{"id":9516,"date":"2023-06-01T15:47:43","date_gmt":"2023-06-01T10:17:43","guid":{"rendered":"https:\/\/www.movingwalls.com\/case-studies\/samsung-sequenced-campaign-creates-optimized-brand-awareness\/"},"modified":"2023-09-12T13:48:16","modified_gmt":"2023-09-12T08:18:16","slug":"samsung-sequenced-campaign-creates-optimized-brand-awareness","status":"publish","type":"case-studies","link":"https:\/\/www.movingwalls.com\/ja\/case-studies\/samsung-sequenced-campaign-creates-optimized-brand-awareness\/","title":{"rendered":"\u30b5\u30e0\u30b9\u30f3\u30b7\u30fc\u30af\u30a8\u30f3\u30b9\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u6700\u9069\u5316"},"content":{"rendered":"\n<p><strong>\u30d6\u30e9\u30f3\u30c9<\/strong>\u30b5\u30e0\u30b9\u30f3<\/p>\n\n<p><strong>\u56fd<\/strong> \u30a4\u30f3\u30c9\u30cd\u30b7\u30a2 <\/p>\n\n<p><strong>\u8ab2\u984c<\/strong>\u30b5\u30e0\u30b9\u30f3\u306f\u3001\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305fOOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u30e1\u30c7\u30a3\u30a2\u6295\u8cc7\u3092\u6700\u9069\u5316\u3057\u306a\u304c\u3089\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u9ad8\u3081\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u91b8\u6210\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u305f\u3002 \u8ab2\u984c\u306f\u3001\u6700\u5927\u306e\u8996\u8074\u304c\u898b\u8fbc\u3081\u308b\u30b5\u30a4\u30c8\u3092\u6226\u7565\u7684\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30e1\u30c7\u30a3\u30a2\u306e\u7121\u99c4\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u3053\u3068\u3060\u3063\u305f\u3002 <\/p>\n\n<p><strong>\u76ee\u7684<\/strong> 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Fold3\u3068\u30ae\u30e3\u30e9\u30af\u30b7\u30fcA03\u306e\u767a\u58f2\u306b\u5bfe\u3059\u308b\u671f\u5f85\u611f\u3068\u8208\u596e\u3092\u559a\u8d77\u3059\u308b\u3053\u3068\u3092\u7279\u306b\u72d9\u3063\u305f\u3082\u306e\u3067\u3001\u540c\u6642\u306b\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u610f\u56f3\u3059\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u52b9\u7387\u7684\u304b\u3064\u7684\u3092\u7d5e\u3063\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3092\u5b9f\u73fe\u3057\u305f\u3002<\/p>\n\n<p><strong>\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/strong> \u30b5\u30e0\u30b9\u30f3\u306f\u3001\u6700\u65b0\u88fd\u54c1\u3067\u3042\u308bGalaxy Z Flip3\u3068Galaxy A03\u3092\u3001\u6709\u540d\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308bGoogle DV360\u3092\u4ecb\u3057\u305f\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3092\u6d3b\u7528\u3057\u305f\u5f85\u671b\u306e\u300cFlip&amp;Fold\u300d\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u901a\u3058\u3066\u6226\u7565\u7684\u306b\u30ed\u30fc\u30f3\u30c1\u3057\u305f\u3002<\/p>\n\n<p>\u5168\u56fd\u306b\u5e83\u304f\u30d6\u30e9\u30f3\u30c9\u3092\u8a8d\u77e5\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u3001\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u300154\u679a\u306e\u30af\u30e9\u30b7\u30c3\u30af\u306a\u30c7\u30b8\u30bf\u30eb\u770b\u677f\u3068\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30c7\u30b8\u30bf\u30eb\u770b\u677f\u3092\u30d0\u30e9\u30f3\u30b9\u3088\u304f\u7d44\u307f\u5408\u308f\u305b\u3001\u30b8\u30e3\u30ab\u30eb\u30bf\u306e\u6226\u7565\u7684\u306b\u914d\u7f6e\u3055\u308c\u305fLED\u30b5\u30a4\u30c8\u306b\u3088\u3063\u3066\u88dc\u5b8c\u3057\u305f\u3002 \u3053\u306e\u5305\u62ec\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u30b5\u30e0\u30b9\u30f3\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u8996\u8074\u8005\u306e\u6700\u5927\u9650\u306e\u53ef\u8996\u6027\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u78ba\u4fdd\u3055\u308c\u3001\u5370\u8c61\u306b\u6b8b\u308b\u3082\u306e\u3068\u306a\u3063\u305f\u3002<\/p>\n\n<p>Moving Audiences\u306f\u3001\u30b5\u30e0\u30b9\u30f3\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u6700\u3082\u983b\u7e41\u306b\u8a2a\u308c\u308b\u30a8\u30ea\u30a2\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u30d7\u30ec\u30df\u30a2\u30e0DOOH\u30b5\u30a4\u30c8\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002 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Decisions\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u3088\u308b\u3068\u3001\u3059\u3067\u306b14,000,000\u4ee5\u4e0a\u306e\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u30fb\u30d3\u30e5\u30fc\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u3002 \u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u5b9f\u969b\u306e\u8996\u8074\u8005\u6570\u304c200\u4e07\u4eba\u3092\u8d85\u3048\u305f\u3002<\/li>\n\n\n\n<li>2022\u5e741\u67081\u65e5\uff5e31\u65e5\u306b\u6700\u3082\u9ad8\u3044\u6f5c\u5728\u8996\u8074\u7387\u3092\u7372\u5f97\u3057\u305f\u306e\u306f\u3001\u30b8\u30e3\u30ab\u30eb\u30bf\u30fb\u30d0\u30e9\u30c3\u30c8\u306e\u30b5\u30a4\u30c8A\uff08\u30ed\u30ad\u30b7\u30fc\u30fb\u30b9\u30af\u30a8\u30a2\u306b\u9762\u3059\u308b\uff09\u3060\u3063\u305f\u3002 \u540c\u30b5\u30a4\u30c8\u306e\u6f5c\u5728\u7684\u30ea\u30fc\u30c1\u306f194\u4e075426\u4eba\u306b\u6e1b\u5c11\u3057\u305f\u3002<\/li>\n\n\n\n<li>15\u30ab\u6240\u306e\u5e73\u5747\u3067\u6700\u3082\u6df7\u96d1\u3059\u308b\u6642\u9593\u5e2f\u306f\u300112\u6642\uff5e13\u6642\u300117\u6642\uff5e19\u6642\u3067\u3042\u308b\u3002<\/li>\n\n\n\n<li>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u671f\u9593\u4e2d\u3001\u8996\u8074\u8005\u306f\u5e73\u57477\u56de\u3053\u306e\u5e83\u544a\u3092\u76ee\u306b\u3059\u308b\u6a5f\u4f1a\u304c\u3042\u3063\u305f\u3002<\/li>\n<\/ul>\n\n<p>\u89b3\u5ba2\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304fOOH\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30b5\u30e0\u30b9\u30f3\u306f\u8857\u4e2d\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u89b3\u5ba2\u306e\u52d5\u304d\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u3001\u4eca\u5f8c\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8a08\u753b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30d6\u30e9\u30f3\u30c9\u30b5\u30e0\u30b9\u30f3 \u56fd \u30a4\u30f3\u30c9\u30cd\u30b7\u30a2 \u8ab2\u984c [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ja\/case-studies\/samsung-sequenced-campaign-creates-optimized-brand-awareness\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from 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