{"id":12100,"date":"2024-07-31T09:12:14","date_gmt":"2024-07-31T03:42:14","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98%eb%b0%8d-%eb%b0%a9%ec%8b%9d-dooh%ec%9d%98-%ec%9d%b4%ec%a0%90%ec%9d%80-%eb%ac%b4%ec%97%87%ec%9e%85%eb%8b%88%ea%b9%8c\/"},"modified":"2023-12-18T15:04:06","modified_gmt":"2023-12-18T09:34:06","slug":"what-are-the-benefits-of-programmatic-dooh","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ko\/blog\/what-are-the-benefits-of-programmatic-dooh\/","title":{"rendered":"\ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH\uc758 \uc774\uc810\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?"},"content":{"rendered":"\n<p>DOOH(Digital Out Of Home)\uc758 \ub4f1\uc7a5\uacfc \ud568\uaed8. pDOOH(Programmatic Digital Out Of Home)\ub3c4 \ud654\ub450 \uc911 \ud558\ub098\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. pDOOH\ub294 \ube0c\ub79c\ub4dc\uac00 \uc801\uc808\ud55c \uc7a5\uc18c\uc5d0\uc11c \uc801\uc808\ud55c \uccad\uc911\uc5d0\uac8c \uc6b0\uc544\ud55c \ubc29\uc2dd\uc73c\ub85c \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\uc7a5\ud558\ub824\uace0 \ud558\uae30 \ub54c\ubb38\uc5d0 \uad11\uace0\uc8fc\uc5d0\uac8c \ud070 \uc774\uc810\uc744 \uc57d\uc18d\ud569\ub2c8\ub2e4. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"439\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-11.png\" alt=\"\" class=\"wp-image-6017\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-11.png 585w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-11-300x225.png 300w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><\/figure><\/div>\n\n\n<p><strong>\ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH\uc758 \uc774\uc810<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc790\ub3d9\ud654\ub41c \ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0\uc758 \ub2e4\uc591\uc131 <\/strong><\/li>\n<\/ul>\n\n\n\n<p>\ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0\ub294 \uc8fc\ub85c \ub2e4\uc591\ud55c \ucf58\ud150\uce20\ub97c \ud45c\uc2dc\ud558\ub294 \ub2a5\ub825\uacfc \uc0c1\ud638\uc791\uc6a9 \uae30\ub2a5\uc73c\ub85c \uc778\ud574 \ub9e4\uc6b0 \ub2e4\uc591\ud558\uac8c \ud65c\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uc18c\uc720\uc790\ub294 \ub2e8 \uba87 \ubc88\uc758 \ud074\ub9ad\ub9cc\uc73c\ub85c \uc2e4\uc2dc\uac04\uc73c\ub85c \uad11\uace0 \uc7ac\uc0dd\uc744 \uc2dc\uc791\/\uc885\ub8cc\ud558\uace0 \ubcc0\uacbd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud558\uba74 \uc6d0\ud558\ub294 \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\uae30 \uc704\ud55c \ub2e4\uc591\ud55c \uc811\uadfc \ubc29\uc2dd\ub3c4 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \ubaa8\ubc14\uc77c \uc7a5\uce58\uc5d0 \ubd99\uc5b4 \uc788\ub2e4\ub294 \uc810\uc744 \uac10\uc548\ud560 \ub54c, \uad11\uace0\uc8fc\ub294 \uad11\uace0\ud310\uacfc \uc0c1\ud638 \uc791\uc6a9\ud558\uc9c0 \uc54a\ub294 \uacbd\uc6b0 \ud574\ub2f9 \uc9c0\uc5ed\uc758 \uccad\uc911\uc5d0\uac8c \uad11\uace0\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uc635\uc158\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ubc18\ub300\ub85c \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uae30 \uc704\ud574 \uad11\uace0\uac00 \uc5ec\uc804\ud788 \ud734\ub300\uae30\uae30\uc5d0 \uac8c\uc7ac\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ub2e4\ub978 \uc811\uadfc \ubc29\uc2dd<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\uc790\ub3d9\ud654\ub41c \ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0 \ucf58\ud150\uce20\ub294 \uc18c\ub9e4\uc810\uc5d0\uc11c\uc758 \uc1fc\ud551\uc744 \uc628\ub77c\uc778 \uc0c1\uc810\uc5d0\uc11c \uc1fc\ud551\ud558\ub294 \uac83\uacfc \uac19\uc740 \ub290\ub08c\uc744 \uc90d\ub2c8\ub2e4. \ud070 \ud130\uce58 \uc2a4\ud06c\ub9b0 \ub355\ubd84\uc5d0 \uc18c\ube44\uc790\ub294 \ub54c\ub85c\ub294 \ubd88\ucf8c\ud55c \uacbd\ud5d8\uc744 \ucd08\ub798\ud560 \uc218 \uc788\ub294 \uc0ac\ub78c\uacfc \ub300\ud654\ud558\ub294 \ub300\uc2e0 \ub300\ud654\ud615 \ud654\uba74\uacfc \uc0c1\ud638 \uc791\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9 \uae30\uac04 \ub3d9\uc548 \uc628\ub3c4\ub97c \uce21\uc815\ud558\uace0 \ub9c8\uc2a4\ud06c \ubbf8\ucc29\uc6a9 \uc5ec\ubd80\ub97c \uac10\uc9c0\ud558\ub294 \uce74\uba54\ub77c\uc640 \ub0b4\uc7a5\ud615 \uc190\uc18c\ub3c5\uc81c\uac00 \uc7a5\ucc29\ub41c \ub514\uc9c0\ud138 \uc2a4\ud0e0\ub4dc\uac00 \uae09\uc99d\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc2a4\ud0e0\ub4dc\uc5d0\ub294 QR \ucf54\ub4dc \uc2a4\uce90\ub108\ub3c4 \ud568\uaed8 \uc81c\uacf5\ub418\uc5b4 \ucd5c\uadfc \uccad\uc911\uc774 \uc5b4\ub514\uc5d0 \uc788\uc5c8\ub294\uc9c0 \uc54c \uc218 \uc788\uc5b4 \uac10\uc5fc \uc704\ud5d8\uc744 \uacc4\uc0b0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc0ac\ub78c\uc774 \uc218\ub3d9\uc73c\ub85c \uc628\ub3c4\ub97c \uce21\uc815\ud558\ub294 \uac83\uc5d0 \ube44\ud574 \ud6e8\uc52c \ub354 \ud6a8\uc728\uc801\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ub370\uc774\ud130 \ubc0f \uce21\uc815 <\/strong><\/li>\n<\/ul>\n\n\n\n<p>\uacfc\uac70\uc5d0\ub294 OOH\uc5d0\uc11c\ub294 <a href=\"https:\/\/www.movingwalls.com\/ko\/measurement\/\" target=\"_blank\" rel=\"noopener\" title=\"OOH \uad11\uace0 \uce21\uc815\">\uc5d4\ub4dc\ud22c\uc5d4\ub4dc \uce21\uc815<\/a>\uc774 \uae30\ubcf8\uc801\uc73c\ub85c \uc874\uc7ac\ud558\uc9c0 \uc54a\uc558\uae30 \ub54c\ubb38\uc5d0 \uc77c\ubc18\uc801\uc778 \uad00\uc2ec\uc0ac\uc600\uc2b5\ub2c8\ub2e4. IoT \uc7a5\uce58\uc758 \uad6c\ud604\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \ubc29\ubb38\uac1d \uc218, \uc7a0\uc7ac \uc870\ud68c\uc218 \ub4f1\uc744 \uce21\uc815\ud560 \uc218 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc8fc\ubcc0\uc5d0 \uc788\ub294 \uccad\uc911\uc758 \uc720\ud615\uacfc \uad00\uc2ec \uc0ac\ud56d\uc744 \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/lmx.ai\/p-dooh\/\" target=\"_blank\" rel=\"noopener\" title=\"\ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH\">\ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH<\/a>\uc758 \uae30\ub2a5\uc744 \uacb0\ud569\ud558\uba74 \ub9c8\ucf00\ud130\ub294 \ub2e4\uc74c\uc744 \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc218\uc791\uc5c5 \uac10\uc18c = \uc778\uc801 \uc624\ub958 \uac10\uc18c<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\uc778\uac04\uc740 \uc644\ubcbd\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac \ubaa8\ub450\ub294 \uadf8\uac83\uc744 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucd9c\ud310\uc0ac\uc640 \uad11\uace0\uc8fc\ub294 \uc608\uc804\ubd80\ud130 \uc694\uc728\ud45c\uc640 \uc5d1\uc140 \uc2dc\ud2b8\uc5d0 \uc758\uc874\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uc778\uac04\uc758 \ub178\ub3d9\uc774 \uac1c\uc785\ub420 \ub54c\ub9c8\ub2e4 \ud56d\uc0c1 \uc778\uac04\uc758 \uc2e4\uc218\uac00 \ubc1c\uc0dd\ud560 \uac00\ub2a5\uc131\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH\uc5d0 \ub300\ud55c \uc774\uc804 \ub3d9\uc601\uc0c1\uc5d0\uc11c\ub294 \uc778\uc801 \uc624\ub958\ub97c \ucd5c\uc18c\ud654\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \uc720\ud615\uc758 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad6c\ub9e4\uc5d0 \ub300\ud574 \uc774\uc57c\uae30\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ud22c\uba85\ub3c4 <\/strong><\/li>\n<\/ul>\n\n\n\n<p>\uc778\uc801 \uc624\ub958\ub97c \ucd5c\uc18c\ud654\ud558\ub294 \uac83 \uc678\uc5d0\ub3c4 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad6c\ub9e4\uc758 \uacbd\ub9e4\ub294 <a href=\"https:\/\/www.movingwalls.com\/ko\/dsp\/\" target=\"_blank\" rel=\"noopener\" title=\"\uc218\uc694\uce21 \ud50c\ub7ab\ud3fc(DSP)\">\uc218\uc694\uce21 \ud50c\ub7ab\ud3fc(DSP)<\/a>\uc758 \uac00\uaca9\uacfc \uc785\ucc30\uc744 \ubaa8\ub4e0 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ud45c\uc2dc\ud569\ub2c8\ub2e4. \uac8c\uc2dc\uc790\ub294 \uad11\uace0\uc8fc\uc758 \uad00\uc2ec\uc744 \ub04c\uae30 \uc704\ud574 \uac00\uc7a5 \uacbd\uc7c1\ub825 \uc788\ub294 \uac00\uaca9\uc744 \uc81c\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH\uc5d0\uc11c \uc2e4\uc2dc\uac04 \ud50c\ub808\uc774 \uc99d\uba85\uc758 \uc774\uc810\uc744 \ub204\ub9b4 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p><strong>\ubaa8\ub4e0 \uac00\ub2a5\uc131\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694.<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DOOH(Digital Out Of Home)\uc758 \ub4f1\uc7a5\uacfc \ud568\uaed8. pDOOH(Programmatic Digital Out Of Home)\ub3c4 \ud654\ub450 \uc911 \ud558\ub098\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. pDOOH\ub294 \ube0c\ub79c\ub4dc\uac00 \uc801\uc808\ud55c \uc7a5\uc18c\uc5d0\uc11c \uc801\uc808\ud55c [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/what-are-the-benefits-of-programmatic-dooh\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH\uc758 \uc774\uc810\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/span><\/a><\/p>\n","protected":false},"featured_media":15483,"template":"","categories":[],"class_list":["post-12100","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog\/12100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/15483"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/categories?post=12100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}