{"id":9555,"date":"2023-06-01T16:46:54","date_gmt":"2023-06-01T11:16:54","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/ooh-advertising-trends-in-2021-the-resurrection\/"},"modified":"2023-11-21T14:01:52","modified_gmt":"2023-11-21T08:31:52","slug":"ooh-advertising-trends-in-2021-the-resurrection","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ja\/blog\/ooh-advertising-trends-in-2021-the-resurrection\/","title":{"rendered":"2021\u5e74\u306eOOH\u5e83\u544a\u30c8\u30ec\u30f3\u30c9\uff1a \u5fa9\u6d3b"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #595959;color:#595959\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #595959;color:#595959\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/ooh-advertising-trends-in-2021-the-resurrection\/#2021%E5%B9%B4%E3%81%ABOOH%E3%82%92%E5%86%8D%E6%A7%8B%E7%AF%89%E3%81%99%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AB%E5%BF%85%E8%A6%81%E3%81%AA%E3%83%88%E3%83%83%E3%83%97%E3%83%88%E3%83%AC%E3%83%B3%E3%83%89\" title=\"2021\u5e74\u306bOOH\u3092\u518d\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30c8\u30c3\u30d7\u30c8\u30ec\u30f3\u30c9\">2021\u5e74\u306bOOH\u3092\u518d\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30c8\u30c3\u30d7\u30c8\u30ec\u30f3\u30c9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/ooh-advertising-trends-in-2021-the-resurrection\/#1%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E3%81%AE%E6%95%8F%E6%8D%B7%E6%80%A7%E3%81%A8%E6%9F%94%E8%BB%9F%E6%80%A7\" title=\"1.\u30d6\u30e9\u30f3\u30c9\u306e\u654f\u6377\u6027\u3068\u67d4\u8edf\u6027\">1.\u30d6\u30e9\u30f3\u30c9\u306e\u654f\u6377\u6027\u3068\u67d4\u8edf\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/ooh-advertising-trends-in-2021-the-resurrection\/#2%E3%83%97%E3%83%AD%E3%82%B0%E3%83%A9%E3%83%9E%E3%83%86%E3%82%A3%E3%83%83%E3%82%AFDOOH%E3%81%8C%E3%81%A4%E3%81%84%E3%81%AB%E5%A7%8B%E3%81%BE%E3%82%8B\" title=\"2.\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u304c\u3064\u3044\u306b\u59cb\u307e\u308b\">2.\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u304c\u3064\u3044\u306b\u59cb\u307e\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/ooh-advertising-trends-in-2021-the-resurrection\/#3%E3%82%A2%E3%82%A6%E3%83%88%E3%83%8D%E3%83%83%E3%83%88_%E2%80%9C%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AE%E5%8F%B0%E9%A0%AD\" title=\"3.\u30a2\u30a6\u30c8\u30cd\u30c3\u30c8 &#8220;\u30e1\u30c7\u30a3\u30a2\u306e\u53f0\u982d\">3.\u30a2\u30a6\u30c8\u30cd\u30c3\u30c8 &#8220;\u30e1\u30c7\u30a3\u30a2\u306e\u53f0\u982d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/ooh-advertising-trends-in-2021-the-resurrection\/#4OOH%EF%BC%8B%E3%83%A2%E3%83%90%E3%82%A4%E3%83%AB%E3%81%AE%E6%B4%BB%E7%94%A8\" title=\"4.OOH\uff0b\u30e2\u30d0\u30a4\u30eb\u306e\u6d3b\u7528\">4.OOH\uff0b\u30e2\u30d0\u30a4\u30eb\u306e\u6d3b\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/ooh-advertising-trends-in-2021-the-resurrection\/#5%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AF%E8%8A%B8%E8%A1%93%E3%81%A7%E3%81%82%E3%82%8A%E3%80%81%E5%8D%98%E3%81%AA%E3%82%8B%E3%82%A2%E3%83%AB%E3%82%B4%E3%83%AA%E3%82%BA%E3%83%A0%E3%81%A7%E3%81%AF%E3%81%AA%E3%81%84\" title=\"5.\u30c7\u30fc\u30bf\u306f\u82b8\u8853\u3067\u3042\u308a\u3001\u5358\u306a\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u306f\u306a\u3044\">5.\u30c7\u30fc\u30bf\u306f\u82b8\u8853\u3067\u3042\u308a\u3001\u5358\u306a\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u306f\u306a\u3044<\/a><\/li><\/ul><\/nav><\/div>\n\n<figure class=\"wp-block-table\"><table class=\"has-gray-dark-color has-yellow-background-color has-text-color has-background\"><tbody><tr><td><strong>2021\u5e74\u306bOOH\u3092\u518d\u69cb\u7bc9\u3059\u308b\u30c8\u30c3\u30d7\u30c8\u30ec\u30f3\u30c9\u30d6\u30e9\u30f3\u30c9\u306e<\/strong>\u4fca\u654f\u6027\u3068\u67d4\u8edf\u6027\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u304c\u3064\u3044\u306b\u5b9f\u73fe OOH\uff0b\u30e2\u30d0\u30a4\u30eb\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u300c\u30a2\u30a6\u30c8\u30cd\u30c3\u30c8\u300d\u30e1\u30c7\u30a3\u30a2\u306e\u53f0\u982d\u306f\u3001\u5358\u306a\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u306f\u306a\u304f\u30a2\u30fc\u30c8\u3067\u3042\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>2020\u5e74\u304c\u79c1\u305f\u3061\u306e\u4e16\u754c\u3068\u306e\u95a2\u308f\u308a\u65b9\u3092\u5927\u304d\u304f\u5909\u3048\u308b\u3053\u3068\u306b\u306a\u308b\u3068\u306f\u3001\u8ab0\u304c\u60f3\u50cf\u3057\u305f\u3060\u308d\u3046\u304b\u3002 \u4e16\u754c\u4e2d\u3067\u30ed\u30c3\u30af\u30c0\u30a6\u30f3\u304c\u5b9f\u65bd\u3055\u308c\u308b\u3068\u3001\u56fd\u5916\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u306f\u307b\u3068\u3093\u3069\u77ac\u6642\u306b\u9014\u7d76\u3048\u305f\u3002 \u7269\u7406\u7684\u306a\u30a4\u30d9\u30f3\u30c8\u304c\u30d0\u30fc\u30c1\u30e3\u30eb\u306b\u306a\u308a\u3001\u4e3b\u8981\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u304c\u524a\u6e1b\u3055\u308c\u308b\u306b\u3064\u308c\u3001\u5c4b\u5916\u5e83\u544a\u306f\u5b8c\u5168\u306b\u505c\u6b62\u3057\u305f\u3002  <\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001OOH\u306f\u4f9d\u7136\u3068\u3057\u3066\u3001\u79fb\u52d5\u3059\u308b\u8996\u8074\u8005\u3092\u30d7\u30e9\u30a4\u30e0\u3057\u3001\u30ea\u30fc\u30c1\u3059\u308b\u305f\u3081\u306e\u6700\u3082\u9069\u5207\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u3042\u308b\u3002 GroupM\u306f\u30012021\u5e74\u306e<a href=\"https:\/\/www.businessinsider.in\/advertising\/ad-agencies\/news\/global-advertising-expected-to-grow-by-12-3-in-2021-groupms-tyny-forecast\/articleshow\/79603607.cms\" rel=\"nofollow\" title=\"\">\u4e16\u754c\u306e\u5e83\u544a\u6210\u9577\u7387\u309212.3\uff05\u3068<\/a>\u4e88\u6e2c\u3057\u3066\u3044\u308b\u3002 \u307e\u305f\u3001WARC\u306e\u6700\u65b0\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u308b\u3068\u3001OOH\u306f2021\u5e74\u306b2\u756a\u76ee\u306b\u6025\u6210\u9577\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u3068\u306a\u308a\u3001\u5e83\u544a\u8cbb\u306f<a href=\"https:\/\/www.warc.com\/newsandopinion\/news\/global-ad-market-will-take-years-to-recover-from-covid-19\/44417\" rel=\"nofollow\" title=\"\">20\uff05<\/a>\u4ee5\u4e0a\u5897\u52a0\u3059\u308b\u3002<\/p>\n\n\n\n<p><em>\u51fa\u5178WARC\u30b0\u30ed\u30fc\u30d0\u30eb\u5e83\u544a\u30c8\u30ec\u30f3\u30c9\uff1a2020\/21\u5e74\u5e83\u544a\u696d\u754c\u306e\u73fe\u72b6<\/em><\/p>\n\n\n\n<p>2021\u5e74\u306b\u5411\u3051\u3066\u3001\u3053\u306e\u300c\u65b0\u5e38\u8b58\u300d\u3092\u4e0d\u78ba\u304b\u306a\u307e\u307e\u53d7\u3051\u5165\u308c\u7d9a\u3051\u308b\u4e2d\u3067\u3001\u696d\u754c\u3092\u7acb\u3066\u76f4\u3059\u305f\u3081\u306b\u5fc5\u8981\u306aOOH\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"499\" height=\"333\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-22.png\" alt=\"\" class=\"wp-image-6035\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-22.png 499w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-22-300x200.png 300w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2021%E5%B9%B4%E3%81%ABOOH%E3%82%92%E5%86%8D%E6%A7%8B%E7%AF%89%E3%81%99%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AB%E5%BF%85%E8%A6%81%E3%81%AA%E3%83%88%E3%83%83%E3%83%97%E3%83%88%E3%83%AC%E3%83%B3%E3%83%89\"><\/span><strong>2021\u5e74\u306bOOH\u3092\u518d\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30c8\u30c3\u30d7\u30c8\u30ec\u30f3\u30c9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E3%81%AE%E6%95%8F%E6%8D%B7%E6%80%A7%E3%81%A8%E6%9F%94%E8%BB%9F%E6%80%A7\"><\/span>1.\u30d6\u30e9\u30f3\u30c9\u306e\u654f\u6377\u6027\u3068\u67d4\u8edf\u6027<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306f\u4eca\u5f8c\u3082\u4e0d\u78ba\u5b9f\u306a\u672a\u6765\u3078\u3068\u9032\u3093\u3067\u3044\u304f\u3060\u308d\u3046\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u3088\u308a\u6a5f\u654f\u3067\u3001\u4e88\u6e2c\u4e0d\u53ef\u80fd\u306a\u74b0\u5883\u306b\u3082\u5bb9\u6613\u306b\u9069\u5fdc\u3067\u304d\u308b\u4ee3\u66ff\u624b\u6bb5\u3092\u3082\u3063\u3068\u8003\u3048\u51fa\u3055\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002 \u7d71\u5408\u3055\u308c\u305f\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306f\u3001DOOH\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3068\u30ed\u30fc\u30ab\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u5f37\u5316\u3059\u308b\u304b\u3089\u3060\u3002  <\/p>\n\n\n\n<p>\u4eba\u306e\u52d5\u304d\u304c\u5236\u9650\u3055\u308c\u308b\u3068\u3001\u901a\u5e38\u306a\u3089\u4f55\u5e74\u3082\u304b\u304b\u308b\u6d88\u8cbb\u7fd2\u6163\u306e\u5909\u5316\u304c\u3059\u3050\u306b\u898b\u3089\u308c\u308b\u3002 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u6d88\u8cbb\u8005\u306e\u7fd2\u6163\u306e\u5909\u5316\u306b\u5fdc\u3058\u3066\u3001\u5e83\u544a\u6226\u7565\u3092\u8fc5\u901f\u306b\u898b\u76f4\u3059\u6a5f\u654f\u3055\u304c\u5fc5\u8981\u3060\u3002<\/p>\n\n\n\n<p>2021\u5e74\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u65b0\u3057\u3044\u6d88\u8cbb\u8005\u306e\u52d5\u304d\u3092\u6ce8\u610f\u6df1\u304f\u89b3\u5bdf\u3057\u3001\u30e1\u30c7\u30a3\u30a2\u6d88\u8cbb\u306e\u65b0\u3057\u3044\u7fd2\u6163\u7684\u5909\u5316\u306b\u9069\u5fdc\u3057\u306a\u304c\u3089\u3001\u5e83\u544a\u4e88\u7b97\u3092\u7d76\u3048\u305a\u7570\u306a\u308b\u30c1\u30e3\u30cd\u30eb\u306b\u79fb\u52d5\u3055\u305b\u308c\u3070\u3001\u7acb\u3061\u76f4\u308b\u3068\u4e88\u60f3\u3057\u305f\u3002 2021\u5e74\u306b\u5411\u3051\u3066\u3001\u3088\u308a\u30a2\u30c9\u30ec\u30b9\u53ef\u80fd\u306a\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u6295\u8cc7\u304c\u5897\u3048\u3001\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u3084DOOH\u3068\u3044\u3063\u305f\u4f1d\u7d71\u7684\u306a\u30c1\u30e3\u30f3\u30cd\u30eb\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u304c\u5fa9\u6d3b\u3059\u308b\u3060\u308d\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2%E3%83%97%E3%83%AD%E3%82%B0%E3%83%A9%E3%83%9E%E3%83%86%E3%82%A3%E3%83%83%E3%82%AFDOOH%E3%81%8C%E3%81%A4%E3%81%84%E3%81%AB%E5%A7%8B%E3%81%BE%E3%82%8B\"><\/span>2.\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u304c\u3064\u3044\u306b\u59cb\u307e\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306b\u3088\u3063\u3066\u3001OOH\u306f\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u91cd\u8981\u6027\u3092\u5897\u3057\u3066\u3044\u308b\u3002 COVID19\u306f\u3001OOH\u306e\u5909\u9769\u3068\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u5c0e\u5165\u3092\u52a0\u901f\u3055\u305b\u308b\u523a\u6fc0\u3068\u306a\u3063\u305f\u3002 \u73fe\u5728\u3067\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u3088\u308a\u77ed\u3044\u30bf\u30fc\u30f3\u30a2\u30e9\u30a6\u30f3\u30c9\u30bf\u30a4\u30e0\u3067\u8fc5\u901f\u306b\u30a2\u30af\u30c6\u30a3\u30d6\u5316\u3059\u308b\u80fd\u529b\u3001\u72b6\u6cc1\u306e\u5909\u5316\u306b\u5fdc\u3058\u3066\u4e00\u6642\u505c\u6b62\u3068\u518d\u958b\u3092\u67d4\u8edf\u306b\u884c\u3046\u80fd\u529b\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u52d5\u7684\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u80fd\u529b\u3092\u5099\u3048\u3066\u3044\u308b\u3002 \u3053\u308c\u306b\u3088\u3063\u3066OOH\u306f\u3001\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u6642\u306e\u5e83\u544a\u4e3b\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u30b9\u30d4\u30fc\u30c9\u3068\u67d4\u8edf\u6027\u3092\u5099\u3048\u305f\u3001\u5fc5\u8981\u4e0d\u53ef\u6b20\u306a\u30e1\u30c7\u30a3\u30a2\u3078\u3068\u5909\u8c8c\u3092\u9042\u3052\u305f\u3002  <\/p>\n\n\n\n<p>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u306f\u9577\u3044\u9053\u306e\u308a\u3092\u6b69\u307f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u5909\u9769\u3084\u9032\u6b69\u3068\u3068\u3082\u306b\u9032\u5316\u3092\u9042\u3052\u3066\u304d\u305f\u3002 SSP\u3068DSP\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306e\u6570\u304c\u5897\u3048\u3066\u304a\u308a\u3001\u30e1\u30c7\u30a3\u30a2\u30d0\u30a4\u30a4\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u5728\u5eab\u304c\u5897\u3048\u3066\u3044\u308b\u3002 \u307e\u305f\u3001\u6d88\u8cbb\u8005\u306e\u52d5\u304d\u304c\u7d76\u3048\u305a\u5909\u5316\u3059\u308b\u4e0d\u78ba\u5b9f\u306a\u6642\u4ee3\u306b\u304a\u3044\u3066\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u652f\u63f4\u3059\u308b\u305f\u3081\u306e\u4f4d\u7f6e\u60c5\u5831\u306e\u9700\u8981\u3082\u9ad8\u307e\u3063\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306f\u3001\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306b\u3088\u3063\u3066\u3082\u305f\u3089\u3055\u308c\u305f\u3001\u3088\u308a\u67d4\u8edf\u3067\u3001\u30b9\u30d4\u30fc\u30c9\u304c\u3042\u308a\u3001\u52b9\u7387\u7684\u3067\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u6c42\u3081\u308b\u5e83\u544a\u4e3b\u306e\u65b0\u305f\u306a\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u305f\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n\n\n\n<p>\u7570\u4f8b\u306e\u5e74\u306e\u702c\u3092\u8fce\u3048\u3001\u30e0\u30fc\u30d3\u30f3\u30b0\u30a6\u30a9\u30fc\u30eb\u30ba\u3067\u306f\u30012019\u5e74\u3068\u6bd4\u8f03\u3057\u3066\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c<strong>243\uff05<\/strong>\u5897\u52a0\u3057\u305f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3%E3%82%A2%E3%82%A6%E3%83%88%E3%83%8D%E3%83%83%E3%83%88_%E2%80%9C%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AE%E5%8F%B0%E9%A0%AD\"><\/span>3.\u30a2\u30a6\u30c8\u30cd\u30c3\u30c8 &#8220;\u30e1\u30c7\u30a3\u30a2\u306e\u53f0\u982d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5916\u3067\u904e\u3054\u3059\u6642\u9593\u304c\u6e1b\u308c\u3070\u3001\u5c4b\u5916\u3067\u904e\u3054\u3059\u6642\u9593\u3092\u3088\u308a\u610f\u8b58\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u3002 \u9577\u6642\u9593\u306e\u30ed\u30c3\u30af\u30c0\u30a6\u30f3\u306f\u3001\u79c1\u305f\u3061\u304c\u3088\u308a\u591a\u304f\u306e\u6642\u9593\u3092\u30c7\u30d0\u30a4\u30b9\u306b\u8cbb\u3084\u3059\u3088\u3046\u306b\u306a\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u75b2\u52b4\u3092\u3082\u305f\u3089\u3057\u305f\u3002<\/p>\n\n\n\n<p>OAAA\u306e\u6700\u8fd1\u306e\u5831\u544a\u66f8\u306b\u3088\u308c\u3070<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>68\uff05\u304c\u753b\u9762\u306b\u8cbb\u3084\u3059\u6642\u9593\u304c\u9577\u3059\u304e\u308b\u3068\u611f\u3058\u3066\u304a\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u3092\u898b\u306a\u3044\u3088\u3046\u306b\u3057\u3066\u3044\u308b\u3002<\/li>\n\n\n\n<li>69\uff05\u304c\u3001\u5c4b\u5916\u306e\u74b0\u5883\u306b\u5bfe\u3059\u308b\u611f\u8b1d\u306e\u5ff5\u3092\u5f37\u3081\u3066\u3044\u308b\u3002<\/li>\n\n\n\n<li>45\uff05\u304c\u3001\u5927\u6d41\u884c\u304c\u59cb\u307e\u308b\u524d\u3088\u308a\u3082\u30d3\u30eb\u30dc\u30fc\u30c9\u3084\u305d\u306e\u4ed6\u306eOOH\u30e1\u30c7\u30a3\u30a2\u306b\u6ce8\u76ee\u3057\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u305f\u3081\u3001\u30ad\u30aa\u30b9\u30af\u3001\u30a8\u30ec\u30d9\u30fc\u30bf\u30fc\u3001\u30e9\u30a4\u30c9\u30b7\u30a7\u30a2\u306e\u8eca\u4e21\u3001\u4ea4\u901a\u6a5f\u95a2\u306e\u30cf\u30d6\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u3001\u305d\u306e\u4ed6\u306e\u5834\u6240\u306a\u3069\u3001\u307b\u3068\u3093\u3069\u3042\u3089\u3086\u308b\u7269\u7406\u7684\u306a\u30b9\u30da\u30fc\u30b9\u304cOOH\u5e83\u544a\u306b\u5909\u8eab\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002 \u5f37\u5316\u3055\u308c\u305fAI\u6280\u8853\u3068\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30c7\u30fc\u30bf\u8a08\u6e2c\u306e\u5411\u4e0a\u306b\u3088\u308a\u3001\u5c4b\u5916\u306b\u3044\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306f\u3001\u3053\u3046\u3057\u305f\u65b0\u3057\u3044\u30e1\u30c7\u30a3\u30a2\u3092\u4f7f\u3063\u3066\u3001\u4ee5\u524d\u3088\u308a\u3082\u305a\u3063\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p>\u30a2\u30a6\u30c8\u30cd\u30c3\u30c8\u30e1\u30c7\u30a3\u30a2\u306f\u30012021\u5e74\u306b\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6700\u5927\u306e\u539f\u52d5\u529b\u3068\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4OOH%EF%BC%8B%E3%83%A2%E3%83%90%E3%82%A4%E3%83%AB%E3%81%AE%E6%B4%BB%E7%94%A8\"><\/span>4.OOH\uff0b\u30e2\u30d0\u30a4\u30eb\u306e\u6d3b\u7528  <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u81ea\u52d5\u5316\u3055\u308c\u305f\u30d0\u30a4\u30a4\u30f3\u30b0\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u3001\u30c7\u30b8\u30bf\u30eb\u30fb\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff08DOOH\uff09\u306e\u6210\u9577\u306b\u3088\u308a\u3001\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3068\u30d0\u30a4\u30a4\u30f3\u30b0\u30fb\u30d7\u30ed\u30bb\u30b9\u306f\u4ee5\u524d\u3088\u308a\u306f\u308b\u304b\u306b\u30b7\u30f3\u30d7\u30eb\u304b\u3064\u8fc5\u901f\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afOut-of-Home\u3068\u3068\u3082\u306b\u3001\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30f3\u30ca\u30fc\u3084\u30d0\u30a4\u30e4\u30fc\u306f\u3001\u8a73\u7d30\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30aa\u30d7\u30b7\u30e7\u30f3\u3067\u6570\u591a\u304f\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u3001\u3088\u308a\u30cf\u30a4\u30d1\u30fc\u30ed\u30fc\u30ab\u30eb\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u6700\u9069\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002<\/p>\n\n\n\n<p>\u5e02\u5834\u304c\u5f90\u3005\u306b\u518d\u958b\u3055\u308c\u308b\u306b\u3064\u308c\u3001\u79c1\u305f\u3061\u306e\u5927\u534a\u306f\u5916\u306b\u51fa\u3066\u65e5\u5e38\u696d\u52d9\u3092\u3053\u306a\u3059\u3053\u3068\u306b\u8e8d\u8d77\u306b\u306a\u3063\u3066\u3044\u308b\u3002 \u3057\u304b\u3057\u3001\u610f\u8b58\u7684\u3067\u3042\u308c\u7121\u610f\u8b58\u7684\u3067\u3042\u308c\u3001\u81ea\u5b85\u3084\u5b89\u5168\u3060\u3068\u601d\u308f\u308c\u308b\u74b0\u5883\u3001\u3064\u307e\u308a\u81ea\u5b85\u306b\u8fd1\u3044\u5834\u6240\u3067\u4ed5\u4e8b\u3092\u3059\u308b\u6642\u9593\u304c\u5897\u3048\u3066\u3044\u308b\u4eba\u3082\u3044\u308b\u3002 \u5728\u5b85\u52e4\u52d9\u306f\u3001\u591a\u304f\u306e\u4f01\u696d\u3084\u696d\u754c\u306b\u3068\u3063\u3066\u300c\u65b0\u3057\u3044\u666e\u901a\u300d\u306b\u306a\u308a\u3064\u3064\u3042\u308b\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a\u6d88\u8cbb\u8005\u306e\u52d5\u304d\u306e\u5909\u5316\u306f\u3001\u591a\u304f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3060\u308d\u3046\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u6d88\u8cbb\u8005\u30b0\u30eb\u30fc\u30d7\u306b\u8d85\u30ed\u30fc\u30ab\u30eb\u306b\u30ea\u30fc\u30c1\u3057\u305f\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u7d20\u65e9\u304f\u8abf\u6574\u3057\u9069\u5fdc\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n\n\n\n<p><strong>\u30cf\u30a4\u30d1\u30fc\u30ed\u30fc\u30ab\u30eb\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u7c21\u5358\u306b\uff01<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AF%E8%8A%B8%E8%A1%93%E3%81%A7%E3%81%82%E3%82%8A%E3%80%81%E5%8D%98%E3%81%AA%E3%82%8B%E3%82%A2%E3%83%AB%E3%82%B4%E3%83%AA%E3%82%BA%E3%83%A0%E3%81%A7%E3%81%AF%E3%81%AA%E3%81%84\"><\/span>5.\u30c7\u30fc\u30bf\u306f\u82b8\u8853\u3067\u3042\u308a\u3001\u5358\u306a\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u306f\u306a\u3044  <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4f4d\u7f6e\u60c5\u5831\u306e\u80fd\u529b\u3092\u89e3\u304d\u653e\u3064\u3053\u3068\u306f\u3001\u9ad8\u5ea6\u306b\u9867\u5ba2\u4e2d\u5fc3\u306eOOH\u4f53\u9a13\u3092\u69cb\u7bc9\u3059\u308b\u3068\u3044\u3046\u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\u3092\u751f\u307f\u51fa\u3059\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u306e\u4e00\u3064\u3067\u3042\u308b\u3002 \u307b\u307c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30c7\u30fc\u30bf\u6e2c\u5b9a\u306b\u8fd1\u3065\u304f\u306b\u3064\u308c\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u5bfe\u3059\u308b\u5b9f\u7528\u7684\u306a\u6d1e\u5bdf\u3068\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308b\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u304c\u3001\u5c4b\u5916\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u91cd\u8981\u306a\u5dee\u5225\u5316\u8981\u56e0\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002  <\/p>\n\n\n\n<p>\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u304c\u767a\u751f\u3057\u3001\u5c01\u9396\u304c\u5b9f\u65bd\u3055\u308c\u308b\u3068\u3001OOH\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u307b\u3068\u3093\u3069\u4e00\u591c\u306b\u3057\u3066\u6fc0\u6e1b\u3057\u305f\u3002 \u7d76\u671b\u7684\u306a\u6642\u4ee3\u306b\u304a\u3044\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u73fe\u5728\u3001\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u77ed\u671f\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5e83\u544a\u306b\u6ce8\u529b\u3057\u3066\u304a\u308a\u3001\u5e02\u5834\u5185\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u52d5\u304d\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u3088\u308a\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u66f4\u65b0\u3059\u308b\u5fc5\u8981\u6027\u306b\u8feb\u3089\u308c\u3066\u3044\u308b\u3002  <\/p>\n\n\n\n<p>2021\u5e74\u306b\u5411\u3051\u3066\u3001OOH\u306f\u30c7\u30fc\u30bf\u3092\u3088\u308a\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u66f4\u65b0\u3057\u3001\u3088\u308a\u304d\u3081\u7d30\u304b\u3044\u6e2c\u5b9a\u30e2\u30c7\u30eb\u3078\u3068\u79fb\u884c\u3057\u3066\u3044\u304f\u3060\u308d\u3046\u3002 \u3053\u308c\u3089\u306e\u5909\u66f4\u306b\u3088\u308a\u3001\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\u306f\u3088\u308a\u4ed6\u306e\u30e1\u30c7\u30a3\u30a2\u3068\u540c\u69d8\u306b\u6e2c\u5b9a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30d7\u30ed\u30b0\u30e9\u30e0OOH\u306e\u7d99\u7d9a\u7684\u306a\u5c0e\u5165\u3082\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u308b\u3002  <\/p>\n\n\n\n<p><strong>\u524d\u9032<\/strong><\/p>\n\n\n\n<p>\u904e\u53bb10\u5e74\u9593\u3001OOH\u696d\u754c\u306f\u52b9\u7387\u5316\u3092\u63a8\u9032\u3059\u308b\u3053\u3068\u306b\u6ce8\u529b\u3057\u3066\u304d\u305f\u304c\u3001\u3053\u306e\u7570\u4f8b\u306e\u5e74\u306b\u3001\u3088\u308a\u591a\u304f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u30ec\u30b8\u30ea\u30a8\u30f3\u30b9\u306e\u69cb\u7bc9\u306b\u5927\u304d\u304f\u6295\u8cc7\u3059\u308b\u65b9\u5411\u3078\u3068\u9032\u3093\u3067\u3044\u308b\u3002 \u30c7\u30b8\u30bf\u30ebOOH\u5e83\u544a\u306f\u3001\u6628\u5e74\u306f\u5f53\u521d\u5f8c\u9000\u3092\u4f59\u5100\u306a\u304f\u3055\u308c\u305f\u3082\u306e\u306e\u3001\u7740\u5b9f\u306b\u5fa9\u6d3b\u3092\u9042\u3052\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p>\u30d3\u30b8\u30cd\u30b9\u306e\u4f9b\u7d66\u5074\u3068\u9700\u8981\u5074\u306e\u4e21\u65b9\u306b\u304a\u3044\u3066\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3068\u6e2c\u5b9a\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u5c0e\u5165\u306f\u3001OOH\u4f01\u696d\u3084\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u3053\u306e\u4e0d\u78ba\u5b9f\u306a\u6642\u4ee3\u306b\u6a5f\u654f\u306b\u884c\u52d5\u3059\u308b\u305f\u3081\u306e\u6700\u4f4e\u9650\u306e\u6761\u4ef6\u3067\u3042\u308b\u3002 \u3053\u308c\u4ee5\u5916\u306b\u3082\u3001DOOH\u3084\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30fb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30fb\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u306e\u305f\u3081\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u3084\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u8cfc\u5165\u306e\u3088\u3046\u306a\u3001\u3088\u308a\u67d4\u8edf\u3067\u77ed\u671f\u7684\u306a\u5b9f\u884c\u30e2\u30c7\u30eb\u3092\u8a66\u3059\u306e\u306b\u9069\u3057\u305f\u6642\u671f\u3067\u3082\u3042\u308b\u3002  <\/p>\n\n\n\n<p><a href=\"https:\/\/www.movingwalls.com\/ja\/\" title=\"Moving Walls\">\u30e0\u30fc\u30d3\u30f3\u30b0\u30a6\u30a9\u30fc\u30eb\u30ba\u306f<\/a>\u3001\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306b\u7279\u5316\u3057\u305f\u5e83\u544a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3067\u3059\u3002 <a href=\"https:\/\/www.campaignasia.com\/article\/moving-walls-patents-ooh-measurement-system\/461010\" rel=\"nofollow\" title=\"\">\u7c73\u56fd\u3067\u7279\u8a31\u3092\u53d6\u5f97\u3057\u305f<\/a>\u5f53\u793e\u306e\u4f4d\u7f6e\u60c5\u5831\u30e1\u30c7\u30a3\u30a2\u8996\u8074\u7387\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u3001\u4e16\u754c10\u4e07\u4ee5\u4e0a\u306e\u30e1\u30c7\u30a3\u30a2\u30b5\u30a4\u30c8\u306e\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3001\u30d0\u30a4\u30a4\u30f3\u30b0\u3001\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3092\u652f\u3048\u3066\u3044\u307e\u3059\u3002  <\/p>\n\n\n\n<p><strong>OOH\u3092\u3088\u308a\u30b9\u30de\u30fc\u30c8\u306b\u3001\u3088\u308a\u52b9\u7387\u7684\u306b\u518d\u69cb\u7bc9\u3059\u308b\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u79c1\u305f\u3061\u306b\u65b9\u6cd5\u3092\u5c0b\u306d\u3066\u304f\u3060\u3055\u3044\u3002<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"450\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-21.png\" alt=\"\" class=\"wp-image-6034\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-21.png 600w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-21-300x225.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p><strong><a href=\"https:\/\/www.movingwalls.com\/ja\/book-a-demo\/\" title=\"\u30e0\u30fc\u30d3\u30f3\u30b0\u30a6\u30a9\u30fc\u30eb\u306e\u30c7\u30e2\u3092\u4e88\u7d04\u3059\u308b\">\u4eca\u3059\u3050\u30c7\u30e2\u3092\u3054\u4e88\u7d04\u304f\u3060\u3055\u3044\uff01<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2021\u5e74\u306bOOH\u3092\u518d\u69cb\u7bc9\u3059\u308b\u30c8\u30c3\u30d7\u30c8\u30ec [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/ooh-advertising-trends-in-2021-the-resurrection\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from 2021\u5e74\u306eOOH\u5e83\u544a\u30c8\u30ec\u30f3\u30c9\uff1a \u5fa9\u6d3b<\/span><\/a><\/p>\n","protected":false},"featured_media":14666,"template":"","categories":[],"class_list":["post-9555","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/blog\/9555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media\/14666"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media?parent=9555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/categories?post=9555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}