{"id":12098,"date":"2023-06-01T16:31:35","date_gmt":"2023-06-01T11:01:35","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/%ec%87%bc%ed%95%91%eb%aa%b0%ec%9d%98-%eb%94%94%ec%a7%80%ed%84%b8-%ed%99%94%eb%a9%b4-%ea%b4%91%ea%b3%a0%ea%b0%80-%ed%9a%a8%ea%b3%bc%ec%a0%81%ec%9d%b8-%ec%9d%b4%ec%9c%a0%eb%8a%94-%eb%ac%b4%ec%97%87\/"},"modified":"2023-12-18T14:16:40","modified_gmt":"2023-12-18T08:46:40","slug":"what-makes-digital-screen-advertising-in-malls-so-effective","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ko\/blog\/what-makes-digital-screen-advertising-in-malls-so-effective\/","title":{"rendered":"\uc1fc\ud551\ubab0\uc758 \ub514\uc9c0\ud138 \ud654\uba74 \uad11\uace0\uac00 \ud6a8\uacfc\uc801\uc778 \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?"},"content":{"rendered":"\n

\ub300\ubd80\ubd84\uc758 \uc1fc\ud551\ubab0 \ubc29\ubb38\uc790\ub294 \uad6c\ub9e4 \uc758\ub3c4\ub97c \uac16\uace0 \ubc29\ubb38\ud569\ub2c8\ub2e4. \ub3c8\uc744 \uc4f0\ub824\ub294 \uc758\ub3c4\ub85c \uc774\ub7ec\ud55c \uc18c\ube44\uc790\uc5d0\uac8c \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \uac83\uc740 \ub9c8\ucf00\ud130\uc758 \uafc8\uc785\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0\uac00 \ube0c\ub79c\ub4dc\uac00 \ub77c\uc2a4\ud2b8 \ub9c8\uc77c \uc0c1\ud638 \uc791\uc6a9\uc744 \ucd5c\uc801\ud654\ud558\ub294 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ucc44\ub110\uc778 \uc774\uc720\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub9e4\uc7a5 \uc704\uce58, \ucd5c\uc2e0 \uc0c1\ud488, \uc774\ubca4\ud2b8 \uc815\ubcf4\ub97c \ubcf4\uc5ec\uc8fc\ub294 \ub514\uc9c0\ud138 \uc2a4\ud06c\ub9b0 \ub124\ud2b8\uc6cc\ud06c\ub9cc\ud07c \uc1fc\ud551\ubab0\uc744 \ubc1d\uac8c \ub9cc\ub4dc\ub294 \uac83\uc740 \uc5c6\uc2b5\ub2c8\ub2e4. \ud604\ub300 \uc1fc\ud551\ubab0\uc740 \uace0\uac1d\uc758 \uae38 \ucc3e\uae30 \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud558\uae30 \uc704\ud574 \ub354 \uc774\uc0c1 \ub2e8\uc77c \uc548\ub0b4 \uce74\uc6b4\ud130\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc1fc\ud551\ubab0 \ub0b4 \ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0\ub294 \uc1fc\ud551\ubab0 \uc784\ucc28\uc778\uc774 \uc774\ubbf8 \uc1fc\ud551\ubab0\uc5d0 \uc788\uace0 \ub9e4\uc7a5 \uadfc\ucc98\uc5d0 \uc788\ub294 \uace0\uac1d\uc5d0\uac8c \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc8fc\uc694 \uc694\uc18c\ub85c \ube60\ub974\uac8c \uc790\ub9ac\uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc628\ub77c\uc778\uacfc \ubaa8\ubc14\uc77c \uad11\uace0\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\ub294 \uac83\ub3c4 \uc911\uc694\ud558\uc9c0\ub9cc, \uace0\uac1d\uc774 \uc774\ubbf8 \uadfc\ucc98\uc5d0 \uc788\uc744 \ub54c \uc1fc\ud551\ubab0 \ubc29\ubb38\uac1d\uc744 \ub9e4\uc7a5\uc73c\ub85c<\/a> \uc720\ub3c4\ud560 \uc218 \uc788\ub294 \uac83\uc774 \ucd5c\uc6b0\uc120 \uacfc\uc81c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc1fc\ud551\ubab0 \ub0b4 \uc2a4\ud06c\ub9b0\uc774 \uac00\uc7a5 \uc798 \uc791\ub3d9\ud558\ub294 \uc138 \uac00\uc9c0 \uc774\uc720\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc989\uac01\uc801\uc778 “\uc1fc\ud551\uac1d” \uc778\uc2dd<\/strong><\/p>\n\n\n\n

\ub514\uc9c0\ud138 \uac04\ud310 \ub124\ud2b8\uc6cc\ud06c\ub97c \uac16\ucd98 \uc1fc\ud551\ubab0\uc740 \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \uace0\uae09 \uad11\uace0 \ud658\uacbd\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \uc7a0\uc7ac\uace0\uac1d \uc720\ud615\uc740 \uc2e4\uc81c \uad6c\ub9e4\ub97c \ud558\ub294 \uc1fc\ud551\uac1d\uc785\ub2c8\ub2e4. \uc81c\uacf5\ub418\ub294 \uae30\ub2a5\uc5d0 \ub530\ub77c \ube0c\ub79c\ub4dc\ub294 \uc704\uce58 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \ud1b5\ud574 \uad11\uace0\ub97c \uc138\ubd84\ud654\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc2a4\ud3ec\uce20 \uc758\ub958 \ub9e4\uc7a5 \ubc14\ub2e5\uc5d0 \uc124\uce58\ub41c \uc2a4\ud06c\ub9b0\uc744 \ud1b5\ud574 \uc2a4\ud3ec\uce20 \ub9e4\ub2c8\uc544\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub3d9\uc801 \uc81c\uc548\uc5d0 \ub300\ud55c \uc778\uc2dd \uc81c\uace0<\/strong><\/p>\n\n\n\n

\uc1fc\ud551\ubab0 \uac04\ud310\uc740 \uc784\ucc28\uc778\uc774 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc989\uc2dc \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \uc5ed\ub3d9\uc801\uc774\uace0 \uad00\ub828\uc131 \uc788\ub294 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ubc29\ubb38\uac1d\ub4e4\uc740 \uc810\uc2ec\uc744 \uc5b4\ub514\uc11c \uba39\uc744\uc9c0 \ud655\uc2e0\ud558\uc9c0 \ubabb\ud558\ub294 \uacbd\uc6b0\uac00 \uc5bc\ub9c8\ub098 \uc790\uc8fc \uc788\uc2b5\ub2c8\uae4c? \ud2b9\uc815 \uc2dc\uac04 \ub3d9\uc548 \uc989\uc2dc \ub9e4\uc7a5\uc73c\ub85c \ud2b8\ub798\ud53d\uc744 \uc720\ub3c4\ud558\uae30 \uc704\ud574 \ud50c\ub798\uc2dc \uc810\uc2ec \ud504\ub85c\ubaa8\uc158\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\ub2e4\uba74 \uc5b4\ub5a8\uae4c\uc694? \ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0\ub97c \uc0ac\uc6a9\ud558\uba74 \uac00\ub2a5\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc18c\ube44\uc790\ub97c \ub9e4\uc7a5\uc73c\ub85c \uc720\ub3c4\ud558\uace0 \uc720\ub3c4\ud558\uc138\uc694<\/strong><\/p>\n\n\n\n

\uc1fc\ud551\ubab0\uc5d0 \uc624\ub294 \uc0ac\ub78c\ub4e4\uc740 ‘\uc18c\ube44\ud560 \uc758\ud5a5’\uc774 \uc788\ub2e4. \uadf8\ub4e4\uc774 \ub2f9\uc2e0\uc758 \ub9e4\uc7a5\uc744 \ubc29\ubb38\ud558\ub3c4\ub85d \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uac83\uc740 \ub2f9\uc2e0\uc5d0\uac8c \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. \ubc29\ud5a5 \uba54\uc2dc\uc9c0\ub97c \ub118\uc5b4 \uc1fc\ud551\ubab0 \uad11\uace0\ub294 \ub2e4\uc6b4\ub85c\ub4dc \uac00\ub2a5\ud55c \ubc14\uc6b0\ucc98\uc640 \uc989\uc2dc \uadfc\ucc98\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ucfe0\ud3f0\uc73c\ub85c \ud655\uc7a5\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ub514\uc9c0\ud138 \ud654\uba74\uc740 \uc625\uc678 \uad11\uace0\uac00 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ub0b4\uc6a9\uc744 \ubcc0\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ube0c\ub79c\ub4dc\ub294 \ub3c4\ub85c\ubcc0 \uc2a4\ud06c\ub9b0 \uc678\uc5d0\ub3c4 \uc1fc\ud551\ubab0, \uc0ac\ubb34\uc2e4 \uac74\ubb3c, \uae30\ucc28\uc5ed, \uacf5\ud56d \ubc0f \ub354 \ub9ce\uc740 \uc7a5\uc18c\uc5d0\uc11c \uc785\uc9c0\ub97c \uac00\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

Moving Audiences Xchange<\/a>\uc5d0 \uac00\uc785\ud558\uc5ec \uad11\uace0\ud310 \uc81c\ud488\uc758 \uc804\uccb4 \ubc94\uc704\ub97c \uc0b4\ud3b4\ubcf4\uc138\uc694. <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\ub300\ubd80\ubd84\uc758 \uc1fc\ud551\ubab0 \ubc29\ubb38\uc790\ub294 \uad6c\ub9e4 \uc758\ub3c4\ub97c \uac16\uace0 \ubc29\ubb38\ud569\ub2c8\ub2e4. \ub3c8\uc744 \uc4f0\ub824\ub294 \uc758\ub3c4\ub85c \uc774\ub7ec\ud55c \uc18c\ube44\uc790\uc5d0\uac8c \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \uac83\uc740 \ub9c8\ucf00\ud130\uc758 \uafc8\uc785\ub2c8\ub2e4. \ub514\uc9c0\ud138 […]<\/p>\n

\ub354\ubcf4\uae30… from \uc1fc\ud551\ubab0\uc758 \ub514\uc9c0\ud138 \ud654\uba74 \uad11\uace0\uac00 \ud6a8\uacfc\uc801\uc778 \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/span><\/a><\/p>\n","protected":false},"featured_media":14692,"template":"","categories":[192],"class_list":["post-12098","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ooh--"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog\/12098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/14692"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/categories?post=12098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}