{"id":9669,"date":"2023-09-26T21:48:19","date_gmt":"2023-09-26T16:18:19","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/picking-the-perfect-out-of-home-advertising-format-choosing-the-right-medium-for-maximum-impact\/"},"modified":"2023-11-06T12:20:19","modified_gmt":"2023-11-06T06:50:19","slug":"picking-the-perfect-out-of-home-advertising-format-choosing-the-right-medium-for-maximum-impact","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ja\/blog\/picking-the-perfect-out-of-home-advertising-format-choosing-the-right-medium-for-maximum-impact\/","title":{"rendered":"\u5b8c\u74a7\u306a\u5c4b\u5916\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u9078\u3076\uff1a 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\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e83\u544a\u696d\u754c\u3067\u306f\u3001\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u969b\u7acb\u305f\u305b\u3001\u6700\u5927\u9650\u306e\u8a8d\u77e5\u5ea6\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u3001\u5341\u5206\u306a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u6c7a\u65ad\u3092\u4e0b\u3059\u3053\u3068\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u6700\u9069\u306aOOH\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306e\u9078\u629e<\/strong><\/p>\n\n\n\n<p>\u6b63\u3057\u3044\u9078\u629e\u3092\u3059\u308b\u305f\u3081\u306b\u3001\u6700\u3082\u4e00\u822c\u7684\u306a<a href=\"https:\/\/www.movingwalls.com\/ja\/ooh-advertising-types\/\" target=\"_blank\" rel=\"noopener\" title=\"OOH\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\">OOH\u30d5\u30a9\u30fc\u30de\u30c3\u30c8<\/a>\u3068\u305d\u306e\u6700\u9069\u306a\u4f7f\u7528\u4f8b\u3092\u63a2\u3063\u3066\u307f\u307e\u3057\u3087\u3046\uff1a<br>\u30d0\u30b9\u30b7\u30a7\u30eb\u30bf\u30fc\u3068\u4ea4\u901a\u5e83\u544a \u30d0\u30b9\u30b7\u30a7\u30eb\u30bf\u30fc\u306f\u3001\u4ea4\u901a\u91cf\u306e\u591a\u3044\u5834\u6240\u3067\u306e\u8996\u8a8d\u6027\u306b\u512a\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u6b69\u884c\u8005\u3084\u901a\u52e4\u5ba2\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u306e\u306b\u7406\u60f3\u7684\u3067\u3059\u3002 \u3053\u306e\u5f62\u5f0f\u306f\u3001\u5730\u57df\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u30a4\u30d9\u30f3\u30c8\u3092\u5ba3\u4f1d\u3057\u3001\u7279\u5b9a\u306e\u5730\u57df\u3084\u5c64\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u5834\u5408\u306b\u52b9\u679c\u7684\u3067\u3042\u308b\u3002 \u4ea4\u901a\u5e83\u544a\u3067\u306f\u3001\u4eba\u76ee\u3092\u5f15\u304f\u30c7\u30b6\u30a4\u30f3\u3067\u30d0\u30b9\u3084\u96fb\u8eca\u3092\u30e9\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001\u8857\u4e2d\u306e\u3055\u307e\u3056\u307e\u306a\u89b3\u5ba2\u306b\u5c4a\u304fMoving Billboard\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/1-1024x576.jpg\" alt=\"\" class=\"wp-image-9605\" style=\"width:554px;height:312px\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/1-1024x576.jpg 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/1-300x169.jpg 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/1-768x432.jpg 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/1.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>\u30b9\u30c8\u30ea\u30fc\u30c8\u30fb\u30d5\u30a1\u30cb\u30c1\u30e3\u30fc\u5e83\u544a\uff1a<\/strong><\/p>\n\n\n\n<p>\u30d9\u30f3\u30c1\u3001\u30ad\u30aa\u30b9\u30af\u3001\u30cb\u30e5\u30fc\u30b9\u30b9\u30bf\u30f3\u30c9\u306a\u3069\u306e\u30b9\u30c8\u30ea\u30fc\u30c8\u30d5\u30a1\u30cb\u30c1\u30e3\u30fc\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u5916\u51fa\u4e2d\u306e\u6d88\u8cbb\u8005\u306e\u95a2\u5fc3\u3092\u5f15\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u6226\u7565\u7684\u306a\u4f4d\u7f6e\u306b\u3042\u308b\u3053\u308c\u3089\u306e\u5efa\u9020\u7269\u306b\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u6b69\u884c\u8005\u3068\u4ea4\u6d41\u3057\u3001\u6301\u7d9a\u7684\u306a\u5370\u8c61\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u30b9\u30c8\u30ea\u30fc\u30c8\u30d5\u30a1\u30cb\u30c1\u30e3\u30fc\u5e83\u544a\u306f\u3001\u5730\u57df\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u7279\u5b9a\u306e\u5730\u57df\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u306e\u306b\u975e\u5e38\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/2-1024x576.jpg\" alt=\"\" class=\"wp-image-9607\" style=\"width:594px;height:334px\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/2-1024x576.jpg 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/2-300x169.jpg 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/2-768x432.jpg 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/2.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>\u5bb6\u5ead\u5916\u306e\u5e83\u544a\u5854 <\/strong><\/p>\n\n\n\n<p>\u30d3\u30eb\u30dc\u30fc\u30c9\u306f\u3001\u9ad8\u3044\u8996\u8a8d\u6027\u3068\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u53e4\u5178\u7684\u306aOOH\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u3059\u3002 \u9ad8\u901f\u9053\u8def\u3001\u4e3b\u8981\u9053\u8def\u3001\u90fd\u5e02\u4e2d\u5fc3\u90e8\u306b\u6700\u9069\u306a\u30d3\u30eb\u30dc\u30fc\u30c9\u306f\u3001\u5e45\u5e83\u3044\u8996\u8074\u8005\u306b\u5e83\u304f\u9732\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u305d\u306e\u5927\u304d\u306a\u30b5\u30a4\u30ba\u3068\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u30c7\u30b6\u30a4\u30f3\u306e\u53ef\u80fd\u6027\u306f\u3001\u8996\u899a\u7684\u306b\u9b45\u529b\u7684\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30d6\u30e9\u30f3\u30c9\u30fb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u306e\u306b\u6700\u9069\u3067\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/3-1024x576.jpg\" alt=\"\" class=\"wp-image-9609\" style=\"width:618px;height:348px\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/3-1024x576.jpg 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/3-300x169.jpg 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/3-768x432.jpg 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/3.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8 <\/strong><\/p>\n\n\n\n<p>\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u51fa\u73fe\u306b\u3088\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u306fOOH\u5e83\u544a\u306e\u98a8\u666f\u306b\u9769\u547d\u3092\u3082\u305f\u3089\u3057\u305f\u3002 \u4f4f\u5b85\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u3001\u7a7a\u6e2f\u306a\u3069\u3001\u4eba\u901a\u308a\u306e\u591a\u3044\u5834\u6240\u306b\u8a2d\u7f6e\u3055\u308c\u305f\u30c7\u30b8\u30bf\u30eb\u30fb\u30b9\u30af\u30ea\u30fc\u30f3\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3057\u3001\u8996\u8074\u8005\u3092\u9b45\u4e86\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u3053\u308c\u3089\u306e\u753b\u9762\u306f\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u67d4\u8edf\u6027\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u66f4\u65b0\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u6a5f\u80fd\u3092\u53ef\u80fd\u306b\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30ea\u30b3\u30fc\u30eb\u3092\u9ad8\u3081\u308b\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/4-1024x576.jpg\" alt=\"\" class=\"wp-image-9611\" style=\"width:626px;height:352px\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/4-1024x576.jpg 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/4-300x169.jpg 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/4-768x432.jpg 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/4.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>\u5404\u5a92\u4f53\u306e\u52b9\u679c<\/strong><\/p>\n\n\n\n<p>\u610f\u601d\u6c7a\u5b9a\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u305d\u308c\u305e\u308c\u306eOOH\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306e\u52b9\u679c\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d0\u30b9\u30b7\u30a7\u30eb\u30bf\u30fc\u3084\u4ea4\u901a\u5e83\u544a\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u60f3\u8d77\u309284\uff05\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u304a\u308a\u3001\u4eba\u901a\u308a\u306e\u591a\u3044\u5834\u6240\u3067\u89b3\u5ba2\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u306e\u306b\u52b9\u679c\u7684\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u5506\u3057\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30b9\u30c8\u30ea\u30fc\u30c8\u30d5\u30a1\u30cb\u30c1\u30e3\u30fc\u5e83\u544a\u306f\u3001\u6d88\u8cbb\u8005\u306e\u614b\u5ea6\u3084\u8cfc\u8cb7\u610f\u6b32\u306b\u30d7\u30e9\u30b9\u306e\u52b9\u679c\u3092\u793a\u3057\u3066\u304a\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u5f71\u97ff\u529b\u3092\u9ad8\u3081\u308b\u52b9\u679c\u7684\u306a\u5a92\u4f53\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5c4b\u5916\u770b\u677f\u306f\u30ea\u30fc\u30c1\u304c\u9ad8\u304f\u3001\u8a71\u984c\u6027\u3068\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u306e\u306b\u52b9\u679c\u7684\u3060\u3002 \u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30d3\u30eb\u30dc\u30fc\u30c9\u306f\u30e2\u30d0\u30a4\u30eb\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3001\u7d71\u5408\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u306f\u3001\u5f93\u6765\u306e\u9759\u7684\u306a\u5e83\u544a\u306b\u6bd4\u3079\u3066\u3001\u3088\u308a\u9ad8\u3044\u30ec\u30d9\u30eb\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u751f\u307f\u51fa\u3059\u3002 \u8996\u8074\u8005\u306e47\uff05\u304c\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a18\u61b6\u3057\u3066\u3044\u308b\u3068\u63a8\u5b9a\u3055\u308c4\u3001\u6ce8\u76ee\u3092\u96c6\u3081\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u52b9\u679c\u7684\u306b\u4f1d\u3048\u308b\u52b9\u679c\u304c\u5f37\u8abf\u3055\u308c\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u6700\u9069\u306a\u7d50\u679c\u3092\u5f97\u308b\u305f\u3081\u306e\u5c02\u9580\u5bb6\u306b\u3088\u308b\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u30fb\u30a2\u30c9\u30d0\u30a4\u30b9<\/strong><\/p>\n\n\n\n<p>\u5b8c\u74a7\u306aOOH\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u9078\u3076\u306b\u306f\u3001\u614e\u91cd\u306a\u691c\u8a0e\u3068\u5c02\u9580\u7684\u306a\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u304c\u5fc5\u8981\u3067\u3059\u3002 \u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u30ac\u30a4\u30c9\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u6700\u9ad8\u306e\u7d50\u679c\u3092\u3082\u305f\u3089\u3059\u305f\u3081\u306b\u3001\u30e0\u30fc\u30d3\u30f3\u30b0\u30a6\u30a9\u30fc\u30eb\u30ba\u306e\u696d\u754c\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e00\u5bfe\u591a\u306e\u30e1\u30c7\u30a3\u30a2\u3067\u3042\u308b\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/picking-the-perfect-out-of-home-advertising-format-choosing-the-right-medium-for-maximum-impact\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from \u5b8c\u74a7\u306a\u5c4b\u5916\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u9078\u3076\uff1a 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