{"id":13153,"date":"2024-03-12T17:23:17","date_gmt":"2024-03-12T11:53:17","guid":{"rendered":"https:\/\/www.movingwalls.com\/case-studies\/rkg-ghee%e7%a4%be%e3%80%81%e3%83%90%e3%83%88%e3%82%a5%e6%b4%9e%e7%aa%9f%e3%81%a7%e3%81%ae%e3%83%97%e3%83%ad%e3%82%b0%e3%83%a9%e3%83%9e%e3%83%86%e3%82%a3%e3%83%83%e3%82%afdooh%e3%82%ad%e3%83%a3\/"},"modified":"2024-03-13T10:44:28","modified_gmt":"2024-03-13T05:14:28","slug":"rkg-ghee-triumph-precision-targeting-via-pdooh","status":"publish","type":"case-studies","link":"https:\/\/www.movingwalls.com\/ja\/case-studies\/rkg-ghee-triumph-precision-targeting-via-pdooh\/","title":{"rendered":"RKG GHEE\u793e\u3001\u30d0\u30c8\u30a5\u6d1e\u7a9f\u3067\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3088\u308b\u9ad8\u7cbe\u5ea6\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u52dd\u5229"},"content":{"rendered":"\n<p><em>\u30d6\u30e9\u30f3\u30c9 RKG \u30ae\u30fc<\/em><\/p>\n\n<p><em>\u56fd \u30de\u30ec\u30fc\u30b7\u30a2<\/em><\/p>\n\n<p><strong>RKG Ghee\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u306e\u30d1\u30ef\u30fc\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u91cd\u8981\u306a\u6642\u9593\u5e2f\u306b\u30d5\u30a7\u30b9\u30c6\u30a3\u30d0\u30eb\u306e\u53c2\u52a0\u8005\u3068\u3064\u306a\u304c\u308a\u3001\u30bf\u30a4\u30d7\u30b5\u30e0\u306e\u6d3b\u6c17\u3042\u308b\u74b0\u5883\u306e\u4e2d\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u3088\u308a\u76ee\u7acb\u305f\u305b\u3001\u8a18\u61b6\u306b\u6b8b\u308b\u3082\u306e\u306b\u3057\u307e\u3057\u305f\u3002<\/strong><\/p>\n\n<h5 class=\"wp-block-heading\">\u30c1\u30e3\u30ec\u30f3\u30b8<\/h5>\n\n<p>\u30bf\u30a4\u30d7\u30b5\u30e0\u3092\u9593\u8fd1\u306b\u63a7\u3048\u3001\u4fe1\u8005\u305f\u3061\u306f\u796d\u308a\u306b\u6b20\u304b\u305b\u306a\u3044\u30ae\u30fc\u306e\u8abf\u9054\u306b\u4f59\u5ff5\u304c\u306a\u3044\u3002 RKG\u306e\u8ab2\u984c\u306f\u3001\u30bf\u30a4\u30d7\u30b5\u30e0\u671f\u9593\u4e2d\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u8996\u8074\u8005\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u305f\u3081\u306b\u6226\u7565\u7684\u306b\u914d\u7f6e\u3055\u308c\u305f\u30b9\u30af\u30ea\u30fc\u30f3\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3060\u3063\u305f\u3002 \u305d\u306e\u76ee\u7684\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u305d\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u672c\u8cea\u306b\u5171\u9cf4\u3059\u308b\u5834\u6240\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3060\u3063\u305f\u3002<\/p>\n\n<h5 class=\"wp-block-heading\">\u76ee\u7684<\/h5>\n\n<p>\u6700\u5927\u306e\u76ee\u7684\u306f\u3001\u30bf\u30a4\u30d7\u30b5\u30e0\u671f\u9593\u4e2d\u306bRKG\u30ae\u30fc\u3092\u7d39\u4ecb\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u4fe1\u8005\u306e\u5fc3\u306b\u305d\u306e\u5b58\u5728\u3092\u523b\u307f\u8fbc\u3080\u3053\u3068\u3060\u3063\u305f\u3002 \u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u89b3\u5ba2\u3068\u306e\u6df1\u3044\u3064\u306a\u304c\u308a\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u305f\u3002<\/p>\n\n<h5 class=\"wp-block-heading\">\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/h5>\n\n<p>RKG Ghee\u793e\u306f\u3001\u30a4\u30f3\u30c9\u3067\u9ad8\u54c1\u8cea\u306e\u7d14\u7c8b\u306a\u30ae\u30fc\uff08\u30ae\u30fc\u8c46\uff09\u3092\u88fd\u9020\u30fb\u8f38\u51fa\u3059\u308b\u5927\u624b\u4f01\u696d\u3067\u3042\u308b\u304c\u3001\u30bf\u30a4\u30d7\u30b5\u30e0\u304c\u6700\u5927\u306e\u796d\u308a\u306e\u4e00\u3064\u3068\u3057\u3066\u795d\u308f\u308c\u308b\u30de\u30ec\u30fc\u30b7\u30a2\u306b\u9032\u51fa\u3059\u308b\u3053\u3068\u306b\u306a\u3063\u305f\u3002 <\/p>\n\n<p>\u753b\u671f\u7684\u306a\u52d5\u304d\u3068\u3057\u3066\u3001RKG Ghee\u306fMoving Audiences Xchange\uff08MAX\uff09\u3068\u63d0\u643a\u3057\u3001\u7dbf\u5bc6\u306b\u8a08\u753b\u3055\u308c\u305f\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u305f\u3002 \u3053\u306e\u6226\u7565\u3067\u306f\u3001\u30bf\u30a4\u30d7\u30b5\u30e0\u306e\u796d\u5178\u306e\u4e2d\u5fc3\u5730\u3067\u3042\u308b\u30d0\u30c8\u30a5\u6d1e\u7a9f\u5bfa\u9662\u306e\u8fd1\u304f\u306b\u6226\u7565\u7684\u306b\u914d\u7f6e\u3055\u308c\u305f\u30d7\u30ec\u30df\u30a2\u30e0\u30b9\u30af\u30ea\u30fc\u30f3\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3067\u3001\u6b63\u78ba\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3063\u305f\u3002 <\/p>\n\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001RKG\u30ae\u30fc\u304c\u6301\u3064\u7d14\u7c8b\u3055\u3068\u8c4a\u304b\u3055\u3092\u898b\u4e8b\u306b\u4f1d\u3048\u3001\u3053\u306e\u656c\u8654\u306a\u796d\u5178\u306e\u6587\u5316\u7684\u610f\u7fa9\u3068\u30d6\u30e9\u30f3\u30c9\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u7d50\u3073\u3064\u3051\u305f\u3002<\/p>\n\n<h5 class=\"wp-block-heading\">\u7d50\u679c<\/h5>\n\n<p><strong>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3<\/strong> \u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u308f\u305a\u304b10\u65e5\u9593\u30672MIL\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u751f\u307f\u51fa\u3057\u3001\u30d0\u30c8\u30a5\u6d1e\u7a9f\u5bfa\u9662\u8fd1\u304f\u306e\u9078\u3070\u308c\u305f\u30b9\u30af\u30ea\u30fc\u30f3\u5168\u4f53\u306b\u5927\u304d\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u305f\u3002<\/p>\n\n<p><strong>\u30c8\u30fc\u30bf\u30eb\u30ea\u30fc\u30c1<\/strong> RKG Ghee\u306f\u300118\u4e077000\u4eba\u3068\u3044\u3046\u5091\u51fa\u3057\u305f\u30c8\u30fc\u30bf\u30eb\u30ea\u30fc\u30c1\u3092\u9054\u6210\u3057\u3001\u30bf\u30a4\u30d7\u30b5\u30e0\u306e\u4fe1\u5949\u8005\u305f\u3061\u306e\u5fc3\u306b\u97ff\u3044\u305f\u3002<\/p>\n\n<p><strong>\u8cbb\u7528\u5bfe\u52b9\u679c\uff1a<\/strong> CPM\uff08Cost per Mille\uff09\u304cMYR 5.80\u3067\u3001\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f100\u4e07\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u9054\u6210\u3059\u308b\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u5b9f\u8a3c\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u9732\u51fa\u3092\u52b9\u7387\u7684\u306b\u6700\u5927\u5316\u3057\u305f\u3002<\/p>\n\n<p><strong>\u6226\u7565\u7684\u306a\u983b\u5ea6<\/strong> \u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u30011\u4eba\u5f53\u305f\u308a\u5e73\u574712\u56de\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u983b\u5ea6\u3092\u9054\u6210\u3057\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304cRKG Ghee\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u7e70\u308a\u8fd4\u3057\u89e6\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u305f\u3002 \u3053\u306e\u6226\u7565\u7684\u306a\u983b\u5ea6\u304c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30d6\u30e9\u30f3\u30c9\u60f3\u8d77\u306e\u6df1\u5316\u306b\u8ca2\u732e\u3057\u305f\u3002<\/p>\n\n<p><strong>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u6210\u529f\uff1a<\/strong> \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u7cbe\u5bc6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u6599\u7406\u597d\u304d\u306e\u4eba\u3005\u306e\u5f37\u3044\u5171\u611f\u3092\u547c\u3073\u3001\u3053\u306e\u7279\u5b9a\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u306e\u6709\u610f\u7fa9\u306a\u3064\u306a\u304c\u308a\u3092\u78ba\u7acb\u3057\u305f\u3002 \u3053\u306e\u6210\u529f\u306f\u3001RKG Ghee\u3092\u6700\u3082\u9ad8\u304f\u8a55\u4fa1\u3059\u308b\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u4eba\u3005\u306b\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u52b9\u679c\u7684\u3067\u3042\u3063\u305f\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u308b\u3002<\/p>\n\n<iframe src=\"https:\/\/drive.google.com\/file\/d\/1jl8E6IMfV-ps9FTayHBu2iTPiK3rOV5e\/preview\" width=\"100%\" height=\"480\" allow=\"autoplay\"><\/iframe>\n\n<p><a href=\"\"><\/a>\u7d50\u8ad6\u3068\u3057\u3066\u3001<a href=\"https:\/\/www.movingwalls.com\/ja\/blog\/built-for-dooh-an-overview-of-the-moving-audiences-platform\/\" target=\"_blank\" rel=\"noopener\" title=\"Moving Audiences Xchange (MAX)\">Moving Audiences Xchange\uff08MAX\uff09<\/a>\u3068\u6226\u7565\u7684\u306b\u5354\u529b\u3057\u3066\u5b9f\u65bd\u3055\u308c\u305fRKG Ghee\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u305d\u306e\u76ee\u7684\u3092\u9054\u6210\u3057\u305f\u3060\u3051\u3067\u306a\u304f\u3001\u4e3b\u8981\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u306b\u304a\u3044\u3066\u671f\u5f85\u3092\u4e0a\u56de\u308b\u3082\u306e\u3067\u3057\u305f\u3002 \u3053\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u5370\u8c61\u7684\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u30ea\u30fc\u30c1\u3001\u305d\u3057\u3066\u30bf\u30a4\u30d7\u30b5\u30e0\u306e\u4fe1\u8005\u306b\u6c38\u7d9a\u7684\u306a\u5370\u8c61\u3092\u4e0e\u3048\u308b\u6226\u7565\u7684\u306a\u983b\u5ea6\u306b\u3088\u3063\u3066\u3001\u591a\u304f\u306e\u8074\u8846\u306b\u30ea\u30fc\u30c1\u3057\u3001\u732e\u8eab\u3092\u89e3\u304d\u653e\u3064\u3053\u3068\u306b\u6210\u529f\u3057\u305f\u3002 \u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u98df\u901a\u306e\u5c64\u3068\u5171\u9cf4\u3057\u3066\u3044\u308b\u3053\u3068\u306f\u3001\u6587\u5316\u7684\u306b\u91cd\u8981\u306a\u3053\u306e\u796d\u5178\u306b\u304a\u3044\u3066\u3001\u9069\u5207\u306a\u8996\u8074\u8005\u3068\u3064\u306a\u304c\u308b\u3068\u3044\u3046\u30a4\u30f3\u30d1\u30af\u30c8\u3068\u52b9\u679c\u3092\u3055\u3089\u306b\u5f37\u56fa\u306a\u3082\u306e\u306b\u3057\u3066\u3044\u308b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30d6\u30e9\u30f3\u30c9 RKG \u30ae\u30fc \u56fd \u30de\u30ec\u30fc\u30b7\u30a2  [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ja\/case-studies\/rkg-ghee-triumph-precision-targeting-via-pdooh\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from RKG GHEE\u793e\u3001\u30d0\u30c8\u30a5\u6d1e\u7a9f\u3067\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3088\u308b\u9ad8\u7cbe\u5ea6\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u52dd\u5229<\/span><\/a><\/p>\n","protected":false},"featured_media":13143,"template":"","class_list":["post-13153","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/case-studies\/13153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media\/13143"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media?parent=13153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}