{"id":9499,"date":"2023-06-01T16:03:20","date_gmt":"2023-06-01T10:33:20","guid":{"rendered":"https:\/\/www.movingwalls.com\/case-studies\/caltex-leverages-programmatic-dooh-to-maximize-awareness-of-their-unbeatable-mileage-offering\/"},"modified":"2023-12-01T13:22:26","modified_gmt":"2023-12-01T07:52:26","slug":"caltex-leverages-programmatic-dooh-to-maximize-awareness-of-their-unbeatable-mileage-offering","status":"publish","type":"case-studies","link":"https:\/\/www.movingwalls.com\/ja\/case-studies\/caltex-leverages-programmatic-dooh-to-maximize-awareness-of-their-unbeatable-mileage-offering\/","title":{"rendered":"\u30ab\u30eb\u30c6\u30c3\u30af\u30b9\u3001\u300c\u7121\u6575\u306e\u30de\u30a4\u30ec\u30fc\u30b8\u300d\u306e\u8a8d\u77e5\u5ea6\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u3092\u6d3b\u7528"},"content":{"rendered":"\n<h6 class=\"wp-block-heading\"><strong>\u30d6\u30e9\u30f3\u30c9:<\/strong> Caltex <\/h6>\n\n<h6 class=\"wp-block-heading\"><strong>\u56fd<\/strong>: \u30de\u30ec\u30fc\u30b7\u30a2 <\/h6>\n\n<p><strong>\u30d1\u30fc\u30c8\u30ca\u30fc<\/strong> GroupM<\/p>\n\n<p><strong>\u30c1\u30e3\u30ec\u30f3\u30b8<\/strong>DOOH\u306e\u58ee\u5927\u306a\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u30d3\u30c7\u30aa\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u3067\u3001Caltex\u306f\u3069\u306e\u3088\u3046\u306b\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u3060\u308d\u3046\u304b\uff1f<\/p>\n\n<p><strong>\u76ee\u7684<\/strong>Caltex\u793e\uff08Chevron\u30b0\u30eb\u30fc\u30d7\uff09\u306f\u3001\u300cUnbeatable Mileage\uff1a Unstoppable In Going The Distance\u300d\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3002 \u534a\u5f845\u30ad\u30ed\u30e1\u30fc\u30c8\u30eb\u4ee5\u5185\u306b\u901a\u884c\u4eba\u304c\u6765\u308b\u3068\u3001\u643a\u5e2f\u96fb\u8a71\u306b\u901a\u77e5\u304c\u5c4a\u304d\u3001\u30ab\u30eb\u30c6\u30c3\u30af\u30b9\u306e\u30ac\u30bd\u30ea\u30f3\u304c\u6e80\u30bf\u30f3\u3067\u4f55\u30ad\u30ed\u30e1\u30fc\u30c8\u30eb\u6301\u3064\u304b\u5f53\u3066\u308b\u30b2\u30fc\u30e0\u306b\u53c2\u52a0\u3067\u304d\u308b\u3002 \u3053\u306e\u8cea\u554f\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u30ab\u30eb\u30c6\u30c3\u30af\u30b9\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3002 <\/p>\n\n<p><strong>\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/strong>Moving Audience\u30d7\u30e9\u30f3\u30ca\u30fc\u3092\u4f7f\u7528\u3057\u3066<em>\u3001<\/em>Wavemaker\u30c1\u30fc\u30e0\u306fCaltex\u306e\u99c5\u306b\u8fd1\u3044\u95a2\u9023\u3059\u308bDOOH\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u7279\u5b9a\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u63d0\u4f9b\u3067\u304d\u308b\u6f5c\u5728\u7684\u306a\u30ea\u30fc\u30c1\u3068\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u4e88\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n\n<p>\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001<em>Moving Audience<\/em>\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u901a\u3058\u3066\u7d99\u7d9a\u7684\u306b\u76e3\u8996\u30fb\u8ffd\u8de1\u3055\u308c\u3001\u5404\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u628a\u63e1\u3057\u307e\u3057\u305f\u3002 \u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u8996\u8074\u8005\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3055\u3089\u306b\u6700\u9069\u5316\u3055\u308c\u3001\u7d04\u675f\u3055\u308c\u305f\u5e83\u544a\u30b9\u30dd\u30c3\u30c8\u304c\u914d\u4fe1\u3055\u308c\u3001\u6700\u5927\u9650\u306e\u8a8d\u77e5\u304c\u9054\u6210\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002<\/p>\n\n<p><strong>\u7d50\u679c<\/strong>62\u65e5\u9593\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u671f\u9593\u4e2d\u3001\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f873\u4e07\u56de\u306e\u6f5c\u5728\u8996\u8074\u56de\u6570\u3068\u7d0470\u4e07\u4eba\u306e\u30e6\u30cb\u30fc\u30af\u30fb\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3068\u3044\u3046\u7d20\u6674\u3089\u3057\u3044\u7d50\u679c\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002 \u7279\u7b46\u3059\u3079\u304d\u306f\u3001\u9078\u3070\u308c\u305f\u5e83\u544a\u5854\u306e\u3072\u3068\u3064\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5168\u4f53\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e25\uff05\u4ee5\u4e0a\u306b\u8ca2\u732e\u3057\u305f\u3053\u3068\u3060\u3002<\/p>\n\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5e83\u544a\u518d\u751f\u56de\u6570\u306f\u4e88\u60f3\u3092\u4e0a\u56de\u308a\u3001\u4e88\u6e2c\u5e83\u544a\u518d\u751f\u56de\u6570\u306e125.76\uff05\u306b\u9054\u3057\u305f\u3002 \u3053\u306e\u6210\u679c\u306b\u3088\u308a\u3001\u3055\u307e\u3056\u307e\u306a\u30e1\u30c7\u30a3\u30a2\u30fb\u30aa\u30fc\u30ca\u30fc\u306b\u307e\u305f\u304c\u308b\u5e83\u544a\u914d\u4fe1\u306e\u900f\u660e\u3067\u72ec\u7acb\u3057\u305f\u30d3\u30e5\u30fc\u304c\u63d0\u4f9b\u3055\u308c\u305f\u3002 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u5f97\u3089\u308c\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u6d3b\u7528\u3057\u3001\u30ab\u30eb\u30c6\u30c3\u30af\u30b9\u306f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u9ad8\u3044\u30b5\u30a4\u30c8\u3092\u512a\u5148\u3057\u3001\u5168\u4f53\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u5927\u5e45\u306b\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002 \u3053\u306e\u6210\u529f\u306f\u3001DOOH\u30e1\u30c7\u30a3\u30a2\u306e\u30a2\u30ab\u30a6\u30f3\u30bf\u30d3\u30ea\u30c6\u30a3\u3092\u6d6e\u304d\u5f6b\u308a\u306b\u3057\u3001\u52d5\u753b\u5e83\u544a\u306e\u30ea\u30fc\u30c1\u3092\u5e83\u3052\u308b\u8cb4\u91cd\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u3066\u3044\u308b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30d6\u30e9\u30f3\u30c9: Caltex \u56fd: \u30de\u30ec\u30fc\u30b7 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ja\/case-studies\/caltex-leverages-programmatic-dooh-to-maximize-awareness-of-their-unbeatable-mileage-offering\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from \u30ab\u30eb\u30c6\u30c3\u30af\u30b9\u3001\u300c\u7121\u6575\u306e\u30de\u30a4\u30ec\u30fc\u30b8\u300d\u306e\u8a8d\u77e5\u5ea6\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u3092\u6d3b\u7528<\/span><\/a><\/p>\n","protected":false},"featured_media":9125,"template":"","class_list":["post-9499","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/case-studies\/9499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media\/9125"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media?parent=9499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}