{"id":9546,"date":"2023-06-01T17:03:58","date_gmt":"2023-06-01T11:33:58","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/a-single-code-makes-all-the-difference\/"},"modified":"2023-09-14T16:03:16","modified_gmt":"2023-09-14T10:33:16","slug":"a-single-code-makes-all-the-difference","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ja\/blog\/a-single-code-makes-all-the-difference\/","title":{"rendered":"\u30b3\u30fc\u30c9\u3072\u3068\u3064\u3067\u3059\u3079\u3066\u304c\u5909\u308f\u308b"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #595959;color:#595959\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #595959;color:#595959\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/a-single-code-makes-all-the-difference\/#%E3%81%9F%E3%81%84%E3%81%97%E3%81%9F%E3%81%93%E3%81%A8%E3%81%AF%E3%81%AA%E3%81%84%E3%82%88%E3%81%86%E3%81%AB%E8%A6%8B%E3%81%88%E3%82%8B%E3%81%8B%E3%82%82%E3%81%97%E3%82%8C%E3%81%AA%E3%81%84%E3%81%8C%E3%80%81%E5%B1%8B%E5%A4%96%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%81%ABQR%E3%82%B3%E3%83%BC%E3%83%89%E3%82%921%E3%81%A4%E8%A1%A8%E7%A4%BA%E3%81%99%E3%82%8B%E3%81%A0%E3%81%91%E3%81%A7%E3%80%81%E3%83%A2%E3%83%90%E3%82%A4%E3%83%AB%E3%81%AE%E3%82%AF%E3%83%AA%E3%83%83%E3%82%AF%E3%82%B9%E3%83%AB%E3%83%BC%E7%8E%87%E3%82%9215%EF%BC%85%E4%BB%A5%E4%B8%8A%E5%90%91%E4%B8%8A%E3%81%95%E3%81%9B%E3%82%8B%E3%81%93%E3%81%A8%E3%81%8C%E3%81%A7%E3%81%8D%E3%82%8B%EF%BC%81\" title=\"\u305f\u3044\u3057\u305f\u3053\u3068\u306f\u306a\u3044\u3088\u3046\u306b\u898b\u3048\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u5c4b\u5916\u30b9\u30af\u30ea\u30fc\u30f3\u306bQR\u30b3\u30fc\u30c9\u30921\u3064\u8868\u793a\u3059\u308b\u3060\u3051\u3067\u3001\u30e2\u30d0\u30a4\u30eb\u306e\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\u309215\uff05\u4ee5\u4e0a\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\uff01\">\u305f\u3044\u3057\u305f\u3053\u3068\u306f\u306a\u3044\u3088\u3046\u306b\u898b\u3048\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u5c4b\u5916\u30b9\u30af\u30ea\u30fc\u30f3\u306bQR\u30b3\u30fc\u30c9\u30921\u3064\u8868\u793a\u3059\u308b\u3060\u3051\u3067\u3001\u30e2\u30d0\u30a4\u30eb\u306e\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\u309215\uff05\u4ee5\u4e0a\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\uff01<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/a-single-code-makes-all-the-difference\/#%E3%82%88%E3%82%8A%E3%82%B9%E3%83%9E%E3%83%BC%E3%83%88%E3%81%AA%E3%82%A2%E3%82%A6%E3%83%88%E3%83%89%E3%82%A2%E3%83%BB%E3%83%95%E3%82%A9%E3%83%BC%E3%83%9F%E3%83%A5%E3%83%A9\" title=\"\u3088\u308a\u30b9\u30de\u30fc\u30c8\u306a\u30a2\u30a6\u30c8\u30c9\u30a2\u30fb\u30d5\u30a9\u30fc\u30df\u30e5\u30e9\">\u3088\u308a\u30b9\u30de\u30fc\u30c8\u306a\u30a2\u30a6\u30c8\u30c9\u30a2\u30fb\u30d5\u30a9\u30fc\u30df\u30e5\u30e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/a-single-code-makes-all-the-difference\/#%E3%82%B9%E3%83%9E%E3%83%BC%E3%83%88%E5%BA%83%E5%91%8A%E3%81%AF%E3%82%88%E3%82%8A%E8%B3%A2%E3%81%84%E9%81%B8%E6%8A%9E\" title=\"\u30b9\u30de\u30fc\u30c8\u5e83\u544a\u306f\u3088\u308a\u8ce2\u3044\u9078\u629e\">\u30b9\u30de\u30fc\u30c8\u5e83\u544a\u306f\u3088\u308a\u8ce2\u3044\u9078\u629e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/a-single-code-makes-all-the-difference\/#QR%E3%82%B3%E3%83%BC%E3%83%89%E3%81%A7%E8%B2%A9%E5%A3%B2%E3%83%91%E3%82%A4%E3%83%97%E3%83%A9%E3%82%A4%E3%83%B3%E3%82%92%E5%A2%97%E3%82%84%E3%81%99\" title=\"QR\u30b3\u30fc\u30c9\u3067\u8ca9\u58f2\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u3092\u5897\u3084\u3059\">QR\u30b3\u30fc\u30c9\u3067\u8ca9\u58f2\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u3092\u5897\u3084\u3059<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/a-single-code-makes-all-the-difference\/#QR%E3%82%B3%E3%83%BC%E3%83%89%E3%81%8C%E3%83%A2%E3%83%90%E3%82%A4%E3%83%AB%E5%BA%83%E5%91%8A%E3%81%AB%E5%8B%9D%E3%81%A3%E3%81%9F\" title=\"QR\u30b3\u30fc\u30c9\u304c\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u306b\u52dd\u3063\u305f\">QR\u30b3\u30fc\u30c9\u304c\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u306b\u52dd\u3063\u305f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/a-single-code-makes-all-the-difference\/#%E3%83%AD%E3%83%BC%E3%83%9E%E3%81%AB%E3%81%84%E3%81%AA%E3%81%84%E3%81%A8%E3%81%8D%E3%81%AF%E2%80%A6\" title=\"\u30ed\u30fc\u30de\u306b\u3044\u306a\u3044\u3068\u304d\u306f&#8230;\">\u30ed\u30fc\u30de\u306b\u3044\u306a\u3044\u3068\u304d\u306f&#8230;<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%81%9F%E3%81%84%E3%81%97%E3%81%9F%E3%81%93%E3%81%A8%E3%81%AF%E3%81%AA%E3%81%84%E3%82%88%E3%81%86%E3%81%AB%E8%A6%8B%E3%81%88%E3%82%8B%E3%81%8B%E3%82%82%E3%81%97%E3%82%8C%E3%81%AA%E3%81%84%E3%81%8C%E3%80%81%E5%B1%8B%E5%A4%96%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%81%ABQR%E3%82%B3%E3%83%BC%E3%83%89%E3%82%921%E3%81%A4%E8%A1%A8%E7%A4%BA%E3%81%99%E3%82%8B%E3%81%A0%E3%81%91%E3%81%A7%E3%80%81%E3%83%A2%E3%83%90%E3%82%A4%E3%83%AB%E3%81%AE%E3%82%AF%E3%83%AA%E3%83%83%E3%82%AF%E3%82%B9%E3%83%AB%E3%83%BC%E7%8E%87%E3%82%9215%EF%BC%85%E4%BB%A5%E4%B8%8A%E5%90%91%E4%B8%8A%E3%81%95%E3%81%9B%E3%82%8B%E3%81%93%E3%81%A8%E3%81%8C%E3%81%A7%E3%81%8D%E3%82%8B%EF%BC%81\"><\/span><strong>\u305f\u3044\u3057\u305f\u3053\u3068\u306f\u306a\u3044\u3088\u3046\u306b\u898b\u3048\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u5c4b\u5916\u30b9\u30af\u30ea\u30fc\u30f3\u306bQR\u30b3\u30fc\u30c9\u30921\u3064\u8868\u793a\u3059\u308b\u3060\u3051\u3067\u3001\u30e2\u30d0\u30a4\u30eb\u306e\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\u309215\uff05\u4ee5\u4e0a\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\uff01<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p><\/p>\n\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3084\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u306f\u3001\u4ed6\u306e\u3042\u3089\u3086\u308b\u5e83\u544a\u5f62\u614b\u3068\u6bd4\u8f03\u3057\u3066\u3001\u5e38\u306b\u4e00\u3064\u306e\u7279\u5fb4\u304c\u3042\u308b\uff01<\/p>\n\n<p>\u30ea\u30f3\u30af\u3084\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3060\u3051\u3067\u3001\u5e83\u544a\u306e\u4ed5\u4e8b\u306f\u5b8c\u4e86\u3059\u308b\u3002<\/p>\n\n<p>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u304c\u4ed6\u306e\u4f55\u3088\u308a\u3082\u512a\u308c\u3066\u3044\u308b\u306e\u306f\u3001\u3053\u306e\u72ec\u81ea\u6027\u3001\u3064\u307e\u308a\u30ef\u30f3\u30af\u30ea\u30c3\u30afCTA\u304c\u3042\u308b\u304b\u3089\u3060\u3002<\/p>\n\n<p>\u3057\u304b\u3057\u3001\u305d\u308c\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30c1\u30e3\u30cd\u30eb\u306e\u80fd\u529b\u3088\u308a\u3082\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30c1\u30e3\u30cd\u30eb\u3092\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3059\u308b\u304b\u306b\u5927\u304d\u304f\u95a2\u4fc2\u3057\u3066\u3044\u308b\u3002<\/p>\n\n<p>\u540c\u3058\u30ef\u30f3\u30bf\u30c3\u30c1CTA\u3092\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u3084\u5c4b\u5916\u306e\u4f1a\u5834\u3067\u4f55\u767e\u4eba\u3001\u4f55\u5343\u4eba\u3082\u306e\u4eba\u304c\u76ee\u306b\u3059\u308b\u5de8\u5927\u306a\u30d3\u30eb\u30dc\u30fc\u30c9\u306b\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u3089\u3068\u60f3\u50cf\u3057\u3066\u307f\u3066\u307b\u3057\u3044\u3002<\/p>\n\n<p>\u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u30ea\u30f3\u30af\u3092\u8cbc\u3063\u3066\u3044\u308b\u304c\u3001\u8ce2\u3044\u30d6\u30e9\u30f3\u30c9\u306f<strong>QR\u30b3\u30fc\u30c9\u3092\u4f7f\u3063\u3066<\/strong>\u3044\u308b\uff01<\/p>\n\n<p>QR\u30b3\u30fc\u30c9\u306e\u512a\u308c\u305f\u70b9\u306f\u3001\u643a\u5e2f\u96fb\u8a71\u306e\u30ab\u30e1\u30e9\u3055\u3048\u3042\u308c\u3070\u3001\u307b\u3068\u3093\u3069\u306e\u4eba\u304c\u30dd\u30b1\u30c3\u30c8\u306b\u5165\u308c\u3066\u3044\u308b\u3053\u3068\u3060\u3002<\/p>\n\n<p>\u643a\u5e2f\u96fb\u8a71\u306e\uff09\u307b\u3068\u3093\u3069\u306e\u30ab\u30e1\u30e9\u306b\u306f\u3059\u3067\u306bQR\u30b3\u30fc\u30c9\u30ea\u30fc\u30c0\u30fc\u304c\u5185\u8535\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3001\u305d\u308c\u3082\u554f\u984c\u306a\u3044\u3002<\/p>\n\n<p>\u552f\u4e00\u306e\u554f\u984c\u306f\u3001\u305d\u308c\u304c\u6a5f\u80fd\u3059\u308b\u304b\u3069\u3046\u304b\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/p>\n\n<p>\u7b54\u3048\u306f\u5727\u5012\u7684\u306a\u300c\u30a4\u30a8\u30b9\u300d\u3060\uff01<\/p>\n\n<p>\u5c4b\u5916\u5e83\u544a\u306eQR\u30b3\u30fc\u30c9\u306f\u3001CTA\u30a2\u30af\u30b7\u30e7\u30f3\u309215\uff05\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u77e5\u3089\u308c\u3066\u3044\u308b\u3002 <a href=\"https:\/\/www.campaignlive.co.uk\/article\/mobile-meets-ooh-sweet-spot-location-based-marketing\/1445624\">\n  <strong>CTA\u30a2\u30af\u30b7\u30e7\u30f3\u309215%\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/strong>\n<\/a><\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%88%E3%82%8A%E3%82%B9%E3%83%9E%E3%83%BC%E3%83%88%E3%81%AA%E3%82%A2%E3%82%A6%E3%83%88%E3%83%89%E3%82%A2%E3%83%BB%E3%83%95%E3%82%A9%E3%83%BC%E3%83%9F%E3%83%A5%E3%83%A9\"><\/span><strong>\u3088\u308a\u30b9\u30de\u30fc\u30c8\u306a\u30a2\u30a6\u30c8\u30c9\u30a2\u30fb\u30d5\u30a9\u30fc\u30df\u30e5\u30e9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u901a\u5e38\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u3044\u3046\u3068\u3001\u30c7\u30b8\u30bf\u30eb\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u3001\u30c6\u30ec\u30d3\u3001\u30e9\u30b8\u30aa\u3001\u5370\u5237\u7269\u3001\u5c4b\u5916\u306a\u3069\u3001\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3001\u3042\u308b\u3044\u306f\u3053\u308c\u3089\u306e\u7d44\u307f\u5408\u308f\u305b\u3067\u5b9f\u65bd\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u3053\u3068\u3092\u6307\u3059\u3002<\/p>\n\n<p><a href=\"https:\/\/www.movingwalls.com\/ja\/omnichannel\/\">\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u306f<\/a>\u3001\u7570\u306a\u308b\u30c1\u30e3\u30cd\u30eb\u3067\u5b9f\u65bd\u3055\u308c\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u7570\u306a\u308b\u30c1\u30e3\u30cd\u30eb\u3067\u7570\u306a\u308b\u76ee\u7684\u3092\u679c\u305f\u3059\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n\n<p>\u4f8b\u3048\u3070\u3001\u5c4b\u5916\u5e83\u544a\u306bQR\u30b3\u30fc\u30c9\u3092\u63b2\u8f09\u3057\u3001\u898b\u8fbc\u307f\u5ba2\u3092\u30d5\u30a7\u30a4\u30b9\u30d6\u30c3\u30af\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30da\u30fc\u30b8\u306b\u8a98\u5c0e\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8003\u3048\u3066\u307f\u3088\u3046\u3002<\/p>\n\n<p>\u898b\u8fbc\u307f\u5ba2\u306f\u30d5\u30a9\u30fc\u30e0\u306b\u5165\u529b\u3057\u3001\u30b3\u30f3\u30c6\u30b9\u30c8\u306b\u5fdc\u52df\u3057\u3001\u30ea\u30fc\u30c9\u3068\u306a\u308b\u3002<\/p>\n\n<p>\u30ea\u30fc\u30c9\u306b\u306f\u3001\u53c2\u52a0\u306b\u611f\u8b1d\u3057\u3001\u30af\u30fc\u30dd\u30f3\u3092\u6e21\u3057\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u62db\u5f85\u3059\u308b\u30e1\u30fc\u30eb\u304c\u5c4a\u304f\u3002<\/p>\n\n<p>\u305d\u306e\u30e1\u30fc\u30eb\u3092\u8aad\u307f<em>\uff08\u5206\u985e\uff1a\u30a6\u30a9\u30fc\u30e0\u30ea\u30fc\u30c9\uff09<\/em>\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f<em>\uff08\u5206\u985e\uff1a\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\uff09<\/em>\u30ea\u30fc\u30c9\u306f\u3001\u305d\u306e\u30af\u30fc\u30dd\u30f3\u3092\u4f7f\u3063\u3066\u4f55\u304b\u3092\u8cfc\u5165\u3059\u308b<em>\uff08\u5206\u985e\uff1a\u9867\u5ba2<\/em>\uff09\u3002<\/p>\n\n<p>\u4e0a\u306e\u56f3\u306f\u3001\u5c4b\u5916\u770b\u677f\u306b\u30ef\u30f3\u30bf\u30c3\u30c1\u3067CTA\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u307e\u308b\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u8a8d\u77e5\u3001\u6d3b\u6027\u5316\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u65c5\u3067\u3042\u308b\uff01<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%B9%E3%83%9E%E3%83%BC%E3%83%88%E5%BA%83%E5%91%8A%E3%81%AF%E3%82%88%E3%82%8A%E8%B3%A2%E3%81%84%E9%81%B8%E6%8A%9E\"><\/span><strong>\u30b9\u30de\u30fc\u30c8\u5e83\u544a\u306f\u3088\u308a\u8ce2\u3044\u9078\u629e<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u643a\u5e2f\u96fb\u8a71\u304c\u3088\u308a\u8ce2\u304f\u306a\u308a\u3001\u65e5\u5e38\u751f\u6d3b\u306b\u6b20\u304b\u305b\u306a\u3044\u3082\u306e\u3068\u306a\u308b\u306b\u3064\u308c\u3001\u5e83\u544a\u696d\u754c\u306e\u8ce2\u3044\u4eba\u305f\u3061\u306f\u3001\u305d\u3046\u3057\u305f\u643a\u5e2f\u96fb\u8a71\u306e\u6a5f\u80fd\u3092\u5229\u7528\u3057\u3001\u5e83\u544a\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u3059\u308b\u65b9\u6cd5\u3092\u8003\u3048\u3066\u3044\u308b\u3002<\/p>\n\n<p>\u9854\u8a8d\u8b58\u304b\u3089\u62e1\u5f35\u73fe\u5b9f\u307e\u3067 &#8211; \u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3059\u308b\u305f\u3081\u306b\u65e2\u5b58\u306e\u6280\u8853\u3092\u4f7f\u7528\u3059\u308b\u53ef\u80fd\u6027\u306f\u3001\u8208\u5473\u6df1\u3044\u8b70\u8ad6\u306b\u306a\u308b\u3002<\/p>\n\n<p>Z\u4e16\u4ee3\u3068\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3067\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u6570\u5b57\u304c\u3055\u3089\u306b\u826f\u304f\u306a\u3063\u3066\u3044\u308b\u3002 <a href=\"https:\/\/www.outsmart.org.uk\/news\/outperform\"><strong>38\uff05\u306e\u5897\u52a0<\/strong><\/a>\u77ed\u671f\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u30a2\u30af\u30b7\u30e7\u30f3\u304c38\uff05\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8cea\u3092\u5411\u4e0a\u3055\u305b\u3001\u3088\u308a\u826f\u3044\u7d50\u679c\u3092\u5f97\u308b\u305f\u3081\u306b\u3001\u30b9\u30de\u30fc\u30c8\u5e83\u544a\u3068\u975e\u5e38\u306b\u52b9\u679c\u7684\u306a\u30e1\u30c7\u30a3\u30a2\u30c1\u30e3\u30f3\u30cd\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u3092\u5f37\u8abf\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u3088\u3046\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"QR%E3%82%B3%E3%83%BC%E3%83%89%E3%81%A7%E8%B2%A9%E5%A3%B2%E3%83%91%E3%82%A4%E3%83%97%E3%83%A9%E3%82%A4%E3%83%B3%E3%82%92%E5%A2%97%E3%82%84%E3%81%99\"><\/span><strong>QR\u30b3\u30fc\u30c9\u3067\u8ca9\u58f2\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u3092\u5897\u3084\u3059<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u5c4b\u5916\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306bQR\u30b3\u30fc\u30c9\u3092\u63b2\u8f09\u3057\u305f\u3068\u3053\u308d\u3001\u6b21\u306e\u3088\u3046\u306a\u512a\u308c\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30c4\u30fc\u30eb\u3068\u306a\u3063\u305f\u3002<a href=\"https:\/\/www.outsmart.org.uk\/news\/outperform\"><strong>57%<\/strong><\/a>QR\u30b3\u30fc\u30c9\u3092\u5229\u7528\u3057\u305f\u4eba\u306e57\uff05\u304c\u3001\u65b0\u898f\u9867\u5ba2\u304b\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304b\u3089\u8cfc\u5165\u305b\u305a\u306b\u7acb\u3061\u53bb\u3063\u305f\u4eba\u3067\u3042\u3063\u305f\u3002<\/p>\n\n<p>\u65b0\u898f\u9867\u5ba2\u306e\u958b\u62d3\u3067\u3042\u308c\u3001\u5931\u308f\u308c\u305f\u58f2\u4e0a\u306e\u56de\u5fa9\u3067\u3042\u308c\u3001\u3053\u306e\u5c0f\u3055\u306aCTA\u306f\u975e\u5e38\u306b\u52b9\u679c\u7684\u3060\u3063\u305f\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"337\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-33.png\" alt=\"\" class=\"wp-image-6068\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-33.png 599w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-33-300x169.png 300w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/figure><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"QR%E3%82%B3%E3%83%BC%E3%83%89%E3%81%8C%E3%83%A2%E3%83%90%E3%82%A4%E3%83%AB%E5%BA%83%E5%91%8A%E3%81%AB%E5%8B%9D%E3%81%A3%E3%81%9F\"><\/span><strong>QR\u30b3\u30fc\u30c9\u304c\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u306b\u52dd\u3063\u305f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u30e2\u30d0\u30a4\u30eb\u3068\u30c7\u30b8\u30bf\u30eb\u306e\u5c4b\u5916\u5e83\u544a\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u304c\u5927\u5e45\u306b\u5897\u52a0\u3057\u305f\u3002 <a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2018\/10\/9-Case-Study@2x.png\"><strong>260%<\/strong><\/a>\u3053\u306e\u8abf\u67fb\u7d50\u679c\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3082DOOH\u3092\u52a0\u3048\u308b\u3053\u3068\u3067ROI\u304c\u5927\u5e45\u306b\u5411\u4e0a\u3059\u308b\u3068\u3044\u3046\u4e8b\u5b9f\u3068\u4e00\u81f4\u3057\u3066\u3044\u305f\u3002<\/p>\n\n<p><a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2018\/10\/7-Case-Study@2x.png\"><strong>\u4f8b\u3092\u6319\u3052\u3088\u3046\uff1a<\/strong><\/a>\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u306f\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u3068\u30b5\u30a4\u30c8\u8a2a\u554f\u3092<strong>49\uff05<\/strong>\u4fc3\u9032\u3057\u3001QR\u5bfe\u5fdcDOOH\u5e83\u544a\u306f\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u3068\u30b5\u30a4\u30c8\u8a2a\u554f\u306b<strong>127\uff05\u3068\u3044\u3046<\/strong>\u9a5a\u7570\u7684\u306a\u9ad8\u3044\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u305f\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%AD%E3%83%BC%E3%83%9E%E3%81%AB%E3%81%84%E3%81%AA%E3%81%84%E3%81%A8%E3%81%8D%E3%81%AF%E2%80%A6\"><\/span><strong>\u30ed\u30fc\u30de\u306b\u3044\u306a\u3044\u3068\u304d\u306f&#8230;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u3059\u3079\u3066\u306e\u5e02\u5834\u306b\u3001\u5148\u9032\u56fd\u5e02\u5834\u306e\u3088\u3046\u306a\u30c7\u30b8\u30bf\u30eb\u5c4b\u5916\u30a4\u30f3\u30d5\u30e9\u304c\u3042\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002<\/p>\n\n<p>\u3067\u306f\u3001\u30ed\u30fc\u30de\u306b\u304a\u3089\u305a\u3001\u30ed\u30fc\u30de\u4eba\u306e\u3088\u3046\u306b\u3067\u304d\u306a\u3044\u3068\u304d\u306f\u3069\u3046\u3059\u308b\u306e\u304b\uff1f<\/p>\n\n<p>\u305d\u3046\u3067\u3059\u306d&#8230;\u9759\u6b62\u3057\u305fOOH\u30b9\u30af\u30ea\u30fc\u30f3\u306bQR\u30b3\u30fc\u30c9\u3092\u8cbc\u308b\u3053\u3068\u3067\u3001\u5373\u8208\u7684\u306b\u5bfe\u5fdc\u3057\u307e\u3059\uff01<\/p>\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30fb\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\u3067\u306f\u3001\u3088\u308a\u8907\u96d1\u306a\u6280\u8853\u3092\u4f7f\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u304c\u3001\u30b9\u30bf\u30c6\u30a3\u30c3\u30af\u30fb\u30b9\u30af\u30ea\u30fc\u30f3\u306b\u306f\u3001QR\u30b3\u30fc\u30c9\u3092\u4f7f\u3063\u305f\u30ed\u30fc\u30c6\u30af\u306a\u5c4b\u5916\u5e83\u544a\u306e\u30b9\u30da\u30fc\u30b9\u3082\u3042\u308b\u3002<\/p>\n\n<p>\u5fc5\u8981\u306a\u306e\u306f\u3001QR\u30b3\u30fc\u30c9\u304c\u898b\u3084\u3059\u304f\u3001\u5341\u5206\u306a\u5927\u304d\u3055\u304c\u3042\u308b\u3053\u3068\u3060\uff01<\/p>\n\n<p>\u7d50\u5c40\u306e\u3068\u3053\u308d\u3001\u9867\u5ba2\u306b\u30ea\u30fc\u30c1\u3059\u308b\u305f\u3081\u306e\u6700\u5584\u304b\u3064\u6700\u3082\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3092\u898b\u3064\u3051\u3001\u6700\u7d42\u7684\u306a\u30b4\u30fc\u30eb\u306b\u5230\u9054\u3059\u308b\u305f\u3081\u306e\u30b7\u30f3\u30d7\u30eb\u306a\u9053\u7b4b\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3059\u3079\u3066\u306a\u306e\u3060\u3002<\/p>\n\n<p>\u5f7c\u3089\u304c\u53d6\u308b\u3079\u304d\u884c\u52d5\u304c\u5358\u7d14\u3067\u3042\u308c\u3070\u3042\u308b\u307b\u3069\u3001\u305d\u308c\u3092\u53d6\u308b\u53ef\u80fd\u6027\u306f\u9ad8\u304f\u306a\u308b\u3002<\/p>\n\n<p>\u305d\u3057\u3066\u7d50\u5c40\u306e\u3068\u3053\u308d\u3001DOOH\u3092\u65e2\u5b58\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u306e\u306f\u3001\u3069\u3053\u3092\u898b\u308c\u3070\u3044\u3044\u306e\u304b\u3055\u3048\u308f\u304b\u3063\u3066\u3044\u308c\u3070\u3001\u8907\u96d1\u3067\u3082\u9ad8\u4fa1\u3067\u3082\u306a\u3044\u3002<\/p>\n\n<p>\u7d50\u5c40\u306e\u3068\u3053\u308d\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u898f\u6a21\u3084\u4e88\u7b97\u304c\u91cd\u8981\u306a\u306e\u3067\u306f\u306a\u304f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8cea\u304c\u91cd\u8981\u306a\u306e\u3060\u3002<\/p>\n\n<p>\u3042\u308b\u5927\u624bFMCG\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u63d0\u643a\u5148\u306e\u98df\u6599\u54c1\u5e97\u3001\u8fd1\u96a3\u306e\u30d0\u30b9\u3001\u6a19\u8b58\u3001\u305d\u306e\u4ed6\u306e\u5c4b\u5916\u30b9\u30af\u30ea\u30fc\u30f3\u306eDOOH\u30b9\u30af\u30ea\u30fc\u30f3\u306b\u5e97\u5185\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u3053\u3068\u306b\u6c7a\u3081\u3001\u305d\u308c\u305e\u308c\u306e\u5e83\u544a\u306bQR\u30b3\u30fc\u30c9\u3092\u63b2\u8f09\u3057\u305f\u3002<\/p>\n\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7d42\u4e86\u5f8c\u3001\u5f7c\u3089\u306f\u6b21\u306e\u3053\u3068\u3092\u767a\u898b\u3057\u305f\u3002<a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2018\/10\/1-Case-Study@2x.png\"><strong>53%<\/strong><\/a>\u304cQR\u30b3\u30fc\u30c9\u3092\u30b9\u30ad\u30e3\u30f3\u3057\u305f\u3053\u3068\u304c\u308f\u304b\u3063\u305f\u3002<\/p>\n\n<p>\u3053\u308c\u304cROI\u3060\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u305f\u3044\u3057\u305f\u3053\u3068\u306f\u306a\u3044\u3088\u3046\u306b\u898b\u3048\u308b\u304b\u3082\u3057\u308c\u306a [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/a-single-code-makes-all-the-difference\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from \u30b3\u30fc\u30c9\u3072\u3068\u3064\u3067\u3059\u3079\u3066\u304c\u5909\u308f\u308b<\/span><\/a><\/p>\n","protected":false},"featured_media":14621,"template":"","categories":[159],"class_list":["post-9546","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ooh"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/blog\/9546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media\/14621"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media?parent=9546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/categories?post=9546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}