{"id":9503,"date":"2023-06-01T16:00:46","date_gmt":"2023-06-01T10:30:46","guid":{"rendered":"https:\/\/www.movingwalls.com\/case-studies\/shell-effectively-targets-motorists-through-a-highly-optimized-programmatic-dooh-campaign\/"},"modified":"2023-12-01T13:49:48","modified_gmt":"2023-12-01T08:19:48","slug":"shell-effectively-targets-motorists-through-a-highly-optimized-programmatic-dooh-campaign","status":"publish","type":"case-studies","link":"https:\/\/www.movingwalls.com\/ja\/case-studies\/shell-effectively-targets-motorists-through-a-highly-optimized-programmatic-dooh-campaign\/","title":{"rendered":"\u30b7\u30a7\u30eb\u3001\u9ad8\u5ea6\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30d7\u30ed\u30b0\u30e9\u30e0DOOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u30c9\u30e9\u30a4\u30d0\u30fc\u3092\u52b9\u679c\u7684\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u306b"},"content":{"rendered":"\n<h6 class=\"wp-block-heading\"><strong>\u30d6\u30e9\u30f3\u30c9<\/strong> \u30b7\u30a7\u30eb<\/h6>\n\n<h6 class=\"wp-block-heading\"><strong>\u56fd: <\/strong>\u30de\u30ec\u30fc\u30b7\u30a2<\/h6>\n\n<p><strong>\u30d1\u30fc\u30c8\u30ca\u30fc<\/strong> GroupM<\/p>\n\n<p><strong>\u8ab2\u984c<\/strong>\u30b7\u30a7\u30eb\u306f\u3001\u5efa\u8a2d\u7684\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3067\u52b9\u679c\u7684\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u8fbc\u307f\u306a\u304c\u3089\u3001\u30c9\u30e9\u30a4\u30d0\u30fc\u306e\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u6226\u7565\u7684\u306b\u9ad8\u3081\u308b\u3068\u3044\u3046\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3066\u3044\u308b\u3002<\/p>\n\n<p><strong>\u76ee\u7684 <\/strong>\u30b7\u30a7\u30eb\u306f\u300cEKSTRA KILOMETER, TERNYATA BERBEZA\u300d\u3068\u3044\u3046\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u30c9\u30e9\u30a4\u30d0\u30fc\u306b\u4f1d\u3048\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u3002 <em>\u30b7\u30a7\u30eb\u3068\u306e\u30a8\u30af\u30b9\u30c8\u30e9\u306e\u9055\u3044<\/em>\u3057\u304b\u3057\u540c\u6642\u306b\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30d3\u30eb\u30dc\u30fc\u30c9\u3092\u901a\u3058\u3066\u3001\u6226\u8853\u7684\u306a\u30ad\u30fc\u30dd\u30a4\u30f3\u30c8\u306b\u57fa\u3065\u304f\u691c\u8a0e\u610f\u6b32\u3092\u3069\u308c\u3060\u3051\u559a\u8d77\u3067\u304d\u308b\u304b\u3092\u793a\u3059\u305f\u3081\u306b\u3001\u3055\u307e\u3056\u307e\u306a\u30a2\u30a4\u30c7\u30a2\u3092\u30df\u30c3\u30af\u30b9\u3057\u3066\u3044\u308b\u3002<\/p>\n\n<p><strong>\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/strong> Moving Audience\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4e88\u6e2c\u5206\u6790\u306e\u529b\u3092\u6d3b\u7528\u3057\u3001\u6700\u65b0\u306e\u52d5\u304d\u306e\u50be\u5411\u306b\u57fa\u3065\u3044\u3066\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u884c\u52d5\u3092\u4e88\u6e2c\u3057\u307e\u3057\u305f\u3002 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