{"id":9517,"date":"2023-06-01T15:42:17","date_gmt":"2023-06-01T10:12:17","guid":{"rendered":"https:\/\/www.movingwalls.com\/case-studies\/sunsilk-uses-weather-triggers-to-drive-new-promotion-awareness\/"},"modified":"2023-12-01T13:53:24","modified_gmt":"2023-12-01T08:23:24","slug":"sunsilk-uses-weather-triggers-to-drive-new-promotion-awareness","status":"publish","type":"case-studies","link":"https:\/\/www.movingwalls.com\/ja\/case-studies\/sunsilk-uses-weather-triggers-to-drive-new-promotion-awareness\/","title":{"rendered":"\u30b5\u30f3\u30b7\u30eb\u30af\u3001\u65b0\u3057\u3044\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u5929\u5019 &#8211; \u30c8\u30ea\u30ac\u30fc\u3092\u4f7f\u7528"},"content":{"rendered":"\n<p><strong>\u30d6\u30e9\u30f3\u30c9<\/strong> Sunsilk<\/p>\n\n<p><strong>\u56fd<\/strong> \u30d5\u30a3\u30ea\u30d4\u30f3 <\/p>\n\n<p><strong>\u8ab2\u984c<\/strong>\u30b5\u30f3\u30b7\u30eb\u30af\u306f\u3001\u3044\u304b\u306b\u3057\u3066\u30e6\u30cb\u30fc\u30af\u304b\u3064\u9855\u8457\u306b\u81ea\u793e\u88fd\u54c1\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\uff1f<\/p>\n\n<p><strong>\u76ee\u7684<\/strong> \u30b5\u30f3\u30b7\u30eb\u30af\u306f\u3001\u6700\u65b0\u306e\u88fd\u54c1\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u5727\u5012\u7684\u306a\u30ea\u30fc\u30c1\u306e\u5897\u52a0\u3092\u76ee\u6307\u3057\u3001\u5370\u8c61\u306b\u6b8b\u308a\u3001\u5e83\u544a\u306e\u60f3\u8d77\u3092\u9ad8\u3081\u308b\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3067\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u9b45\u4e86\u3059\u308b\u3053\u3068\u3092\u8ffd\u6c42\u3057\u307e\u3057\u305f\u3002<\/p>\n\n<p><strong>\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/strong> \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001Moving Audiences\u306e\u30a2\u30c9\u30c6\u30af\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u3067\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u3092\u6d3b\u7528\u3057\u3001\u5929\u5019\u3092\u30c8\u30ea\u30ac\u30fc\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u914d\u4fe1\u3002 \u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u305d\u306e\u6642\u3005\u306e\u5929\u5019\u306b\u5408\u308f\u305b\u305f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u3002 \u4f8b\u3048\u3070\u3001\u6674\u308c\u306e\u65e5\u306b\u306f\u6674\u308c\u3092\u30c6\u30fc\u30de\u306b\u3057\u305f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u3001\u96e8\u306e\u65e5\u306b\u306f\u96e8\u3092\u30a4\u30e1\u30fc\u30b8\u3057\u305f\u30e6\u30cb\u30fc\u30af\u306a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u8868\u793a\u3057\u305f\u3002 Google DV360\u3068\u306e\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u7d71\u5408\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30c7\u30b8\u30bf\u30eb\u30fb\u30d3\u30c7\u30aa\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7269\u7406\u7684\u306a\u30b9\u30af\u30ea\u30fc\u30f3\u306b\u7121\u7406\u306a\u304f\u62e1\u5f35\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u307e\u3068\u307e\u308a\u306e\u3042\u308b\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u5e83\u544a\u4f53\u9a13\u304c\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002<\/p>\n\n<p><strong>\u7d50\u679c<\/strong><strong> <\/strong>57\u65e5\u9593\u306e\u8ffd\u8de1\u671f\u9593\u4e2d\u3001\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u30d5\u30a3\u30ea\u30d4\u30f3\u30fb\u30de\u30cb\u30e9\u306e\u9078\u3070\u308c\u305f5\u3064\u306e\u5834\u6240\u3067\u5091\u51fa\u3057\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u9054\u6210\u3057\u305f\u3002 \u5370\u8c61\u7684\u306a\u3053\u3068\u306b\u3001\u4e88\u60f3\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3092203\uff05\u3001\u4e88\u60f3\u30ea\u30fc\u30c1\u6570\u3092289\uff05\u4e0a\u56de\u3063\u305f\u3002<\/p>\n\n<p>2021\u5e74\u306b\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3067\u5b9f\u65bd\u3055\u308c\u305fQMS\u306e\u795e\u7d4c\u79d1\u5b66\u7814\u7a76\u306b\u3088\u308a\u3001DOOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u5909\u5316\u3092\u4fc3\u3059\u4e0a\u3067\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u305f\u3002 \u3053\u306e\u8abf\u67fb\u3067\u306f\u3001\u52d5\u7684\u306a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306f\u9759\u7684\u306a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306b\u6bd4\u3079\u3066\u3001\u308f\u305a\u304b5\u65e5\u9593\u306738%\u3082\u9ad8\u3044\u52b9\u679c\u3092\u793a\u3057\u305f\u3053\u3068\u304c\u5f37\u8abf\u3055\u308c\u3066\u3044\u308b\u3002 \u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u901a\u3058\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u30b5\u30f3\u30b7\u30eb\u30af\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u611f\u60c5\u7684\u306a\u53cd\u5fdc\u3092\u559a\u8d77\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u6700\u65b0\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u652f\u6301\u3059\u308b\u8cfc\u8cb7\u6c7a\u5b9a\u306b\u52b9\u679c\u7684\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u305f\u3002 \u3053\u308c\u3089\u306e\u4f8b\u5916\u7684\u306a\u7d50\u679c\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6226\u7565\u306e\u5a01\u529b\u3068\u52b9\u679c\u3092\u5b9f\u8a3c\u3057\u3066\u3044\u308b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30d6\u30e9\u30f3\u30c9 Sunsilk \u56fd \u30d5\u30a3\u30ea\u30d4\u30f3 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ja\/case-studies\/sunsilk-uses-weather-triggers-to-drive-new-promotion-awareness\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from \u30b5\u30f3\u30b7\u30eb\u30af\u3001\u65b0\u3057\u3044\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u5929\u5019 &#8211; \u30c8\u30ea\u30ac\u30fc\u3092\u4f7f\u7528<\/span><\/a><\/p>\n","protected":false},"featured_media":9118,"template":"","class_list":["post-9517","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/case-studies\/9517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media\/9118"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media?parent=9517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}