{"id":9556,"date":"2023-06-01T16:44:42","date_gmt":"2023-06-01T11:14:42","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/out-of-home-in-2022-a-look-at-the-key-trends-that-will-shape-outdoor-advertising-in-the-new-year\/"},"modified":"2023-09-14T17:00:12","modified_gmt":"2023-09-14T11:30:12","slug":"out-of-home-in-2022-a-look-at-the-key-trends-that-will-shape-outdoor-advertising-in-the-new-year","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ja\/blog\/out-of-home-in-2022-a-look-at-the-key-trends-that-will-shape-outdoor-advertising-in-the-new-year\/","title":{"rendered":"2022\u5e74\u306e\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff1a\u65b0\u5e74\u306e\u5c4b\u5916\u5e83\u544a\u3092\u5f62\u6210\u3059\u308b\u4e3b\u8981\u30c8\u30ec\u30f3\u30c9\u306e\u8003\u5bdf"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #595959;color:#595959\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #595959;color:#595959\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/out-of-home-in-2022-a-look-at-the-key-trends-that-will-shape-outdoor-advertising-in-the-new-year\/#1%E3%82%A2%E3%83%8A%E3%83%A2%E3%83%AB%E3%83%95%E3%82%A3%E3%83%83%E3%82%AF%EF%BC%863D%E7%9C%8B%E6%9D%BF%E3%81%8C%E8%A6%B3%E5%AE%A2%E3%82%92%E9%A9%9A%E3%81%8B%E3%81%9B%E3%82%8B\" title=\"1.\u30a2\u30ca\u30e2\u30eb\u30d5\u30a3\u30c3\u30af\uff063D\u770b\u677f\u304c\u89b3\u5ba2\u3092\u9a5a\u304b\u305b\u308b\">1.\u30a2\u30ca\u30e2\u30eb\u30d5\u30a3\u30c3\u30af\uff063D\u770b\u677f\u304c\u89b3\u5ba2\u3092\u9a5a\u304b\u305b\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/out-of-home-in-2022-a-look-at-the-key-trends-that-will-shape-outdoor-advertising-in-the-new-year\/#2%E9%9D%9E%E5%BE%93%E6%9D%A5%E5%9E%8BOOH%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AE%E5%8F%B0%E9%A0%AD\" title=\"2.\u975e\u5f93\u6765\u578bOOH\u30e1\u30c7\u30a3\u30a2\u306e\u53f0\u982d\">2.\u975e\u5f93\u6765\u578bOOH\u30e1\u30c7\u30a3\u30a2\u306e\u53f0\u982d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/out-of-home-in-2022-a-look-at-the-key-trends-that-will-shape-outdoor-advertising-in-the-new-year\/#3%E3%83%80%E3%82%A4%E3%83%8A%E3%83%9F%E3%83%83%E3%82%AFOOH%E5%BA%83%E5%91%8A%E3%81%AE%E9%9C%80%E8%A6%81%E6%80%A5%E5%A2%97\" title=\"3.\u30c0\u30a4\u30ca\u30df\u30c3\u30afOOH\u5e83\u544a\u306e\u9700\u8981\u6025\u5897\">3.\u30c0\u30a4\u30ca\u30df\u30c3\u30afOOH\u5e83\u544a\u306e\u9700\u8981\u6025\u5897<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/out-of-home-in-2022-a-look-at-the-key-trends-that-will-shape-outdoor-advertising-in-the-new-year\/#4%E5%8B%95%E3%81%8FOOH%E3%82%A4%E3%83%8E%E3%83%99%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3\" title=\"4.\u52d5\u304fOOH\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\">4.\u52d5\u304fOOH\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/out-of-home-in-2022-a-look-at-the-key-trends-that-will-shape-outdoor-advertising-in-the-new-year\/#5%E8%A8%88%E7%94%BB%E3%81%A8%E6%B8%AC%E5%AE%9A%E3%81%AE%E3%81%9F%E3%82%81%E3%81%AE%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AE%E6%8E%A1%E7%94%A8\" title=\"5.\u8a08\u753b\u3068\u6e2c\u5b9a\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u306e\u63a1\u7528\">5.\u8a08\u753b\u3068\u6e2c\u5b9a\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u306e\u63a1\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/out-of-home-in-2022-a-look-at-the-key-trends-that-will-shape-outdoor-advertising-in-the-new-year\/#6%E3%83%97%E3%83%AD%E3%82%B0%E3%83%A9%E3%83%9E%E3%83%86%E3%82%A3%E3%83%83%E3%82%AF%E3%83%BB%E3%83%90%E3%82%A4%E3%82%A4%E3%83%B3%E3%82%B0%E3%81%AB%E5%88%A9%E7%94%A8%E5%8F%AF%E8%83%BD%E3%81%AA%E5%9C%A8%E5%BA%AB%E3%81%AE%E5%A2%97%E5%8A%A0\" title=\"6.\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30d0\u30a4\u30a4\u30f3\u30b0\u306b\u5229\u7528\u53ef\u80fd\u306a\u5728\u5eab\u306e\u5897\u52a0\">6.\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30d0\u30a4\u30a4\u30f3\u30b0\u306b\u5229\u7528\u53ef\u80fd\u306a\u5728\u5eab\u306e\u5897\u52a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/out-of-home-in-2022-a-look-at-the-key-trends-that-will-shape-outdoor-advertising-in-the-new-year\/#%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E6%8B%85%E5%BD%93%E8%80%85%E3%82%88%E3%80%812022%E5%B9%B4%E3%81%AB%E5%82%99%E3%81%88%E3%82%88%EF%BC%81\" title=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3088\u30012022\u5e74\u306b\u5099\u3048\u3088\uff01\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3088\u30012022\u5e74\u306b\u5099\u3048\u3088\uff01<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u30b3\u30f4\u30a3\u30c919\u306e\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306f\u3001\u3053\u3053\u6570\u5e74\u306e\u89b3\u5ba2\u306e\u52d5\u304d\u3092\u6c7a\u5b9a\u3065\u3051\u305f\u3002 \u3044\u3064\u306b\u306a\u3063\u305f\u3089\u672c\u5f53\u306e\u610f\u5473\u3067\u68ee\u304b\u3089\u629c\u3051\u51fa\u305b\u308b\u304b\u306f\u4e88\u6e2c\u3067\u304d\u306a\u3044\u304c\u3001\u591a\u304f\u306e\u56fd\u304c\u30de\u30b9\u30af\u7740\u7528\u3084\u793e\u4f1a\u7684\u8ddd\u96e2\u306e\u53d6\u308a\u65b9\u306b\u3064\u3044\u3066\u3001\u518d\u958b\u3068\u30eb\u30fc\u30eb\u306e\u7dad\u6301\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u3066\u3044\u308b\u3068\u8a00\u3063\u3066\u3044\u3044\u3060\u308d\u3046\u3002  <\/p>\n\n<p>\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff08OOH\uff09\u30e1\u30c7\u30a3\u30a2\u306e\u8996\u70b9\u304b\u3089\u898b\u308b\u3068\u3001\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306f\u4ed6\u306b\u985e\u3092\u898b\u306a\u3044\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u52a0\u901f\u88c5\u7f6e\u3068\u306a\u3063\u305f\u3002 \u4e3b\u8981\u306a\u5229\u5bb3\u95a2\u4fc2\u8005\u306f\u3001\u30c1\u30e3\u30cd\u30eb\u3092\u30c7\u30b8\u30bf\u30eb\u5bfe\u5fdc\u3068\u540c\u7b49\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u30c7\u30fc\u30bf\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u53d6\u308a\u5165\u308c\u3066\u3044\u308b\u3002  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"388\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-13.png\" alt=\"\" class=\"wp-image-6024\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-13.png 599w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-13-300x194.png 300w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/figure><\/div>\n<p>\u4e16\u754c\u4e2d\u3067\u3001\u30d5\u30ec\u30ad\u30b7\u30d6\u30eb\u306a\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3092\u63a1\u7528\u3059\u308b\u96c7\u7528\u4e3b\u304c\u5897\u3048\u7d9a\u3051\u3066\u304a\u308a\u3001\u8abf\u67fb\u56de\u7b54\u8005\u306e81\uff05\u304c\u3001\u30b3\u30f4\u30a3\u30c3\u30c919\u5f8c\u3082\u96c7\u7528\u4e3b\u304c\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3068\u8003\u3048\u3066\u3044\u308b\u3002 \u3053\u308c\u306f\u307e\u305f\u3001OOH\u306e\u8996\u8074\u6a5f\u4f1a\u304c\u4eca\u5f8c\u3082\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u3067\u4e88\u6e2c\u4e0d\u53ef\u80fd\u3067\u3042\u308b\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u3002 \u4fe1\u983c\u6027\u306e\u9ad8\u3044\u6e2c\u5b9a\u304c\u524d\u63d0\u6761\u4ef6\u3068\u306a\u308a\u3001\u5e83\u544a\u4e3b\u306f\u3001\u6700\u8fd1\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u7d50\u679c\u306b\u57fa\u3065\u3044\u3066\u6a5f\u52d5\u7684\u306bOOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3067\u304d\u308b\u3053\u3068\u3092\u671f\u5f85\u3059\u308b\u3060\u308d\u3046\u3002<\/p>\n\n<p>OOH\u306e\u5206\u91ce\u3067\u306f\u3001\u9589\u9396\u7684\u306a\u5e74\u3067\u3042\u3063\u305f\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u591a\u304f\u306e\u3053\u3068\u304c\u8d77\u3053\u3063\u3066\u304a\u308a\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30c7\u30b8\u30bf\u30ebOOH\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6e2c\u5b9a\u3001\u30a2\u30ca\u30e2\u30d5\u30a3\u30c3\u30af\u30fb\u30d3\u30eb\u30dc\u30fc\u30c9\u30843D\u30d3\u30eb\u30dc\u30fc\u30c9\u306a\u3069\u306e\u65b0\u3057\u3044\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u30012022\u5e74\u306b\u306f\u4e3b\u6d41\u306b\u306a\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u308b\u3002 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class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>\u904e\u53bb5\u5e74\u9593\u3067\u3001\u6211\u3005\u306fOOH\u306e\u5b9f\u88c5\u306b\u304a\u3044\u3066\u591a\u304f\u306e\u6a5f\u80fd\u5f37\u5316\u3092\u76ee\u306b\u3057\u3066\u304d\u305f\u3002\u4f8b\u3048\u3070\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30e2\u30b8\u30e5\u30fc\u30eb\u3084\u30a2\u30c9\u30b5\u30fc\u30d6\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30c8\u30ea\u30ac\u30fc\u30d9\u30fc\u30b9\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3001\u6c17\u8c61\u30b7\u30b0\u30ca\u30eb\u3001\u30d6\u30ed\u30c3\u30af\u30c1\u30a7\u30fc\u30f3\u691c\u8a3c\u3001\u30e2\u30d0\u30a4\u30eb\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u305d\u306e\u4ed6\u591a\u6570\u3002  <\/p>\n\n<p>2022\u5e74\u306b\u5411\u3051\u3066\u3001OOH\u306e\u6280\u8853\u7684\u9032\u6b69\u306f\u6210\u719f\u3057\u7d9a\u3051\u3001\u3088\u308a\u591a\u304f\u306e\u5c4b\u5916\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u30fb\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u3088\u308a\u3088\u304f\u5bfe\u5fdc\u3059\u308b\u3088\u3046\u30ae\u30a2\u30c1\u30a7\u30f3\u30b8\u3057\u3066\u3044\u304f\u3060\u308d\u3046\u3002 \u540c\u3058\u539f\u5247\u304c\u9069\u7528\u3055\u308c\u308b-\u3044\u3064\u3001\u3069\u306e\u3088\u3046\u306b\u3001\u8ab0\u306b\u30ea\u30fc\u30c1\u3057\u305f\u3044\u306e\u304b-\u3002  <\/p>\n\n<p>\u6700\u8fd1\u3001\u30a2\u30ca\u30e2\u30eb\u30d5\u30a3\u30c3\u30af\u5e83\u544a\u306e\u9700\u8981\u304c\u6025\u5897\u3057\u3066\u3044\u308b\u3002\u3053\u308c\u306f\u3001\u6e7e\u66f2\u3057\u305f\u5efa\u7269\u3084\u58c1\u306e\u30d5\u30a1\u30b5\u30fc\u30c9\u3067OOH\u5e83\u544a\u3092\u884c\u3046\u3082\u306e\u3067\u30013D\u52b9\u679c\u306e\u932f\u899a\u3092\u9ad8\u3081\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002 3D\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u901a\u5e38\u3001\u7279\u5b9a\u306e\u89d2\u5ea6\u304b\u3089\u898b\u305f\u3068\u304d\u306b3D\u306e\u5965\u884c\u304d\u304c\u3042\u308b\u3088\u3046\u306b\u932f\u899a\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u7279\u5b9a\u306e\u30bf\u30a4\u30d7\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u7528\u306b\u4f5c\u3089\u308c\u308b\u3002 \u3053\u308c\u306f\u5f37\u5236\u9060\u8fd1\u6cd5\u3084\u30a2\u30ca\u30e2\u30eb\u30d5\u30a9\u30fc\u30b7\u30b9\u3068\u3082\u547c\u3070\u308c\u308b\u3002  <\/p>\n\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"3D&#x770B;&#x677F;\" src=\"blob:https:\/\/www.movingwalls.com\/fe4028a7-a31b-4e65-b7b0-2f4c4a3aeec1\" width=\"624\" height=\"265\"\/>     <em>\u4e16\u754c\u306e\u8c61\u5fb4\u7684\u306a\u30e1\u30c8\u30ed\u306e\u30a2\u30ca\u30e2\u30eb\u30d5\u30a3\u30c3\u30af\u5e83\u544a<\/em><\/p>\n\n<p>\u30a2\u30ca\u30e2\u30d5\u30a3\u30c3\u30af\u30fb\u30d3\u30eb\u30dc\u30fc\u30c9\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30bd\u30a6\u30eb\u3001\u6771\u4eac\u3001\u30af\u30a2\u30e9\u30eb\u30f3\u30d7\u30fc\u30eb\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3001\u6210\u90fd\u306a\u3069\u306e\u90fd\u5e02\u3067\u5897\u52a0\u50be\u5411\u306b\u3042\u308b\u3002 \u30a2\u30ca\u30e2\u30eb\u30d5\u30a3\u30c3\u30af\u5e83\u544a\u3092\u63a1\u7528\u3059\u308b\u56fd\u304c\u5897\u3048\u59cb\u3081\u3066\u3044\u308b\u305f\u3081\u3001\u3053\u306e\u30bf\u30a4\u30d7\u306eOOH\u5e83\u544a\u306f2022\u5e74\u3082\u91cd\u8981\u306a\u30c8\u30ec\u30f3\u30c9\u3067\u3042\u308a\u7d9a\u3051\u308b\u3060\u308d\u3046\u3002<\/p>\n\n<p>\u4e3b\u306b\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306ePR\u3068\u3057\u3066\u3001\u30a2\u30ca\u30e2\u30eb\u30d5\u30a3\u30c3\u30af\u5e83\u544a\u306e\u9700\u8981\u306f\u9ad8\u307e\u3063\u3066\u304a\u308a\u30012022\u5e74\u306b\u306f\u3055\u3089\u306b\u9ad8\u307e\u308b\u3060\u308d\u3046\u3002 \u4f8b\u3048\u3070\u3001\u30d1\u30d3\u30ea\u30aa\u30f3\u30fb\u30af\u30a2\u30e9\u30eb\u30f3\u30d7\u30fc\u30eb\u304c\u884c\u3063\u305f2021\u5e74\u306e\u30a2\u30ca\u30e2\u30eb\u30d5\u30a3\u30c3\u30af<a href=\"https:\/\/www.pavilion-kl.com\/viewpressroom\/The-First-Of-Its-Kind-3D-Show-Of-The-Golden-Bull-Charging-Into-Pavilion-KL-This-Chinese-New-Year\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">\u5e83\u544a\u306f<\/a>\u3001\u30de\u30ec\u30fc\u30b7\u30a2\u3067\u306f\u521d\u306e\u8a66\u307f\u3067\u3042\u308a\u3001\u591a\u304f\u306e\u4eba\u3005\u304c\u4f1a\u5834\u306b\u8db3\u3092\u904b\u3073\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u3067\u305d\u306e\u4f53\u9a13\u306b\u95a2\u3059\u308b\u6295\u7a3f\u3092\u30b7\u30a7\u30a2\u3057\u305f\u3002<\/p>\n\n<p>\u3053\u306e3D\u5e83\u544a\u306f\u3001\u4e2d\u56fd\u306e\u65e7\u6b63\u6708\uff08\u7261\u725b\u5e74\uff09\u306b\u3061\u306a\u3093\u3060\u3082\u306e\u3067\u3001\u7acb\u4f53\u7684\u306a\u30a2\u30ca\u30e2\u30d5\u30a3\u30c3\u30af\u30fb\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u4f7f\u3063\u3066\u3001\u300c\u7261\u725b\u304c\u30b9\u30af\u30ea\u30fc\u30f3\u304b\u3089\u98db\u3073\u51fa\u3057\u3066\u304d\u3066\u3001\u901a\u884c\u4eba\u306b\u8972\u3044\u304b\u304b\u308b\u300d\u3068\u3044\u3046\u30a4\u30ea\u30e5\u30fc\u30b8\u30e7\u30f3\u3092\u8868\u73fe\u3057\u305f\u3002  <\/p>\n\n<p>\u5225\u306e\u4f8b\u3067\u306f\u3001\u30a2\u30de\u30be\u30f3\u306e\u30d7\u30e9\u30a4\u30e0\u30fb\u30d3\u30c7\u30aa\u304c\u6700\u65b0\u30b7\u30ea\u30fc\u30ba\u300c<em>Wheel of<\/em>Time\u300d\u3092\u5ba3\u4f1d\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092<a href=\"https:\/\/www.thedrum.com\/news\/2021\/11\/15\/amazon-prime-video-promotes-rosamund-pike-series-with-3d-anamorphic-ad\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> \u5b9f\u65bd <\/a>\u3057\u305f\u3002 \u3053\u306e\u5e83\u544a\u5854\u306f\u3001\u30d5\u30a1\u30f3\u30bf\u30b9\u30c6\u30a3\u30c3\u30af\u306a\u30af\u30ea\u30a8\u30fc\u30bf\u30fc\u3084\u30b7\u30ea\u30fc\u30ba\u306e\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u304c\u30b9\u30af\u30ea\u30fc\u30f3\u304b\u3089\u98db\u3073\u51fa\u3057\u3001\u901a\u884c\u4eba\u306b\u5411\u304b\u3063\u3066\u98db\u3073\u51fa\u30593D\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306e\u6620\u50cf\u3092\u4f7f\u7528\u3057\u305f\u3002  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"258\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-14.png\" alt=\"\" class=\"wp-image-6025\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-14.png 499w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-14-300x155.png 300w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" \/><\/figure><\/div>\n<p class=\"has-text-align-center\"><em>\u30a2\u30de\u30be\u30f3\u306e\u30d7\u30e9\u30a4\u30e0\u30fb\u30d3\u30c7\u30aa\u30fb\u30a2\u30ca\u30e2\u30eb\u30d5\u30a3\u30c3\u30af\u5e83\u544a\u5854<\/em><\/p>\n\n<h2 class=\"wp-block-heading\"><strong> <\/strong><\/h2>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2%E9%9D%9E%E5%BE%93%E6%9D%A5%E5%9E%8BOOH%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AE%E5%8F%B0%E9%A0%AD\"><\/span><strong>2.\u975e\u5f93\u6765\u578bOOH\u30e1\u30c7\u30a3\u30a2\u306e\u53f0\u982d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>\u975e\u4f1d\u7d71\u7684\u306aOOH\u5e83\u544a\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u96c6\u4e2d\u7684\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u884c\u3046\u305f\u3081\u306b\u3001\u6700\u3082\u6025\u6210\u9577\u3057\u3066\u3044\u308bOOH\u30bb\u30b0\u30e1\u30f3\u30c8\u306e1\u3064\u3067\u3059\u3002 OOH\u5e83\u544a\u306b\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u3084\u30b9\u30bf\u30c6\u30a3\u30c3\u30af\u306a\u30d3\u30eb\u30dc\u30fc\u30c9\u3001LED\u30d6\u30ea\u30c3\u30b8\u3001\u30d4\u30e9\u30fc\u3001\u30d0\u30b9\u30e9\u30c3\u30d7\u3001\u30e9\u30f3\u30d7\u30dd\u30b9\u30c8\u3001\u305d\u3057\u3066\u30ad\u30aa\u30b9\u30af\u30b9\u30af\u30ea\u30fc\u30f3\u3001\u30bf\u30d6\u30ec\u30c3\u30c8\u30c8\u30c3\u30d7\u3001\u30c8\u30e9\u30f3\u30b8\u30c3\u30c8\u3001\u30ea\u30c6\u30fc\u30eb\u3001POI\u30d9\u30fc\u30b9\u306e\u5e83\u544a\u306a\u3069\u306e\u65b0\u3057\u3044\u5f62\u614b\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u304c\u3042\u308b\u3002 \u3053\u306e\u3088\u3046\u306a\u5e83\u544a\u306e\u7a2e\u985e\u306f\u3059\u3079\u3066\u3001\u4eba\u3005\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u65b9\u6cd5\u3092\u6301\u3063\u3066\u3044\u308b\u3002  <\/p>\n\n<p>\u4f8b\u3048\u3070\u3001\u30c7\u30b8\u30bf\u30eb\u770b\u677f\u306e\u30c7\u30b6\u30a4\u30f3\u306b\u60f9\u304b\u308c\u308b\u4eba\u3082\u3044\u308b\u3060\u308d\u3046\u3057\u3001\u30a2\u30ca\u30e2\u30eb\u30d5\u30a3\u30c3\u30af\u5e83\u544a\u306e\u30ea\u30a2\u30eb\u306a\u611f\u3058\u304c\u597d\u304d\u306a\u4eba\u3082\u3044\u308b\u3060\u308d\u3046\u3002 \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u5411\u4e0a\u3068\u81ea\u52d5\u5316\u306b\u3088\u3063\u3066\u3001\u3088\u308a\u65b0\u3057\u3044\u5f62\u306eOOH\u304c\u767b\u5834\u3057\u59cb\u3081\u308b\u3060\u308d\u3046\u3002\u306a\u305c\u306a\u3089\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u6d88\u8cbb\u8005\u306b\u63a5\u89e6\u3059\u308b\u6a5f\u4f1a\u306f\u3001\u3088\u308a\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3059\u308b\u30c1\u30e3\u30f3\u30b9\u3060\u304b\u3089\u3060\u3002<\/p>\n\n<p>\u4f8b\u3048\u3070\u3001\u81ea\u52d5\u624b\u6307\u6d88\u6bd2\u30ad\u30aa\u30b9\u30af\u306f\u3059\u3067\u306b\u4e00\u822c\u7684\u306a\u3082\u306e\u306b\u306a\u308a\u3064\u3064\u3042\u308a\u3001\u73fe\u5728\u9ad8\u3044\u9700\u8981\u304c\u3042\u308a\u30012022\u5e74\u306b\u306f\u3055\u3089\u306b\u6210\u9577\u3059\u308b\u3060\u308d\u3046\u3002<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-15-1024x560.png\" alt=\"\" class=\"wp-image-6026\"\/><\/figure>\n\n<p><em>PT\u3060\u3002 \u30c0\u30cd\u30f3\u30c9\u30e9\u30fb\u30a2\u30d3\u30e5\u30c0\u30e4\u30fb\u30a2\u30c7\u30a3\u30ab\u306e\u624b\u6307\u6d88\u6bd2\u30ad\u30aa\u30b9\u30af\u304c\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u306e\u5927\u90fd\u5e02\u3067\u6d3b\u8e8d\u4e2d<\/em><\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-20-1024x652.png\" alt=\"\" class=\"wp-image-6031\"\/><\/figure>\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/oohtoday.com\/moving-walls-bringing-accountability-to-food-court-advertising-kopitiam\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"><em>\u30d5\u30fc\u30c9\u30b3\u30fc\u30c8\u5e83\u544a <\/em><\/a><em>\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3067Moving Walls Audience Measurement Solutions\u3092\u6d3b\u7528\u3002<\/em><\/p>\n\n<p>\u305f\u3068\u3048\u3070\u3001\u30a8\u30ec\u30d9\u30fc\u30bf\u30fc\u3001\u30b8\u30e0\u3001\u30e9\u30a4\u30c9\u30b7\u30a7\u30a2\u8eca\u4e21\u3001\u4ea4\u901a\u6a5f\u95a2\u306e\u30cf\u30d6\u3001\u30aa\u30d5\u30a3\u30b9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u3001\u30d5\u30fc\u30c9\u30b3\u30fc\u30c8\u306a\u3069\u3060\u3002<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"415\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-16-1024x415.png\" alt=\"\" class=\"wp-image-6027\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-16-1024x415.png 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-16-300x122.png 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-16-768x311.png 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-16-1536x622.png 1536w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-16.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"has-text-align-center\"><em>\u65b0\u3057\u3044\u30bf\u30a4\u30d7\u306e\u975e\u4f1d\u7d71\u7684\u30e1\u30c7\u30a3\u30a2<\/em><\/p>\n\n<p>\u3088\u308a\u591a\u304f\u306e\u975e\u4f1d\u7d71\u7684\u306a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u304cOOH\u30df\u30c3\u30af\u30b9\u306b\u8ffd\u52a0\u3055\u308c\u308b\u306b\u3064\u308c\u3066\u3001\u8ffd\u52a0\u306e\u5e83\u544a\u30b9\u30dd\u30c3\u30c8\u306f2022\u5e74\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306b\u3068\u3063\u3066\u6709\u76ca\u306b\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u6e2c\u5b9a\u3001\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u6d3b\u7528\u3059\u308bOOH\u306e\u6a5f\u80fd\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u52d5\u304d\u3092\u3088\u308a\u5305\u62ec\u7684\u306b\u628a\u63e1\u3057\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u4e21\u65b9\u3067\u6d88\u8cbb\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002  <\/p>\n\n<p>\u3088\u308a\u591a\u304f\u306eOOH\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u304c\u9769\u65b0\u3068\u6210\u9577\u3092\u7d9a\u3051\u308b\u4e2d\u3001OOH\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u306e\u305f\u3081\u306e\u5e45\u5e83\u3044\u30e1\u30c7\u30a3\u30a2\u9078\u629e\u80a2\u3092\u63d0\u4f9b\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30ea\u30fc\u30ba\u30ca\u30d6\u30eb\u3067\u624b\u9803\u306a\u4fa1\u683c\u3067\u81a8\u5927\u306a\u8996\u8074\u8005\u306b\u30ea\u30fc\u30c1\u3059\u308b\u80fd\u529b\u3092\u793a\u3059\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u30c7\u30fc\u30bf\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u8996\u8074\u8005\u306b\u80af\u5b9a\u7684\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3002  <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3%E3%83%80%E3%82%A4%E3%83%8A%E3%83%9F%E3%83%83%E3%82%AFOOH%E5%BA%83%E5%91%8A%E3%81%AE%E9%9C%80%E8%A6%81%E6%80%A5%E5%A2%97\"><\/span><strong>3.\u30c0\u30a4\u30ca\u30df\u30c3\u30afOOH\u5e83\u544a\u306e\u9700\u8981\u6025\u5897<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u9ad8\u5ea6\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u3001\u9ad8\u5ea6\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3055\u308c\u305f\u3001\u6587\u8108\u306b\u6cbf\u3063\u305f\u5e83\u544a\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u3001\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002  <\/p>\n\n<p>\u3053\u308c\u3089\u306e\u5e83\u544a\u51fa\u7a3f\u306f\u3001\u4f4d\u7f6e\u60c5\u5831\u3001\u4eba\u53e3\u7d71\u8a08\u3001\u5929\u5019\u306a\u3069\u306e\u74b0\u5883\u8981\u56e0\u3001\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u3092\u8003\u616e\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u9069\u5207\u306a\u4eba\u3001\u9069\u5207\u306a\u5834\u6240\u3001\u9069\u5207\u306a\u6642\u9593\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3059\u308b\u3002  <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-18-1024x555.png\" alt=\"\" class=\"wp-image-6029\"\/><\/figure>\n\n<p><em>\u30d5\u30fc\u30c9\u30d1\u30f3\u30c0 <\/em><a href=\"https:\/\/www.marketing-interactive.com\/foodpanda-ph-uses-traffic-and-weather-signals-in-contextual-programmatic-dooh-campaign\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">\n  <em>\u30a6\u30a7\u30b6\u30fc\u30c8\u30ea\u30ac\u30fc <\/em>\n<\/a><em>\u30d5\u30a3\u30ea\u30d4\u30f3\u3067\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/em><\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-19-1024x550.png\" alt=\"\" class=\"wp-image-6030\"\/><\/figure>\n\n<p><em>\u30de\u30cb\u30e9\u9996\u90fd\u570f\u3067\u30b5\u30f3\u30b7\u30eb\u30af\u30fb\u30a6\u30a7\u30b6\u30fc\u30fb\u30c8\u30ea\u30ac\u30fc\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd<\/em><\/p>\n\n<p>2021\u5e74\u3001foodpanda\u3084Sunsilk\u306e\u3088\u3046\u306a\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u5929\u5019\u30c8\u30ea\u30ac\u30fc\u3092\u6d3b\u7528\u3057\u3001\u81ea\u793e\u88fd\u54c1\u306e\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3057\u305f\u3002 Foodpanda\u306f\u5929\u5019\u306b\u3088\u3063\u3066\u6d3b\u6027\u5316\u3059\u308b\u8907\u6570\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u4f7f\u7528\u3057\u3001Sunsilk\u306f\u96e8\u304c\u964d\u308b\u305f\u3073\u306b\u52d5\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8868\u793a\u3059\u308b\u30c8\u30ea\u30ac\u30fc\u3092\u8a2d\u5b9a\u3057\u305f\u3002<\/p>\n\n<p>\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u4f4d\u7f6e\u60c5\u5831\u3068\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u306e\u30b7\u30b0\u30ca\u30eb\u3092\u5229\u7528\u3057\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u5f62\u614b\u306e\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u3053\u306e\u3088\u3046\u306a\u7a2e\u985e\u306e\u30c7\u30fc\u30bf\u30b7\u30b0\u30ca\u30eb\u306b\u306f\u3001\u8996\u8074\u8005\u306e\u30d5\u30c3\u30c8\u30d5\u30a9\u30fc\u30eb\u30fb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u8996\u8074\u8005\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u691c\u7d22\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u306e\u30c8\u30ec\u30f3\u30c9\u3001\u5929\u5019\u3001\u4ea4\u901a\u3001\u6642\u9593\u306a\u3069\u304c\u542b\u307e\u308c\u308b\u3002  <\/p>\n\n<p>\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff08UGC\uff09\u3082\u307e\u305f\u3001\u5c4b\u5916\u5e83\u544a\u306b\u304a\u3051\u308b\u52d5\u7684\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u91cd\u8981\u306a\u8ca2\u732e\u8005\u3067\u3042\u308a\u7d9a\u3051\u308b\u3060\u308d\u3046\u3002 \u3053\u308c\u306f\u3001\u5199\u771f\u3001\u8a3c\u8a00\u3001\u30d3\u30c7\u30aa\u3001\u30c4\u30a4\u30fc\u30c8\u306a\u3069\u306e\u5f62\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n<p>\u3042\u308b\u6709\u540d<a href=\"https:\/\/www.movingwalls.com\/ja\/blog\/how-dooh-advertising-can-amplify-user-generated-content\/\" title=\"DOOH&#x5E83;&#x544A;&#x306B;&#x304A;&#x3051;&#x308B;&#x30E6;&#x30FC;&#x30B6;&#x30FC;&#x751F;&#x6210;&#x30B3;&#x30F3;&#x30C6;&#x30F3;&#x30C4;&#x306E;&#x5897;&#x5E45;\">\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u30fb\u30d6\u30e9\u30f3\u30c9\u306f<\/a>\u3001DOOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\u884c\u52d5\u3092\u4fc3\u9032\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u305f\u3002 \u5229\u7528\u8005\u306f\u30dd\u30fc\u30bf\u30eb\u3092\u901a\u3058\u3066\u81ea\u64ae\u308a\u5199\u771f\u3092\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3059\u308b\u3088\u3046\u6c42\u3081\u3089\u308c\u3001\u9078\u3070\u308c\u305f\u81ea\u64ae\u308a\u5199\u771f\u306f\u3001\u5229\u7528\u8005\u306e\u6c17\u5206\u3092\u5224\u65ad\u3059\u308b\u30e9\u30d9\u30eb\u3068\u3068\u3082\u306b\u3001\u9ad8\u3044\u4f4d\u7f6e\u306b\u3042\u308b\u5c4b\u5916\u30b9\u30af\u30ea\u30fc\u30f3\u306b\u8868\u793a\u3055\u308c\u305f\u3002<\/p>\n\n<p>\u901a\u5e38\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u5c55\u958b\u3059\u308b\u3088\u308a\u3082\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30afDOOH\u3092\u4f7f\u3063\u3066\u767a\u898b\u3092\u547c\u3073\u8d77\u3053\u3057\u3001\u4f5c\u6210\u3055\u308c\u305f\u5199\u771f\u306b\u5bfe\u3059\u308b\u547c\u3073\u304b\u3051\u884c\u52d5\u3092\u559a\u8d77\u3057\u3001\u30de\u30ec\u30fc\u30b7\u30a2\u306e\u30af\u30e9\u30f3\u30d0\u30ec\u30fc\u5168\u57df\u3067\u30ea\u30fc\u30c1\u306e\u9ad8\u3044DOOH\u30b9\u30af\u30ea\u30fc\u30f3\u3067\u7d39\u4ecb\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u5897\u5e45\u3055\u305b\u308b\u30c1\u30e3\u30f3\u30b9\u304c\u3042\u308b\u3002<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4%E5%8B%95%E3%81%8FOOH%E3%82%A4%E3%83%8E%E3%83%99%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3\"><\/span><strong>4.\u52d5\u304fOOH\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3<\/strong><strong> <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>\u73fe\u5728\u9032\u884c\u4e2d\u306e\u3082\u3046\u4e00\u3064\u306e\u30c8\u30ec\u30f3\u30c9\u306f\u3001\u30e0\u30fc\u30d3\u30f3\u30b0OOH\uff08\u79fb\u52d5<em>\u5e83\u544a <\/em>\uff09\u3067\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001\u8eca\u4e21\u30e9\u30c3\u30d4\u30f3\u30b0\u3001\u30bf\u30af\u30b7\u30fc\u30c8\u30c3\u30d7\u30b9\u30af\u30ea\u30fc\u30f3\u3001\u30d0\u30b9\u30e9\u30c3\u30d4\u30f3\u30b0\u3001LED\u30c8\u30e9\u30c3\u30af\u5e83\u544a\u306a\u3069\u3067\u3042\u308b\u3002<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-17-1024x548.png\" alt=\"\" class=\"wp-image-6028\"\/><\/figure>\n\n<p><em>\u52d5\u304fOOH &#8211; LED\u30c8\u30e9\u30c3\u30af \uff08\u30a4\u30e9\u30b9\u30c8\uff1a\u30e6\u30cb\u30b3\u30e0\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 <\/em><a href=\"https:\/\/unicommarketing.com.my\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">\n  <em>\u30e6\u30cb\u30b3\u30e0\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/em>\n<\/a><em>)<\/em><\/p>\n\n<p><em>\u30e0\u30fc\u30d3\u30f3\u30b0OOH &#8211; \u30bf\u30af\u30b7\u30fc\u30fb\u30e9\u30c3\u30d7\uff08\u30a4\u30e9\u30b9\u30c8\uff1a\u30e0\u30fc\u30f4\u30fb\u30e1\u30c7\u30a3\u30a2\u3088\u308a\u5f15\u7528 <\/em><a href=\"https:\/\/www.moovemedia.com.sg\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">\n  <em>\u30e0\u30fc\u30f4\u30e1\u30c7\u30a3\u30a2<\/em>\n<\/a><em>)<\/em><\/p>\n\n<p>\u30c8\u30e9\u30c3\u30af\u3068\u79fb\u52d5\u5f0f\u30b7\u30e7\u30fc\u30eb\u30fc\u30e0\u306e\u4f1a\u793e\u3067\u3042\u308b\u30e6\u30cb\u30b3\u30e0\u306f\u3001\u5358\u306b\u30a4\u30d9\u30f3\u30c8\u7ba1\u7406\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u65e2\u5b58\u306eLED\u30b9\u30af\u30ea\u30fc\u30f3\u3092\u642d\u8f09\u3057\u305f\u30c8\u30e9\u30c3\u30af\u306b\u30d7\u30ed\u30b0\u30e9\u30e0\u6a5f\u80fd\u3092\u5099\u3048\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u3055\u3089\u306b\u4e00\u6b69\u8e0f\u307f\u8fbc\u3093\u3060\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3002  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\u7cbe\u5ea6\u306e\u9ad8\u3044POI\u30c7\u30fc\u30bf\u306b\u3088\u3063\u3066\u5e97\u8217\u304c\u7279\u5b9a\u3055\u308c\u308b\u305f\u3081\u3001\u305d\u308c\u3089\u306e\u5834\u6240\u306e\u8fd1\u304f\u306b\u30b8\u30aa\u30d5\u30a7\u30f3\u30b9\u3092\u4f5c\u6210\u3057\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u30a8\u30ea\u30a2\u5185\u306b\u3044\u308b\u3068\u304d\u306b\u5e83\u544a\u3092\u30c8\u30ea\u30ac\u30fc\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002  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OOH\u5e83\u544a\u306e\u3053\u306e\u5f62\u5f0f\u306f\u3001\u89b3\u5ba2\u306e\u76ee\u306b\u975e\u5e38\u306b \u00b3&#8221;\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u00b3&#8221;\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u5e83\u544a\u4e3b\u306f\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30d6\u30e9\u30f3\u30c9\u3001\u30a4\u30d9\u30f3\u30c8\u3092\u3001\u6700\u3082\u5f71\u97ff\u529b\u306e\u3042\u308b\u4eba\u3005\u306b\u3001\u6700\u3082\u9069\u3057\u305f\u5834\u6240\u3067\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002  <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5%E8%A8%88%E7%94%BB%E3%81%A8%E6%B8%AC%E5%AE%9A%E3%81%AE%E3%81%9F%E3%82%81%E3%81%AE%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AE%E6%8E%A1%E7%94%A8\"><\/span><strong>5.\u8a08\u753b\u3068\u6e2c\u5b9a\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u306e\u63a1\u7528<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>\u3053\u308c\u307e\u3067\u3001OOH\u5e83\u544a\u306e\u6e2c\u5b9a\u306f\u82e6\u52b4\u306e\u9023\u7d9a\u3060\u3063\u305f\u3002 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u6700\u9ad8\u306e\u60c5\u5831\u306f\u3001\u5e74\u9f62\u3001\u6027\u5225\u3001\u6c11\u65cf\u6027\u306a\u3069\u306e\u57fa\u672c\u7684\u306a\u8996\u8074\u8005\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3060\u3051\u3060\u3063\u305f\u3002 \u73fe\u5728\u3067\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u884c\u52d5\u3001\u8208\u5473\u3001\u30d5\u30a1\u30cd\u30eb\u306e\u3069\u306e\u6bb5\u968e\u306b\u3044\u308b\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3001\u3088\u308a\u6df1\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u304c\u5229\u7528\u3067\u304d\u308b\u3002  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id=\"6%E3%83%97%E3%83%AD%E3%82%B0%E3%83%A9%E3%83%9E%E3%83%86%E3%82%A3%E3%83%83%E3%82%AF%E3%83%BB%E3%83%90%E3%82%A4%E3%82%A4%E3%83%B3%E3%82%B0%E3%81%AB%E5%88%A9%E7%94%A8%E5%8F%AF%E8%83%BD%E3%81%AA%E5%9C%A8%E5%BA%AB%E3%81%AE%E5%A2%97%E5%8A%A0\"><\/span><strong>6.\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30d0\u30a4\u30a4\u30f3\u30b0\u306b\u5229\u7528\u53ef\u80fd\u306a\u5728\u5eab\u306e\u5897\u52a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>\u3053\u308c\u307e\u3067OOH\u5e83\u544a\u306f\u3001\u591a\u304f\u306e\u5c0f\u898f\u6a21\u306a\u7d44\u7e54\u306b\u3068\u3063\u3066\u306f\u9ad8\u3059\u304e\u308b\u304b\u3001\u624b\u304c\u51fa\u306a\u3044\u3068\u8003\u3048\u3089\u308c\u3066\u304d\u305f\u3002 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<\/p>\n\n<p>\u3057\u304b\u3057\u3001\u4eca\u65e5\u306eOOH\u3067\u306f\u3001\u6280\u8853\u9769\u65b0\u306e\u304a\u304b\u3052\u3067\u30c7\u30b8\u30bf\u30ebOOH\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u304c\u6025\u5897\u3057\u3066\u3044\u308b\u3002 \u30d7\u30e9\u30f3\u30ca\u30fc\u306e\u4e88\u7b97\u306b\u5fdc\u3058\u3066\u9078\u3079\u308b\u5f62\u5f0f\u306f\u305f\u304f\u3055\u3093\u3042\u308b\u3002 \u4e00\u65b9\u3001\u65b0\u3057\u3044\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306e\u30c7\u30b8\u30bf\u30eb\u7248\u306f\u3001\u30c7\u30a4\u30d1\u30fc\u30c6\u30a3\u30f3\u30b0\u3001\u30b9\u30dd\u30c3\u30c8\u30d9\u30fc\u30b9\u306e\u5e83\u544a\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u591a\u3044\u6642\u9593\u5e2f\u306e\u8cfc\u5165\u3092\u63d0\u4f9b\u3059\u308b\u3002  <\/p>\n\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u65e5\u5358\u4f4d\u3067\u4e88\u7d04\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u5e83\u544a\u4e3b\u306f\u5e83\u544a\u3092\u6d41\u3057\u305f\u3044\u6642\u9593\u5e2f\u3092\u67d4\u8edf\u306b\u9078\u3079\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002 \u5e83\u544a\u4e3b\u306f\u3001\u30d3\u30eb\u30dc\u30fc\u30c9\u306b\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u969b\u306b\u4f7f\u7528\u3057\u305f\u30b9\u30dd\u30c3\u30c8\u306b\u5fdc\u3058\u3066\u6599\u91d1\u3092\u652f\u6255\u3046\u3060\u3051\u3067\u3088\u3044\u3002  <\/p>\n\n<p>DOOH\u306e &#8220;\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af &#8220;\u8981\u7d20\u306f\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u5e83\u544a\u3084\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u5e83\u544a\u306e\u518d\u751f\u306a\u3069\u3001\u3088\u308a\u591a\u304f\u306e\u6a5f\u80fd\u3092\u3082\u305f\u3089\u3059\u3002 \u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u306f\u30c7\u30b8\u30bf\u30eb\u3068\u975e\u5e38\u306b\u3088\u304f\u4f3c\u3066\u3044\u308b\u304c\u3001OOH\u306e\u6975\u3081\u3066\u30e6\u30cb\u30fc\u30af\u306a\u6027\u8cea\u306e\u305f\u3081\u3001\u4f55\u3089\u304b\u306e\u5f62\u3067\u624b\u4f5c\u696d\u306b\u3088\u308b\u4ecb\u5165\u304c\u4f9d\u7136\u3068\u3057\u3066\u5fc5\u8981\u3067\u3042\u308b\u3002 OOH\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u5f62\u5f0f\u304c\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u306b\u500b\u5225\u306e\u8981\u4ef6\u304c\u3042\u308b\u3002\u3082\u3061\u308d\u3093\u3001\u305d\u306e\u9593\u306b\u3069\u306e\u3088\u3046\u306a\u5e83\u544a\u306e\u653e\u6620\u304c\u8a31\u53ef\u3055\u308c\u3001\u8a31\u53ef\u3055\u308c\u306a\u3044\u304b\u306b\u3064\u3044\u3066\u767a\u8a00\u6a29\u3092\u6301\u3064\u898f\u5236\u6a5f\u95a2\u304c\u3042\u308b\u306e\u306f\u8a00\u3046\u307e\u3067\u3082\u306a\u3044\u3002  <\/p>\n\n<p>\u307e\u305f\u3001OOH\u304c\u62bc\u3057\u3064\u3051\u304c\u307e\u3057\u304f\u306a\u3044\u65b9\u6cd5\u3067\u6ce8\u610f\u3092\u5f15\u304d\u3064\u3051\u308b\u3053\u3068\u3092\u8a3c\u660e\u3059\u308b\u8abf\u67fb\u3082\u6570\u591a\u304f\u884c\u308f\u308c\u3066\u3044\u308b\u3002 \u6d88\u8cbb\u8005\u306f\u4ed6\u306e\u3069\u306e\u5a92\u4f53\u3088\u308a\u3082\u5c4b\u5916\u5e83\u544a\u306b\u53cd\u5fdc\u3059\u308b\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u308b\u3002  <\/p>\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E6%8B%85%E5%BD%93%E8%80%85%E3%82%88%E3%80%812022%E5%B9%B4%E3%81%AB%E5%82%99%E3%81%88%E3%82%88%EF%BC%81\"><\/span><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3088\u30012022\u5e74\u306b\u5099\u3048\u3088\uff01<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n<p>\u30a2\u30ca\u30e2\u30d5\u30a3\u30c3\u30af\u30fb\u30d3\u30eb\u30dc\u30fc\u30c9\u3001\u5897\u52a0\u3059\u308b\u975e\u4f1d\u7d71\u7684\u30d3\u30eb\u30dc\u30fc\u30c9\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30e0\u30fc\u30d3\u30f3\u30b0OOH\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30c7\u30fc\u30bf\u306e\u63a1\u7528\u3001\u3088\u308a\u591a\u304f\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5bfe\u5fdc\u30b9\u30af\u30ea\u30fc\u30f3-\u3053\u308c\u3089\u3059\u3079\u3066\u304c2022\u5e74\u306eOOH\u306e\u5c55\u671b\u3092\u5f62\u4f5c\u308b\u3060\u308d\u3046\u3002 \u554f\u984c\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3084\u30d7\u30e9\u30f3\u30ca\u30fc\u304c\u305d\u306e\u6e96\u5099\u304c\u3067\u304d\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3060\u3002  <\/p>\n\n<p>2022\u5e74\u306b\u5411\u3051\u3066\u306e\u6e96\u5099\u306e\u4ed5\u65b9\u306b\u3064\u3044\u3066\u306f\u30012021\u5e74\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30ea\u30fc\u30c0\u30fc\u305f\u3061\u304c\u3069\u306e\u3088\u3046\u306b\u884c\u52d5\u3057\u3001\u305d\u306e\u3059\u3079\u3066\u306e\u5b66\u3073\u3092Outernet\u30e1\u30c7\u30a3\u30a2\u30fb\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u306b\u96c6\u7d04\u3057\u305f\u304b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002 \u3053\u306e\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u3067\u306f\u3001OMIG\uff08Outernet Marketing Innovation Group\uff09\u306e\u30e1\u30f3\u30d0\u30fc\u304c\u884c\u3063\u305f\u9769\u65b0\u7684\u306a\u30a2\u30a6\u30c8\u30cd\u30c3\u30c8\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002OMIG\u306e\u30e1\u30f3\u30d0\u30fc\u306f\u3001\u4ed6\u306e\u30e1\u30f3\u30d0\u30fc\u3068\u540c\u3058\u3088\u3046\u306b\u3001\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u304c\u3082\u305f\u3089\u3057\u305f\u56f0\u96e3\u3092\u7d4c\u9a13\u3057\u306a\u304c\u3089\u3082\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3059\u308b\u305f\u3081\u306e\u9769\u65b0\u7684\u306a\u65b9\u6cd5\u3092\u898b\u3064\u3051\u7d9a\u3051\u307e\u3057\u305f\u3002  <\/p>\n\n<p>\u3053\u306e\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u306f\u3001OOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3084\u5b9f\u884c\u306e\u969b\u306b\u884c\u3063\u3066\u3044\u308b\u3053\u3068\u306b\u3064\u3044\u3066\u306e\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5b9f\u969b\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7d50\u679c\u3082\u63b2\u8f09\u3057\u3066\u3044\u308b\u3002  <\/p>\n\n<p><a href=\"https:\/\/www.movingwalls.com\/ja\/book-a-demo\/\" target=\"_blank\" rel=\"noopener\" title=\"Moving Walls&#x306E;&#x30C7;&#x30E2;&#x3092;&#x4E88;&#x7D04;&#x3059;&#x308B;\">\u30c7\u30e2\u306e\u3054\u4e88\u7d04 \uff01  <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30b3\u30f4\u30a3\u30c919\u306e\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306f\u3001\u3053\u3053\u6570\u5e74\u306e [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/out-of-home-in-2022-a-look-at-the-key-trends-that-will-shape-outdoor-advertising-in-the-new-year\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from 2022\u5e74\u306e\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff1a\u65b0\u5e74\u306e\u5c4b\u5916\u5e83\u544a\u3092\u5f62\u6210\u3059\u308b\u4e3b\u8981\u30c8\u30ec\u30f3\u30c9\u306e\u8003\u5bdf<\/span><\/a><\/p>\n","protected":false},"featured_media":14671,"template":"","categories":[162],"class_list":["post-9556","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ooh"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/blog\/9556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media\/14671"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media?parent=9556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/categories?post=9556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}