{"id":9552,"date":"2023-06-01T16:53:38","date_gmt":"2023-06-01T11:23:38","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/the-metrics-that-define-dooh-roi\/"},"modified":"2023-09-14T16:40:23","modified_gmt":"2023-09-14T11:10:23","slug":"the-metrics-that-define-dooh-roi","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ja\/blog\/the-metrics-that-define-dooh-roi\/","title":{"rendered":"DOOH ROI\u3092\u5b9a\u7fa9\u3059\u308b\u6307\u6a19"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #595959;color:#595959\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #595959;color:#595959\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/the-metrics-that-define-dooh-roi\/#%E9%AB%98%E3%81%BE%E3%82%8BDOOH%E3%81%AE%E4%BE%A1%E5%80%A4\" title=\"\u9ad8\u307e\u308bDOOH\u306e\u4fa1\u5024\">\u9ad8\u307e\u308bDOOH\u306e\u4fa1\u5024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/the-metrics-that-define-dooh-roi\/#%E3%83%AA%E3%82%A2%E3%83%AB%E3%82%BF%E3%82%A4%E3%83%A0%E6%B6%88%E8%B2%BB%E8%80%85%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0\" title=\"\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u6d88\u8cbb\u8005\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\">\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u6d88\u8cbb\u8005\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/the-metrics-that-define-dooh-roi\/#%E3%83%AD%E3%82%B1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%99%E3%83%BC%E3%82%B9%E3%81%AE%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0\" title=\"\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\">\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/the-metrics-that-define-dooh-roi\/#%E7%B5%B1%E5%90%88%E3%83%AA%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0\" title=\"\u7d71\u5408\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\">\u7d71\u5408\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u5e83\u544a\u306e\u4e16\u754c\u3067\u306f\u3001DOOH\uff08Digital Out-of-Home\uff09\u304c\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u5e83\u544a\u3068\u4e26\u3093\u3067\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3092\u652f\u914d\u3059\u308b\u30b4\u30fc\u30eb\u30c9\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u3068\u3057\u3066\u53f0\u982d\u3057\u3066\u304d\u3066\u3044\u308b\u3002<\/p>\n\n<p>\u6d88\u8cbb\u8005\u304c\u3069\u306e\u3088\u3046\u306b\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3044\u3001\u305d\u306e\u610f\u601d\u6c7a\u5b9a\u304c\u4f55\u306b\u5f71\u97ff\u3055\u308c\u308b\u306e\u304b\u306b\u304a\u3044\u3066\u3001\u5bb6\u306e\u5916\u3067\u904e\u3054\u3059\u6642\u9593\u304c\u5927\u304d\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u305f\u3081\u3001\u9867\u5ba2\u884c\u52d5\u306e\u7814\u7a76\u306fDOOH\u3092\u52b9\u679c\u7684\u306b\u63a8\u9032\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/p>\n\n<p>\u305d\u308c\u306b\u4f34\u3044\u3001\u305d\u306e\u884c\u52d5\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u5fc5\u8981\u304c\u51fa\u3066\u304f\u308b\u3002\u3064\u307e\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6226\u7565\u3092\u8003\u6848\u3059\u308b\u4e0a\u3067\u3001\u73fe\u5b9f\u4e16\u754c\u306e\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3068\u30c7\u30fc\u30bf\u304c\u4e0d\u53ef\u6b20\u306a\u30a4\u30f3\u30d7\u30c3\u30c8\u306b\u306a\u308b\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-27.png\" alt=\"\" class=\"wp-image-6047\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-27.png 600w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-27-300x300.png 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-27-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%AB%98%E3%81%BE%E3%82%8BDOOH%E3%81%AE%E4%BE%A1%E5%80%A4\"><\/span><strong>\u9ad8\u307e\u308bDOOH\u306e\u4fa1\u5024<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u30a8\u30b3\u30ce\u30df\u30b9\u30c8\u8a8c\u306f\u3001\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\u5e83\u544a\u306b\u3064\u3044\u3066\u3001\u300c\u4e16\u754c\u6700\u53e4\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5f62\u614b\u306e\u3072\u3068\u3064\u3067\u3042\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u3092\u53d6\u308a\u5165\u308c\u3064\u3064\u3042\u308b\u300d\u3068\u8ff0\u3079\u3066\u3044\u308b\u3002<\/p>\n\n<p>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30fb\u30d9\u30fc\u30b9\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u5e83\u544a\u4e3b\u3092\u30d2\u30c3\u30c8\u30fb\u30a2\u30f3\u30c9\u30fb\u30db\u30fc\u30d7\u30fb\u30e2\u30c7\u30eb\u304b\u3089\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u7cbe\u5bc6\u4e3b\u5c0e\u30e2\u30c7\u30eb\u3078\u3068\u9032\u5316\u3055\u305b\u3066\u3044\u308b\u3002<\/p>\n\n<p>\u3082\u3046\u3072\u3068\u3064\u306e\u9032\u6b69\u306f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u3042\u308b\u3002\u30c7\u30b8\u30bf\u30eb\u3068\u540c\u69d8\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3001GPS\u3001\u643a\u5e2f\u96fb\u8a71\u30c7\u30fc\u30bf\u3001\u305d\u306e\u4ed6\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u304b\u3089\u306e\u30c7\u30fc\u30bf\u306b\u3088\u3063\u3066\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u308c\u3070\u3001<a href=\"https:\/\/www.movingwalls.com\/ja\/dsp\/\" title=\"Moving Audiences Xchange\">\u5c4b\u5916\u3067\u3082\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd<\/a>\u3067\u3042\u308b\u3053\u3068\u304c\u307e\u3059\u307e\u3059\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u3002<\/p>\n\n<p>\u57fa\u672c\u7684\u306b\u3001\u5e83\u544a\u304c\u518d\u751f\u3055\u308c\u3066\u3044\u308b\u753b\u9762\u306b\u5bfe\u3057\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u3069\u3053\u306b\u3044\u308b\u306e\u304b\u3092\u77e5\u308b\u3053\u3068\u306f\u5bb9\u6613\u306b\u306a\u3063\u3066\u304d\u3066\u304a\u308a\u3001\u305d\u308c\u306f\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u3088\u308a\u30b7\u30f3\u30d7\u30eb\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u3053\u3068\u3082\u610f\u5473\u3059\u308b\u3002<\/p>\n\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u7279\u5316\u3057\u305f\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3084URL\u3082\u826f\u3044\u304c\u3001\u5e97\u8217\u3078\u306e\u5165\u5e97\u3084\u305d\u306e\u4ed6\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u6e2c\u5b9a\u3057\u305f\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u5927\u304d\u306a\u30b9\u30af\u30ea\u30fc\u30f3\u306b\u9b45\u529b\u7684\u306a\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u3053\u3068\u3067\u3001\u591a\u304f\u306e\u4eba\u3092\u60f9\u304d\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n<p>\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff08\u30c7\u30b8\u30bf\u30eb\uff0bDOOH\uff09\u3092\u901a\u3058\u3066\u3001\u884c\u52d5\u3001\u5834\u6240\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306eROI\u3092\u3053\u308c\u307e\u3067\u306b\u306a\u3044\u30ec\u30d9\u30eb\u306b\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<p>\u305d\u306e\u80fd\u529b\u3092\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u3088\u3046\uff1a<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%AA%E3%82%A2%E3%83%AB%E3%82%BF%E3%82%A4%E3%83%A0%E6%B6%88%E8%B2%BB%E8%80%85%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0\"><\/span><strong>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u6d88\u8cbb\u8005\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u8996\u8074\u8005\u30d9\u30fc\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u6027\u5225\u3001\u5e74\u9f62\u3001\u53ce\u5165\u3001\u8cfc\u8cb7\u884c\u52d5\u3001\u6d88\u8cbb\u7fd2\u6163\u306a\u3069\u306e\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u884c\u52d5\u3084\u7279\u5fb4\u306b\u57fa\u3065\u3044\u3066\u6a5f\u80fd\u3057\u307e\u3059\uff01<\/p>\n\n<p>\u30cf\u30a4\u30d1\u30fc\u30ed\u30fc\u30ab\u30eb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u62bc\u3057\u4ed8\u3051\u304c\u307e\u3057\u304f\u306a\u304f\u3001DOOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u653e\u9001\u753b\u9762\u306e\u7279\u5b9a\u306e\u8fd1\u8fba\u306b\u3044\u308b\u7279\u5b9a\u306e\u8996\u8074\u8005\u30b0\u30eb\u30fc\u30d7\u306b\u96c6\u4e2d\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<p>\u4e8b\u524d\u306b\u8b58\u5225\u3055\u308c\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u89e3\u5256\u307e\u305f\u306f\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u5206\u985e\u306b\u57fa\u3065\u3044\u3066\u3001\u4ed6\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u304b\u3089\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u30b8\u30aa\u30d5\u30a7\u30f3\u30b9\u5185\u306b\u3044\u308b\u3053\u3068\u304c\u5224\u660e\u3057\u305f\u5834\u5408\u306b\u3001\u5e83\u544a\u3092\u52d5\u7684\u306b\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%AD%E3%82%B1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%99%E3%83%BC%E3%82%B9%E3%81%AE%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0\"><\/span><strong>\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-28.png\" alt=\"\" class=\"wp-image-6048\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-28.png 600w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-28-300x300.png 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-28-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n<p>\u5c4b\u5916\u5e83\u544a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u539f\u59cb\u7684\u306a\u5f62\u614b\u3067\u3042\u308b\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u4f4d\u7f6e\u3068\u884c\u52d5\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3057\u305f\u8907\u6570\u306e\u5165\u529b\u30bd\u30fc\u30b9\u306e\u304a\u304b\u3052\u3067\u3001\u5927\u5e45\u306b\u5f37\u5316\u3055\u308c\u305f\u3002<\/p>\n\n<p>\u4f8b\u3048\u3070\u3001\u300c\u3053\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u306b\u306f\u30ec\u30b9\u30c8\u30e9\u30f3\u304c\u305f\u304f\u3055\u3093\u3042\u308b\u306e\u3067\u3001\u5bb6\u65cf\u9023\u308c\u304c\u4e00\u756a\u591a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u300d\u3001\u3057\u304b\u3057\u3001\u3042\u308b\u7279\u5b9a\u306e\u30ec\u30b9\u30c8\u30e9\u30f3\u304c\u8d85\u4eba\u6c17\u3067\u3042\u308b\u305f\u3081\u3001\u305d\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u306b\u591a\u304f\u306e\u82e5\u5e74\u5c64\u304c\u8a2a\u308c\u308b\u3068\u3044\u3046\u30c7\u30fc\u30bf\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u306a\u3044\uff01<\/p>\n\n<p>\u30c7\u30fc\u30bf\u306f\u3001\u30b2\u30fc\u30e0\u304b\u3089\u3059\u3079\u3066\u306e\u4eee\u5b9a\u3092\u53d6\u308a\u53bb\u308a\u3001\u30de\u30eb\u30c1\u30a4\u30f3\u30d7\u30c3\u30c8\u30bd\u30fc\u30b9\u30c7\u30fc\u30bf\u306e\u304a\u304b\u3052\u3067\u3001\u660e\u78ba\u3067\u30cf\u30fc\u30c9\u306a\u4e8b\u5b9f\u306b\u843d\u3068\u3057\u8fbc\u3093\u3060\u3002<\/p>\n\n<p>Thinknear\u793e\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001<a href=\"https:\/\/on.emarketer.com\/rs\/867-SLG-901\/images\/eMarketer_Report_Location_Intelligence_2018.pdf\"><strong>\u4f4d\u7f6e\u60c5\u5831\u30c7\u30fc\u30bf\u306e\u91cf\u306f12\u30f6\u6708\u304b\u308918\u30f6\u6708<\/strong><\/a>\u3054\u3068\u306b\u500d\u5897\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u3002<\/p>\n\n<p>\u30e2\u30d0\u30a4\u30eb\u30fb\u30c7\u30d0\u30a4\u30b9\u306e\u666e\u53ca\u306b\u4f34\u3044 <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/marketing-strategies\/app-and-mobile\/build-your-mobile-centric-search-strategy\/\"><strong>\u300cnear me\u300d\u691c\u7d22\u304c\u7d04130%\u6025\u5897\u3057\u305f\u3002<\/strong><\/a>\u6025\u5897\u3057\u3066\u3044\u308b\u3002<\/p>\n\n<p>\u30d1\u30f3\u30c7\u30df\u30c3\u30af\uff08\u4e16\u754c\u7684\u5927\u6d41\u884c\uff09\u3001\u305d\u3057\u3066\u4eca\u3001\u4e16\u754c\u306e\u3055\u307e\u3056\u307e\u306a\u5730\u57df\u3067\u7269\u4e8b\u304c\u958b\u304b\u308c\u3001\u5e83\u544a\u8cbb\u3092\u3088\u308a\u8ce2\u304f\u4f7f\u3044\u3001\u305d\u3053\u304b\u3089\u53ef\u80fd\u306a\u9650\u308a\u591a\u304f\u306e\u4fa1\u5024\u3092\u5f15\u304d\u51fa\u305d\u3046\u3068\u3059\u308b\u4e2d\u3067\u3001\u4f4d\u7f6e\u60c5\u5831\u306f\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u95a2\u9023\u6027\u3092\u5897\u3057\u3066\u3044\u308b\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%B5%B1%E5%90%88%E3%83%AA%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0\"><\/span><strong>\u7d71\u5408\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u30b7\u30f3\u30b0\u30eb\u30c1\u30e3\u30cd\u30eb\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3088\u308a\u512a\u308c\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044 &#8211; \u4e8b\u5b9f\uff01<\/p>\n\n<p>\u30c7\u30b8\u30bf\u30eb\uff0b\u30c7\u30b8\u30bf\u30eb\u306e\u30a2\u30a6\u30c8\u30aa\u30d6\u30db\u30fc\u30e0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u4ed6\u306e\u3069\u306e\u7d44\u307f\u5408\u308f\u305b\uff08\u30c7\u30b8\u30bf\u30eb\uff0b\u30c6\u30ec\u30d3\u3001\u30c7\u30b8\u30bf\u30eb\uff0b\u30e9\u30b8\u30aa\u3001\u30c7\u30b8\u30bf\u30eb\uff0b\u5370\u5237\u7269\uff09\u3088\u308a\u3082\u512a\u308c\u305f\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3042\u308b &#8211; \u4e8b\u5b9f\uff01<\/p>\n\n<p>\u3067\u306f\u3001\u30c7\u30b8\u30bf\u30eb\uff0bDOOH\u306e\u7d44\u307f\u5408\u308f\u305b\u3067\u3001\u3082\u3046\u5c11\u3057\u30b2\u30fc\u30e0\u3092\u76db\u308a\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u3089\u3069\u3046\u3060\u308d\u3046\uff1f<\/p>\n\n<p>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300f\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002<\/p>\n\n<p>\u770b\u677f\u5e83\u544a\u306e\u524d\u3092\u901a\u308a\u904e\u304e\u305f\u4eba\u306b\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3057\u3001\u6700\u8fd1\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u6765\u305f\u4eba\u306b\u770b\u677f\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002<\/p>\n\n<p>\u57fa\u672c\u7684\u306b\u3001\u3059\u3067\u306b\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u88fd\u54c1\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3068\u4ea4\u6d41\u306e\u3042\u308b\u4eba\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u3001\u3088\u308a\u52b9\u7387\u7684\u306b\u306a\u3063\u305f\u3002<\/p>\n\n<p>DOOH\u30e2\u30c7\u30eb\u306b\u7d44\u307f\u8fbc\u307e\u308c\u305f\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u6a5f\u80fd\u306b\u3088\u308a\u3001\u65b0\u8208\u4f01\u696d\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u3067\u30ab\u30fc\u30c8\u3092\u653e\u68c4\u3057\u305f\u308a\u3001\u4f55\u3082\u8cb7\u308f\u305a\u306b\u7acb\u3061\u53bb\u3063\u305f\u308a\u3057\u305f\u4eba\u3005\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002\u53ef\u80fd\u6027\u306f\u7121\u9650\u3067\u3042\u308a\u3001\u60c5\u5831\u516c\u958b\u306e\u5883\u754c\u7dda\u3092\u66d6\u6627\u306b\u3059\u308b\u3053\u3068\u306a\u304f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u9650\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306eROI\u306b\u30d7\u30e9\u30b9\u306e\u5f71\u97ff\u304c\u51fa\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002<\/p>\n\n<p>Neilsen\u793e\u3001Analytic Partners\u793e\u3001On Device Research\u793e\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001DOOH\u3092\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u7d71\u5408\u3057\u305f\u5834\u5408\u3001\u30ea\u30fc\u30c1\u306f303\uff05\u5897\u52a0\u3059\u308b\u3068\u3044\u3046\u3001 <a href=\"https:\/\/www.campaignasia.com\/agencyportfolio\/CaseStudyCampaign\/455429,what-are-the-top-5-trends-reshaping-dooh-in-asia.aspx#.YOaAzugzbIU\"><strong>\u30ea\u30fc\u30c1\u3092303%\u3082\u5897\u52a0\u3055\u305b\u308b\u3002<\/strong><\/a><\/p>\n\n<p>\u540c\u3058\u5c4b\u5916\u30c1\u30e3\u30f3\u30cd\u30eb\u3092\u30e2\u30d0\u30a4\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u52a0\u3048\u308b\u3068\u3001\u6b21\u306e\u3088\u3046\u306a\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002 <a href=\"https:\/\/www.nielsen.com\/in\/en\/press-releases\/2018\/average-indian-smartphone-user-spends-4x-time-on-online-activities-as-compared-to-offline-activities\/\"><strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u304c4\u500d<\/strong><\/a>\u30e2\u30d0\u30a4\u30eb\u306e\u5834\u5408\u306f46\uff05\u306b\u3082\u306a\u308b\u3002<\/p>\n\n<p>\u5e83\u544a\u306b\u95a2\u3057\u3066\u306f\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d3\u30c6\u30a3\u304c\u3059\u3079\u3066\u3067\u306f\u306a\u3044\u3002<\/p>\n\n<p>\u305d\u3046\u3001\u9762\u767d\u3044\u5e83\u544a\u3084\u3001\u7d76\u5bfe\u7684\u306b\u7f8e\u3057\u3044\u5e83\u544a\u3084\u3001\u4eba\u76ee\u3092\u5f15\u304f\u5e83\u544a\u3084\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30fb\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u304c\u597d\u3093\u3067\u4f7f\u3046\u305d\u306e\u4ed6\u306e\u5f62\u5bb9\u8a5e\u3092\u4f7f\u3046\u5e83\u544a\u3092\u4f5c\u308b\u3053\u3068\u306f\u3001\u3068\u3066\u3082\u7406\u306b\u304b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n\n<p>\u3057\u304b\u3057\u3001\u9069\u5207\u306a\u4eba\u306b\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u898b\u305b\u306a\u3051\u308c\u3070\u3001\u6642\u9593\u3068\u52b4\u529b\u306e\u5b8c\u5168\u306a\u7121\u99c4\u306b\u306a\u3063\u3066\u3057\u307e\u3046\uff01<\/p>\n\n<p>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30fb\u30d9\u30fc\u30b9\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u6a5f\u80fd\u306e\u6539\u5584\u306b\u3088\u308a\u3001DOOH\u306f\u6ce2\u98a8\u3092\u7acb\u3066\u308b\u6e96\u5099\u304c\u3067\u304d\u3066\u304a\u308a\u3001\u307e\u3063\u305f\u304f\u65b0\u3057\u3044\u30d0\u30a4\u30e4\u30fc\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308b\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306b\u696d\u754c\u3092\u958b\u653e\u3057\u3066\u3044\u308b\uff01<\/p>\n\n<p><a href=\"https:\/\/www.movingwalls.com\/ja\/book-a-demo\/\">DOOH\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u5b89\u304f<\/a>\u306a\u3063\u305f\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5e83\u544a\u306e\u4e16\u754c\u3067\u306f\u3001DOOH\uff08Digital [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/the-metrics-that-define-dooh-roi\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from DOOH 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