{"id":9511,"date":"2023-06-01T15:55:50","date_gmt":"2023-06-01T10:25:50","guid":{"rendered":"https:\/\/www.movingwalls.com\/case-studies\/neutrogena-uses-premium-placed-based-screens-in-india-to-build-awareness-for-new-product-launch\/"},"modified":"2023-12-01T13:38:41","modified_gmt":"2023-12-01T08:08:41","slug":"neutrogena-uses-premium-placed-based-screens-in-india-to-build-awareness-for-new-product-launch","status":"publish","type":"case-studies","link":"https:\/\/www.movingwalls.com\/ja\/case-studies\/neutrogena-uses-premium-placed-based-screens-in-india-to-build-awareness-for-new-product-launch\/","title":{"rendered":"\u30cb\u30e5\u30fc\u30c8\u30ed\u30b8\u30fc\u30ca\u3001\u65b0\u88fd\u54c1\u767a\u58f2\u306e\u8a8d\u77e5\u5ea6\u5411\u4e0a\u306e\u305f\u3081\u30a4\u30f3\u30c9\u3067\u30d7\u30ec\u30df\u30a2\u30e0\u30b9\u30af\u30ea\u30fc\u30f3\u3092\u4f7f\u7528"},"content":{"rendered":"\n<p><strong>\u30d6\u30e9\u30f3\u30c9: <\/strong>\u30cb\u30e5\u30fc\u30c8\u30ed\u30b8\u30fc\u30ca<\/p>\n\n<p><strong>\u56fd<\/strong>\u30a4\u30f3\u30c9<\/p>\n\n<p><strong>\u8ab2\u984c<\/strong>\u30cb\u30e5\u30fc\u30c8\u30ed\u30b8\u30fc\u30ca\u306f\u3001\u65b0\u3057\u3044\u300c\u30d6\u30e9\u30a4\u30c8\u30fb\u30d6\u30fc\u30b9\u30c8\u300d\u30b7\u30ea\u30fc\u30ba\u3092\u52b9\u679c\u7684\u306b\u767a\u8868\u30fb\u5ba3\u4f1d\u3059\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30ea\u30fc\u30c1\u3092\u62e1\u5927\u3059\u308b\u3068\u3044\u3046\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3066\u3044\u305f\u3002 \u5f7c\u3089\u306f\u3001\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e02\u5834\u306e\u4e2d\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u8996\u8074\u8005\u306e\u95a2\u5fc3\u3068\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u3068\u3044\u3046\u8ab2\u984c\u3092\u514b\u670d\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u305f\u3002<\/p>\n\n<p><strong>\u76ee\u7684<\/strong> \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u7684\u306f\u3001\u69d8\u3005\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067360\u5ea6\u30c7\u30b8\u30bf\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u306e\u30a2\u30a6\u30c8\u30ea\u30fc\u30c1\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30a4\u30f3\u30c9\u3067\u30cb\u30e5\u30fc\u30c8\u30ed\u30b8\u30fc\u30ca\u306e\u65b0\u3057\u3044\u30d6\u30e9\u30a4\u30c8\u30d6\u30fc\u30b9\u30c8\u30b7\u30ea\u30fc\u30ba\u306e\u767a\u58f2\u3092\u6210\u529f\u3055\u305b\u308b\u3053\u3068\u3067\u3057\u305f\u3002 <\/p>\n\n<p><strong>\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/strong> \u30cb\u30e5\u30fc\u30c8\u30ed\u30b8\u30fc\u30ca\u306f\u3001\u30e0\u30f3\u30d0\u30a4\u7a7a\u6e2f\u306eT2 Prime Passage\u306b\u3042\u308bDOOH\uff08Digital Out-of-Home\uff09\u30b9\u30af\u30ea\u30fc\u30f3\u3092\u6226\u7565\u7684\u306b\u6d3b\u7528\u3057\u3001\u65b0\u88fd\u54c1\u306e\u767a\u58f2\u3092\u5f37\u5316\u3057\u307e\u3057\u305f\u3002 DV360\u306e\u30d1\u30ef\u30fc\u3092\u6d3b\u7528\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u7a7a\u6e2f\u5185\u306e\u6ede\u7559\u6642\u9593\u306e\u9577\u3044\u30a8\u30ea\u30a2\u306b\u6226\u7565\u7684\u306b\u914d\u7f6e\u3055\u308c\u305f38\u306e\u7269\u7406\u7684\u30b9\u30af\u30ea\u30fc\u30f3\u3067\u30d7\u30ed\u30b0\u30e9\u30e0\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u8996\u8074\u8005\u3078\u306e\u6700\u5927\u9650\u306e\u9732\u51fa\u3092\u78ba\u4fdd\u3057\u305f\u3002 Moving Audiences\u306f\u3001\u30ea\u30fc\u30c1\u6570\u3001\u6f5c\u5728\u8996\u8074\u6570\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u306e\u4e88\u6e2c\u30c7\u30fc\u30bf\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3057\u305f\u3002 \u3053\u306e\u30c7\u30fc\u30bf\u306f\u3001\u8a08\u753b\u30d7\u30ed\u30bb\u30b9\u306e\u6307\u91dd\u3068\u306a\u3063\u305f\u3060\u3051\u3067\u306a\u304f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u969b\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3068\u3057\u3066\u3082\u6a5f\u80fd\u3057\u305f\u3002 <\/p>\n\n<p><strong>\u7d50\u679c<\/strong> \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f15\u65e5\u9593\u3067245\u4e07\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u7372\u5f97\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u304b\u306a\u308a\u306e\u90e8\u5206\u306b\u52b9\u679c\u7684\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u305f\u3002 \u7279\u306b\u3001\u5348\u5f8c\u306e\u6642\u9593\u5e2f\u306f\u89b3\u5ba2\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u306e\u306b\u52b9\u679c\u7684\u3067\u3001\u5168\u4f53\u306e3\u5206\u306e1\u8fd1\u304f\u3092\u5360\u3081\u305f\u3002 \u3055\u3089\u306b\u3001\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u82e5\u5e74\u5c64\u306b\u5f37\u304f\u97ff\u304d\u3001\u8996\u8074\u8005\u306e55\uff05\u304c16\u6b73\u304b\u308934\u6b73\u306e\u5e74\u9f62\u5c64\u3060\u3063\u305f\u3002<\/p>\n\n<p>\u7a7a\u6e2f\u3067DOOH\u5e83\u544a\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u306f\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u3001\u5bcc\u88d5\u5c64\u3068\u3064\u306a\u304c\u308a\u3001\u6ede\u7559\u6642\u9593\u306e\u5ef6\u9577\u3092\u6d3b\u7528\u3059\u308b\u307e\u305f\u3068\u306a\u3044\u6a5f\u4f1a\u3068\u306a\u308b\u3002 \u3053\u308c\u3089\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u306b\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308bDOOH\u3092\u30c7\u30b8\u30bf\u30eb\u30ed\u30fc\u30f3\u30c1\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u7d71\u5408\u3057\u3001\u30ea\u30fc\u30c1\u3068\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n<p>+2.45MIL<\/p>\n\n<p>\u8074\u8846\u3092\u9b45\u4e86\u3057\u305f<\/p>\n\n<p>\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u5f53\u521d\u306e\u8a08\u753b\u3088\u308a\u3082105\uff05\u591a\u3044\u30ea\u30fc\u30c1\u3092\u9054\u6210\u3057\u305f\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30d6\u30e9\u30f3\u30c9: \u30cb\u30e5\u30fc\u30c8\u30ed\u30b8\u30fc\u30ca \u56fd\u30a4\u30f3\u30c9  [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ja\/case-studies\/neutrogena-uses-premium-placed-based-screens-in-india-to-build-awareness-for-new-product-launch\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from \u30cb\u30e5\u30fc\u30c8\u30ed\u30b8\u30fc\u30ca\u3001\u65b0\u88fd\u54c1\u767a\u58f2\u306e\u8a8d\u77e5\u5ea6\u5411\u4e0a\u306e\u305f\u3081\u30a4\u30f3\u30c9\u3067\u30d7\u30ec\u30df\u30a2\u30e0\u30b9\u30af\u30ea\u30fc\u30f3\u3092\u4f7f\u7528<\/span><\/a><\/p>\n","protected":false},"featured_media":9121,"template":"","class_list":["post-9511","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/case-studies\/9511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media\/9121"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media?parent=9511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}