{"id":9550,"date":"2023-06-01T16:56:12","date_gmt":"2023-06-01T11:26:12","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/how-iot-is-transforming-the-retail-industry\/"},"modified":"2023-09-14T16:29:11","modified_gmt":"2023-09-14T10:59:11","slug":"how-iot-is-transforming-the-retail-industry","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ja\/blog\/how-iot-is-transforming-the-retail-industry\/","title":{"rendered":"IoT\u306f\u5c0f\u58f2\u696d\u754c\u306b\u3069\u306e\u3088\u3046\u306a\u5909\u9769\u3092\u3082\u305f\u3089\u3059\u306e\u304b\uff1f"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"500\" height=\"332\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-29.png\" alt=\"\" class=\"wp-image-6053\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-29.png 500w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-29-300x199.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n<p>\u753b\u50cf\u30bd\u30fc\u30b9: freepik.com<\/p>\n\n<p>\u30e2\u30ce\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\uff08IoT\uff09\u3068\u4f4d\u7f6e\u30c7\u30fc\u30bf\u5206\u6790\u306e\u7d44\u307f\u5408\u308f\u305b\u306f\u3001\u5e97\u8217\u3092\u30b9\u30de\u30fc\u30c8\u5c0f\u58f2\u5e97\u3078\u3068\u5909\u8c8c\u3055\u305b\u305f\u3002 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3084\u5c0f\u58f2\u696d\u8005\u306f\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3092\u3088\u308a\u6df1\u304f\u6d1e\u5bdf\u3067\u304d\u308b\u3053\u306e\u65b0\u3057\u3044\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u3088\u3063\u3066\u3001\u7121\u9650\u306e\u53ef\u80fd\u6027\u3092\u624b\u306b\u5165\u308c\u305f\u3002<\/p>\n\n<p>\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306b\u751f\u304d\u308b\u6d88\u8cbb\u8005\u306f\u3001\u81a8\u5927\u306a\u91cf\u306e\u30c7\u30fc\u30bf\u3092\u751f\u307f\u51fa\u3059\u3002 IoT\u304c\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3059\u306e\u304b\u3001\u307e\u3060\u3088\u304f\u5206\u304b\u3063\u3066\u3044\u306a\u3044\u5c0f\u58f2\u696d\u8005\u304c\u591a\u3044\u3068\u306f\u3044\u3048\u3001\u305d\u306e\u5927\u534a\u306f\u3059\u3067\u306bIoT\u6280\u8853\u304c\u5909\u9769\u7684\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u6301\u3064\u3053\u3068\u3092\u8a8d\u8b58\u3057\u3066\u3044\u308b\u3002<\/p>\n\n<p>\u3057\u304b\u3057\u3001\u5c0f\u58f2\u696d\u754c\u306b\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u308bIoT\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u767a\u63ee\u3059\u308b\u306e\u3092\u5f85\u3064\u7406\u7531\u306f\u306a\u3044\u3002<\/p>\n\n<p><strong>\u3067\u306f\u3001\u30e2\u30ce\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\uff08IoT\uff09\u3068\u306f\u4f55\u304b\uff1f<\/strong><\/p>\n\n<p>IoT\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u76f8\u4e92\u306b\u95a2\u9023\u3059\u308b\u63a5\u7d9a\u3092\u751f\u307f\u51fa\u3059\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u63a5\u7d9a\u6a5f\u80fd\u3092\u5099\u3048\u305f\u6a5f\u5668\u3092\u63a5\u7d9a\u3059\u308b\u3002 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IoT\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u65e5\u5e38\u884c\u52d5\u304b\u3089\u89b3\u5bdf\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u3055\u307e\u3056\u307e\u306a\u6280\u8853\u3084\u4ecb\u5165\u3092\u5b9f\u9a13\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u60c5\u5831\u3092\u8a18\u9332\u30fb\u9001\u4fe1\u3059\u308b\u3002<\/p>\n\n<p>IoT\u306e\u9032\u5c55\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8cb7\u3044\u7269\u884c\u52d5\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u53ca\u307c\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u5f71\u97ff\u306f2\u3064\u306b\u5206\u3051\u3089\u308c\u308b\uff1a <strong><em>\u30b7\u30f3\u30dc\u30ea\u30c3\u30af\u3068\u30d5\u30a1\u30f3\u30af\u30b7\u30e7\u30ca\u30eb\u3002<\/em><\/strong><\/p>\n\n<p><strong><em>\u30b7\u30f3\u30dc\u30ea\u30c3\u30af<\/em><\/strong><\/p>\n\n<p>IoT\u3092\u30c7\u30d0\u30a4\u30b9\u3084\u30b7\u30b9\u30c6\u30e0\u3068\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u5c0f\u58f2\u696d\u8005\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u6d88\u8cbb\u8005\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u76f8\u4e92\u63a5\u7d9a\u3055\u308c\u305f\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u304c\u69cb\u7bc9\u3055\u308c\u3001\u6700\u7d42\u7684\u306b\u9867\u5ba2\u4f53\u9a13\u306e\u3042\u3089\u3086\u308b\u5074\u9762\u304c\u6539\u5584\u3055\u308c\u308b\u3053\u3068\u306b\u306a\u308b\u3002 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IoT\u306f\u3001\u5c0f\u58f2\u696d\u8005\u304c\u3088\u308a\u672c\u7269\u3089\u3057\u304f\u3001\u6d88\u8cbb\u8005\u306b\u8fd1\u3044\u3068\u611f\u3058\u3089\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u80fd\u529b\u3092\u4e0e\u3048\u308b\u3002 IoT\u3068\u4f4d\u7f6e\u60c5\u5831\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u5c0f\u58f2\u696d\u8005\u306f\u904e\u53bb\u306e\u8cfc\u5165\u5c65\u6b74\u3084\u8cb7\u3044\u7269\u5c65\u6b74\u304b\u3089\u9867\u5ba2\u306e\u884c\u52d5\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n<p>IoT\u306f\u307e\u305f\u3001\u6d88\u8cbb\u8005\u304c\u597d\u304d\u306a\u6642\u306b\u597d\u304d\u306a\u65b9\u6cd5\u3067\u8cb7\u3044\u7269\u304c\u3067\u304d\u308b<a href=\"https:\/\/www.movingwalls.com\/ja\/omnichannel\/\">\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u4f53\u9a13\u3092<\/a>\u5f37\u5316\u3057\u3001\u9867\u5ba2\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u3068\u3068\u3082\u306b\u3001\u5ba2\u8db3\u304c\u9060\u306e\u304f\u539f\u56e0\u3068\u306a\u308b\u5728\u5eab\u5207\u308c\u306e\u30b7\u30ca\u30ea\u30aa\u3092\u6e1b\u3089\u3059\u3002 \u9867\u5ba2\u306e3\u5206\u306e2\u8fd1\u304f\u304c\u3001\u5c0f\u58f2\u696d\u8005\u306f\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u3066\u3044\u306a\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u3002 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\u3053\u306e\u6280\u8853\u306f\u307e\u305f\u3001\u9b45\u529b\u7684\u306a\u30ea\u30c6\u30fc\u30eb\u4f53\u9a13\u306e\u63d0\u4f9b\u3001\u30bb\u30eb\u30d5\u30ec\u30b8\u3001\u4eba\u5de5\u77e5\u80fd\uff08AI\uff09\u3068\u30de\u30eb\u30c1\u30bb\u30f3\u30b5\u30fc\u6280\u8853\u3092\u4f7f\u3063\u305f\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u5b9f\u884c\u306b\u3088\u3063\u3066\u3001\u30b3\u30cd\u30af\u30c6\u30c3\u30c9\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u80b2\u6210\u3059\u308b\u3002<\/p>\n\n<p>IoT\u306b\u5bfe\u5fdc\u3057\u305f\u30d3\u30fc\u30b3\u30f3\u3092\u4f7f\u3048\u3070\u3001\u5c0f\u58f2\u696d\u8005\u306f\u52d5\u304d\u3084\u74b0\u5883\u306e\u5909\u5316\u3092\u8ffd\u8de1\u3057\u3001\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 <a href=\"https:\/\/youtu.be\/Dqzpvrq5qvw\">\u30b7\u30a7\u30eb\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092<\/a>\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n<p><strong><em>\u30b7\u30a7\u30eb\u306e\u540d\u5165\u308c\u770b\u677f<\/em><\/strong><\/p>\n\n<p>IoT\u306f\u307e\u305f\u3001\u8ca9\u58f2\u6642\u70b9\u3067\u306e\u9867\u5ba2\u5bfe\u5fdc\u3084\u4f53\u9a13\u306e\u5411\u4e0a\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u52b9\u7387\u5316\u306b\u3088\u308b\u5728\u5eab\u7ba1\u7406\u306b\u304a\u3044\u3066\u3082\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u308b\u3002 IoT\u6280\u8853\u306f\u3001\u524d\u4f8b\u306e\u306a\u3044\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u53ef\u8996\u6027\u3068\u900f\u660e\u6027\u3092\u5b9f\u73fe\u3059\u308b\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u81ea\u52d5\u5316\u3001\u30bb\u30f3\u30b5\u30fc\u3001\u5206\u6790\u306b\u3088\u3063\u3066\u3001\u30b5\u30d7\u30e9\u30a4\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u6539\u5584\u3057\u307e\u3059\u3002<\/p>\n\n<p>\u5c0f\u58f2\u696d\u8005\u306f\u3001\u30c7\u30fc\u30bf\u306e\u53ef\u8996\u5316\u6a5f\u80fd\u3092IoT\u3068\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u5728\u5eab\u8ffd\u8de1\u65b9\u6cd5\u3092\u6700\u9069\u5316\u3057\u3001\u7e70\u308a\u8fd4\u3057\u4f5c\u696d\u3092\u81ea\u52d5\u5316\u3059\u308b\u4fa1\u683c\u8a2d\u5b9a\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3057\u3001\u52b4\u50cd\u529b\u3092\u524a\u6e1b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n<p>\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u52b9\u7387\u3084\u751f\u7523\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u3060\u3051\u3067\u306a\u304f\u3001IoT\u306f\u5546\u54c1\u306e\u76d7\u96e3\u3084\u507d\u9020\u3001\u305d\u306e\u4ed6\u306e\u5b89\u5168\u4e0a\u306e\u554f\u984c\u306e\u53ef\u80fd\u6027\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u306e\u306b\u3082\u5f79\u7acb\u3064\u3002 \u5c0f\u58f2\u696d\u8005\u306f\u3001\u5728\u5eab\u30c7\u30fc\u30bf\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u76e3\u8996\u30fb\u7ba1\u7406\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u4eba\u306b\u3088\u308b\u30c7\u30fc\u30bf\u5165\u529b\u30df\u30b9\u306e\u53ef\u80fd\u6027\u304c\u306a\u304f\u306a\u3063\u305f\u3002<\/p>\n\n<p><strong>\u5909\u8eab\u3092\u5f85\u3064\u306e\u3067\u306f\u306a\u304f\u3001\u5909\u8eab\u3059\u308b\u306e\u3060\u3002<\/strong><\/p>\n\n<p>IoT\u306b\u5bfe\u5fdc\u3057\u305f\u5c0f\u58f2\u4f01\u696d\u306f\u3001\u9867\u5ba2\u884c\u52d5\u306b\u5bfe\u3059\u308b\u6d1e\u5bdf\u529b\u3092\u9ad8\u3081\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u88fd\u54c1\u3084\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u6539\u5584\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3001\u4ed6\u306e\u4f01\u696d\u3088\u308a\u3082\u9ad8\u304f\u306a\u308b\u3002<\/p>\n\n<p>IoT\u6280\u8853\u306f\u3001\u305d\u306e\u9ece\u660e\u671f\u306b\u304a\u3044\u3066\u3059\u3067\u306b\u5287\u7684\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u3082\u305f\u3089\u3057\u305f\u304c\u3001\u4eca\u5f8c\u3082\u6210\u9577\u3092\u7d9a\u3051\u3001\u5c0f\u58f2\u696d\u3084\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\u3092\u542b\u3080\u3042\u3089\u3086\u308b\u7523\u696d\u306b\u7d71\u5408\u3055\u308c\u305f\u65b0\u305f\u306a\u6a5f\u4f1a\u3068\u4ed8\u52a0\u4fa1\u5024\u3092\u4e0e\u3048\u308b\u3060\u308d\u3046\u3002 \u751f\u30c7\u30fc\u30bf\u3092\u4fa1\u5024\u3042\u308b\u60c5\u5831\u306b\u5909\u63db\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30e2\u30ce\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c\u63d0\u4f9b\u3059\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306e\u65b0\u3057\u3044\u30bd\u30fc\u30b9\u3092\u6d3b\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n\n<p><a href=\"https:\/\/www.movingwalls.com\/ja\/\">\u30e0\u30fc\u30d3\u30f3\u30b0\u30a6\u30a9\u30fc\u30eb\u30ba\u306f<\/a>\u3001\u30d3\u30eb\u30dc\u30fc\u30c9\u3001\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u3001\u30c8\u30e9\u30f3\u30b8\u30c3\u30c8\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u306e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u306e\u30e1\u30c7\u30a3\u30a2\u5411\u3051\u306b\u3001\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3001\u30d0\u30a4\u30a4\u30f3\u30b0\u3001\u6e2c\u5b9a\u30c4\u30fc\u30eb\u306b\u3088\u308b\u81ea\u52d5\u5316\u3068\u900f\u660e\u5316\u3092\u53ef\u80fd\u306b\u3059\u308b\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u30e0\u30fc\u30d3\u30f3\u30b0\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\uff08Moving Audiences\uff09\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u3002 <a href=\"https:\/\/marketinginasia.com\/2020\/05\/14\/moving-walls-announces-us-patent-for-location-based-media-audience-measurement\/\">\u7c73\u56fd\u3067\u7279\u8a31\u3092\u53d6\u5f97<\/a>\u3057\u305f\u30de\u30eb\u30c1\u30bb\u30f3\u30b5\u30fc\u6280\u8853\u306b\u3088\u308a\u3001100\u5104\u4ee5\u4e0a\u306e\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u3092\u51e6\u7406\u3057\u3001\u4e16\u754c\u4e2d\u306e35,000\u4ee5\u4e0a\u306e\u30e1\u30c7\u30a3\u30a2\u30b5\u30a4\u30c8\u3092\u6e2c\u5b9a\u3057\u3066\u3044\u308b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u753b\u50cf\u30bd\u30fc\u30b9: freepik.com \u30e2 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/how-iot-is-transforming-the-retail-industry\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from IoT\u306f\u5c0f\u58f2\u696d\u754c\u306b\u3069\u306e\u3088\u3046\u306a\u5909\u9769\u3092\u3082\u305f\u3089\u3059\u306e\u304b\uff1f<\/span><\/a><\/p>\n","protected":false},"featured_media":14641,"template":"","categories":[],"class_list":["post-9550","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/blog\/9550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media\/14641"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media?parent=9550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/categories?post=9550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}