{"id":12078,"date":"2023-06-01T16:29:26","date_gmt":"2023-06-01T10:59:26","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/%ed%8c%ac%eb%8d%b0%eb%af%b9-%ec%9d%b4%ed%9b%84-%ec%98%a5%ec%99%b8-%ea%b4%91%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%b4-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%eb%aa%a8%eb%93%a0-%ea%b2%83\/"},"modified":"2024-03-18T10:08:46","modified_gmt":"2024-03-18T04:38:46","slug":"out-of-home-advertising-post-pandemic-guide","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ko\/blog\/out-of-home-advertising-post-pandemic-guide\/","title":{"rendered":"\ud32c\ub370\ubbf9 \uc774\ud6c4 \uc625\uc678 \uad11\uace0\uc5d0 \ub300\ud574 \uc54c\uc544\uc57c \ud560 \ubaa8\ub4e0 \uac83"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>\ud32c\ub370\ubbf9 \uc0ac\ud0dc\ub294 OOH \uc0b0\uc5c5\uc5d0 \uae30\uc220\uc801 \ubcc0\ud654\ub97c \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4. \uc989, \uad11\uace0\uc8fc\uac00 \uc625\uc678 \uad11\uace0\ub97c \uacc4\ud68d, \uce21\uc815 \ubc0f \uad6c\ub9e4\ud558\ub294 \ubc29\uc2dd\uc744 \ubcc0\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>OOH\ub294 \ud2c0\ub9bc\uc5c6\uc774 \uac00\uc7a5 \ud070 \ud0c0\uaca9\uc744 \uc785\uc5c8\uace0, \ud32c\ub370\ubbf9\uc774 \uc2dc\uc791\ub41c \uc774\ud6c4 \uac70\uc758 \ubaa8\ub4e0 OOH \ucea0\ud398\uc778\uc774 \ucde8\uc18c\ub418\uac70\ub098 \ubcf4\ub958\ub418\uac70\ub098 \ucd08\uae30 \ucea0\ud398\uc778 \uacc4\ud68d\uc5d0\uc11c \uc5b4\ub290 \uc815\ub3c4 \ubcc0\uacbd\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub7ec\ub098 OOH\uc5d0\uac8c \ubaa8\ub4e0 \uac83\uc774 \uc554\ud751\ub9cc\uc740 \uc544\ub2c8\uc5c8\uace0, \ucf54\ub85c\ub09819\ub294 \uc774 \uacf5\uac04\uc5d0\uc11c \ud601\uc2e0\uc744 \uba48\ucd94\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc774\ub7ec\ud55c \ub514\uc9c0\ud138 \ubcc0\ud654\uc5d0\uc11c \uc0b4\uc544\ub0a8\uc740 OOH(Out-of-Home)\ub294 \ud574\ub2f9 \uc9c0\uc5ed\uc5d0\uc11c \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \uacc4\uc18d\ud558\ub294 \uc720\uc77c\ud55c \uc804\ud1b5\uc801\uc778 \ubbf8\ub514\uc5b4\ub85c \ub0a8\uc544 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc774 \ub2e4\uc2dc \ubb38\uc744 \uc5f4\uba74\uc11c \ub9c8\ucf00\ud130\ub4e4\uc740 \uc625\uc678 \uad11\uace0\uc5d0 \ub2e4\uc2dc \ud22c\uc790\ud560 \uc218 \uc788\ub2e4\ub294 \uc790\uc2e0\uac10\uc744 \uc11c\uc11c\ud788 \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.insideradio.com\/free\/while-outdoor-rebounds-consumer-changes-mean-brands-have-to-get-more-creative\/article_cfa62efc-0575-11ec-9a1c-cb628f780657.html?utm_campaign=Weekly%20Newsletter&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_gm5sgKk7aiUKoCmz8mkCKDC46uvJ7Q7PtcjQfgcV-4mArizQS_OXZZxqtKJZdvHNA4big\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">\uc625\uc678 \uad11\uace0<\/a> \uc9c0\ucd9c\uc740 2021\ub144\uc5d0 \uad11\uace0\uc8fc\uac00 \uac70\uc758 70\uc5b5 \ub2ec\ub7ec\ub97c \uc9c0\ucd9c\ud558\ub294 \ub4f1 \uafb8\uc900\ud55c \uc99d\uac00\uc138\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc99d\uac00\ub85c \uc778\ud574 DOOH \uc218\uc775\uc740 2020\ub144 68%\uc5d0\uc11c 2021\ub144 1\ubd84\uae30 86%\ub85c \uae0d\uc815\uc801\uc778 \uc131\uc7a5\uc744 \uae30\ub85d\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud601\uc2e0, \ub514\uc9c0\ud138 \ud654\uba74 \uc804\ud658, \uadf8\ub9ac\uace0 \ub354 \uc911\uc694\ud558\uac8c\ub294 \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \uc625\uc678 \ubbf8\ub514\uc5b4\uac00 \uc0c8\ub85c\uc6b4 \ucc28\uc6d0\uc73c\ub85c \ud5a5\uc0c1\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc704\uce58 \uc778\ud154\ub9ac\uc804\uc2a4\uc640 \ud568\uaed8 \uc774\uc81c \uc625\uc678 \ubbf8\ub514\uc5b4\ub97c \uce21\uc815\ud560 \uc218 \uc788\uc73c\uba70, \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \uc774\uc81c \ubcf4\ub2e4 \ud0c0\uac9f\ud654\ub41c \uc804\ub7b5\uc5d0 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc9c0\ud45c\ub97c \uc0ac\uc6a9\ud558\uc5ec \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc778 \ucea0\ud398\uc778\uc744 \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \uac00\uc774\ub4dc\uc5d0\uc11c\ub294 \ub514\uc9c0\ud138 \uc2dc\ub300\uc5d0 OOH \ubbf8\ub514\uc5b4\uc758 \ubd80\uc0c1\uacfc \uadf8\uac83\uc774 \uc65c \uc791\ub3d9\ud558\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uad6c\ub9e4\uc790\uc640 \ud310\ub9e4\uc790\uc5d0\uac8c \uc790\ub3d9\ud654\ub41c \uacc4\ud68d \ubc0f \uad6c\ub9e4 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\ub294 \uc704\uce58 \uc778\ud154\ub9ac\uc804\uc2a4\uc640 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 OOH \ubbf8\ub514\uc5b4\uac00 \uc5b4\ub5bb\uac8c \ub354\uc6b1 \ub2e4\ub8e8\uae30 \uc26c\uc6cc\uc9c0\uace0 \uc788\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610\ud55c \ub354 \ub9ce\uc740 \ucc38\uc5ec\uc640 \ub354 \ub098\uc740 \uacb0\uacfc\ub97c \uc774\ub04c\uc5b4\ub0b4\uae30 \uc704\ud574 \ub2e4\ub978 \ucc44\ub110\uacfc \ud568\uaed8 \ub514\uc9c0\ud138 OOH\ub97c \uacc4\ud68d\ud558\uace0 \uc2e4\ud589\ud558\ub294 \ubc29\ubc95\ub3c4 \ubaa8\uc0c9\ud560 \uac83\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ub9c8\uc9c0\ub9c9\uc73c\ub85c \uba87 \uac00\uc9c0 \ub514\uc9c0\ud138 OOH \uc0ac\uc6a9 \uc0ac\ub840\ub97c \ud655\uc778\ud558\uace0 \ub3d9\ud5a5\uc744 \uc0b4\ud3b4\ubcf4\uace0 \uc774\ub7ec\ud55c \uc0ac\uc774\ud2b8\uc758 \ub2e4\uc591\ud55c \ud615\uc2dd\uc744 \uac04\ub7b5\ud558\uac8c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \uad81\uadf9\uc801\uc778 \uac00\uc774\ub4dc\ub294 \uc774 \uc804\ud1b5\uc801\uc778 \ubbf8\ub514\uc5b4\uac00 \ubb3c\ub9ac\uc801\uc778 \uac83\ubfd0\ub9cc \uc544\ub2c8\ub77c \uad6c\ub9e4\ub418\ub294 \ubc29\uc2dd\uc5d0\uc11c\ub3c4 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud588\ub294\uc9c0 \uc644\uc804\ud788 \uc774\ud574\ud568\uc73c\ub85c\uc368 \uc790\uc2e0\ub9cc\uc758 \ub514\uc9c0\ud138 OOH \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \uc62c\ubc14\ub978 \uae38\ub85c \uc5ec\ub7ec\ubd84\uc744 \uc548\ub0b4\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>OOH\uc640 DOOH \uc815\uc758<\/strong><\/p>\n\n\n\n<p>\ub354 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30 \uc804\uc5d0 OOH\uc640 DOOH\uc758 \ucc28\uc774\uc810\uc744 \uc54c\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc625\uc678 \uad11\uace0, \uc625\uc678 \ubbf8\ub514\uc5b4 \ub610\ub294 \uc625\uc678 \ubbf8\ub514\uc5b4\ub77c\uace0\ub3c4 \ud558\ub294 \uc625\uc678 \uad11\uace0(OOH)\ub294 \uc9d1 \ubc16\uc5d0\uc11c \uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \uad11\uace0 \ucc44\ub110\uc785\ub2c8\ub2e4. \ubaa9\ud45c\ub294 \ucd9c\ud1f4\uadfc, \uc2ec\ubd80\ub984, \ubc84\uc2a4 \ub300\uae30, \uc1fc\ud551\ubab0 \uc1fc\ud551, \ub2e8\uc21c\ud788 \uae38\uc744 \uac77\ub294 \ub4f1 \uc774\ub3d9 \uc911\uc5d0\ub3c4 \uc18c\ube44\uc790\uc5d0\uac8c \ub2e4\uac00\uac00\ub294 \uac83\uc785\ub2c8\ub2e4. OOH \uae30\uc220\uc758 \ubc1c\uc804\uc73c\ub85c \uad11\uace0 \uac8c\uc7ac\uac00 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc26c\uc6cc\uc84c\uc2b5\ub2c8\ub2e4. \uacf5\uacf5 \uc7a5\uc18c\uc758 \ub514\uc9c0\ud138 \ud654\uba74 \uc218\uac00 \ub298\uc5b4\ub0a8\uc5d0 \ub530\ub77c \ub300\uc0c1 \uace0\uac1d\uc5d0\uac8c \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \uae30\ud68c\ub3c4 \ub298\uc5b4\ub0a9\ub2c8\ub2e4.<\/p>\n\n\n\n<p>DOOH(Digital Out-of-Home) \uad11\uace0\uac00 \uc625\uc678 \uad11\uace0 \ubd84\uc57c\ub97c \uac15\ud0c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. OOH \uad11\uace0\uc758 \ub514\uc9c0\ud138 \ud615\uc2dd\uc744 \uc0ac\uc6a9\ud558\uba74 \uc804\ud1b5\uc801\uc778 OOH \uad11\uace0\uc640 \uacf5\uacf5 \uc7a5\uc18c\uc758 \uc804\uc790 \uad11\uace0\ud310, \uac04\ud310, \ud654\uba74 \ub514\uc2a4\ud50c\ub808\uc774\uc640 \uac19\uc740 \ub514\uc9c0\ud138 \uc911\uc2ec \uc2e4\ud589\uc774 \uacb0\ud569\ub429\ub2c8\ub2e4. DOOH \uad11\uace0\ub294 \uc704\uce58 \ubc30\uce58\uc758 \uc911\uc694\uc131\uacfc \ub370\uc774\ud130 \uae30\ubc18 \ub514\uc9c0\ud138 \ucf58\ud150\uce20\uc758 \ub9de\ucda4\ud615 \uad11\uace0 \uacbd\ud5d8\uc744 \uacb0\ud569\ud569\ub2c8\ub2e4. DOOH \ud658\uacbd\uc740 \ub514\uc9c0\ud138 \uad11\uace0\ud310, \uc18c\ub9e4 \uc13c\ud130\uc758 \uc548\ub0b4 \ud0a4\uc624\uc2a4\ud06c, \uc2ec\uc9c0\uc5b4 \ud0dd\uc2dc \ub4b7\uc88c\uc11d \uc2a4\ud06c\ub9b0\uae4c\uc9c0 \ud3ec\ud568\ud558\uc5ec \ubc29\ub300\ud569\ub2c8\ub2e4. DOOH\ub97c \ub3c5\ud2b9\ud558\uac8c \ub9cc\ub4dc\ub294 \uac83\uc740 \uc2e4\uc81c \ud658\uacbd\uc5d0\uc11c \uc18c\ube44\uc790\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \ub2a5\ub825\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>OOH\uc758 \ubd80\ud65c<\/strong><\/p>\n\n\n\n<p>DOOH \ub610\ub294 \ub514\uc9c0\ud138 \uc625\uc678 \uad11\uace0\uc5d0\ub294 &#8220;<strong>Moving Audiences<\/strong>&#8220;\uc5d0 \ub3c4\ub2ec\ud558\uace0 \ub514\uc9c0\ud138 \uc601\uc0c1\uc744 \uc81c\uacf5\ud558\ub3c4\ub85d \ud504\ub85c\uadf8\ub798\ubc0d\ub420 \uc218 \uc788\ub294 \ubaa8\ub4e0 \ubb3c\ub9ac\uc801 \ubbf8\ub514\uc5b4 \uc0ac\uc774\ud2b8\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uad11\uace0\ud310, \uc720\ub2c8\ud3f4, \ubcbd\uba74 \uc678\uad00, E-\ubc88\ud305, \uc624\ubc84\ud5e4\ub4dc \ube0c\ub9ac\uc9c0 \uc2a4\ud06c\ub9b0, LED \ud2b8\ub7ed, \uc2e4\ub0b4 \ub514\uc9c0\ud138 \uac04\ud310, \ucc28\ub7c9\uc6a9 \uc2a4\ud06c\ub9b0 \ub4f1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9e4\uccb4\uc758 \uc218\uc775\uc774 \uacc4\uc18d \uc99d\uac00\ud558\ub294 \ub3d9\uc548 OOH \ubbf8\ub514\uc5b4\ub294 \ub2e4\ub978 \ubbf8\ub514\uc5b4\uc640 \ub2ec\ub9ac \ub3c4\ub2ec \ubc94\uc704\uc640 \uacb0\uacfc\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-white-color has-text-color\"><tbody><tr><td><em>DOOH\uac00 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uba54\uc2dc\uc9d5\uacfc \uacb0\ud569\ub418\uba74 \uc720\ub3d9\uc778\uad6c\uac00 68% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. &#8211; <strong>Vistar Media DOOH Primer<\/strong> <\/em><\/td><td><em>OOH\ub294 \uc5b4\ub5a4 \ubbf8\ub514\uc5b4 \ucc44\ub110\uacfc \uacb0\ud569\ud574\ub3c4 \ucea0\ud398\uc778 \ub3c4\ub2ec \ubc94\uc704\ub97c \ub300\ud3ed \uc99d\uac00\uc2dc\ud0b5\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \uad11\uace0\uc640 \uacb0\ud569\ud558\uba74 OOH\ub294 \ub3c4\ub2ec \ubc94\uc704\ub97c 316% \uc99d\uac00\uc2dc\ud0b5\ub2c8\ub2e4.<\/em><strong><em>&#8211; \ud130\uce58\ud3ec\uc778\ud2b8 \uc5f0\uad6c<\/em><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"418\" height=\"542\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-10.png\" alt=\"\" class=\"wp-image-9705\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-10.png 418w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-10-231x300.png 231w\" sizes=\"auto, (max-width: 418px) 100vw, 418px\" \/><\/figure><\/div>\n\n\n<p><strong>OOH \uad11\uace0\uac00 \ud6a8\uacfc\uc801\uc778 \uc774\uc720<\/strong><\/p>\n\n\n\n<p>\uc0ac\ub78c\ub4e4\uc740 \uae68\uc5b4 \uc788\ub294 \uacf5\uac04\uc758 70% \uc774\uc0c1\uc744 \uc9d1 \ubc16\uc5d0\uc11c(\uc5ec\ud589, \uc1fc\ud551, \uc77c, \uc2dd\uc0ac \ub4f1 \ubb3c\ub9ac\uc801 \uc625\uc678 \uad11\uace0\uc5d0 \ub178\ucd9c\ub418\ub294 \uc7a5\uc18c\uc5d0\uc11c) \ubcf4\ub0c5\ub2c8\ub2e4. OOH\ub294 \ub2e4\ub978 \ud615\ud0dc\uc758 \uad11\uace0\ubcf4\ub2e4 \uc6b0\uc218\ud558\ub2e4\ub294 \uc810\uc744 \ube0c\ub79c\ub4dc\uc640 \ub300\ud589\uc0ac\uc5d0 \uc785\uc99d\ud558\uae30 \uc704\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \ubcc0\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p><strong>\ub2e4\uc591\ud55c \ud130\uce58\ud3ec\uc778\ud2b8<\/strong> &#8211; \uc18c\ube44\uc790\uac00 \uc77c\ud558\uace0, \uc5ec\ud589\ud558\uace0, \uc1fc\ud551\ud558\ub294 \ub4f1\uc758 \uc7a5\uc18c\uc5d0\uc11c \uc18c\ube44\uc790\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \uc218\ubc31 \uac1c\uc758 OOH \ubbf8\ub514\uc5b4 \uc635\uc158\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uac74\ub108\ub6f8 \uc218 \uc5c6\uc74c<\/strong> &#8211; \uad11\uace0 \ucc28\ub2e8 \ubc0f \uac74\ub108\ub6f0\uae30\uac00 \uc99d\uac00\ud558\ub294 \ubc18\uba74 OOH\ub294 \ubb3c\ub9ac\uc801\uc73c\ub85c \uc57c\uc678\uc5d0 \uc788\ub294 \uac83\uc740 \ud48d\uacbd\uc758 \uc77c\ubd80\uc77c \ubfd0\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uc628\ub77c\uc778 \ud65c\ub3d9 \uc720\ub3c4<\/strong> &#8211; \uad11\uace0\ud310\uc5d0\uc11c\ub294 \uc2a4\ub9c8\ud2b8\ud3f0 \ud65c\ub3d9\uc744 \uc720\ub3c4\ud558\uae30 \uc704\ud574 \ud504\ub85c\ubaa8\uc158 \ucf54\ub4dc\uc640 \uc6f9 CTA\ub97c \uc810\uc810 \ub354 \ub9ce\uc774 \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p><strong>\ube0c\ub79c\ub4dc \uc2e0\ub8b0 \uad6c\ucd95<\/strong> &#8211; \uce5c\uc219\ud568\uc774 \uc2e0\ub8b0\ub97c \uc313\ub294\ub2e4\ub294 \uac04\ub2e8\ud558\uace0 \uc2ec\ub9ac\ud559\uc801\uc778 \uc0ac\uc2e4\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uc5ec\ub7ec OOH \uc704\uce58\uc5d0 \uac78\uccd0 \uc77c\uad00\ub41c \uba54\uc2dc\uc9c0\ub97c \ud45c\uc2dc\ud568\uc73c\ub85c\uc368 \uc18c\ube44\uc790\uc758 \ub9c8\uc74c\uc5d0 \uadc0\ud558\uc758 \ube0c\ub79c\ub4dc\uc640 \ud655\uace0\ud55c \uad8c\uc704\uc5d0 \ub300\ud55c \uc790\uc2e0\uac10\uc744 \uc2ec\uc5b4\uc904 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"299\" height=\"160\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image.png\" alt=\"\" class=\"wp-image-5999\"\/><\/figure><\/div>\n\n\n<p><strong>\ub354 \uc77d\uc5b4\ubcf4\uae30: \ud504\ub77c\uc774\ubc0d\uc758 \ub9c8\ubc95\uacfc OOH\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc774\ub97c \uac1c\uc120\ud560 \uc218 \uc788\ub294 \ubc29\ubc95<\/strong><\/p>\n\n\n\n<p>\ub514\uc9c0\ud138 \ud654\uba74\uc758 \uc131\uc7a5\uc73c\ub85c \uc778\ud574 OOH\uc5d0\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc0c8\ub85c\uc6b4 \uae30\ub2a5\ub3c4 \uc81c\uacf5\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ucc3d\uc758\uc801 \uc720\uc5f0\uc131<\/strong> &#8211; \uc5ec\ub7ec \uad11\uace0 \uc18c\uc7ac \uac04\uc5d0 \ub3d9\uc801 \uad11\uace0\ub97c \uac8c\uc7ac\ud55c \ub2e4\uc74c \uacb0\uacfc\ub97c \uce21\uc815\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"357\" height=\"268\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-7.png\" alt=\"\" class=\"wp-image-9823\" style=\"width:530px;height:410px\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-7.png 357w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-7-300x225.png 300w\" sizes=\"auto, (max-width: 357px) 100vw, 357px\" \/><\/figure><\/div>\n\n\n<p>\uc0ac\ub840 \uc5f0\uad6c: <strong>\uc120\ub3c4\uc801\uc778 FMCG \ube0c\ub79c\ub4dc, \uc624\ud504\ub77c\uc778 \uad11\uace0\ub97c \ud65c\uc6a9\ud558\uc5ec \ube44\ub514\uc624 \ub3c4\ub2ec \ubc94\uc704 \ud655\ub300<\/strong><\/p>\n\n\n\n<p><strong>\ub2f9\uc77c \ubd84\ud560 \ubc0f \ud604\ubb3c \uad6c\ub9e4<\/strong> &#8211; c\ud0c0\uac9f \uace0\uac1d \ubc00\ub3c4\uc5d0 \ub530\ub77c \uc2dc\uac04\ub300\uc640 \uad11\uace0 \uc2a4\ud31f\uc744 \uc120\ud0dd\ud558\uc138\uc694.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"299\" height=\"297\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-3.png\" alt=\"\" class=\"wp-image-6002\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-3.png 299w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-3-150x150.png 150w\" sizes=\"auto, (max-width: 299px) 100vw, 299px\" \/><\/figure><\/div>\n\n\n<p>\ub354 \uc77d\uc5b4\ubcf4\uae30: <strong>OOH \uce21\uc815\uc5d0 \uc5b4\ub824\uc6c0\uc774 \uc788\uc744 \ub54c \ucc28\uc774\uc810\uc744 \ucc3e\uc544\ubcf4\uc138\uc694.<\/strong><\/p>\n\n\n\n<p><strong>\ub370\uc774\ud130 \ud2b8\ub9ac\uac70 \uae30\ubc18 \uad11\uace0 \uac8c\uc7ac<\/strong> &#8211; \ub0a0\uc528, \ub3d9\ud5a5, \uad50\ud1b5, \ud310\ub9e4 \ubc0f \uae30\ud0c0 \ud2b8\ub9ac\uac70\ub97c \uae30\ubc18\uc73c\ub85c \uad00\ub828\uc131 \ub192\uc740 \uad11\uace0 \uc18c\uc7ac\ub97c \uac8c\uc7ac\ud569\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"299\" height=\"178\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-6.png\" alt=\"\" class=\"wp-image-6005\" style=\"width:508px;height:316px\"\/><\/figure><\/div>\n\n\n<p>\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30: <strong>Foodpanda PH\ub294 \uad50\ud1b5 \ubc0f \ub0a0\uc528 \uc2e0\ud638\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc5c4\uc120\ub41c \uba54\ub274 \ud56d\ubaa9\uc744 \ud45c\uc2dc\ud569\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<p>\ud558\uc9c0\ub9cc \ub514\uc9c0\ud138 OOH \uad6c\ub9e4\ub294 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"605\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-5.png\" alt=\"\" class=\"wp-image-9782\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-5.png 515w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-5-255x300.png 255w\" sizes=\"auto, (max-width: 515px) 100vw, 515px\" \/><\/figure><\/div>\n\n\n<p><strong>\ub514\uc9c0\ud138 OOH \uad6c\ub9e4\uac00 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud558\uace0 \uc788\ub098\uc694?<\/strong><\/p>\n\n\n\n<p>\uc6b0\ub9ac\ub294 \uc704\uce58 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \uc0ac\uc6a9\ud558\uc5ec \uccad\uc911\uc774 DOOH\uc5d0 \uc5b4\ub5bb\uac8c \ucc38\uc5ec\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uc9c0\uc2dd\uc744 \uad6c\ucd95\ud558\uae30 \uc2dc\uc791\ud569\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"666\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-8.png\" alt=\"\" class=\"wp-image-9784\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-8.png 500w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-8-225x300.png 225w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n<p>\uadf8\ub7f0 \ub2e4\uc74c \uad6c\ub9e4\uc790\uc640 \ud310\ub9e4\uc790\uc5d0\uac8c \uc790\ub3d9\ud654 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud558\uc2ed\uc2dc\uc624.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"531\" height=\"618\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-4.png\" alt=\"\" class=\"wp-image-9787\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-4.png 531w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-4-258x300.png 258w\" sizes=\"auto, (max-width: 531px) 100vw, 531px\" \/><\/figure><\/div>\n\n\n<p>\uad6c\ub9e4\uc790\ub294 \uc774\uc81c \ub354 \ub098\uc740 \uacc4\ud68d, \uce21\uc815, \ucd5c\uc801\ud654 \ubc0f \ud1b5\ud569\uc744 \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc704\uce58 \uc758\ub3c4\uc5d0 \ub530\ub77c \ub9de\ucda4\uc124\uc815 \uac00\ub2a5\ud55c \uc7a0\uc7ac\uace0\uac1d \uc138\uadf8\uba3c\ud2b8<\/li>\n\n\n\n<li>\ud6a8\uc728\uc131 \uadf9\ub300\ud654\ub97c \uc704\ud55c \uc2dc\uac04 \uc81c\ud55c \ucea0\ud398\uc778<\/li>\n\n\n\n<li>\ub354 \ub098\uc740 \ucd5c\uc801\ud654\ub97c \uc704\ud574 \uad11\uace0\ud310 \uc804\ubc18\uc5d0 \uac78\uccd0 \uccad\uc911 \uce21\uc815\uc744 \ud1b5\ud55c \ucea0\ud398\uc778 \ucd94\uc801<\/li>\n\n\n\n<li>\ube14\ub85d\uccb4\uc778\uc744 \uc0ac\uc6a9\ud558\uc5ec DOOH \uac80\uc99d\uc758 \ud22c\uba85\uc131 \uac15\ud654<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"453\" height=\"347\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-1.png\" alt=\"\" class=\"wp-image-6000\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-1.png 453w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-1-300x230.png 300w\" sizes=\"auto, (max-width: 453px) 100vw, 453px\" \/><\/figure><\/div>\n\n\n<p><strong>\ub2e4\uc6b4\ub85c\ub4dc: <\/strong><a href=\"https:\/\/www.movingwalls.com\/ko\/ebooks\/foodpanda-playbook\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>DOOH \ucd5c\uc801\ud654 &#8211; OOH \ubbf8\ub514\uc5b4\ub97c \uc704\ud55c FOODPANDA\uc758 \ud50c\ub808\uc774\ubd81<\/strong><\/a><\/p>\n\n\n\n<p>\ub354\uc6b1 \uac15\ub825\ud55c \uc678\ubd80 \uc778\ud130\ub137 \ud658\uacbd \uad6c\ucd95<\/p>\n\n\n\n<p>Outernet\uc740 \uc774\uc81c \ud070 \uc774\uc288\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc6b0\ub9ac\ub294 \uace0\uae09 \uce21\uc815 \ubc0f \uc790\ub3d9\ud654 \uae30\uc220\uc744 \ucc44\ud0dd\ud558\ub294 OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc5d0\uac8c \ud070 \uad00\uc2ec\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc804\uc5fc\ubcd1\uc740 \ud655\uc2e4\ud788 OOH \uc0b0\uc5c5\uc758 \ub514\uc9c0\ud138 \ud601\uc2e0\uc744 \uac00\uc18d\ud654\ud588\uc2b5\ub2c8\ub2e4. Outernet \uc138\uacc4\uc5d0\uc11c \uc77c\uc5b4\ub098\uace0 \uc788\ub294 \uae09\uc18d\ud55c \ubcc0\ud654\ub85c \uc778\ud574 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \ubbfc\ucca9\uc131\uacfc \ucc45\uc784\uac10\uc744 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \ud575\uc2ec \uce21\uba74\uc73c\ub85c \uacc4\uc18d \uc218\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5c5\uacc4\uac00 \ub514\uc9c0\ud138\ud654\ub428\uc5d0 \ub530\ub77c Outernet \ubbf8\ub514\uc5b4\ub294 \uac00\ub2a5\ud55c \ubaa8\ub4e0 OOH \ubbf8\ub514\uc5b4 \uae30\ud68c\ub97c \ub2e4\ub8f0 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uccad\uc911\uc774 \uc778\ud130\ub137\uc5d0 \uc5f0\uacb0\ub418\uc5b4 \uc788\uc9c0 \uc54a\ub354\ub77c\ub3c4 Outernet \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc \ucc38\uc5ec \uae30\ud68c\ub97c \ucc3d\ucd9c\ud558\uace0 \uc99d\ud3ed\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc2e4\uc81c \ube44\uc988\ub2c8\uc2a4 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \ub2e4\ub8e8\uae30 \uc26c\uc6b4 \uccad\uc911, \uc790\ub3d9\ud654 \ubc0f \uc634\ub2c8\ucc44\ub110 \ud1b5\ud569\uc744 \uc801\uc6a9\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc5c5\uacc4 \uc0ac\uace0 \ub9ac\ub354\uc2ed\uc744 \ud655\ub9bd\ud558\uae30 \uc704\ud574 \uc6b0\ub9ac\ub294 Outernet Marketing Innovation Group(OMIG)\uc744 \ucc3d\uc124\ud588\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc11c \uc6b0\ub9ac\ub294 \uc9c0\uc2dd\uc744 \ud55c\ub370 \ubaa8\uc73c\ub294 \uc5d8\ub9ac\ud2b8 \ub9c8\ucf00\ud305 \ub9ac\ub354 \uadf8\ub8f9\uc744 \ubaa8\uc558\uc2b5\ub2c8\ub2e4. , \uc624\ud504\ub77c\uc778 \ucea0\ud398\uc778\uc744 \uacc4\ud68d\ud560 \ub54c\uc758 \uacbd\ud5d8\uacfc \ubaa8\ubc94 \uc0ac\ub840\uc785\ub2c8\ub2e4. \uadf8\ub8f9\uc5d0\ub294 \uc5ed\ub3d9\uc801\uc774\uace0 \uc0c1\ud669\uc5d0 \ub9de\ub294 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\ub294 Moving Walls \uc704\uce58 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc774 \uc81c\uacf5\ub418\uba70 \uc774\ub7ec\ud55c \ud559\uc2b5 \ub0b4\uc6a9\uc740 \ub098\uc911\uc5d0 \uc0ac\ub840 \uc5f0\uad6c, \ubc31\uc11c \ubc0f \uc9c0\uc2dd \uc138\uc158\uc73c\ub85c \uc804\ud658\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub7ec\ub098 \ub514\uc9c0\ud138 OOH\ub294 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 DOOH\ub97c \uc758\ubbf8\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uac04\ub2e8\ud788 \ub9d0\ud574\uc11c \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd OOH\ub294 \uae30\uc220 \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud558\ub294 \uc790\ub3d9\ud654\ub41c OOH \ud310\ub9e4 \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4. \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud558\uba74 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc0ac\uc6a9\ud558\uc5ec OOH \uc790\uc0b0\uc744 \uc0ac\uace0 \ud314 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub300\ubd80\ubd84\uc758 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd OOH \uc81c\ud488\uc740 \ub300\ubd80\ubd84 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uc9c1\uc811 \ubc29\uc2dd\uc73c\ub85c, \uc7ac\uace0\uac00 \uc9c1\uc811 \ud310\ub9e4\ub418\uace0 \uc2a4\ud31f\uc774 \ubcf4\uc7a5\ub429\ub2c8\ub2e4. \uc774\ub294 \ub450 \ub2e8\uacc4 \ud504\ub85c\uc138\uc2a4\ub97c \ud1b5\ud574 \uc218\ud589\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uad6c\ub9e4\uc790\ub294 \ud611\ub825\ud558\uace0 \uc2f6\uc740 \ubbf8\ub514\uc5b4 \uc0ac\uc774\ud2b8\ub97c \uc120\ud0dd\ud558\uace0,<\/li>\n\n\n\n<li>\ucf58\ud150\uce20 \ud45c\uc2dc \ubc29\ubc95\uc5d0 \ub300\ud55c \uad00\ub828 \uc9c0\ud45c\uc640 \uc124\uc815 \ub9e4\uac1c\ubcc0\uc218\ub97c \uae30\ubc18\uc73c\ub85c \ucea0\ud398\uc778\uc744 \uacc4\ud68d\ud558\uace0 \ucd5c\uc801\ud654\ud558\uba70, \ub9c8\uc9c0\ub9c9\uc73c\ub85c \uc2dc\uc2a4\ud15c\uc774 \ucea0\ud398\uc778\uc744 \uc790\ub3d9\uc73c\ub85c \uc804\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p>\uc704\uce58 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \ud1b5\ud574 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd OOH\ub97c \uace0\ub3c4\ub85c \ud0c0\uac9f\ud305\ud558\uace0 \uce21\uc815 \uac00\ub2a5\ud558\uac8c \ub9cc\ub4ed\ub2c8\ub2e4<\/p>\n\n\n\n<p>\uc704\uce58 \uc778\ud154\ub9ac\uc804\uc2a4\ub294 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd OOH\uc758 \uacc4\ud68d, \ud0c0\uac9f\ud305 \ubc0f \uce21\uc815\uc5d0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc544\ub9c8\ub3c4 OOH\ub9cc\ud07c \uc704\uce58 \uc778\ud154\ub9ac\uc804\uc2a4 \ub3c4\uc785\uc73c\ub85c \uc774\uc775\uc744 \uc5bb\uc740 \ubbf8\ub514\uc5b4 \ubd80\ubb38\uc740 \uc5c6\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadc0\ud558\uc758 \uad11\uace0\ub97c \ubcf8 \uc0ac\ub78c\uc744 \uc2dd\ubcc4\ud558\ub294 \uae30\ub2a5\uc744 \ud1b5\ud574 OOH\ub294 \ud0c0\uac9f \ubc30\uce58 \ubc0f \uac1c\uc778\ud654\ub97c \uc704\ud55c \ub9e4\uc6b0 \uac15\ub825\ud55c \ubbf8\ub514\uc5b4\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \ub370\uc774\ud130\uc758 \uacb0\ud569\uc740 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc5d0\uac8c \ub354 \ub098\uc740 \uc7a0\uc7ac \uace0\uac1d \ud0c0\uac9f\ud305, \uc2e4\ud589 \uac00\ub2a5\ud55c \uc7a0\uc7ac \uace0\uac1d \ud1b5\ucc30\ub825 \ubc0f \uc624\ud504\ub77c\uc778 \uc18d\uc131\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 OOH\ub294 \ub300\ud589\uc0ac\uc640 \uad11\uace0\uc8fc\uc5d0\uac8c \uc5ec\uc804\ud788 \ube44\uad50\uc801 \uc0c8\ub85c\uc6b4 \uac83\uc785\ub2c8\ub2e4. \uc9c4\ud589 \uc18d\ub3c4\ub294 \ub354\ub3a0\uc9c0\ub9cc \ud655\uc2e4\ud788 \ucd94\uc9c4\ub825\uc744 \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5bc\ub9ac \uc5b4\ub2f5\ud130\ub294 \uc774\ub7ec\ud55c \ud601\uc2e0\uc744 \ud65c\uc6a9\ud558\uace0 \uc788\uc73c\uba70 \uace0\uac1d\uacfc \ud568\uaed8 \ud070 \uc131\uacf5\uc744 \uac70\ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30: <strong>Moving Walls\uac00 \uc81c\uacf5\ud558\ub294 \uc544\uc2dc\uc544 \ucd5c\ucd08\uc758 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd OOH\ub294 \ucea0\ud398\uc778\uc774 \ub9d0\ub808\uc774\uc2dc\uc544 \uc804\uc5ed\uc758 800\uac1c \uc2a4\ud06c\ub9b0\uc5d0\uc11c \uc790\ub3d9\uc73c\ub85c \uacc4\ud68d, \uad6c\ub9e4 \ubc0f \uc804\ub2ec\ub418\uba74\uc11c \uc804\ud658\uc810\uc5d0 \ub3c4\ub2ec\ud588\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<p>OOH + \uc704\uce58 \ub370\uc774\ud130 &#8211; \ud604\uc2e4 \uc138\uacc4\uc5d0\uc11c \ube0c\ub79c\ub4dc \ud0c0\uac9f\ud305 \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>90% \uc774\uc0c1\uc758 \uad6c\ub9e4\uac00 \uc2e4\uc81c \uc138\uacc4\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc774\ub7ec\ud55c \uc624\ud504\ub77c\uc778 \uc18c\ube44\uc790 \uc6c0\uc9c1\uc784\uc744 \uc774\ud574\ud558\uae30 \uc704\ud574 \uc11c\ub450\ub974\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Moving Audiences \ud1b5\ucc30\ub825\uc740 \ud2b9\uc815 \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub3c4\ub85d \uc124\uacc4\ub41c \ubcf4\ub2e4 \uc2a4\ub9c8\ud2b8\ud55c OOH \ubbf8\ub514\uc5b4 \uacc4\ud68d\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \uc0ac\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc704\uce58 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc18c\ube44\uc790 \uc5ec\uc815\uc774 \uc5b4\ub514\uc11c, \uc5b8\uc81c, \ubb34\uc5c7\uc778\uc9c0\uc5d0 \ub300\ud574 \ub2f5\ud558\uace0 \uc18c\ube44\uc790 \ud589\ub3d9\uacfc \uc7a0\uc7ac \uace0\uac1d \uc778\uad6c \ud1b5\uacc4\ub97c \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ub354 \uc77d\uc5b4\ubcf4\uae30: <\/strong><\/p>\n\n\n\n<p><strong>\uc704\uce58 \uc778\ud154\ub9ac\uc804\uc2a4\uc5d0 \ub300\ud55c \uc644\ubcbd\ud55c \uac00\uc774\ub4dc<\/strong><\/p>\n\n\n\n<p>Moving Walls\ub294 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uc0dd\ud0dc\uacc4\uc5d0\uc11c \uace0\uc720\ud55c \uc704\uce58\uc5d0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud615\uc2dd<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"299\" height=\"333\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-2.png\" alt=\"\" class=\"wp-image-6001\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-2.png 299w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-2-269x300.png 269w\" sizes=\"auto, (max-width: 299px) 100vw, 299px\" \/><\/figure><\/div>\n\n\n<p>DOOH \uad11\uace0\ub294 \ud06c\uace0 \uc791\uc740 \ud615\ud0dc\ub85c \uac70\uc758 \ubaa8\ub4e0 \ubaa8\uc591\uacfc \ud06c\uae30\ub85c \ubcfc \uc218 \uc788\uc73c\uba70 \uacf5\uacf5 \uc7a5\uc18c, \ubc00\uc9d1\ub41c \ub3c4\uc2dc \uc9c0\uc5ed, \uace0\uc18d\ub3c4\ub85c \ubc0f \uac1c\uc778 \uc7a5\uc18c\uc5d0\uc11c \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uc7a5 \uc77c\ubc18\uc801\uc778 \uc544\uc6c3\ub3c4\uc5b4 \ud615\uc2dd\uacfc \uc774\ub97c \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294\uc9c0, \uac01 \ud615\uc2dd\uc5d0 \uac00\uc7a5 \uc120\ud638\ub418\ub294 \ucf58\ud150\uce20 \uc720\ud615\uc740 \ubb34\uc5c7\uc778\uc9c0 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\uc77c\ubc18\uc801\uc73c\ub85c \uc0ac\uc6a9\ub418\ub294 DOOH \uc6a9\uc5b4<\/strong><\/p>\n\n\n\n<p>\uc9d1 \ubc16\uc758 \uacf5\uac04\uc5d0\uc11c \ud754\ud788 \uc0ac\uc6a9\ub418\ub294 \uc6a9\uc5b4\ub97c \uc0b4\ud3b4\ubcf4\uc138\uc694.<\/p>\n\n\n\n<p>\uc544\uc6b0\ud130\ub137\/OOH \ubbf8\ub514\uc5b4\uc758 \ubbf8\ub798 \ub3d9\ud5a5<\/p>\n\n\n\n<p><strong>\ubaa8\ubc14\uc77c \ud1b5\ud569<\/strong><\/p>\n\n\n\n<p>DOOH\ub97c \ubaa8\ubc14\uc77c \ucea0\ud398\uc778\uc5d0 \ucd94\uac00\ud558\uba74 \uc7a0\uc7ac\uace0\uac1d \ub3c4\ub2ec\ubc94\uc704\uac00 303% \uc99d\uac00\ud569\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \uad11\uace0\ub294 DOOH \uad11\uace0\uac00 \ubc30\uce58\ub418\ub294 \uc704\uce58\ub97c \uae30\ubc18\uc73c\ub85c \uc0ac\uc804 \uc815\uc758\ub41c \ud2b9\uc815 \uc9c0\ub9ac\uc801 \uc704\uce58\uc5d0 \uc5f0\uacb0\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc989, \uc0ac\uc6a9\uc790\uac00 \ud2b9\uc815 DOOH \ucea0\ud398\uc778\uc758 \ubbf8\ub9ac \uacb0\uc815\ub41c \ubc18\uacbd\uc5d0 \ub4e4\uc5b4\uac00\uba74 \ud574\ub2f9 \uc9c0\uc5ed\uc758 DOOH \ucf58\ud150\uce20\uc640 \uad00\ub828\ub41c \ud2b9\uc815 \ubaa8\ubc14\uc77c \uad11\uace0\uac00 \uc2e4\ud589\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub3d9\uc801 \uad11\uace0 \uc2a4\ud0c0\uc77c\uc740 \uac00\uc7a5 \uad00\ub828\uc131\uc774 \ub192\uc740 \uc601\uc5ed\uc73c\ub85c\ub9cc \uad11\uace0 \uac8c\uc7ac\ub97c \uc81c\ud55c\ud558\uace0 \ub2e8\uc77c \uc0ac\uc6a9\uc790\uc5d0\uac8c \ube0c\ub79c\ub4dc \ub610\ub294 \ud68c\uc0ac\uc640 \uad00\ub828\ub41c \uc601\uc5ed\uc5d0\uc11c \ub2e4\uc591\ud55c \ubcc0\ud615 \uad11\uace0\ub97c \ud45c\uc2dc\ud568\uc73c\ub85c\uc368 \ucea0\ud398\uc778\uc758 \uc601\ud5a5\uc744 \uac15\ud654\ud568\uc73c\ub85c\uc368 \uad11\uace0 \uc9c0\ucd9c\uc744 \uc904\uc77c \uc218 \uc788\ub294 \uc7a0\uc7ac\ub825\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ub370\uc774\ud130 \uae30\ubc18 <\/strong><\/p>\n\n\n\n<p>\ucd5c\uadfc \ub370\uc774\ud130 \uac00\uaca9 \ud558\ub77d\uacfc \ud568\uaed8 \ub370\uc774\ud130 \ubc1c\uc804\uc73c\ub85c \uc778\ud574 \ubaa8\ub4e0 \ube44\uc988\ub2c8\uc2a4\uc640 \ube0c\ub79c\ub4dc\uc5d0\uc11c \ub514\uc9c0\ud138 \uad11\uace0\uc5d0 \ub354 \uc27d\uac8c \uc811\uadfc\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. OOH \uad11\uace0 \ub370\uc774\ud130\ub294 \ub300\uae30\uc5c5\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc18c\uaddc\ubaa8 \uae30\uc5c5\uc5d0\uac8c\ub3c4 \ud2b9\uc815 \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud558\uba74\uc11c \ub354 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d\uc758 \uc774\ub3d9, \uc1fc\ud551 \uc2b5\uad00, \uc120\ud638\ub3c4\ub97c \uae30\ubc18\uc73c\ub85c \uace0\uac1d\uc744 \uc774\ud574\ud569\ub2c8\ub2e4. \uc774\uc81c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc18c\ube44\uc790\uac00 \uc5b4\ub514\ub85c \uac00\ub294\uc9c0, \uc2dc\uac04\uc744 \uc5b4\ub5bb\uac8c \ubcf4\ub0b4\ub294\uc9c0, \uc1fc\ud551 \uc5ec\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc5b4\ub5a4 \uacbd\ub85c\ub97c \uc774\uc6a9\ud558\ub294\uc9c0 \uc2ec\uce35\uc801\uc73c\ub85c \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uc7a0\uc7ac\uace0\uac1d \ud0c0\uac9f\ud305<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"410\" height=\"1024\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-9-410x1024-1.png\" alt=\"\" class=\"wp-image-9789\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-9-410x1024-1.png 410w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-9-410x1024-1-120x300.png 120w\" sizes=\"auto, (max-width: 410px) 100vw, 410px\" \/><\/figure><\/div>\n\n\n<p>\uc55e\uc73c\ub85c DOOH\uc5d0 \uc5b4\ub5a4 \uae30\ub300\uac00 \uc788\uc744\uae4c\uc694?<\/p>\n\n\n\n<p>\ud32c\ub370\ubbf9\uc774 \ubc1c\uc0dd\ud558\ub294 \ub3d9\uc548 \ub514\uc9c0\ud138 OOH \uad11\uace0 \uacf5\uac04\uc5d0\ub294 \ub9ce\uc740 \ubcc0\ud654\uc640 \ubcc0\ud654\uac00 \uc77c\uc5b4\ub0ac\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud574 \uccad\uc911\uc758 \uc6c0\uc9c1\uc784\uc744 \uc774\ud574\ud558\uace0, \ucf58\ud150\uce20\ub97c \uc2e4\uc81c \uc870\uac74\uc5d0 \uc5f0\uacb0\ud558\uace0, \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc73c\ub85c \ubbf8\ub514\uc5b4\ub97c \uad6c\ub9e4\ud558\ub294 \uac83\uae4c\uc9c0 \ub9d0\uc785\ub2c8\ub2e4. \ud5a5\ud6c4 \uba87 \ub144 \ub3d9\uc548 \uc81c\ud488\uc5d0 \ud488\uc9c8, \uad00\ub828\uc131, \ucc3d\uc758\uc131, \ub370\uc774\ud130 \ubc0f \uae30\uc220\uc744 \ucd94\uac00\ud55c \ubd80\ubb38\uc758 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uacfc \ubcc0\ud654\uac00 \uc57d\uc18d\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Moving Walls\ub294 \ub3d9\ub0a8\uc544\uc2dc\uc544, \uc778\ub3c4, \uc11c\uc544\ud504\ub9ac\uce74 \ubc0f \ubbf8\uc8fc \uc804\uc5ed\uc5d0 \uac78\uccd0 \ud65c\ub3d9\ud558\uace0 \uc788\ub294 \uae00\ub85c\ubc8c \uad11\uace0 \uae30\uc220 \uc81c\uacf5\uc5c5\uccb4\uc785\ub2c8\ub2e4. \uc704\uce58 \uae30\ubc18 \ubbf8\ub514\uc5b4\uc758 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uae30 \uc704\ud574 \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \uae30\uc220\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 <a href=\"https:\/\/www.campaignasia.com\/article\/moving-walls-patents-ooh-measurement-system\/461010\">\ubbf8\uad6d \ud2b9\ud5c8<\/a> \ub2e4\uc911 \uc13c\uc11c \uce21\uc815 \ubaa8\ub378\uc744 \uae30\ubc18\uc73c\ub85c \ud558\ub294 \uc704\uce58 \uc778\ud154\ub9ac\uc804\uc2a4 \ud50c\ub7ab\ud3fc\uc778 Moving Audiences\ub97c \uc6b4\uc601\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ud50c\ub7ab\ud3fc\uc740 \uc625\uc678 \uad11\uace0 \ubc0f \uc9c0\uc5ed \ubaa8\ubc14\uc77c \uad11\uace0\uc5d0 \ub300\ud55c \uacc4\ud68d, \uad6c\ub9e4, \uac80\uc99d \ubc0f \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. Moving Audiences\ub294 \uc2f1\uac00\ud3ec\ub974, \ub9d0\ub808\uc774\uc2dc\uc544, \uc778\ub3c4\ub124\uc2dc\uc544, \ud544\ub9ac\ud540, \uc778\ub3c4, \ub098\uc774\uc9c0\ub9ac\uc544\ub97c \ud3ec\ud568\ud55c \uc5ec\ub7ec \uc2dc\uc7a5\uc5d0 \ubc30\ud3ec\ub418\uc5c8\uc73c\uba70 \ubaa8\ub4e0 \uc625\uc678 \uc7ac\uace0 \uad00\ub9ac \ubc0f \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc\uc5d0 \ub3c5\ub9bd\uc801\uc73c\ub85c \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Moving Audiences \ud50c\ub7ab\ud3fc\uc744 \uacbd\ud5d8\ud574\ubcf4\uc138\uc694<\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.movingwalls.com\/ko\/book-demo\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\uc624\ub298 \ub370\ubaa8 \uc77c\uc815\uc744 \uc7a1\uc73c\uc138\uc694!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud32c\ub370\ubbf9 \uc0ac\ud0dc\ub294 OOH \uc0b0\uc5c5\uc5d0 \uae30\uc220\uc801 \ubcc0\ud654\ub97c \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4. \uc989, \uad11\uace0\uc8fc\uac00 \uc625\uc678 \uad11\uace0\ub97c \uacc4\ud68d, \uce21\uc815 \ubc0f \uad6c\ub9e4\ud558\ub294 \ubc29\uc2dd\uc744 \ubcc0\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. OOH\ub294 \ud2c0\ub9bc\uc5c6\uc774 \uac00\uc7a5 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/out-of-home-advertising-post-pandemic-guide\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from \ud32c\ub370\ubbf9 \uc774\ud6c4 \uc625\uc678 \uad11\uace0\uc5d0 \ub300\ud574 \uc54c\uc544\uc57c \ud560 \ubaa8\ub4e0 \uac83<\/span><\/a><\/p>\n","protected":false},"featured_media":14697,"template":"","categories":[],"class_list":["post-12078","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog\/12078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/14697"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/categories?post=12078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}