{"id":12103,"date":"2023-06-01T16:40:45","date_gmt":"2023-06-01T11:10:45","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/%ec%9d%b8%ea%b3%b5%ec%a7%80%eb%8a%a5ai%ec%9c%bc%eb%a1%9c-ooh%eb%a5%bc-%ed%98%81%ec%8b%a0%ed%95%98%eb%8b%a4\/"},"modified":"2023-12-18T15:08:58","modified_gmt":"2023-12-18T09:38:58","slug":"transforming-ooh-with-artificial-intelligence-ai","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ko\/blog\/transforming-ooh-with-artificial-intelligence-ai\/","title":{"rendered":"\uc778\uacf5\uc9c0\ub2a5(AI)\uc73c\ub85c OOH\ub97c \ud601\uc2e0\ud558\ub2e4"},"content":{"rendered":"\n

\uae30\uc220\uc758 \ubc1c\uc804\uc73c\ub85c \uc778\ud574 \uc5c4\uccad\ub09c \uc591\uc758 \ub370\uc774\ud130\uac00 \uc800\uc7a5\ub418\uace0 \ubd84\uc11d\ub429\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \ubc29\ubc95\ub860\uacfc \ubcf4\ub2e4 \uc815\uad50\ud55c \uc608\uce21 \ubaa8\ub378\uc758 \uacb0\ud569\uc740 \ub9c8\ucf00\ud130\uc5d0\uac8c \uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc774\uc804\uc5d0 \ubcfc \uc218 \uc5c6\uc5c8\ub358 \ud1b5\ucc30\ub825\uacfc \uac1c\uc778\ud654\ub97c \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 \uae30\uc220\uc758 \ubc1c\uc804\uc73c\ub85c \uc778\ud574 \ud48d\ubd80\ud55c \ub370\uc774\ud130\uc640 \uacfc\uc789 \uc815\ubcf4\uac00 \uc0dd\uc131\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \ubc29\ub300\ud55c \uc591\uc758 \ub370\uc774\ud130\ub294 \uc2ec\uc624\ud55c \ud1b5\ucc30\ub825\uc744 \ub2f4\uace0 \uc788\uc73c\uba70 \uc774 \uc2dc\ub300\uc758 \uc0c8\ub85c\uc6b4 \uae08\uc73c\ub85c \uc5ec\uaca8\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc5ec\ub7ec \uc7a5\uce58\uc640 \uc561\uc138\uc2a4 \ud3ec\uc778\ud2b8\uc5d0\uc11c \uac00\uc838\uc628 \ub370\uc774\ud130\uc5d0 \uc778\uacf5 \uc9c0\ub2a5(AI)\uc774 \ud1b5\ud569\ub418\uc5b4 \ub300\uaddc\ubaa8 \ub370\uc774\ud130 \uc138\ud2b8\ub97c \uc774\ud574\ud558\ub294 \ud328\ud134\uc744 \ucc3e\uc2b5\ub2c8\ub2e4. AI\ub294 \uae30\uacc4 \ud559\uc2b5\uacfc \ud568\uaed8 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ub354 \ub9ce\uc740 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uba74\uc11c \uc9c0\uc18d\uc801\uc73c\ub85c \uc790\uccb4\uc801\uc73c\ub85c \uac1c\uc120\ub429\ub2c8\ub2e4. <\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

AI\ub780 \ubb34\uc5c7\uc778\uac00?<\/strong><\/p>\n\n\n\n

AI\ub294 \uac77\uace0 \ub9d0\ud560 \uc218 \uc788\ub294 \ub85c\ubd07\uc774\ub098 \ub300\ubd80\ubd84\uc758 \uc0ac\ub78c\ub4e4\uc774 \ubbff\uc5c8\ub358 \uac83\ucc98\ub7fc \uc2a4\uc2a4\ub85c \uc6b4\uc804\ud560 \uc218 \uc788\ub294 \uc790\ub3d9\ucc28 \uadf8 \uc774\uc0c1\uc785\ub2c8\ub2e4. AI\uac00 \uad11\uace0 \uc0b0\uc5c5\uc774\ub098 \ub2e4\ub978 \uc0b0\uc5c5\uc5d0\uc11c \ubcf4\ub2e4 \uc808\uc81c\ub41c \ubc29\uc2dd\uc73c\ub85c \uc0ac\uc6a9\ub418\ub294 \ubc29\ubc95\uc740 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

AI\ub294 \ub300\uaddc\ubaa8 \ub370\uc774\ud130 \uc138\ud2b8\ub97c \ub300\uaddc\ubaa8\ub85c \ubd84\uc11d\ud558\ub294 \ub370 \ud0c1\uc6d4\ud569\ub2c8\ub2e4. AI\ub294 \uc774\ub7ec\ud55c \ub370\uc774\ud130 \uc138\ud2b8\ub97c \ud1b5\ud574 \ud559\uc2b5\ud568\uc73c\ub85c\uc368 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ubd84\uc11d, \uc608\uce21 \ubc0f \uad8c\uc7a5 \uc0ac\ud56d\uc744 \uac1c\uc120\ud569\ub2c8\ub2e4. AI \uae30\ubc18 \uc2dc\uc2a4\ud15c\uc740 \uc758\uc0ac \uacb0\uc815, \uc74c\uc131 \uc778\uc2dd, \uc2dc\uac01\uc801 \uc778\uc2dd, \uc5b8\uc5b4 \ubc88\uc5ed \ub4f1 \uc778\uac04\uc758 \uc9c0\ub2a5 \uae30\ub2a5\uc774 \ud544\uc694\ud55c \uc791\uc5c5\uc744 \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uba38\uc2e0 \ub7ec\ub2dd(ML), \ub525 \ub7ec\ub2dd, \uc790\uc5f0\uc5b4 \ucc98\ub9ac \ubc0f \uc790\ub3d9\ud654\ub294 \ube44\uc988\ub2c8\uc2a4 \ubc0f \uae30\uc220 \ubd80\ubb38\uc5d0\uc11c\ub3c4 \uc9c0\uc18d\uc801\uc73c\ub85c \ucd94\uc9c4\ub825\uc744 \uc5bb\uace0 \uc788\ub294 AI\uc758 \uc77c\ubd80\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

2017\ub144 McKinsey & Company \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \ub300\uae30\uc5c5\uc740 AI\uc5d0 \uc0c1\ub2f9\ud55c \ud22c\uc790\ub97c \ud588\uc73c\uba70, 2016\ub144\uc5d0\ub294 \uadf8 \uaddc\ubaa8\uac00 180\uc5b5~270\uc5b5 \ub2ec\ub7ec\ub85c \ucd94\uc0b0\ub429\ub2c8\ub2e4. \ubc18\uba74, AI\ub97c \uc704\ud55c \uc678\ubd80 \ud22c\uc790\ub294 \uac19\uc740 \ud574 80\uc5b5~120\uc5b5 \ub2ec\ub7ec\ub85c \ucd94\uc0b0\ub41c\ub2e4. AI\ub294 \uc18c\ub9e4\uc5c5\ubd80\ud130 \uc758\ub8cc, \uad50\uc721, \uc815\ubd80 \uc804\ubc18\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ub2e4\uc591\ud55c \ubd84\uc57c\uc5d0 \uc810\uc810 \ub354 \ub9ce\uc774 \uc801\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

AI\uac00 OOH(Out-of-Home) \uad11\uace0\ub97c \uc5b4\ub5bb\uac8c \ubcc0\ud654\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\uae4c?<\/strong><\/p>\n\n\n\n

Allied Market Research\u00b2\uc758 \uc0c8\ub85c\uc6b4 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \uc804 \uc138\uacc4 OOH \uc2dc\uc7a5\uc740 2016\ub144 36\uc5b5 \ub2ec\ub7ec\ub85c \ud3c9\uac00\ub418\uc5c8\uc73c\uba70 2023\ub144\uc5d0\ub294 84\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

OOH\uc758 \ud601\uc2e0\uacfc \uc704\uce58 \uc778\ud154\ub9ac\uc804\uc2a4<\/strong>\uc758 \ubc1c\uc804\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc774\uc81c \uccad\uc911\uc758 \uc6c0\uc9c1\uc784\uc744 \ucd94\uc801\ud558\uc5ec \uc9d1 \ubc16 \ud6a8\uacfc\ub97c \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 OOH<\/strong> \uad6c\ub9e4\ub97c \uac00\ub2a5\ud558\uac8c \ud558\ub294 AI \uae30\ubc18 \ubbf8\ub514\uc5b4 \uae30\uc220 \ud50c\ub7ab\ud3fc<\/a>\uc758 \ub3c4\uc785\uacfc \ud568\uaed8 \uc774\uc81c \ub9c8\ucf00\ud130\ub294 \uc6c0\uc9c1\uc774\ub294 \uccad\uc911\uc744 \uce21\uc815\ud558\uace0, \ub3c4\ub2ec\ud558\uace0, \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub2e4\uc774\ub098\ubbf9 \ube4c\ubcf4\ub4dc<\/em><\/strong><\/p>\n\n\n\n

\uc778\uacf5\uc9c0\ub2a5\uc740 \uc625\uc678\uad11\uace0\ub97c \ub300\uc0c1\uc73c\ub85c \ubcf4\ub2e4 \ud0c0\uac9f\ud654\ub41c \uad11\uace0\ub97c \uac00\ub2a5\ud558\uac8c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uad00\ub828 \uad11\uace0 \uc18c\uc7ac\uac00 \uad11\uace0\ud310\uc5d0 \uc790\ub3d9\uc73c\ub85c \uac8c\uc7ac\ub418\ub294 \ub0a0\uc528 \ud2b8\ub9ac\uac70\uc785\ub2c8\ub2e4. \uad11\uace0\ud310 \uc8fc\ubcc0\uc5d0 \uc124\uce58\ub41c \uc13c\uc11c\uc5d0\uc11c \uc218\uc9d1\ub41c \ub370\uc774\ud130\ub294 \ub354\uc6b1 \uac1c\uc778\ud654\ub418\uc5b4 \uace0\uac1d \uacbd\ud5d8\uc744 \ub354\uc6b1 \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. AI\ub85c \ucc98\ub9ac\ub41c \ub370\uc774\ud130\uc640 \ud568\uaed8 \ub354\uc6b1 \ub9e4\ub825\uc801\uc778 \ucf58\ud150\uce20\ub97c \uc801\uc2dc\uc5d0 \uc801\uc808\ud55c \uace0\uac1d\uc5d0\uac8c \ubc30\ud3ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc218\uc0c1 \uacbd\ub825\uc5d0 \ube5b\ub098\ub294 \ucea0\ud398\uc778\uc744 \uc0b4\ud3b4\ubcf4\uc138\uc694:<\/p>\n\n\n\n

SHELL\uc758 \ub9de\ucda4\ud615 \ube4c\ubcf4\ub4dc [Video]<\/strong><\/a><\/p>\n\n\n\n

\uc704\uce58 \ub370\uc774\ud130 \uc815\ud655\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4.<\/em><\/strong><\/p>\n\n\n\n

\uadc0\uc911\ud55c \uc704\uce58 \ub370\uc774\ud130\uc640 \uc9c0\ub9ac \uc815\ubcf4\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \uc790\uccb4 IoT \uc13c\uc11c, \uc18c\uc15c, \uad50\ud1b5, \ud1b5\uc2e0\uc0ac \ub4f1\uc744 \ud1b5\ud574 \ud30c\uc0dd\ub429\ub2c8\ub2e4. Pitney Bowes \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \uc624\ub298\ub0a0 \uc870\uc9c1\uc5d0\uc11c \uc800\uc7a5\ud558\ub294 \ub370\uc774\ud130\uc758 80%\uc5d0\ub294 \uc704\uce58 \uad6c\uc131 \uc694\uc18c, \uc989 \uc9c0\ub9ac\uc801 \ucee8\ud14d\uc2a4\ud2b8\uac00 \uc5f0\uacb0\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub294 AI \uae30\ubc18 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ucc98\ub9ac\ub420 \ub54c\ub9cc \uac00\uce58\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

AI \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uacfc \ud568\uaed8 \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub294 \uc870\uc9c1\uc774 \uc704\uce58 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \uae30\ubc18\uc73c\ub85c \ub354\uc6b1 \uacc4\uc0b0\ub41c \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc758\uc0ac\uacb0\uc815 \ud504\ub85c\uc138\uc2a4\uac00 \ub354\uc6b1 \ud5a5\uc0c1\ub418\uace0 \ub354 \ub098\uc740 \ud310\ub2e8\uc774 \ub0b4\ub824\uc9c8 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \uace0\uac1d\uc5d0\uac8c \ub354\uc6b1 \uac1c\uc778\ud654\ub41c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\uae30 \uc704\ud55c \ub354\uc6b1 \uac1c\uc778\ud654\ub418\uace0 \ub300\ud654\ud615 \ucf58\ud150\uce20\ub85c \uc774\uc5b4\uc9c8 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc55e\uc73c\ub85c<\/em><\/strong><\/p>\n\n\n\n

\uc625\uc678 \uad11\uace0\ub294 \ubaa8\ub4e0 \ubbf8\ub514\uc5b4 \uae30\ud68d\uc790\uc758 \ubaa9\ub85d\uc5d0\uc11c \ub9c8\uc9c0\ub9c9 \ub9e4\uccb4\uc600\uc2b5\ub2c8\ub2e4. \uc625\uc678 \uad11\uace0\uac00 \ud6a8\uacfc\uac00 \uc788\ub294\uc9c0, \uc0ac\ub78c\ub4e4\uc774 \ud654\uba74\uc5d0\uc11c \uad11\uace0\ub97c \ubcf4\ub294\uc9c0 \uc804\ud600 \uc54c \uc218 \uc5c6\uc5c8\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc778\uacf5\uc9c0\ub2a5\uc73c\ub85c \uc778\ud574 \uadf8\ub4e4\uc758 \ubaa9\ud45c\ub294 \ubcc0\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc5d0\uc11c \uc2e4\uc81c\ub85c \uad11\uace0\ub97c \ud1b5\ud55c \ud310\ub9e4\ub97c \ud655\uc778\ud558\ub294 \uac83\uc73c\ub85c \uc804\ud658\ud558\uae30 \uc2dc\uc791\ud560 \uac83\uc785\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uc625\uc678 \uad11\uace0\uc640 AI\ub294 \uc18c\ub9e4 \uad11\uace0\uc8fc\uc5d0\uac8c \uc2e4\uc9c8\uc801\uc778 \uc218\uc775\uc744 \ucc3d\ucd9c\ud574\uc57c \ud569\ub2c8\ub2e4. AI\ub294 \ubaa8\ub4e0 \uac83\uc774 \ub354 \ube60\ub974\uace0 \ud6a8\uc728\uc801\uc73c\ub85c \uc791\ub3d9\ud558\ub3c4\ub85d \ub3d5\uace0 \ub354 \ub098\uc740 ROI\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc2e4\uc2dc\uac04\uc73c\ub85c \ucf58\ud150\uce20\ub97c \uac1c\uc778\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\uac83\uc774 \ub514\uc9c0\ud138 OOH\uc758 \ubbf8\ub798<\/a>\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

\uae30\uc220\uc758 \ubc1c\uc804\uc73c\ub85c \uc778\ud574 \uc5c4\uccad\ub09c \uc591\uc758 \ub370\uc774\ud130\uac00 \uc800\uc7a5\ub418\uace0 \ubd84\uc11d\ub429\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \ubc29\ubc95\ub860\uacfc \ubcf4\ub2e4 \uc815\uad50\ud55c \uc608\uce21 \ubaa8\ub378\uc758 \uacb0\ud569\uc740 \ub9c8\ucf00\ud130\uc5d0\uac8c \uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 […]<\/p>\n

\ub354\ubcf4\uae30… from \uc778\uacf5\uc9c0\ub2a5(AI)\uc73c\ub85c OOH\ub97c \ud601\uc2e0\ud558\ub2e4<\/span><\/a><\/p>\n","protected":false},"featured_media":14682,"template":"","categories":[],"class_list":["post-12103","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog\/12103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/14682"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/categories?post=12103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}