{"id":9670,"date":"2023-09-22T09:44:12","date_gmt":"2023-09-22T04:14:12","guid":{"rendered":"https:\/\/www.movingwalls.com\/news\/moving-walls-partners-with-place-exchange-to-enable-global-dooh-inventory-access-for-advertisers\/"},"modified":"2023-12-01T15:39:16","modified_gmt":"2023-12-01T10:09:16","slug":"moving-walls-partners-with-place-exchange-to-enable-global-dooh-inventory-access-for-advertisers","status":"publish","type":"news","link":"https:\/\/www.movingwalls.com\/ja\/news\/moving-walls-partners-with-place-exchange-to-enable-global-dooh-inventory-access-for-advertisers\/","title":{"rendered":"Moving Walls&#8217; \u304c Place Exchange \u3068\u63d0\u643a\u3001\u5e83\u544a\u4e3b\u306e\u30b0\u30ed\u30fc\u30d0\u30eb DOOH \u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u30fc\u30a2\u30af\u30bb\u30b9\u3092\u5b9f\u73fe"},"content":{"rendered":"\n<p class=\"has-text-align-left\">\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3001(2023\u5e749\u670821\u65e5) &#8211; \u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0(OOH)\u30e1\u30c7\u30a3\u30a2\u30fb\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30fb\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u30ea\u30fc\u30c7\u30a3\u30f3\u30b0\u30fb\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3067\u3042\u308bMoving Walls\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afOOH\u30e1\u30c7\u30a3\u30a2\u306e\u30ea\u30fc\u30c7\u30a3\u30f3\u30b0\u30fb\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0(SSP)\u3067\u3042\u308bPlace Exchange\u3068\u63d0\u643a\u3057\u3001Moving Walls\u306eOOH\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u30fb\u30e6\u30fc\u30b6\u30fc\u306bPlace Exchange\u306e\u30c7\u30b8\u30bf\u30ebOOH(DOOH)\u5728\u5eab\u306e\u5e83\u5927\u306a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u767a\u8868\u3057\u305f\u3002 <\/p>\n\n<p class=\"has-text-align-left\">Moving Walls\u306e\u30d0\u30a4\u30b5\u30a4\u30c9OOH\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\uff06\u30d0\u30a4\u30a4\u30f3\u30b0\u30fb\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306f\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3001\u65e5\u672c\u3001\u30a4\u30f3\u30c9\u3001\u30e9\u30c6\u30f3\u30a2\u30e1\u30ea\u30ab\u3001\u4e2d\u6771\u3068\u3044\u3063\u305f\u5730\u57df\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62e0\u70b9\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u3002 \u3053\u308c\u3089\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u5927\u534a\u306f\u3001\u4f01\u696d\u5411\u3051\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3001\u65c5\u884c\u3001\u89b3\u5149\u3001\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u306a\u3069\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u5c5e\u3057\u3066\u304a\u308a\u3001\u30a2\u30e1\u30ea\u30ab\u5927\u9678\u3084\u30e8\u30fc\u30ed\u30c3\u30d1\u3092\u542b\u3080\u65b0\u3057\u3044\u5e02\u5834\u306b\u6025\u901f\u306b\u62e1\u5927\u3057\u3066\u3044\u308b\u3002 DOOH\u306f\u3001\u305d\u306e\u9ad8\u3044\u8996\u8a8d\u6027\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u3067\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3001\u6e2c\u5b9a\u53ef\u80fd\u3067\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u6a5f\u80fd\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306e\u65e5\u5e38\u7684\u306a\u884c\u52d5\u3092\u901a\u3058\u3066\u8907\u6570\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u6d88\u8cbb\u8005\u3092\u60f9\u304d\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5411\u4e0a\u306e\u4e21\u65b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6c42\u3081\u308b\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u7406\u60f3\u7684\u306a\u30e1\u30c7\u30a3\u30a2\u3067\u3059\u3002<\/p>\n\n<p class=\"has-text-align-left\"><br\/>Place Exchange\u306f\u3001\u4e16\u754c\u4e2d\u306e\u4e3b\u8981\u306aOOH\u30e1\u30c7\u30a3\u30a2\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u63d0\u4f9b\u3059\u308b100\u4e07\u4ee5\u4e0a\u306eDOOH\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3078\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30a2\u30af\u30bb\u30b9\u3092\u53ef\u80fd\u306b\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u9053\u8def\u6cbf\u3044\u3084\u5e02\u8857\u5730\u306e\u30d3\u30eb\u30dc\u30fc\u30c9\u3001\u30b9\u30c8\u30ea\u30fc\u30c8\u30d5\u30a1\u30cb\u30c1\u30e3\u30fc\u3001\u4ea4\u901a\u6a5f\u95a2\u306e\u30cf\u30d6\u3001\u5c0f\u58f2\u5e97\u3001\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u65bd\u8a2d\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u5834\u6240\u3084\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306b\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002 \u3053\u306e\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u306fMoving Walls\u306e\u30d0\u30a4\u30a4\u30f3\u30b0\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30fb\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3068\u6e2c\u5b9a\u3092\u7d71\u5408\u3057\u3066\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n<p class=\"has-text-align-left\"><br\/>\u300c\u3053\u306e\u3088\u3046\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306f\u3001\u771f\u306b\u30b0\u30ed\u30fc\u30d0\u30eb\u306aDOOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306e\u6469\u64e6\u3092\u53d6\u308a\u9664\u304f\u306e\u306b\u5927\u3044\u306b\u5f79\u7acb\u3061\u307e\u3059\u300d\u3068\u3001Moving Walls\u306e\u5275\u8a2d\u8005\u517c\u30b0\u30eb\u30fc\u30d7CEO\u3067\u3042\u308bSrikanth Ramachandran\u306f\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002Place Exchange\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5f53\u793e\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u306f\u3053\u3046\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u5148\u7aef\u306eDOOH\u5e02\u5834\u306b\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<p class=\"has-text-align-left\"><br\/>\u300cPlace Exchange\u306e\u30d7\u30ec\u30df\u30a2\u30e0\u5728\u5eab\u3092Moving Walls\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u7d39\u4ecb\u3057\u3001\u4f9b\u7d66\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u3088\u308a\u591a\u304f\u306e\u56fd\u969b\u7684\u306a\u5e83\u544a\u4e3b\u3068\u95a2\u308f\u308b\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3053\u3068\u3092\u5b09\u3057\u304f\u601d\u3044\u307e\u3059\u300d\u3068Place Exchange\u306eCEO\u3067\u3042\u308bAri Buchalter\u6c0f\u306f\u8ff0\u3079\u3066\u3044\u308b\u3002 \u300cDOOH\u306f\u3001\u4ed6\u306e\u30c7\u30b8\u30bf\u30eb\u30fb\u30c1\u30e3\u30f3\u30cd\u30eb\u306b\u5339\u6575\u3059\u308b\u6d17\u7df4\u3055\u308c\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6e2c\u5b9a\u80fd\u529b\u3092\u5099\u3048\u305f\u30e6\u30cb\u30fc\u30af\u306a\u30e1\u30c7\u30a3\u30a2\u3067\u3042\u308a\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306b\u65b0\u3057\u3044\u5e02\u5834\u3067\u3053\u308c\u3089\u306e\u80fd\u529b\u3092\u89e3\u304d\u653e\u3064\u3053\u3068\u306b\u8208\u596e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n<p class=\"has-text-align-left\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3001(2023\u5e749\u670821\u65e5)  [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ja\/news\/moving-walls-partners-with-place-exchange-to-enable-global-dooh-inventory-access-for-advertisers\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from Moving Walls&#8217; \u304c Place Exchange \u3068\u63d0\u643a\u3001\u5e83\u544a\u4e3b\u306e\u30b0\u30ed\u30fc\u30d0\u30eb DOOH \u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u30fc\u30a2\u30af\u30bb\u30b9\u3092\u5b9f\u73fe<\/span><\/a><\/p>\n","protected":false},"featured_media":9866,"template":"","class_list":["post-9670","news","type-news","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/news\/9670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media\/9866"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media?parent=9670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}