{"id":9488,"date":"2023-06-01T16:04:43","date_gmt":"2023-06-01T10:34:43","guid":{"rendered":"https:\/\/www.movingwalls.com\/case-studies\/lancome-drives-awareness-for-cny-limited-edition-product\/"},"modified":"2023-09-08T23:40:05","modified_gmt":"2023-09-08T18:10:05","slug":"lancome-drives-awareness-for-cny-limited-edition-product","status":"publish","type":"case-studies","link":"https:\/\/www.movingwalls.com\/ja\/case-studies\/lancome-drives-awareness-for-cny-limited-edition-product\/","title":{"rendered":"\u30e9\u30f3\u30b3\u30e0\u3001CNY\u9650\u5b9a\u5546\u54c1\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b"},"content":{"rendered":"\n
\u30d6\u30e9\u30f3\u30c9<\/strong> Lanc\u00f4me<\/h6>\n\n
\u56fd: <\/strong>\u30de\u30ec\u30fc\u30b7\u30a2<\/h6>\n\n

\u30d1\u30fc\u30c8\u30ca\u30fc<\/strong> GroupM<\/p>\n\n

\u30c1\u30e3\u30ec\u30f3\u30b8\u3060\uff1a<\/strong> \u65e7\u6b63\u6708\uff08CNY\uff09\u671f\u9593\u306f\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3084\u8d08\u308a\u7269\u306e\u30d4\u30fc\u30af\u6642\u671f\u3067\u3042\u308b\u3002 \u30e9\u30f3\u30b3\u30e0\u306f\u3001\u5e97\u8217\u306e\u8fd1\u304f\u3067\u76ee\u7acb\u3064\u3088\u3046\u306a\u5546\u54c1\u3092\u63d0\u4f9b\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u305f\u3002<\/p>\n\n

\u76ee\u7684: <\/strong>Lanc\u00f4me \u306f\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u306e\u8fd1\u304f\u306b\u8a2d\u7f6e\u3055\u308c\u305f\u30d7\u30ec\u30df\u30a2\u30e0DOOH\uff08Digital Out of Home\uff09\u3067\u3001\u30a2\u30c9\u30d0\u30f3\u30b9\u30c8 \u30b8\u30a7\u30cb\u30d5\u30a3\u30c3\u30af \u30ea\u30df\u30c6\u30c3\u30c9 \u30a8\u30c7\u30a3\u30b7\u30e7\u30f3 \u30bb\u30e9\u30e0\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5927\u3005\u7684\u306b\u884c\u3044\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3057\u305f\u3002 \u52d5\u753b\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u8aac\u660e\u53ef\u80fd\u306a\u5e83\u544a\u3068\u8996\u8074\u8005\u306e\u914d\u4fe1\u30ec\u30dd\u30fc\u30c8\u3082\u5fc5\u8981\u6761\u4ef6\u3060\u3063\u305f\u3002<\/p>\n\n

\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3: <\/strong>Moving Audience\u30c4\u30fc\u30eb\u306e\u9ad8\u5ea6\u306a\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30e9\u30f3\u30b3\u30e0\u30d6\u30e9\u30f3\u30c9\u306e\u683c\u8abf\u9ad8\u3044\u30a4\u30e1\u30fc\u30b8\u306b\u5408\u81f4\u3059\u308b\u30d7\u30ec\u30df\u30a2\u30e0\u306aDOOH\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u7279\u5b9a\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002 \u3053\u308c\u3089\u306e\u5834\u6240\u306b\u306f\u3001\u4eba\u901a\u308a\u306e\u591a\u3044\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a8\u30ea\u30a2\u306e\u8fd1\u304f\u306b\u6226\u7565\u7684\u306b\u8a2d\u7f6e\u3055\u308c\u305f\u5927\u578b\u30c7\u30b8\u30bf\u30eb\u30d1\u30cd\u30eb\u304c\u3042\u3063\u305f\u3002<\/p>\n\n

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\u7d50\u679c <\/strong><\/strong>30\u65e5\u9593\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u671f\u9593\u4e2d\u3001\u4e88\u6e2c\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3092107.1\uff05\u4e0a\u56de\u308a\u3001\u5f53\u521d\u4e88\u6e2c\u3088\u308a105.5\uff05\u591a\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3057\u305f\u3002 \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7d0478%\u306f\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30fb\u30b9\u30dd\u30c3\u30c8\u3092\u983b\u7e41\u306b\u8a2a\u308c\u308b\u4eba\u3005\u3067\u3042\u3063\u305f\u3002<\/p>\n\n

\u3053\u308c\u3089\u306e\u512a\u308c\u305f\u7d50\u679c\u306f\u3001\u3088\u308a\u591a\u304f\u306e\u9732\u51fa\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u751f\u307f\u51fa\u3059DOOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u5b9f\u8a3c\u3057\u3066\u3044\u307e\u3059\u3002 \u4e88\u60f3\u3055\u308c\u305f\u6307\u6a19\u3092\u4e0a\u56de\u3063\u305f\u3053\u3068\u3067\u3001\u79c1\u305f\u3061\u306f\u30ea\u30fc\u30c1\u3092\u5e83\u3052\u3001\u610f\u56f3\u3057\u305f\u8996\u8074\u8005\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u5b58\u5728\u611f\u3092\u3055\u3089\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u30d6\u30e9\u30f3\u30c9 Lanc\u00f4me \u56fd: \u30de\u30ec\u30fc\u30b7 […]<\/p>\n

\u7d9a\u304d\u3092\u8aad\u3080… from \u30e9\u30f3\u30b3\u30e0\u3001CNY\u9650\u5b9a\u5546\u54c1\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b<\/span><\/a><\/p>\n","protected":false},"featured_media":9126,"template":"","class_list":["post-9488","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/case-studies\/9488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media\/9126"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media?parent=9488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}