{"id":9554,"date":"2023-06-01T16:50:26","date_gmt":"2023-06-01T11:20:26","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/ooh-vs-online-media-how-they-compare-across-three-key-measures\/"},"modified":"2023-09-14T16:56:08","modified_gmt":"2023-09-14T11:26:08","slug":"ooh-vs-online-media-how-they-compare-across-three-key-measures","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ja\/blog\/ooh-vs-online-media-how-they-compare-across-three-key-measures\/","title":{"rendered":"OOH\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u30e1\u30c7\u30a3\u30a2\uff1a 3\u3064\u306e\u4e3b\u8981\u6e2c\u5b9a\u306b\u304a\u3051\u308b\u6bd4\u8f03"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #595959;color:#595959\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #595959;color:#595959\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/ooh-vs-online-media-how-they-compare-across-three-key-measures\/#%E3%83%93%E3%83%A5%E3%83%BC%E3%82%A2%E3%83%93%E3%83%AA%E3%83%86%E3%82%A3%EF%BC%9A%E9%9C%B2%E5%87%BA%E3%81%AF%E3%81%A9%E3%81%AE%E3%82%88%E3%81%86%E3%81%AB%E6%8F%90%E4%BE%9B%E3%81%95%E3%82%8C%E3%82%8B%E3%81%AE%E3%81%8B%EF%BC%9F\" title=\"\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\uff1a\u9732\u51fa\u306f\u3069\u306e\u3088\u3046\u306b\u63d0\u4f9b\u3055\u308c\u308b\u306e\u304b\uff1f\">\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\uff1a\u9732\u51fa\u306f\u3069\u306e\u3088\u3046\u306b\u63d0\u4f9b\u3055\u308c\u308b\u306e\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/ooh-vs-online-media-how-they-compare-across-three-key-measures\/#%E6%B8%AC%E5%AE%9A%EF%BC%9A%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AE%E5%8F%8E%E9%9B%86%E6%96%B9%E6%B3%95\" title=\"\u6e2c\u5b9a\uff1a\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u65b9\u6cd5\">\u6e2c\u5b9a\uff1a\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/ooh-vs-online-media-how-they-compare-across-three-key-measures\/#%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E8%AA%8D%E7%9F%A5%EF%BC%9A%E3%81%A9%E3%81%A1%E3%82%89%E3%81%8C%E3%82%A4%E3%83%B3%E3%83%91%E3%82%AF%E3%83%88%E3%81%AE%E4%BD%99%E5%9C%B0%E3%82%92%E6%AE%8B%E3%81%99%E3%81%8B%EF%BC%9F\" title=\"\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\uff1a\u3069\u3061\u3089\u304c\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u4f59\u5730\u3092\u6b8b\u3059\u304b\uff1f\">\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\uff1a\u3069\u3061\u3089\u304c\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u4f59\u5730\u3092\u6b8b\u3059\u304b\uff1f<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u30c7\u30b8\u30bf\u30eb\u3068\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff08OOH\uff09\u307e\u305f\u306f\u30d7\u30ec\u30fc\u30b9\u30fb\u30d9\u30fc\u30b9\u30fb\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u652f\u51fa\u984d\u3067\u6700\u3082\u6025\u6210\u9577\u3057\u3066\u3044\u308b\u30e1\u30c7\u30a3\u30a2\u30fb\u30c1\u30e3\u30f3\u30cd\u30eb\u3067\u3042\u308b\u3053\u3068\u306b\u5909\u308f\u308a\u306f\u306a\u3044\u3002 \u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3001\u3053\u306e2\u3064\u306e\u30e1\u30c7\u30a3\u30a2\u306f\u6027\u8cea\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u3002 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\u3057\u304b\u3057\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3001\u6e2c\u5b9a\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306b\u95a2\u3057\u3066\u306f\u3001\u3053\u306e2\u3064\u306f\u3069\u3046\u306a\u306e\u3060\u308d\u3046\u304b\uff1f<\/p>\n\n<p><a href=\"https:\/\/www.movingwalls.com\/ja\/services\/brands\/\" target=\"_blank\" rel=\"noopener\" title=\"&#x30D6;&#x30E9;&#x30F3;&#x30C9;&#x5411;&#x3051;OOH&#x30E1;&#x30C7;&#x30A3;&#x30A2;&#x30FB;&#x30BD;&#x30EA;&#x30E5;&#x30FC;&#x30B7;&#x30E7;&#x30F3;\">\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e<\/a>\u512a\u4f4d\u6027\u306f\u5426\u5b9a\u3067\u304d\u306a\u3044\u3002 \u3068\u306f\u3044\u3048\u3001\u7d76\u3048\u9593\u306a\u3044\u7834\u58ca\u3068\u9769\u65b0\u304c\u7e70\u308a\u8fd4\u3055\u308c\u308b\u696d\u754c\u306b\u304a\u3044\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u5e83\u544a\u52b9\u679c\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u8b66\u6212\u3057\u3066\u3044\u308b\u3002<\/p>\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u306f\u5e83\u544a\u8cbb\u3068\u3044\u3046\u70b9\u3067\u306f\u30c6\u30ec\u30d3\u3092\u629c\u3044\u3066\u3044\u308b\u304c\u3001\u5e83\u544a\u8a50\u6b3a\u3084\u900f\u660e\u6027\u3068\u3044\u3063\u305f\u8981\u56e0\u304c\u7d61\u3093\u3067\u304d\u3066\u3044\u308b\u3002 \u4e00\u65b9\u3001OOH\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u8cea\u306e\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30ea\u30fc\u30c1\u3068\u3044\u3046\u70b9\u3067\u3001\u5f15\u304d\u7d9a\u304d\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u3002<\/p>\n\n<p>\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3068\u6226\u7565\u306f\u3001\u91cd\u8981\u306a\u6307\u6a19\u3092\u4f34\u3046\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u610f\u601d\u6c7a\u5b9a\u3067\u3042\u308b\u3002 \u8996\u8074\u53ef\u80fd\u6027\u3001\u6e2c\u5b9a\u3001\u305d\u3057\u3066\u6700\u7d42\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u304c\u3001\u30e1\u30c7\u30a3\u30a2\u6c7a\u5b9a\u306e\u9375\u3068\u306a\u308b\u3002 \u3053\u308c\u30893\u3064\u306e\u5fc5\u9808\u8981\u7d20\u3092\u63a2\u308b\u3053\u3068\u3067\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30e1\u30c7\u30a3\u30a2\u3068OOH\u306e\u6bd4\u8f03\u304c\u5bb9\u6613\u306b\u306a\u308b\u3002<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%93%E3%83%A5%E3%83%BC%E3%82%A2%E3%83%93%E3%83%AA%E3%83%86%E3%82%A3%EF%BC%9A%E9%9C%B2%E5%87%BA%E3%81%AF%E3%81%A9%E3%81%AE%E3%82%88%E3%81%86%E3%81%AB%E6%8F%90%E4%BE%9B%E3%81%95%E3%82%8C%E3%82%8B%E3%81%AE%E3%81%8B%EF%BC%9F\"><\/span>\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\uff1a\u9732\u51fa\u306f\u3069\u306e\u3088\u3046\u306b\u63d0\u4f9b\u3055\u308c\u308b\u306e\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\uff08\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3084\u305d\u306e\u4ed6\u306e\u30c7\u30d0\u30a4\u30b9\u3092\u6301\u3064\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\uff09\u306f\u3001\u307b\u3068\u3093\u3069\u5e38\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u306b\u3055\u3089\u3055\u308c\u3066\u3044\u308b\u3002 \u305d\u308c\u306f\u3068\u3082\u304b\u304f\u3001<em>\u3044\u3064\u3082\u898b\u3089\u308c\u3066<\/em>\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u306a\u306e\u3060\u308d\u3046\u304b\uff1f<\/p>\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u8996\u8074\u7387\u306f\u3001\u5e83\u544a\u30d6\u30ed\u30c3\u30ab\u30fc\u3084\u30dc\u30c3\u30c8\u30d5\u30a1\u30fc\u30e0\u306e\u8ab2\u984c\u3068\u6226\u3063\u3066\u3044\u308b\u3002 \u5e83\u544a\u8a50\u6b3a\u3082\u307e\u305f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u61f8\u5ff5\u3092\u793a\u3057\u3066\u3044\u308b\u554f\u984c\u3067\u3042\u308b\u3002\u5e83\u544a\u304c\u6b63\u3057\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u77e5\u308b\u3053\u3068\u306f\u3001\u307e\u3060\u66d6\u6627\u3067\u3042\u308b\u3002 <\/p>\n\n<p>\u5e83\u544a\u306e\u4e71\u7acb\u3082\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30e1\u30c7\u30a3\u30a2\u3067\u306f\u8d77\u3053\u308a\u304c\u3061\u306a\u3053\u3068\u3060\u3002 \u9732\u51fa\u3092\u5897\u3084\u305d\u3046\u3068\u3059\u308b\u3042\u307e\u308a\u3001\u5e83\u544a\u306f\u3059\u3050\u306b\u300c\u8ff7\u60d1\u300d\u3067\u300c\u62bc\u3057\u3064\u3051\u304c\u307e\u3057\u3044\u300d\u3082\u306e\u306b\u306a\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a55\u5224\u3092\u8457\u3057\u304f\u50b7\u3064\u3051\u308b\u3053\u3068\u306b\u306a\u308b\u3002 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\u4eba\u901a\u308a\u306e\u591a\u3044\u6226\u7565\u7684\u306a\u5834\u6240\u306b\u8a2d\u7f6e\u3055\u308c\u305f\u30b9\u30af\u30ea\u30fc\u30f3\u3068\u30e1\u30c7\u30a3\u30a2\u30fb\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u3001\u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c9\u30fb\u30d7\u30ec\u30bc\u30f3\u30b9\u3068\u90aa\u9b54\u306b\u306a\u3089\u306a\u3044\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3068\u3044\u3046\u3001\u4e21\u65b9\u306e\u9577\u6240\u3092\u63d0\u4f9b\u3059\u308b\uff01<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%B8%AC%E5%AE%9A%EF%BC%9A%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AE%E5%8F%8E%E9%9B%86%E6%96%B9%E6%B3%95\"><\/span>\u6e2c\u5b9a\uff1a\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u30e1\u30c7\u30a3\u30a2\u3082OOH\u30e1\u30c7\u30a3\u30a2\u3082\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u306f\u6700\u7d42\u7684\u306b<em>\u30ea\u30fc\u30c1\u3068\u5f71\u97ff<\/em>\u529b\u3067\u6e2c\u3089\u308c\u308b\u3002\u3057\u304b\u3057\u3001\u305d\u306e<a href=\"https:\/\/www.movingwalls.com\/ja\/blog\/ooh-101-a-guide-to-successful-ooh-campaign-measurements\/\" target=\"_blank\" rel=\"noopener\" title=\"OOH&#x30AD;&#x30E3;&#x30F3;&#x30DA;&#x30FC;&#x30F3;&#x6E2C;&#x5B9A;&#x30AC;&#x30A4;&#x30C9;\">\u6e2c\u5b9a\u65b9\u6cd5\u306f<\/a>\u3055\u307e\u3056\u307e\u3067\u3059\u3002<\/p>\n\n<p>\u4f8b\u3048\u3070\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u8996\u8074\u8005\u304c\u4f55\u3089\u304b\u306e\u30c7\u30b8\u30bf\u30eb\u30d5\u30c3\u30c8\u30d7\u30ea\u30f3\u30c8\u3092\u6b8b\u3059\u306e\u3067\u3001\u8ffd\u8de1\u3059\u308b\u306e\u304c\u3082\u3046\u5c11\u3057\u7c21\u5358\u3060\u3002 \u305d\u308c\u306f\u3068\u3082\u304b\u304f\u3001\u3053\u3053\u3067\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u65b9\u6cd5\u306f\u307e\u3060\u898f\u5236\u306e\u5bfe\u8c61\u3067\u3042\u308a\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u4f9d\u5b58\u3057\u3066\u3044\u308b\u3002 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<\/p>\n\n<p>\u4e00\u65b9\u3001OOH\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u6e2c\u5b9a\u306b\u9ad8\u3044\u95a2\u4e0e\u304c\u5fc5\u8981\u3067\u3042\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u3068\u306f\u7570\u306a\u308a\u3001\u8a55\u4fa1\u57fa\u6e96\u304c\u5b9a\u3081\u3089\u308c\u3066\u3044\u306a\u3044\u3002<\/p>\n\n<p>\u3057\u304b\u3057\u3001\u30b9\u30af\u30ea\u30fc\u30f3\u30fb\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u304c\u30e1\u30c7\u30a3\u30a2\u652f\u51fa\u306e\u3088\u308a\u5927\u304d\u306a\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3057\u3088\u3046\u3068\u52aa\u529b\u3059\u308b\u306b\u3064\u308c\u3001\u3053\u306e\u72b6\u6cc1\u306f\u78ba\u5b9f\u306b\u5909\u308f\u308a\u3064\u3064\u3042\u308b\u3002 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id=\"%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E8%AA%8D%E7%9F%A5%EF%BC%9A%E3%81%A9%E3%81%A1%E3%82%89%E3%81%8C%E3%82%A4%E3%83%B3%E3%83%91%E3%82%AF%E3%83%88%E3%81%AE%E4%BD%99%E5%9C%B0%E3%82%92%E6%AE%8B%E3%81%99%E3%81%8B%EF%BC%9F\"><\/span>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\uff1a\u3069\u3061\u3089\u304c\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u4f59\u5730\u3092\u6b8b\u3059\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u907f\u3051\u308b\u3079\u304d\u3053\u3068\u306e\u3072\u3068\u3064\u306f\u3001\u3072\u3068\u3064\u306e\u30ab\u30b4\u306b\u3059\u3079\u3066\u306e\u5375\u3092\u5165\u308c\u308b\u3053\u3068\u3060\u3002 \u3044\u308f\u3086\u308b &#8220;360 &#8220;\u30de\u30fc\u30b1\u30c3\u30bf\u30fc\u306e\u9700\u8981\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3002 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\u4f8b\u3048\u3070\u3001\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306bOOH\u3092\u52a0\u3048\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30ea\u30fc\u30c1\u3092300\uff05\u4ee5\u4e0a\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u5e83\u544a\u3068\u306f\u901a\u5e38\u3001\u4eba\u6c17\u53d6\u308a\u306e\u30b2\u30fc\u30e0\u3067\u306f\u306a\u3044\u3053\u3068\u3092\u601d\u3044\u51fa\u3059\u3068\u3044\u3044\u3060\u308d\u3046\u3002 \u4e71\u96d1\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30e1\u30c7\u30a3\u30a2\u3092\u9078\u3076\u30d6\u30e9\u30f3\u30c9\u3082\u591a\u3044\u3060\u308d\u3046\u304c\u3001\u53ef\u80fd\u306a\u9650\u308a\u591a\u304f\u306e\u9732\u51fa\u3092\u3059\u308b\u3088\u308a\u3082\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u4f53\u9a13\u3092\u512a\u5148\u3057\u305f\u307b\u3046\u304c\u6709\u5229\u306b\u50cd\u304f\u3060\u308d\u3046\u3002 \u8cea\u3088\u308a\u91cf &#8211; \u3044\u3064\u3082\u305d\u3046\u3060\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30c7\u30b8\u30bf\u30eb\u3068\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff08OOH\uff09 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/ooh-vs-online-media-how-they-compare-across-three-key-measures\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from OOH\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u30e1\u30c7\u30a3\u30a2\uff1a 3\u3064\u306e\u4e3b\u8981\u6e2c\u5b9a\u306b\u304a\u3051\u308b\u6bd4\u8f03<\/span><\/a><\/p>\n","protected":false},"featured_media":14661,"template":"","categories":[159],"class_list":["post-9554","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ooh"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/blog\/9554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media\/14661"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media?parent=9554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/categories?post=9554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}