{"id":9558,"date":"2024-07-31T09:12:14","date_gmt":"2024-07-31T03:42:14","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/what-are-the-benefits-of-programmatic-dooh\/"},"modified":"2023-11-21T12:47:33","modified_gmt":"2023-11-21T07:17:33","slug":"what-are-the-benefits-of-programmatic-dooh","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ja\/blog\/what-are-the-benefits-of-programmatic-dooh\/","title":{"rendered":"\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1f"},"content":{"rendered":"\n<p>\u30c7\u30b8\u30bf\u30eb\u30fb\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff08DOOH\uff09\u306e\u53f0\u982d\u3002 \u307e\u305f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30c7\u30b8\u30bf\u30eb\u30fb\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff08pDOOH\uff09\u3082\u8a71\u984c\u306e\u4e00\u3064\u3068\u306a\u3063\u3066\u3044\u308b\u3002 pDOOH\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u9069\u5207\u306a\u5834\u6240\u3067\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30a8\u30ec\u30ac\u30f3\u30c8\u306a\u65b9\u6cd5\u3067\u30ea\u30fc\u30c1\u3092\u5e83\u3052\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u5e83\u544a\u4e3b\u306b\u5927\u304d\u306a\u5229\u76ca\u3092\u7d04\u675f\u3059\u308b\u3002  <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"439\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-11.png\" alt=\"\" class=\"wp-image-6017\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-11.png 585w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-11-300x225.png 300w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><\/figure><\/div>\n\n\n<p><strong>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u306e\u30e1\u30ea\u30c3\u30c8<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u81ea\u52d5\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u306e\u591a\u69d8\u6027  <\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u306f\u3001\u69d8\u3005\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u53cc\u65b9\u5411\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u975e\u5e38\u306b\u6c4e\u7528\u6027\u304c\u9ad8\u3044\u3002 \u30d6\u30e9\u30f3\u30c9\u30aa\u30fc\u30ca\u30fc\u306f\u3001\u6570\u56de\u30af\u30ea\u30c3\u30af\u3059\u308b\u3060\u3051\u3067\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5e83\u544a\u3092\u958b\u59cb\/\u7d42\u4e86\u3057\u305f\u308a\u3001\u5909\u66f4\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002  <\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306f\u3001\u5e0c\u671b\u3059\u308b\u8996\u8074\u8005\u306b\u30ea\u30fc\u30c1\u3059\u308b\u305f\u3081\u306e\u3055\u307e\u3056\u307e\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53ef\u80fd\u306b\u3059\u308b\u3002 \u4eba\u3005\u304c\u5e38\u306b\u30e2\u30d0\u30a4\u30eb\u6a5f\u5668\u306b\u91d8\u4ed8\u3051\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u8003\u3048\u308b\u3068\u3001\u5e83\u544a\u4e3b\u306f\u3001\u5e83\u544a\u770b\u677f\u306b\u63a5\u89e6\u3057\u306a\u304b\u3063\u305f\u5730\u57df\u306e\u8996\u8074\u8005\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u6301\u3063\u3066\u3044\u308b\u3002 \u9006\u306b\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u610f\u601d\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u305f\u3081\u3060\u3051\u306b\u3001\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7570\u306a\u308b\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u81ea\u52d5\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u5c0f\u58f2\u5e97\u3067\u306e\u8cb7\u3044\u7269\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u3067\u306e\u8cb7\u3044\u7269\u306e\u3088\u3046\u306b\u611f\u3058\u3055\u305b\u3066\u304f\u308c\u307e\u3059\u3002 \u5358\u306b\u30bf\u30c3\u30c1\u30b9\u30af\u30ea\u30fc\u30f3\u304c\u5927\u304d\u3044\u304b\u3089\u3068\u3044\u3046\u3060\u3051\u3067\u306a\u304f\u3001\u6d88\u8cbb\u8005\u306f\u6642\u3068\u3057\u3066\u4e0d\u5feb\u306a\u4f53\u9a13\u306b\u3064\u306a\u304c\u308a\u304b\u306d\u306a\u3044\u4eba\u9593\u3068\u8a71\u3059\u4ee3\u308f\u308a\u306b\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30b9\u30af\u30ea\u30fc\u30f3\u3068\u5bfe\u8a71\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002  <\/p>\n\n\n\n<p>Covid-19\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306e\u969b\u306b\u306f\u3001\u4f53\u6e29\u3092\u6e2c\u5b9a\u3057\u3001\u30de\u30b9\u30af\u3092\u3057\u3066\u3044\u306a\u3044\u3053\u3068\u3092\u691c\u77e5\u3059\u308b\u30ab\u30e1\u30e9\u3068\u3001\u5185\u8535\u306e\u6d88\u6bd2\u5668\u3092\u5099\u3048\u305f\u30c7\u30b8\u30bf\u30eb\u30b9\u30bf\u30f3\u30c7\u30a3\u304c\u6025\u5897\u3057\u305f\u3002 \u307e\u305f\u3001\u3053\u308c\u3089\u306e\u30b9\u30bf\u30f3\u30c7\u30a3\u306b\u306fQR\u30b3\u30fc\u30c9\u30b9\u30ad\u30e3\u30ca\u30fc\u304c\u4ed8\u3044\u3066\u304a\u308a\u3001\u89b3\u5ba2\u304c\u6700\u8fd1\u3069\u3053\u3092\u901a\u3063\u305f\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u611f\u67d3\u306e\u30ea\u30b9\u30af\u3092\u8a08\u7b97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u4eba\u9593\u304c\u624b\u4f5c\u696d\u3067\u691c\u6e29\u3059\u308b\u3088\u308a\u3082\u306f\u308b\u304b\u306b\u52b9\u7387\u7684\u3060\u3002  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30c7\u30fc\u30bf\u3068\u6e2c\u5b9a  <\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u304b\u3064\u3066\u3001<a href=\"https:\/\/www.movingwalls.com\/ja\/measurement\/\" target=\"_blank\" rel=\"noopener\" title=\"OOH\u5e83\u544a\u306e\u6e2c\u5b9a\">\u30a8\u30f3\u30c9\u30fb\u30c4\u30fc\u30fb\u30a8\u30f3\u30c9\u306e\u6e2c\u5b9a\u306f<\/a>\u57fa\u672c\u7684\u306b\u5b58\u5728\u3057\u306a\u3044\u305f\u3081\u3001OOH\u3067\u306f\u5171\u901a\u306e\u61f8\u5ff5\u4e8b\u9805\u3060\u3063\u305f\u3002 IoT\u30c7\u30d0\u30a4\u30b9\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u5165\u5834\u8005\u6570\u3001\u6f5c\u5728\u7684\u306a\u95b2\u89a7\u6570\u306a\u3069\u3092\u6e2c\u5b9a\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u306a\u308b\u3002 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u8996\u8074\u8005\u306e\u30bf\u30a4\u30d7\u3084\u305d\u306e\u5468\u8fba\u306e\u95a2\u5fc3\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 <a href=\"https:\/\/lmx.ai\/ja\/p-dooh\/\" target=\"_blank\" rel=\"noopener\" title=\"\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\">\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u306e<\/a>\u6a5f\u80fd\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u6b21\u306e\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u624b\u4f5c\u696d\u304c\u6e1b\u308b\uff1d\u30d2\u30e5\u30fc\u30de\u30f3\u30a8\u30e9\u30fc\u304c\u6e1b\u308b<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u5b8c\u74a7\u306a\u4eba\u9593\u306a\u3069\u3044\u306a\u3044\u3002 \u51fa\u7248\u793e\u3084\u5e83\u544a\u4e3b\u306f\u3001\u6614\u304b\u3089\u30ec\u30fc\u30c8\u30ab\u30fc\u30c9\u3084\u30a8\u30af\u30bb\u30eb\u30b7\u30fc\u30c8\u306b\u983c\u3063\u3066\u304d\u305f\u3002 \u4eba\u624b\u304c\u4ecb\u5728\u3059\u308b\u4ee5\u4e0a\u3001\u30d2\u30e5\u30fc\u30de\u30f3\u30a8\u30e9\u30fc\u306f\u3064\u304d\u3082\u306e\u3060\u3002 \u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u306b\u95a2\u3059\u308b\u524d\u56de\u306e\u30d3\u30c7\u30aa\u3067\u306f\u3001\u30d2\u30e5\u30fc\u30de\u30f3\u30a8\u30e9\u30fc\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u69d8\u3005\u306a\u30bf\u30a4\u30d7\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30d0\u30a4\u30a4\u30f3\u30b0\u306b\u3064\u3044\u3066\u304a\u8a71\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u900f\u660e\u6027  <\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30d0\u30a4\u30a4\u30f3\u30b0\u306b\u304a\u3051\u308b\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306f\u3001\u30d2\u30e5\u30fc\u30de\u30f3\u30a8\u30e9\u30fc\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u4ee5\u5916\u306b\u3001<a href=\"https:\/\/www.movingwalls.com\/ja\/dsp\/\" target=\"_blank\" rel=\"noopener\" title=\"Demand Side Platform (DSP)\">\u30c7\u30de\u30f3\u30c9\u30fb\u30b5\u30a4\u30c9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08DSP<\/a>\uff09\u4e0a\u306e\u4fa1\u683c\u3068\u5165\u672d\u984d\u3092\u3059\u3079\u3066\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u8868\u793a\u3059\u308b\u3002 \u51fa\u7248\u793e\u306f\u5e83\u544a\u4e3b\u3092\u5f15\u304d\u3064\u3051\u308b\u305f\u3081\u306b\u3001\u6700\u9ad8\u306e\u7af6\u4e89\u4fa1\u683c\u3092\u63d0\u793a\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002 \u5e83\u544a\u4e3b\u306f\u307e\u305f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u306b\u3088\u308b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30d7\u30eb\u30fc\u30d5\u30fb\u30aa\u30d6\u30fb\u30d7\u30ec\u30a4\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u4eab\u53d7\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002  <\/p>\n\n\n\n<p><strong>\u3042\u3089\u3086\u308b\u53ef\u80fd\u6027\u304b\u3089\u59cb\u3081\u3088\u3046\u3002<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30c7\u30b8\u30bf\u30eb\u30fb\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff08DOOH [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/what-are-the-benefits-of-programmatic-dooh\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from \u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1f<\/span><\/a><\/p>\n","protected":false},"featured_media":15482,"template":"","categories":[160],"class_list":["post-9558","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ooh"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/blog\/9558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media\/15482"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media?parent=9558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/categories?post=9558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}