{"id":9547,"date":"2023-06-01T17:00:18","date_gmt":"2023-06-01T11:30:18","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/benefits-of-impression-based-digital-outdoor-advertising\/"},"modified":"2023-09-14T16:14:49","modified_gmt":"2023-09-14T10:44:49","slug":"benefits-of-impression-based-digital-outdoor-advertising","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ja\/blog\/benefits-of-impression-based-digital-outdoor-advertising\/","title":{"rendered":"\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30fb\u30d9\u30fc\u30b9\u306e\u30c7\u30b8\u30bf\u30eb\u5c4b\u5916\u5e83\u544a\u306e\u30e1\u30ea\u30c3\u30c8"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #595959;color:#595959\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #595959;color:#595959\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/benefits-of-impression-based-digital-outdoor-advertising\/#%E2%80%9C%E6%B8%AC%E5%AE%9A%E3%81%A7%E3%81%8D%E3%81%AA%E3%81%91%E3%82%8C%E3%81%B0%E3%80%81%E3%81%9D%E3%82%8C%E3%82%92%E6%94%B9%E5%96%84%E3%81%99%E3%82%8B%E3%81%93%E3%81%A8%E3%81%AF%E3%81%A7%E3%81%8D%E3%81%AA%E3%81%84%E2%80%9D_%E2%80%93_%E3%82%B1%E3%83%AB%E3%83%93%E3%83%B3%E5%8D%BF\" title=\"&#8220;\u6e2c\u5b9a\u3067\u304d\u306a\u3051\u308c\u3070\u3001\u305d\u308c\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044&#8221; &#8211; \u30b1\u30eb\u30d3\u30f3\u537f\">&#8220;\u6e2c\u5b9a\u3067\u304d\u306a\u3051\u308c\u3070\u3001\u305d\u308c\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044&#8221; &#8211; \u30b1\u30eb\u30d3\u30f3\u537f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/benefits-of-impression-based-digital-outdoor-advertising\/#%E3%82%AA%E3%83%BC%E3%83%87%E3%82%A3%E3%82%A8%E3%83%B3%E3%82%B9%E3%83%BB%E3%82%A4%E3%83%B3%E3%82%B5%E3%82%A4%E3%83%88\" title=\"\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30a4\u30f3\u30b5\u30a4\u30c8\">\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30a4\u30f3\u30b5\u30a4\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/benefits-of-impression-based-digital-outdoor-advertising\/#%E3%83%AA%E3%82%A2%E3%83%AB%E3%82%BF%E3%82%A4%E3%83%A0%E3%83%BB%E3%83%87%E3%83%BC%E3%82%BF%E3%81%B8%E3%81%AE%E3%82%A2%E3%82%AF%E3%82%BB%E3%82%B9\" title=\"\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30fb\u30c7\u30fc\u30bf\u3078\u306e\u30a2\u30af\u30bb\u30b9\">\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30fb\u30c7\u30fc\u30bf\u3078\u306e\u30a2\u30af\u30bb\u30b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/benefits-of-impression-based-digital-outdoor-advertising\/#%E3%82%88%E3%82%8A%E5%89%B5%E9%80%A0%E7%9A%84%E3%81%AA%E7%A9%BA%E9%96%93%E3%82%92\" title=\"\u3088\u308a\u5275\u9020\u7684\u306a\u7a7a\u9593\u3092\">\u3088\u308a\u5275\u9020\u7684\u306a\u7a7a\u9593\u3092<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/benefits-of-impression-based-digital-outdoor-advertising\/#%E3%82%AD%E3%83%A3%E3%83%B3%E3%83%9A%E3%83%BC%E3%83%B3%E5%89%8D%E5%BE%8C%E3%81%AE%E5%88%86%E6%9E%90\" title=\"\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u524d\u5f8c\u306e\u5206\u6790\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u524d\u5f8c\u306e\u5206\u6790<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9C%E6%B8%AC%E5%AE%9A%E3%81%A7%E3%81%8D%E3%81%AA%E3%81%91%E3%82%8C%E3%81%B0%E3%80%81%E3%81%9D%E3%82%8C%E3%82%92%E6%94%B9%E5%96%84%E3%81%99%E3%82%8B%E3%81%93%E3%81%A8%E3%81%AF%E3%81%A7%E3%81%8D%E3%81%AA%E3%81%84%E2%80%9D_%E2%80%93_%E3%82%B1%E3%83%AB%E3%83%93%E3%83%B3%E5%8D%BF\"><\/span><strong>&#8220;\u6e2c\u5b9a\u3067\u304d\u306a\u3051\u308c\u3070\u3001\u305d\u308c\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044&#8221; &#8211; \u30b1\u30eb\u30d3\u30f3\u537f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p><\/p>\n\n<p><strong><\/strong>\u30c7\u30fc\u30bf\u306e\u4fa1\u5024\u304c\u9ad8\u307e\u308b\u306b\u3064\u308c\u3001\u5e83\u544a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u5b9a\u3059\u308b\u969b\u306b\u306f\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u306e\u7d50\u679c\u304c\u3088\u308a\u91cd\u8981\u306b\u306a\u308b\uff01<\/p>\n\n<p>\u30c7\u30b8\u30bf\u30ebOOH\uff08\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff09\u5e83\u544a\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u6700\u3082\u53e4\u3044\u5f62\u614b\u306e1\u3064\u3067\u3042\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u9577\u3044\u9593\u3001\u5b9a\u91cf\u7684\u306a\u6e2c\u5b9a\u304c\u96e3\u3057\u3044\u3068\u8003\u3048\u3089\u308c\u3066\u304d\u305f\u3002<\/p>\n\n<p>\u5f93\u6765\u306eOOH\u5e83\u544a\u3068\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30df\u30c3\u30af\u30b9\u3057\u3001\u5e83\u544a\u4e3b\u306b\u6e2c\u5b9a\u53ef\u80fd\u306a\u7d50\u679c\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/p>\n\n<p>OOH\u306f<a href=\"https:\/\/www.getalfi.com\/advertising\/dooh-digital-out-of-home-advertising\/\">\u5e74\u73874\uff05\u306e\u4f38\u3073<\/a>\u3092\u793a\u3057\u3066\u3044\u308b\u3002 DOOH\u306f<a href=\"https:\/\/www.getalfi.com\/advertising\/dooh-digital-out-of-home-advertising\/\">\u524d\u5e74\u6bd416\uff05\u306e\u4f38\u3073\u3092\u793a\u3057\u3001<\/a>\u5c4b\u5916\u5e83\u544a\u696d\u754c\u5168\u4f53\u3092\u6d3b\u6027\u5316\u3055\u305b\u308b\u8d77\u7206\u5264\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n\n<p>DOOH\u306f\u3001\u30b8\u30aa\u30d5\u30a7\u30f3\u30b7\u30f3\u30b0\u3001\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u306e\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u5e83\u544a\u914d\u7f6e\u306e\u8cea\u3092\u5411\u4e0a\u3055\u305b\u308b\u3002<\/p>\n\n<p>\u305d\u308c\u306f\u5e83\u544a\u306e \u00b3&#8221;\u30da\u30a4-\u30d1\u30fc-\u30d3\u30e5\u30fc\u00b3&#8221;\u306e\u5f62\u614b\u306b\u306a\u308b\u306b\u6700\u3082\u8fd1\u3044 &#8211; \u3042\u306a\u305f\u304c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u3067\u304a\u306a\u3058\u307f\u304b\u3082\u3057\u308c\u306a\u3044\u4f55\u304b\u3002<\/p>\n\n<p>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3067\u7e41\u6804\u3059\u308b\u30e2\u30c7\u30eb\u3068\u3057\u3066\u306eDOOH\u304c\u3001\u5f93\u6765\u306e\u5c4b\u5916\u5e83\u544a\u5f62\u614b\u3088\u308a\u3082\u597d\u307e\u3057\u3044\u9078\u629e\u80a2\u3068\u306a\u3063\u305f\u7406\u7531\u3092\u3044\u304f\u3064\u304b\u6319\u3052\u3066\u307f\u3088\u3046\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%AA%E3%83%BC%E3%83%87%E3%82%A3%E3%82%A8%E3%83%B3%E3%82%B9%E3%83%BB%E3%82%A4%E3%83%B3%E3%82%B5%E3%82%A4%E3%83%88\"><\/span><strong>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30a4\u30f3\u30b5\u30a4\u30c8<\/strong><span 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decoding=\"async\" width=\"600\" height=\"600\" src=\"blob:https:\/\/www.movingwalls.com\/087b48c3-970f-48fa-aa42-a2c4cb78eed9\" alt=\"&#x30A4;&#x30F3;&#x30D7;&#x30EC;&#x30C3;&#x30B7;&#x30E7;&#x30F3;&#x30FB;&#x30D9;&#x30FC;&#x30B9;&#x306E;&#x30C7;&#x30B8;&#x30BF;&#x30EB;&#x5C4B;&#x5916;&#x5E83;&#x544A;&#x306E;&#x30E1;&#x30EA;&#x30C3;&#x30C8; \"\/><\/p>\n\n<p>\u30a2\u30c9\u30c6\u30af\u4f01\u696d\u306f\u3001\u4f4d\u7f6e\u60c5\u5831\u30c7\u30fc\u30bf\u3068\u30e2\u30d0\u30a4\u30ebID\u3092\u7d50\u3073\u3064\u3051\u3001\u305d\u308c\u3092IP\u30a2\u30c9\u30ec\u30b9\u306b\u5909\u63db\u3057\u3066\u3044\u308b\u3002<\/p>\n\n<p>\u5e74\u9f62\u3001\u6027\u5225\u3001\u8cfc\u8cb7\u529b\u306b\u95a2\u3059\u308b\u60c5\u5831\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5c4a\u3044\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u5206\u6790\u3067\u304d\u308b\u3002<\/p>\n\n<p>\u540c\u6642\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306f\u3001B2B\u3068B2C\u306e\u30b7\u30ca\u30ea\u30aa\u3092\u554f\u308f\u305a\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5408\u308f\u305b\u305f\u5e83\u544a\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\uff01<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%AA%E3%82%A2%E3%83%AB%E3%82%BF%E3%82%A4%E3%83%A0%E3%83%BB%E3%83%87%E3%83%BC%E3%82%BF%E3%81%B8%E3%81%AE%E3%82%A2%E3%82%AF%E3%82%BB%E3%82%B9\"><\/span><strong>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30fb\u30c7\u30fc\u30bf\u3078\u306e\u30a2\u30af\u30bb\u30b9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u4f1d\u7d71\u7684\u306a\u5c4b\u5916\u5e83\u544a\u3067\u306f\u3001\u6bce\u65e5\u4e00\u5b9a\u306e\u6642\u9593\u306b\u3001\u4e00\u5b9a\u306e\u65e5\u6570\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u5e83\u544a\u8cbb\u3092\u652f\u6255\u3063\u3066\u3044\u305f\u3002<\/p>\n\n<p>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u300d\u306b\u57fa\u3065\u3044\u3066\u5e83\u544a\u3092\u5fae\u8abf\u6574\u3059\u308b\u4f59\u5730\u306f\u3082\u3046\u306a\u304b\u3063\u305f\u3002<\/p>\n\n<p>\u4eca\u65e5\u3001\u5c4b\u5916\u5e83\u544a\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u679c\u306b\u57fa\u3065\u3044\u3066\u3001\u5e83\u544a\u3092\u5fae\u8abf\u6574\u3059\u308b\u305f\u3081\u306e\u6249\u3092\u958b\u3044\u3066\u3044\u308b\u3002<\/p>\n\n<p>DOOH\u5e83\u544a\u306f\u3001\u52d5\u753b\u3084\u753b\u50cf\u3068\u3044\u3046\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u52d5\u7684\u306b\u30c7\u30b8\u30bf\u30eb\u306b\u914d\u7f6e\u3055\u308c\u308b\u305f\u3081\u3001\u5e83\u544a\u306e\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u3092\u30c6\u30b9\u30c8\u3059\u308b\u3053\u3068\u304c\u975e\u5e38\u306b\u7c21\u5358\u3067\u3059\u3002<\/p>\n\n<p>\u6e2c\u5b9a\u671f\u9593\u3092\u5b9a\u3081\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u540c\u3058\u3088\u3046\u306b\u3001\u5e83\u544a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u5fdc\u3058\u3066\u8abf\u6574\u3092\u52a0\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3084\u9867\u5ba2\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3068\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\uff01<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%88%E3%82%8A%E5%89%B5%E9%80%A0%E7%9A%84%E3%81%AA%E7%A9%BA%E9%96%93%E3%82%92\"><\/span><strong>\u3088\u308a\u5275\u9020\u7684\u306a\u7a7a\u9593\u3092<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u5f93\u6765\u306eOOH\u5e83\u544a\u306f\u30d7\u30ea\u30f3\u30c8\u5e83\u544a\u306b\u9650\u3089\u308c\u3066\u3044\u305f\u3002<\/p>\n\n<p>\u30c7\u30b8\u30bf\u30eb\u306e\u51fa\u73fe\u306b\u3088\u308a\u3001AI\u3068DOOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5e83\u544a\u4f53\u9a13\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n<p>\u30d3\u30c7\u30aa\u3067\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u81ea\u52d5\u8eca\u30d6\u30e9\u30f3\u30c9GMC\u304c\u3001\u9854\u5206\u6790\u3068\u884c\u52d5\u691c\u77e5\u3092\u4f7f\u3063\u3066\u3001\u3069\u306e\u3088\u3046\u306b\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u5e83\u544a\u3092\u5236\u4f5c\u3057\u305f\u304b\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n<p>\u3055\u3089\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u691c\u51fa\u3067\u304d\u308b\u4eba\u5de5\u77e5\u80fd\uff08AI\uff09\u6280\u8853\u306b\u3088\u3063\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u6f5c\u5728\u9867\u5ba2\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3067\u304d\u308b\u3053\u3068\u3060\u3002<\/p>\n\n<p>DOOH\u5e83\u544a\u306eUSP\u306f\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u30b9\u30da\u30fc\u30b9\u3092\u7121\u9650\u306b\u3059\u308b\u3001\u5468\u56f2\u306e\u74b0\u5883\u306b\u53cd\u5fdc\u3067\u304d\u308b\u3068\u3044\u3046\u4e8b\u5b9f\u306b\u3042\u308b\u3002<\/p>\n\n<p>\u3053\u308c\u304c\u3001<a href=\"https:\/\/www.bannerflow.com\/blog\/digital-out-of-home-dooh-advertising-trends-2020\/\">2019\u5e74\u306b<\/a>DOOH\u304c<a href=\"https:\/\/www.bannerflow.com\/blog\/digital-out-of-home-dooh-advertising-trends-2020\/\">OOH\u5e83\u544a\u5168\u4f53\u306e28.3<\/a>%\u3092\u5360\u3081\u3001<a href=\"https:\/\/www.bannerflow.com\/blog\/digital-out-of-home-dooh-advertising-trends-2020\/\">2023\u5e74\u306b\u306f38.3%\u306b<\/a>\u9054\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u308b\u7406\u7531\u306e\u3072\u3068\u3064\u3067\u3042\u308b\u3002<\/p>\n\n<p>\u4eca\u65e5\u306e\u5c4b\u5916\u5e83\u544a\u3067\u72af\u3057\u304b\u306d\u306a\u3044\u6700\u5927\u306e\u904e\u3061\u3001\u305d\u308c\u306f\u5f93\u6765\u306e\u5c4b\u5916\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u3088\u3046\u306b\u30c7\u30b8\u30bf\u30eb\u5c4b\u5916\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u884c\u3046\u3053\u3068\u3060\uff01<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%AD%E3%83%A3%E3%83%B3%E3%83%9A%E3%83%BC%E3%83%B3%E5%89%8D%E5%BE%8C%E3%81%AE%E5%88%86%E6%9E%90\"><\/span><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u524d\u5f8c\u306e\u5206\u6790<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Virtuo City\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u6587\u8108\u306b\u95a2\u9023\u3057\u305fDOOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001<a href=\"https:\/\/mediatel.co.uk\/news\/2017\/06\/27\/programmatic-oohs-strength-lies-in-content-canvas-and-context\/\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8a8d\u77e5\u5ea6\u304c18%\u5411\u4e0a<\/a>\u3059\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u305f<a href=\"https:\/\/mediatel.co.uk\/news\/2017\/06\/27\/programmatic-oohs-strength-lies-in-content-canvas-and-context\/\">\u3002<\/a><\/p>\n\n<p>DOOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306b\u306f\u3001\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30c1\u30e3\u30f3\u30cd\u30eb\u3092\u901a\u5e38\u3068\u540c\u3058\u3088\u3046\u306b\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306eDOOH\u90e8\u5206\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5207\u308a\u5206\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\uff01<\/p>\n\n<p>\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6210\u9577\u3059\u308b\u306b\u3064\u308c\u3001DOOH\u3082\u8fd1\u3044\u5c06\u6765\u5927\u304d\u306a\u6210\u9577\u3092\u9042\u3052\u308b\u3060\u308d\u3046\u3002<\/p>\n\n<p>DOOH\u304c\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306b\u306a\u3063\u305f\u3053\u3068\u3067\u3001\u5c4b\u5916\u5e83\u544a\u3092\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4e00\u90e8\u3068\u3057\u3066\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u304c\u4e00\u6c17\u306b\u5bb9\u6613\u306b\u306a\u3063\u305f\u3002<\/p>\n\n<p>\u3055\u3089\u306b\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u529f\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u6570\u5024\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n\n<p>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30fb\u30d9\u30fc\u30b9\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u3059\u3079\u3066\u306e\u5229\u70b9\u304c\u5f97\u3089\u308c\u3001\u3055\u3089\u306b\u5c4b\u5916\u5e83\u544a\u306e\u30c7\u30b8\u30bf\u30eb\u306a\u6027\u8cea\u306b\u3088\u308a\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u529b\u3092\u767a\u63ee\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u6226\u7565\u7684\u306a\u30c7\u30b8\u30bf\u30eb\u5c4b\u5916\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u4eca\u65e5\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6210\u529f\u306e\u79d8\u8a23\u3067\u3042\u308b\uff01<\/p>\n\n<p><a href=\"https:\/\/www.movingwalls.com\/ja\/book-a-demo\/\">\u30c7\u30e2\u306e\u3054\u4e88\u7d04 \uff01  <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;\u6e2c\u5b9a\u3067\u304d\u306a\u3051\u308c\u3070\u3001\u305d\u308c\u3092\u6539 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/benefits-of-impression-based-digital-outdoor-advertising\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from 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