u30fc\u30c9\u30fb\u30e2\u30fc\u30eb\uff08\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\uff09\u3092\u6b69\u3044\u305f\u308a\u3059\u308b\u3068\u304d\u3001\u76ee\u7dda\u306b\u70b9\u5728\u3059\u308b\u30ab\u30e9\u30d5\u30eb\u306a\u5927\u578b\u30b9\u30af\u30ea\u30fc\u30f3\u304c\u306a\u3051\u308c\u3070\u3001\u3053\u308c\u307b\u3069\u30a8\u30ad\u30b5\u30a4\u30c6\u30a3\u30f3\u30b0\u306a\u3053\u3068\u306f\u306a\u3044\u3060\u308d\u3046\u3002<\/p>\n\n<p><\/p>\n\n<p><em>\u753b\u50cf\u30af\u30ec\u30b8\u30c3\u30c8: <\/em><a href=\"https:\/\/www.straitstimes.com\/asia\/se-asia\/tourist-hub-for-those-from-china-mid-east\"><em>straitstimes.com<\/em><\/a><\/p>\n\n<p>WARC\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u30012021\u5e74\u306b\u306fDOOH\u5e83\u544a\u8cbb\u5168\u4f53\u304c<strong>20\uff05\u5897\u52a0<\/strong>\u3057\u3001DOOH\u696d\u754c\u306f2\u756a\u76ee\u306b\u6025\u6210\u9577\u3059\u308b\u5e83\u544a\u30c1\u30e3\u30cd\u30eb\u306b\u306a\u308b\u3068\u3044\u3046\u3002<\/p>\n\n<p>GroupM\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u8abf\u67fb\u3067\u306f\u3001\u5c4b\u5916\u5e83\u544a\u5e02\u5834\u5168\u4f53\u306e\u898f\u6a21\u304c<strong> 12.3\uff05<\/strong> <strong>\u5897\u52a0<\/strong>\u3057\u305f\u3002<\/p>\n\n<p>\u305d\u306e\u6210\u9577\u306e\u5927\u90e8\u5206\u306f\u3001\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306e\u9593\u306b\u5c4b\u5916\u5e83\u544a\u6280\u8853\u304c\u5411\u4e0a\u3057\u305f\u3053\u3068\u306b\u95a2\u4fc2\u3057\u3066\u3044\u308b\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%B1%8B%E5%A4%96%E5%BA%83%E5%91%8A%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E5%85%88%E7%AB%AF%E6%8A%80%E8%A1%93%E3%81%AE%E5%B0%8E%E5%85%A5\"><\/span><strong>\u5c4b\u5916\u5e83\u544a\u306b\u304a\u3051\u308b\u5148\u7aef\u6280\u8853\u306e\u5c0e\u5165<\/strong><span 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href=\"https:\/\/www.movingwalls.com\/ja\/\">\u5c4b\u5916\u5e83\u544a 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IoT\u30c7\u30d0\u30a4\u30b9<\/strong>\u3001\u9854\u8a8d\u8b58\u30b5\u30fc\u30d3\u30b9\u306e\u5c0e\u5165\u306b\u3088\u308a\u3001\u5e83\u544a\u306f\u30cb\u30c3\u30c1\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u76f4\u63a5\u5bfe\u8a71\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u30b9\u30de\u30fc\u30c8\u306b\u306a\u308a\u3064\u3064\u3042\u308b\u3002<\/p>\n\n<p>\u62e1\u5f35<strong> \u73fe\u5b9f\uff08XR<\/strong>\uff09\u306e\u5206\u91ce\u306b\u306f\u3001<strong>\u62e1\u5f35\u73fe\u5b9f\uff08Augmented Reality<\/strong>\uff09\u3068<strong>\u4eee\u60f3\u73fe\u5b9f\uff08Virtual Reality<\/strong>\uff09\u304c\u542b\u307e\u308c\u3001\u4eca\u5f8c\u6570\u5e74\u9593\u3082\u5927\u304d\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u308b\u3060\u308d\u3046\u3002<\/p>\n\n<p><strong>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306f<\/strong>\u3001\u5c4b\u5916\u5e83\u544a\u304c\u8981\u7d20\u3084\u5468\u56f2\u306e\u74b0\u5883\u306b\u5fdc\u3058\u3066\u5909\u5316\u3059\u308b\u3053\u3068\u3067\u5897\u52a0\u50be\u5411\u306b\u3042\u308b\u3002<\/p>\n\n<p>\u30dc\u30c3\u30b7\u30e5\u306e\u5c4b\u5916\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u30bf\u30af\u30b7\u30fc\u304c\u4f4f\u5b85\u5730\u3092\u8d70\u308b\u3068\u304d\u306b\u306f\u3001\u30bf\u30af\u30b7\u30fc\u306e\u8eca\u8f09\u30b9\u30af\u30ea\u30fc\u30f3\u3092\u4f7f\u3063\u3066\u6d88\u8cbb\u8005\u5411\u3051\u88fd\u54c1\u306e\u5e83\u544a\u3092\u914d\u4fe1\u3057\u3001\u30bf\u30af\u30b7\u30fc\u304c\u5de5\u696d\u5730\u5e2f\u3092\u8d70\u308b\u3068\u304d\u306b\u306f\u5de5\u696d\u88fd\u54c1\u306b\u5207\u308a\u66ff\u3048\u308b\u3068\u3044\u3046\u3082\u306e\u3067\u3001\u540c\u3058\u30b9\u30af\u30ea\u30fc\u30f3\u304c\u5916\u90e8\u8981\u56e0\u306b\u5fdc\u3058\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3059\u308b\u3068\u3044\u3046\u3001\u3053\u308c\u307e\u3067\u30c7\u30b8\u30bf\u30eb\u3060\u3051\u304c\u52b9\u679c\u7684\u306b\u884c\u3063\u3066\u304d\u305f\u3082\u306e\u3060\u3063\u305f\u3002<\/p>\n\n<p><strong>\u30e2\u30d0\u30a4\u30eb\u3068<\/strong>\u5c4b\u5916\u5e83\u544a\u3092<strong>\u7d71\u5408\u3059\u308b<\/strong>\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u5373\u5ea7\u306b\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u5bfe\u8a71\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n<p>\u9867\u5ba2\u304c\u5c4b\u5916\u5e83\u544a\u306e\u7bc4\u56f2\u5185\u306b\u5165\u3063\u305f\u3068\u304d\u3001\u30d3\u30fc\u30b3\u30f3\u306f\u30e2\u30d0\u30a4\u30eb\u6a5f\u5668\u3068\u306e\u7d71\u5408\u3092\u52a9\u3051\u308b\u3002<\/p>\n\n<p>QR\u30b3\u30fc\u30c9\u306e\u3088\u3046\u306a\u5358\u7d14\u306a\u3082\u306e\u3092\u52b9\u679c\u7684\u306b\u4f7f\u3063\u3066\u3001\u30af\u30fc\u30dd\u30f3\u3084\u30af\u30fc\u30dd\u30f3\u5238\u3001\u305d\u306e\u4ed6\u306e\u7279\u5225\u306a\u7279\u5178\u3092\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3088\u3063\u3066\u30c8\u30ea\u30ac\u30fc\u3055\u308c\u308b\u30b7\u30f3\u30d7\u30eb\u306aDOOH\u5e83\u544a\u3092\u901a\u3058\u3066\u9867\u5ba2\u306b\u914d\u4fe1\u3057\u3066\u3044\u308b\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"314\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-34.png\" alt=\"\" class=\"wp-image-6072\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-34.png 599w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-34-300x157.png 300w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/figure><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E5%B1%8B%E5%A4%96%E5%BA%83%E5%91%8A%E3%81%AE%E6%99%82%E4%BB%A3%E5%88%B0%E6%9D%A5\"><\/span><strong>\u30c7\u30b8\u30bf\u30eb\u5c4b\u5916\u5e83\u544a\u306e\u6642\u4ee3\u5230\u6765<\/strong><span 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[&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/2021-advertising-trends-point-heavily-towards-dooh\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from 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