{"id":12109,"date":"2023-06-01T16:44:42","date_gmt":"2023-06-01T11:14:42","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/2022%eb%85%84-%ec%98%a5%ec%99%b8-%ea%b4%91%ea%b3%a0-%ec%83%88%ed%95%b4-%ec%98%a5%ec%99%b8-%ea%b4%91%ea%b3%a0%eb%a5%bc-%ed%98%95%ec%84%b1%ed%95%a0-%ec%a3%bc%ec%9a%94-%eb%8f%99%ed%96%a5-%ec%82%b4\/"},"modified":"2023-12-18T15:16:19","modified_gmt":"2023-12-18T09:46:19","slug":"out-of-home-advertising-trends-2022","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ko\/blog\/out-of-home-advertising-trends-2022\/","title":{"rendered":"2022\ub144 \uc625\uc678 \uad11\uace0: \uc0c8\ud574 \uc625\uc678 \uad11\uace0\ub97c \ud615\uc131\ud560 \uc8fc\uc694 \ub3d9\ud5a5 \uc0b4\ud3b4\ubcf4\uae30"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #595959;color:#595959\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #595959;color:#595959\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/out-of-home-advertising-trends-2022\/#1_%EC%95%84%EB%82%98%EB%AA%A8%ED%94%BD_%EB%B0%8F_3D_%EA%B4%91%EA%B3%A0%ED%8C%90_%EC%99%80%EC%9A%B0_%EA%B4%80%EA%B0%9D%EB%93%A4\" title=\"1. \uc544\ub098\ubaa8\ud53d \ubc0f 3D \uad11\uace0\ud310 \uc640\uc6b0 \uad00\uac1d\ub4e4\">1. \uc544\ub098\ubaa8\ud53d \ubc0f 3D \uad11\uace0\ud310 \uc640\uc6b0 \uad00\uac1d\ub4e4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/out-of-home-advertising-trends-2022\/#2_%EB%B9%84%EC%A0%84%ED%86%B5%EC%A0%81%EC%9D%B8_OOH_%EB%AF%B8%EB%94%94%EC%96%B4%EC%9D%98_%EB%B6%80%EC%83%81\" title=\"2. \ube44\uc804\ud1b5\uc801\uc778 OOH \ubbf8\ub514\uc5b4\uc758 \ubd80\uc0c1\">2. \ube44\uc804\ud1b5\uc801\uc778 OOH \ubbf8\ub514\uc5b4\uc758 \ubd80\uc0c1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/out-of-home-advertising-trends-2022\/#3_%EB%8F%99%EC%A0%81_OOH_%EA%B4%91%EA%B3%A0%EC%97%90_%EB%8C%80%ED%95%9C_%EC%88%98%EC%9A%94_%EA%B8%89%EC%A6%9D\" title=\"3. \ub3d9\uc801 OOH \uad11\uace0\uc5d0 \ub300\ud55c \uc218\uc694 \uae09\uc99d\">3. \ub3d9\uc801 OOH \uad11\uace0\uc5d0 \ub300\ud55c \uc218\uc694 \uae09\uc99d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/out-of-home-advertising-trends-2022\/#4_OOH_%ED%98%81%EC%8B%A0_%EC%9D%B4%EB%8F%99\" title=\"4. OOH \ud601\uc2e0 \uc774\ub3d9\">4. OOH \ud601\uc2e0 \uc774\ub3d9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/out-of-home-advertising-trends-2022\/#5_%EA%B3%84%ED%9A%8D_%EB%B0%8F_%EC%B8%A1%EC%A0%95%EC%9D%84_%EC%9C%84%ED%95%9C_%EB%8D%B0%EC%9D%B4%ED%84%B0_%EC%B1%84%ED%83%9D\" title=\"5. \uacc4\ud68d \ubc0f \uce21\uc815\uc744 \uc704\ud55c \ub370\uc774\ud130 \ucc44\ud0dd\">5. \uacc4\ud68d \ubc0f \uce21\uc815\uc744 \uc704\ud55c \ub370\uc774\ud130 \ucc44\ud0dd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/out-of-home-advertising-trends-2022\/#6_%ED%94%84%EB%A1%9C%EA%B7%B8%EB%9E%98%EB%B0%8D_%EB%B0%A9%EC%8B%9D_%EA%B5%AC%EB%A7%A4%EC%97%90_%EB%8D%94_%EB%A7%8E%EC%9D%80_%EC%9D%B8%EB%B2%A4%ED%86%A0%EB%A6%AC_%EC%82%AC%EC%9A%A9_%EA%B0%80%EB%8A%A5\" title=\"6. \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad6c\ub9e4\uc5d0 \ub354 \ub9ce\uc740 \uc778\ubca4\ud1a0\ub9ac \uc0ac\uc6a9 \uac00\ub2a5\">6. \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad6c\ub9e4\uc5d0 \ub354 \ub9ce\uc740 \uc778\ubca4\ud1a0\ub9ac \uc0ac\uc6a9 \uac00\ub2a5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/out-of-home-advertising-trends-2022\/#%EB%A7%88%EC%BC%80%ED%84%B0_%EC%97%AC%EB%9F%AC%EB%B6%84_2022%EB%85%84%EC%9D%84_%EC%A4%80%EB%B9%84%ED%95%98%EC%84%B8%EC%9A%94\" title=\"\ub9c8\ucf00\ud130 \uc5ec\ub7ec\ubd84, 2022\ub144\uc744 \uc900\ube44\ud558\uc138\uc694!\">\ub9c8\ucf00\ud130 \uc5ec\ub7ec\ubd84, 2022\ub144\uc744 \uc900\ube44\ud558\uc138\uc694!<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\ucf54\ub85c\ub09819 \ub300\uc720\ud589\uc740 \uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 \uccad\uc911\uc758 \uc6c0\uc9c1\uc784\uc744 \uc88c\uc6b0\ud588\uc2b5\ub2c8\ub2e4. \uc5b8\uc81c \uc6b0\ub9ac\uac00 \uc704\uae30\uc5d0\uc11c \ubc97\uc5b4\ub0a0 \uc218 \uc788\uc744\uc9c0 \uc608\uce21\ud560 \uc218\ub294 \uc5c6\uc9c0\ub9cc, \ub9ce\uc740 \uad6d\uac00\uc5d0\uc11c \ub9c8\uc2a4\ud06c \ucc29\uc6a9 \ubc0f \uc0ac\ud68c\uc801 \uac70\ub9ac \ub450\uae30\uc5d0 \uad00\ud55c \uaddc\uce59\uc744 \uc7ac\uac1c\ud558\uace0 \uc720\uc9c0\ud558\ub294 \uac83 \uc0ac\uc774\uc5d0\uc11c \uade0\ud615\uc744 \uc720\uc9c0\ud588\ub2e4\uace0 \ub9d0\ud558\ub294 \uac83\uc774 \uc548\uc804\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p>OOH(Out-of-Home) \ubbf8\ub514\uc5b4\uc758 \uad00\uc810\uc5d0\uc11c \ubcfc \ub54c, \ud32c\ub370\ubbf9\uc740 \ub2e4\ub978 \uc5b4\ub5a4 \uac83\uacfc\ub3c4 \ube44\uad50\ud560 \uc218 \uc5c6\ub294 \ud601\uc2e0 \ucd09\uc9c4\uc81c\uc600\uc2b5\ub2c8\ub2e4. \uc8fc\uc694 \uc774\ud574\uad00\uacc4\uc790\ub4e4\uc740 \ucc44\ub110\uc744 \ub514\uc9c0\ud138 \ucc44\ub110\uacfc \ub3d9\ub4f1\ud55c \uc218\uc900\uc73c\ub85c \ub04c\uc5b4\uc62c\ub9ac\uae30 \uc704\ud574 \ub370\uc774\ud130\uc640 \uae30\uc220\uc744 \uc218\uc6a9\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"388\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-13.png\" alt=\"\" class=\"wp-image-9855\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-13.png 599w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-13-300x194.png 300w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/figure><\/div>\n\n\n<p>\uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc810\uc810 \ub354 \ub9ce\uc740 \uace0\uc6a9\uc8fc\uac00 \uc778\ub825\uc744 \uc704\ud55c \uc720\uc5f0\ud55c \uc77c\uc815\uc744 \uacc4\uc18d \uc218\uc6a9\ud558\uace0 \uc788\uc73c\uba70, \uc124\ubb38 \uc870\uc0ac \uc751\ub2f5\uc790\uc758 81%\ub294 \uace0\uc6a9\uc8fc\uac00 \ucf54\ub85c\ub09819 \uc774\ud6c4\uc5d0\ub3c4 \uc6d0\uaca9 \uadfc\ubb34\ub97c \uacc4\uc18d \uc9c0\uc6d0\ud560 \uac83\uc774\ub77c\uace0 \ubbff\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub610\ud55c OOH \uc2dc\uccad \uae30\ud68c\uac00 \uacc4\uc18d\ud574\uc11c \uc5ed\ub3d9\uc801\uc774\uace0 \uc608\uce21 \ubd88\uac00\ub2a5\ud560 \uac83\uc784\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uce21\uc815\uc774 \uc804\uc81c\uc870\uac74\uc774 \ub420 \uac83\uc774\uba70 \uad11\uace0\uc8fc\ub294 \ucd5c\uadfc \ub3d9\ud5a5\uacfc \uc2e4\uc2dc\uac04 \uacb0\uacfc\ub97c \uae30\ubc18\uc73c\ub85c \ubbfc\ucca9\ud55c OOH \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\uc744 \uac83\uc73c\ub85c \uae30\ub300\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubd09\uc1c4 \uce21\uba74\uc5d0\uc11c \uc2dc\uc791\uc774 \uba48\ucd98 \ud55c \ud574\uc784\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 OOH \uacf5\uac04\uc5d0\uc11c\ub294 \ub9ce\uc740 \uc77c\uc774 \uc77c\uc5b4\ub0ac\uc73c\uba70 \ud2b9\ud788 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \ub514\uc9c0\ud138 OOH, \uccad\uc911 \uce21\uc815, \uc544\ub098\ubaa8\ud53d \ub610\ub294 3D \ube4c\ubcf4\ub4dc\uc640 \uac19\uc740 \uc0c8\ub85c\uc6b4 \uae30\uc220\uc774 2022\ub144\uc5d0 \uc8fc\ub958\uac00 \ub420 \uc608\uc815\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc774\ubc88 \uae00\uc5d0\uc11c\ub294 \uc774\ub7ec\ud55c \ud2b8\ub80c\ub4dc \uc911 \uc77c\ubd80\ub97c \ub354 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uace0 \uc774\ub7ec\ud55c \ud2b8\ub80c\ub4dc\uac00 2022\ub144\uc5d0 Out-Of-Home\uc744 \ud615\uc131\ud558\uac8c \ub420 \uc774\uc720\ub97c \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%EC%95%84%EB%82%98%EB%AA%A8%ED%94%BD_%EB%B0%8F_3D_%EA%B4%91%EA%B3%A0%ED%8C%90_%EC%99%80%EC%9A%B0_%EA%B4%80%EA%B0%9D%EB%93%A4\"><\/span><strong>1. \uc544\ub098\ubaa8\ud53d \ubc0f 3D \uad11\uace0\ud310 \uc640\uc6b0 \uad00\uac1d\ub4e4<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uc9c0\ub09c 5\ub144 \ub3d9\uc548 \uc6b0\ub9ac\ub294 \ub3d9\uc801 \ubaa8\ub4c8 \ubc0f \uad11\uace0 \uc11c\ube44\uc2a4\ub97c \uc9c0\uc6d0\ud558\ub294 \ucea0\ud398\uc778, \ud2b8\ub9ac\uac70 \uae30\ubc18 \uc791\uc5c5, \ub0a0\uc528 \uc2e0\ud638, \ube14\ub85d\uccb4\uc778 \uac80\uc99d, \ubaa8\ubc14\uc77c \ub9ac\ud0c0\uac9f\ud305 \ub4f1 OOH \uad6c\ud604\uc5d0\uc11c \ub9ce\uc740 \uac1c\uc120\uc744 \ubcf4\uc558\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>2022\ub144\uc73c\ub85c \uc811\uc5b4\ub4e4\uba74\uc11c OOH\uc758 \uae30\uc220 \ubc1c\uc804\uc740 \uacc4\uc18d\ud574\uc11c \uc131\uc219\ud574\uc9c8 \uac83\uc774\uba70 \ub354 \ub9ce\uc740 \uc57c\uc678 \ucea0\ud398\uc778\uc774 \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \ub354 \ub098\uc740 \uc811\uadfc \ubc29\uc2dd\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uacc4\uc18d\ud574\uc11c \ub178\ub825\ud560 \uac83\uc785\ub2c8\ub2e4. \ub3d9\uc77c\ud55c \uc6d0\uce59\uc774 \uc801\uc6a9\ub429\ub2c8\ub2e4. \uc989, \uc5b8\uc81c \ub3c4\ub2ec\ud558\uace0 \uc2f6\uc740\uc9c0, \uc5b4\ub5bb\uac8c \ub3c4\ub2ec\ud558\uace0 \uc2f6\uc740\uc9c0, \ub204\uad6c\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0 \uc2f6\uc740\uc9c0 \ub4f1 \uc774 \ubaa8\ub4e0 \uc791\uc5c5\uc740 \ubcf4\ub2e4 \ubaa9\ud45c\uc801\uc774\uace0 \ud6a8\uc728\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \uc218\ud589\ub429\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ucd5c\uadfc\uc5d0\ub294 3D \ud6a8\uacfc\uc758 \ud658\uc0c1\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud574 \uace1\uc120 \uac74\ubb3c\uc774\ub098 \ubcbd\uba74\uc5d0 \uc2e4\ud589\ub418\ub294 \uc77c\uc885\uc758 OOH \uad11\uace0\uc778 \uc544\ub098\ubaa8\ud53d \uad11\uace0\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uae09\uc99d\ud588\uc2b5\ub2c8\ub2e4. 3D \ucf58\ud150\uce20\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \ud2b9\uc815 \uac01\ub3c4\uc5d0\uc11c \ubcfc \ub54c 3D \uae4a\uc774\uac00 \uc788\ub294 \ub4ef\ud55c \ucc29\uac01\uc744 \ub9cc\ub4e4\uae30 \uc704\ud574 \ud2b9\uc815 \uc720\ud615\uc758 \ud654\uba74\uc5d0 \ub9de\uac8c \uc81c\uc791\ub429\ub2c8\ub2e4. \uc774\ub294 \uac15\uc81c \uc6d0\uadfc\ubc95 \ub610\ub294 \uc544\ub098\ubaa8\ud3ec\uc2dc\uc2a4\ub77c\uace0\ub3c4 \ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"3d \uad11\uace0\ud310\" src=\"blob:https:\/\/www.movingwalls.com\/fe4028a7-a31b-4e65-b7b0-2f4c4a3aeec1\" width=\"624\" height=\"265\">     <em>\uc804 \uc138\uacc4\uc758 \uc0c1\uc9d5\uc801\uc778 \uc9c0\ud558\ucca0\uc5d0 \ub300\ud55c \uc544\ub098\ubaa8\ud53d \uad11\uace0<\/em><\/p>\n\n\n\n<p>\uc544\ub098\ubaa8\ud53d \uad11\uace0\ud310 \ucf58\ud150\uce20\ub294 \uc11c\uc6b8, \ub3c4\ucfc4, \ucfe0\uc54c\ub77c\ub8f8\ud478\ub974, \uc2f1\uac00\ud3ec\ub974, \uccad\ub450\uc640 \uac19\uc740 \ub3c4\uc2dc\uc5d0\uc11c \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub354 \ub9ce\uc740 \uad6d\uac00\uc5d0\uc11c \uc544\ub098\ubaa8\ud53d \uad11\uace0\ub97c \ucc44\ud0dd\ud558\uae30 \uc2dc\uc791\ud568\uc5d0 \ub530\ub77c \uc774\ub7ec\ud55c \uc720\ud615\uc758 OOH \uad11\uace0\ub294 2022\ub144\uc5d0\ub3c4 \uacc4\uc18d\ud574\uc11c \ud575\uc2ec \ud2b8\ub80c\ub4dc\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc8fc\ub85c \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uae30 \uc704\ud55c PR \uc2a4\ud134\ud2b8\ub85c\uc11c \uc544\ub098\ubaa8\ud53d \uad11\uace0\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc788\uc5c8\uc73c\uba70 2022\ub144\uc5d0\ub3c4 \uacc4\uc18d \uc131\uc7a5\ud560 \uac83\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ub9d0\ub808\uc774\uc2dc\uc544 \ucd5c\ucd08\ub85c Pavilion Kuala Lumpur\uac00 \uc81c\uc791\ud55c 2021\ub144 \uc544\ub098\ubaa8\ud53d <a href=\"https:\/\/www.pavilion-kl.com\/viewpressroom\/The-First-Of-Its-Kind-3D-Show-Of-The-Golden-Bull-Charging-Into-Pavilion-KL-This-Chinese-New-Year\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">\uad11\uace0<\/a>\ub294 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0\uc11c \uacbd\ud5d8\uc5d0 \ub300\ud55c \uac8c\uc2dc\ubb3c\uc744 \uacf5\uc720\ud558\uace0 \ucc38\uc5ec\ud558\uba74\uc11c \ud589\uc0ac\uc7a5\uc73c\ub85c \ub9ce\uc740 \ud2b8\ub798\ud53d\uc744 \uc720\ub3c4\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>3D \uad11\uace0\ub294 \ub2e4\uac00\uc624\ub294 \uc911\uad6d \uc124\ub0a0(\ud669\uc18c\uc758 \ud574)\uc5d0 \ub9de\ucdb0 3\ucc28\uc6d0 \uc544\ub098\ubaa8\ud53d \ud615\uc2dd\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud669\uc18c\uac00 \ud654\uba74 \ubc16\uc73c\ub85c \ub3cc\uc9c4\ud558\ub294 \ub4ef\ud55c \ucc29\uac01\uc744 \uc9c0\ub098\uac00\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ub610 \ub2e4\ub978 \uc608\ub85c, <a href=\"https:\/\/www.thedrum.com\/news\/2021\/11\/15\/amazon-prime-video-promotes-rosamund-pike-series-with-3d-anamorphic-ad\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Amazon Prime Video<\/a>\ub294 \ucd5c\uc2e0 \uc2dc\ub9ac\uc988\uc778 &#8216;<em>Wheel of Time<\/em>&#8216;\uc744 \ud64d\ubcf4\ud558\uae30 \uc704\ud574 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uad11\uace0\ud310\uc740 \uc2dc\ub9ac\uc988\uc758 \ud658\uc0c1\uc801\uc778 \ucc3d\uc791\ubb3c\uacfc \uce90\ub9ad\ud130\ub97c \ub2f4\uc740 3D \ud615\uc2dd \uc601\uc0c1\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud654\uba74\uc5d0\uc11c \uc9c0\ub098\uac00\ub294 \uc0ac\ub78c\ub4e4\uc744 \ud5a5\ud574 \ud280\uc5b4\ub098\uc654\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"258\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-14.png\" alt=\"\" class=\"wp-image-9793\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-14.png 499w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-14-300x155.png 300w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>\uc544\ub9c8\uc874 \ud504\ub77c\uc784 \ube44\ub514\uc624 \uc544\ub098\ubaa8\ud53d \uad11\uace0\ud310<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong> <\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%EB%B9%84%EC%A0%84%ED%86%B5%EC%A0%81%EC%9D%B8_OOH_%EB%AF%B8%EB%94%94%EC%96%B4%EC%9D%98_%EB%B6%80%EC%83%81\"><\/span><strong>2. \ube44\uc804\ud1b5\uc801\uc778 OOH \ubbf8\ub514\uc5b4\uc758 \ubd80\uc0c1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\ube44\uc804\ud1b5\uc801\uc778 OOH \uad11\uace0\ub294 \ud0c0\uac9f\ud305\ub418\uace0 \uc9d1\uc911\ub41c \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 OOH \ubd80\ubb38 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. OOH \uad11\uace0\uc5d0\ub294 \ub514\uc9c0\ud138 \ubc0f \uc815\uc801 \uad11\uace0\ud310, LED \uad50\ub7c9, \uae30\ub465, \ubc84\uc2a4 \ub7a9, \uac00\ub85c\ub4f1 \uae30\ub465\uacfc \uac19\uc740 \ub2e4\uc591\ud55c \ud615\uc2dd\uacfc \ud0a4\uc624\uc2a4\ud06c \uc2a4\ud06c\ub9b0, \ud0c1\uc0c1, \ub300\uc911 \uad50\ud1b5, \uc18c\ub9e4 \ubc0f POI \uae30\ubc18 \uad11\uace0 \ub4f1\uacfc \uac19\uc740 \uc77c\ubd80 \uc0c8\ub85c\uc6b4 \ud615\uc2dd\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubaa8\ub4e0 \uc720\ud615\uc758 \uad11\uace0\uc5d0\ub294 \ub300\uc911\uc758 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\ub294 \ubc29\ubc95\uc774 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc608\ub97c \ub4e4\uc5b4 \uc5b4\ub5a4 \uc0ac\ub78c\ub4e4\uc740 \ub514\uc9c0\ud138 \uad11\uace0\ud310 \ub514\uc790\uc778\uc5d0 \ub9e4\ub825\uc744 \ub290\ub084 \uc218\ub3c4 \uc788\uace0 \uc5b4\ub5a4 \uc0ac\ub78c\ub4e4\uc740 \uc544\ub098\ubaa8\ud53d \uad11\uace0\uc758 \uc0ac\uc2e4\uc801\uc778 \ub290\ub08c\uc744 \uc88b\uc544\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc790\ub3d9\ud654\uc640 \ud568\uaed8 \uae30\uc220\uc774 \ud5a5\uc0c1\ub418\uba74\uc11c \ub354 \uc0c8\ub85c\uc6b4 \ud615\ud0dc\uc758 OOH\uac00 \ub4f1\uc7a5\ud558\uae30 \uc2dc\uc791\ud560 \uac83\uc785\ub2c8\ub2e4. \uc624\ud504\ub77c\uc778\uc5d0\uc11c \uc18c\ube44\uc790\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \uae30\ud68c\ub294 \ub354 \ub192\uc740 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud560 \uc218 \uc788\ub294 \uae30\ud68c\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc608\ub97c \ub4e4\uc5b4, \uc774\ubbf8 \ud45c\uc900\uc774 \ub418\uc5b4 \ud604\uc7ac \uc218\uc694\uac00 \ub192\uc73c\uba70 2022\ub144\uc5d0\ub3c4 \uacc4\uc18d \uc131\uc7a5\ud560 \uc790\ub3d9 \uc190 \uc18c\ub3c5\uc81c \ud0a4\uc624\uc2a4\ud06c\ub97c \uc0dd\uac01\ud574 \ubcf4\uc138\uc694.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"420\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-15-768x420-1.png\" alt=\"\uc190 \uc18c\ub3c5\uc81c \ud0a4\uc624\uc2a4\ud06c\" class=\"wp-image-9715\" style=\"width:476px;height:260px\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-15-768x420-1.png 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-15-768x420-1-300x164.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>PT. \ub2e4\ub128\ub4dc\ub77c \uc544\ubdf0\ub2e4\uc57c \uc544\ub514\uce74(Danendra Abyudaya Adika)\uc758 \uc190 \uc18c\ub3c5\uc81c \ud0a4\uc624\uc2a4\ud06c\uac00 \uc778\ub3c4\ub124\uc2dc\uc544 \ub300\ub3c4\uc2dc \uc804\uc5ed\uc5d0\uc11c \ud65c\ub3d9 \uc911\uc785\ub2c8\ub2e4.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"489\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-20-768x489-1.png\" alt=\"\" class=\"wp-image-9795\" style=\"width:460px;height:293px\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-20-768x489-1.png 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-20-768x489-1-300x191.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/oohtoday.com\/moving-walls-bringing-accountability-to-food-court-advertising-kopitiam\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"><em>\ud478\ub4dc\ucf54\ud2b8 \uad11\uace0 <\/em><\/a><em>\uc2f1\uac00\ud3ec\ub974\uc5d0\uc11c\ub294 \uc6c0\uc9c1\uc774\ub294 \ubcbd\uc73c\ub85c \uad6c\ub3d9\ub429\ub2c8\ub2e4. \uccad\uc911 \uce21\uc815 \uc194\ub8e8\uc158<\/em><\/p>\n\n\n\n<p>\uc774\uc81c \uc6b0\ub9ac\ub294 \ubb3c\ub9ac\uc801 \uc138\uacc4\uc5d0\uc11c \ub354 \ub9ce\uc740 \ube44\uc804\ud1b5\uc801\uc778 \uc7a5\uc18c \uae30\ubc18 \ubbf8\ub514\uc5b4 \uc790\uc0b0\uc744 \ubcf4\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc5d8\ub9ac\ubca0\uc774\ud130, \uccb4\uc721\uad00, \ucc28\ub7c9 \uacf5\uc720 \ucc28\ub7c9, \ud658\uc2b9 \ud5c8\ube0c, \uc0ac\ubb34\uc2e4 \ub124\ud2b8\uc6cc\ud06c, \uc1fc\ud551\ubab0, \ud478\ub4dc \ucf54\ud2b8 \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"415\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-16-1024x415-1.png\" alt=\"\" class=\"wp-image-9717\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-16-1024x415-1.png 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-16-1024x415-1-300x122.png 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-16-1024x415-1-768x311.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>\uc0c8\ub85c\uc6b4 \uc720\ud615\uc758 \ube44\uc804\ud1b5\uc801 \ubbf8\ub514\uc5b4<\/em><\/p>\n\n\n\n<p>\ub354 \ub9ce\uc740 \ube44\uc804\ud1b5\uc801 \ud615\uc2dd\uc774 OOH \ubbf9\uc2a4\uc5d0 \ucd94\uac00\ub428\uc5d0 \ub530\ub77c 2022\ub144\uc5d0\ub294 \ucd94\uac00\uc801\uc778 \uad11\uace0 \uc2a4\ud31f\uc774 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc5d0\uac8c \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud0c0\uac9f\ud305, \uce21\uc815, \uc18d\uc131\uc5d0 \ub300\ud55c \uc704\uce58 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \ud65c\uc6a9\ud558\ub294 OOH\uc758 \uae30\ub2a5\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc774\uc81c \uc7a0\uc7ac \uace0\uac1d \uc774\ub3d9\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \ud3ec\uad04\uc801\uc778 \uadf8\ub9bc\uc744 \uad6c\ucd95\ud558\uace0 \uc624\ud504\ub77c\uc778\uacfc \uc628\ub77c\uc778 \ubaa8\ub450\uc5d0\uc11c \ub354 \ub192\uc740 \uc18c\ube44\uc790 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ub354 \ub9ce\uc740 OOH \ud615\uc2dd\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \ud601\uc2e0\ud558\uace0 \uc131\uc7a5\ud568\uc5d0 \ub530\ub77c \ub9c8\ucf00\ud130\uc5d0\uac8c \ucea0\ud398\uc778 \uacc4\ud68d\uc744 \uc704\ud55c \ub2e4\uc591\ud55c \ubbf8\ub514\uc5b4 \uc120\ud0dd\uc744 \uc81c\uacf5\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uae30\uc220 \ubc0f \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud1b5\ud574 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uae0d\uc815\uc801\uc778 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\uc5ec \uc218\ub9ce\uc740 \uccad\uc911\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \ub2a5\ub825\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ud569\ub9ac\uc801\uc774\uace0 \uc800\ub834\ud55c \uac00\uaca9. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%EB%8F%99%EC%A0%81_OOH_%EA%B4%91%EA%B3%A0%EC%97%90_%EB%8C%80%ED%95%9C_%EC%88%98%EC%9A%94_%EA%B8%89%EC%A6%9D\"><\/span><strong>3. \ub3d9\uc801 OOH \uad11\uace0\uc5d0 \ub300\ud55c \uc218\uc694 \uae09\uc99d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\ub3d9\uc801 \ucea0\ud398\uc778\uc740 \uace0\ub3c4\ub85c \uac1c\uc778\ud654\ub418\uace0 \uace0\ub3c4\ub85c \ud0c0\uac9f\ud305\ub41c \uc0c1\ud669\ubcc4 \uad11\uace0 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uc5ec \uc601\ud5a5\ub825\uc774 \ud070 \ucea0\ud398\uc778\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc774\ub7ec\ud55c \uad11\uace0 \ubc30\uce58\ub294 \uc704\uce58, \uc778\uad6c\ud1b5\uacc4, \ub0a0\uc528, \ud2b9\ubcc4 \uc81c\uc548, \ud504\ub85c\ubaa8\uc158\uacfc \uac19\uc740 \ud658\uacbd \uc694\uc778\uacfc \uac19\uc740 \uad11\ubc94\uc704\ud55c \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\ub97c \uace0\ub824\ud558\uc5ec \ube0c\ub79c\ub4dc\uac00 \uc801\uc808\ud55c \uc7a5\uc18c\uc640 \uc2dc\uac04\uc5d0 \uc801\uc808\ud55c \uc0ac\ub78c\uc744 \ud0c0\uac9f\ud305\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"416\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-18-768x416-1.png\" alt=\"\" class=\"wp-image-9719\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-18-768x416-1.png 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-18-768x416-1-300x163.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n<p><em>\ud478\ub4dc\ud310\ub2e4 <\/em><a href=\"https:\/\/www.marketing-interactive.com\/foodpanda-ph-uses-traffic-and-weather-signals-in-contextual-programmatic-dooh-campaign\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"><em>\ub0a0\uc528 \ud2b8\ub9ac\uac70 <\/em><\/a><em>\ud544\ub9ac\ud540 \ucea0\ud398\uc778<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"412\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-19-768x412-1.png\" alt=\"\" class=\"wp-image-9722\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-19-768x412-1.png 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-19-768x412-1-300x161.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n<p><em>\ub9c8\ub2d0\ub77c \uba54\ud2b8\ub85c \uc804\uc5ed\uc758 Sunsilk Weather Trigger \ucea0\ud398\uc778<\/em><\/p>\n\n\n\n<p>2021\ub144\uc5d0\ub294 foodpanda \ubc0f Sunsilk\uc640 \uac19\uc740 \ube0c\ub79c\ub4dc\uac00 \ub0a0\uc528 \uc694\uc778\uc744 \ud65c\uc6a9\ud558\uc5ec \uc81c\ud488\uc5d0 \ub300\ud55c \ub3d9\uc801 \ucf58\ud150\uce20\ub97c \uc120\ubcc4\ud588\uc2b5\ub2c8\ub2e4. Foodpanda\ub294 \ub0a0\uc528 \uc870\uac74\uc5d0 \ub530\ub77c \ud65c\uc131\ud654\ub418\ub294 \uc5ec\ub7ec \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc0ac\uc6a9\ud588\uace0, Sunsilk\ub294 \ube44\uac00 \uc62c \ub54c\ub9c8\ub2e4 \ub3d9\uc801 \ucf58\ud150\uce20\ub97c \ud45c\uc2dc\ud558\ub294 \ud2b8\ub9ac\uac70\ub97c \uc124\uc815\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ube0c\ub79c\ub4dc\ub294 \uc704\uce58 \ubc0f \uace0\uac1d \ub370\uc774\ud130 \uc2e0\ud638\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub2e4\uc591\ud55c \ud615\ud0dc\uc758 \ub3d9\uc801 \uad11\uace0 \uc18c\uc7ac\ub97c \uc2e4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc720\ud615\uc758 \ub370\uc774\ud130 \uc2e0\ud638\uc5d0\ub294 \uccad\uc911 \ubc29\ubb38 \ud2b8\ub798\ud53d, \uccad\uc911 \uc138\uadf8\uba3c\ud2b8, \uac80\uc0c9 \ubc0f \uc18c\uc15c \ud2b8\ub80c\ub4dc, \ub0a0\uc528, \uad50\ud1b5\ub7c9 \ubc0f \uc2dc\uac04\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc0ac\uc6a9\uc790 \uc81c\uc791 \ucf58\ud150\uce20(UGC) \uc5ed\uc2dc \uc625\uc678 \uad11\uace0\uc5d0\uc11c \ub3d9\uc801 \ucf58\ud150\uce20\uc758 \uc8fc\uc694 \uae30\uc5ec\uc790\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \uc0ac\uc9c4, \ucd94\ucc9c\uc11c, \ube44\ub514\uc624, \ud2b8\uc717 \ub4f1\uc758 \ud615\ud0dc\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud55c \uc720\uba85 <a href=\"https:\/\/www.movingwalls.com\/ko\/blog\/dooh-advertising-and-ugc-amplification\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\ucd08\ucf5c\ub9bf \ube0c\ub79c\ub4dc<\/a>\ub294 DOOH \ucea0\ud398\uc778\uc744 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uacfc \ud1b5\ud569\ud558\uc5ec \uccad\uc911\uc758 \ucc38\uc5ec\uc640 \ud589\ub3d9 \uc720\ub3c4 \ud589\ub3d9\uc744 \uc720\ub3c4\ud558\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\ub4e4\uc740 \ud3ec\ud138\uc744 \ud1b5\ud574 \uc790\uc2e0\uc758 \uc140\uce74\ub97c \uc5c5\ub85c\ub4dc\ud558\ub77c\ub294 \uc694\uccad\uc744 \ubc1b\uc558\uc73c\uba70, \uc120\ud0dd\ud55c \uc140\uce74\ub294 \uc0ac\uc6a9\uc790\uc758 \uae30\ubd84\uc744 \uacb0\uc815\ud558\ub294 \ub77c\ubca8\uacfc \ud568\uaed8 \uc190\uc774 \uc798 \ub2ff\ub294 \uc57c\uc678 \uc2a4\ud06c\ub9b0\uc5d0 \ud45c\uc2dc\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc77c\ubc18 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc2e4\ud589\ud558\ub294 \ub300\uc2e0, Dynamic DOOH\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc0dd\uc131\ub41c \uc0ac\uc9c4\uc5d0 \ub300\ud55c \ubc1c\uacac\uacfc \uc601\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \ud589\ub3d9\uc744 \ucd09\ubc1c\ud558\uace0 \uc774\ub97c \ub9d0\ub808\uc774\uc2dc\uc544 \ud074\ub791 \ubc38\ub9ac \uc804\uc5ed\uc758 \ub192\uc740 \ub3c4\ub2ec\ub960 DOOH \uc2a4\ud06c\ub9b0\uc5d0 \uc120\ubcf4\uc784\uc73c\ub85c\uc368 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uc99d\ud3ed\uc2dc\ud0ac \uc218 \uc788\ub294 \uae30\ud68c\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_OOH_%ED%98%81%EC%8B%A0_%EC%9D%B4%EB%8F%99\"><\/span><strong>4. OOH \ud601\uc2e0 \uc774\ub3d9<\/strong><strong> <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uc9c4\ud589 \uc911\uc778 \ub610 \ub2e4\ub978 \ubc18\ub780 \ud2b8\ub80c\ub4dc\ub294 Moving OOH &#8211; &#8220;<em>\ubaa8\ubc14\uc77c \ube4c\ubcf4\ub4dc<\/em>&#8220;(\uc608: \ucc28\ub7c9 \ub798\ud551, \ud0dd\uc2dc\ud0d1 \uc2a4\ud06c\ub9b0, \ubc84\uc2a4 \ub798\ud551, LED \ud2b8\ub7ed \uad11\uace0)\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"411\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-17-768x411-1.png\" alt=\"\" class=\"wp-image-9732\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-17-768x411-1.png 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-17-768x411-1-300x161.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p><em>\uc6c0\uc9c1\uc774\ub294 OOH &#8211; LED \ud2b8\ub7ed<\/em> <a href=\"https:\/\/unicommarketing.com.my\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"><em>(Unicom Marketing<\/em><\/a>\uc758 \uc77c\ub7ec\uc2a4\ud2b8)<em>)<\/em><\/p>\n\n\n\n<p><em>\uc774\uc0ac OOH &#8211; \ud0dd\uc2dc \ub7a9(\uadf8\ub9bc \ucd9c\ucc98: <\/em><a href=\"https:\/\/www.moovemedia.com.sg\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"><em>Moove Media<\/em><\/a><em>)<\/em><\/p>\n\n\n\n<p>\ud2b8\ub7ed \ubc0f \ubaa8\ubc14\uc77c \uc1fc\ub8f8 \ud68c\uc0ac\uc778 Unicom\uc740 \uc774\ubca4\ud2b8 \uad00\ub9ac \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uae30\uc874 LED \uc2a4\ud06c\ub9b0 \uad6c\ub3d9 \ud2b8\ub7ed\uc5d0 \ub300\ud55c \ud504\ub85c\uadf8\ub798\ubc0d \uae30\ub2a5\uc744 \uac16\ucd98 \ucf58\ud150\uce20 \uad00\ub9ac \uc2dc\uc2a4\ud15c\uc744 \ud655\ubcf4\ud558\uc5ec \ud55c \ub2e8\uacc4 \ub354 \ubc1c\uc804\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc774\ub7ec\ud55c \ud615\ud0dc\uc758 \uc6c0\uc9c1\uc774\ub294 \uad11\uace0\ub294 \ube0c\ub79c\ub4dc\ub97c \ubb38\uc790 \uadf8\ub300\ub85c \uac70\ub9ac\ub85c \uac00\uc838\uac00\uc11c \uccad\uc911\uacfc \uc9c1\uc811 \uc0c1\ud638 \uc791\uc6a9\ud558\ub294 \ub370 \uc801\ud569\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p>Moving OOH\ub294 POI \ud2b8\ub9ac\uac70\uc640 \ud1b5\ud569\ub418\uc5b4 \ubcf4\ub2e4 \uac1c\uc778\ud654\ub41c \ubc29\uc2dd\uc73c\ub85c \uc18c\ube44\uc790\uc758 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ub9e4\uc6b0 \uc815\ud655\ud55c POI \ub370\uc774\ud130\ub294 \ub9e4\uc7a5\uc744 \uc2dd\ubcc4\ud558\uc5ec \ud574\ub2f9 \uc704\uce58 \uadfc\ucc98\uc5d0 \uc9c0\uc624\ud39c\uc2a4\ub97c \uc0dd\uc131\ud558\uace0 \uace0\uac1d\uc774 \ud574\ub2f9 \uc9c0\uc5ed \ub0b4\uc5d0 \uc788\uc744 \ub54c \uad11\uace0\ub97c \ud2b8\ub9ac\uac70\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc608\ub97c \ub4e4\uc5b4, \uc5f0\ub8cc \ube0c\ub79c\ub4dc\uac00 \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0 \uc7a0\uc7ac \uace0\uac1d\uc744 \ud2b9\uc815 \uc9c0\uc5ed\uc758 \uc778\uadfc \uc8fc\uc720\uc18c\ub85c \uc720\ub3c4\ud558\ub824\ub294 \uacbd\uc6b0 \ud574\ub2f9 \ub9e4\uc7a5 \uc8fc\ubcc0\uc5d0 \uc9c0\uc624\ud39c\uc2a4 \uc601\uc5ed\uc744 \uc124\uc815\ud558\uace0 \uc7a0\uc7ac \uace0\uac1d\uc774 \uc62c \ub54c &#8217;50m \uc804\ubc29, \uc6b0\ud68c\uc804&#8217;\uacfc \uac19\uc740 \uad11\uace0\ub97c \ud45c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\ub9ac\uc801\uc73c\ub85c \uc6b8\ud0c0\ub9ac\uac00 \uccd0\uc9c4 \uc9c0\uc5ed\uc73c\ub85c \uc9c1\uc811 \uc774\ub3d9\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p>OOH\ub97c \uc62e\uae30\ub294 \uac83\uc740 \uad11\uace0 \ubbf9\uc2a4\uc5d0 \ud6cc\ub96d\ud55c \ucd94\uac00 \uae30\ub2a5\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud615\ud0dc\uc758 OOH \uad11\uace0\ub294 \uccad\uc911\uc758 \ub208\uc5d0 \ub9e4\uc6b0 &#8216;\uc8fc\uc758\ub97c \ub04c&#8217; \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uad11\uace0\uc8fc\uac00 \uc790\uc2e0\uc758 \uba54\uc2dc\uc9c0\/\ube0c\ub79c\ub4dc\/\uc774\ubca4\ud2b8\ub97c \uac00\uc7a5 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc0ac\ub78c\ub4e4\uacfc \uc774\ub97c \ubcfc \uc218 \uc788\ub294 \uac00\uc7a5 \uc88b\uc740 \uc704\uce58\uc5d0 \uc788\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc804\ub2ec\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_%EA%B3%84%ED%9A%8D_%EB%B0%8F_%EC%B8%A1%EC%A0%95%EC%9D%84_%EC%9C%84%ED%95%9C_%EB%8D%B0%EC%9D%B4%ED%84%B0_%EC%B1%84%ED%83%9D\"><\/span><strong>5. \uacc4\ud68d \ubc0f \uce21\uc815\uc744 \uc704\ud55c \ub370\uc774\ud130 \ucc44\ud0dd<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uacfc\uac70\uc5d0\ub294 OOH \uad11\uace0 \uce21\uc815\uc774 \ub9e4\uc6b0 \ud798\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \uc5bb\uc744 \uc218 \uc788\ub294 \ucd5c\uace0\uc758 \uc815\ubcf4\ub294 \uc5f0\ub839, \uc131\ubcc4, \ubbfc\uc871 \ub4f1\uacfc \uac19\uc740 \uae30\ubcf8 \uace0\uac1d \ud504\ub85c\ud544\uc5d0 \ub300\ud574\uc11c\ub9cc \uac00\ub2a5\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \uc7a0\uc7ac \uace0\uac1d\uc758 \ud589\ub3d9, \uad00\uc2ec \uc0ac\ud56d, \ud37c\ub110\uc758 \uc5b4\ub290 \ub2e8\uacc4\uc5d0 \uc788\ub294\uc9c0\ub97c \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ub354 \uae4a\uc740 \uc7a0\uc7ac \uace0\uac1d \uc778\uc0ac\uc774\ud2b8\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ub370\uc774\ud130\uac00 \uc6b0\ub9ac\uc5d0\uac8c \uac00\uc838\ub2e4 \uc904 \uc218 \uc788\ub294 \uac00\ub2a5\uc131\uc740 \ubb34\uad81\ubb34\uc9c4\ud569\ub2c8\ub2e4. \ud604\uc7ac \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uae30\ub2a5\uacfc \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uac15\ud654\ub420 \uae30\ub2a5\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\uc2a4\ud31f \uae30\ubc18 \uc2dc\uccad\ub960<\/em><\/li>\n\n\n\n<li><em>\uc77c\ubcc4 \uccad\uc911 \ucd94\uc801<\/em><\/li>\n\n\n\n<li><em>\ucea0\ud398\uc778 \uc2dc\uac04\ubcc4 \uc2e4\uc801 <\/em><\/li>\n\n\n\n<li><em>\ubaa8\ubc14\uc77c \uc7a5\uce58 \ub300\uc0c1 \ud504\ub85c\ud544<\/em><\/li>\n\n\n\n<li><em>OOH\ub294 \ucea0\ud398\uc778 \ud6a8\uacfc\ub97c \uad50\ud658\ud558\uae30 \uc704\ud574 \ub300\uc0c1 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\ub294 \uacf5\ud1b5 \uce21\uc815 \ud56d\ubaa9\uc73c\ub85c \uc774\ub3d9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/em><\/li>\n<\/ul>\n\n\n\n<p>2022\ub144 OOH \uad11\uace0\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \ubcf4\ub2e4 \uc815\ud655\ud55c \uc815\ubcf4\uc640 \uc2dc\uae30\uc801\uc808\ud55c \uc5c5\ub370\uc774\ud2b8\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc774\ub7ec\ud55c \ubc29\ud5a5\uc73c\ub85c \ubc1c\uc804\ud560 \uac83\uc785\ub2c8\ub2e4. \ub370\uc774\ud130\uc758 \uc138\ubd84\uc131\uc740 \ud6a8\uacfc\uc801\uc778 OOH \uce21\uc815\uc758 \ud575\uc2ec\uc774 \ub429\ub2c8\ub2e4. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_%ED%94%84%EB%A1%9C%EA%B7%B8%EB%9E%98%EB%B0%8D_%EB%B0%A9%EC%8B%9D_%EA%B5%AC%EB%A7%A4%EC%97%90_%EB%8D%94_%EB%A7%8E%EC%9D%80_%EC%9D%B8%EB%B2%A4%ED%86%A0%EB%A6%AC_%EC%82%AC%EC%9A%A9_%EA%B0%80%EB%8A%A5\"><\/span><strong>6. \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad6c\ub9e4\uc5d0 \ub354 \ub9ce\uc740 \uc778\ubca4\ud1a0\ub9ac \uc0ac\uc6a9 \uac00\ub2a5<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uc774\uc804\uc5d0\ub294 \ub9ce\uc740 \uc18c\uaddc\ubaa8 \uc870\uc9c1\uc5d0\uc11c OOH \uad11\uace0\uac00 \ub108\ubb34 \ube44\uc2f8\uac70\ub098 \uac10\ub2f9\ud560 \uc218 \uc5c6\ub294 \uac83\uc73c\ub85c \uac04\uc8fc\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc544\uc6c3\ub3c4\uc5b4 \uc2e0\ud654\uc5d0 \ub530\ub974\uba74 OOH\ub294 \uc608\uc0b0\uc774 \ub9ce\uace0 \ucea0\ud398\uc778 \uae30\uac04\uc744 \uae38\uac8c \uc608\uc57d\ud55c \ud504\ub9ac\ubbf8\uc5c4 \uad11\uace0\uc8fc\uc5d0\uac8c\ub9cc \uace0\ub824\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud615\uc2dd, \ubc1c\ud589\ubd80\uc218, \uc778\uad6c\ud1b5\uacc4, \ucea0\ud398\uc778 \uae30\uac04, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uac1c\ubc1c \ub4f1\uacfc \uac19\uc740 \ub2e4\uc591\ud55c \uc694\uc778\uc5d0 \ub530\ub77c \ucd94\uac00 \ube44\uc6a9\uc774 \ubc1c\uc0dd\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uadf8\ub7ec\ub098 \uc624\ub298\ub0a0 OOH\ub294 \uae30\uc220 \ud601\uc2e0 \ub355\ubd84\uc5d0 \ub514\uc9c0\ud138 OOH \ud615\uc2dd\uc774 \uae09\uc99d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae30\ud68d\uc790\uc758 \uc608\uc0b0\uc5d0 \ub530\ub77c \uc120\ud0dd\ud560 \uc218 \uc788\ub294 \ud615\uc2dd\uc774 \ub9ce\uc2b5\ub2c8\ub2e4. \ubc18\uba74\uc5d0 \uc0c8\ub85c\uc6b4 \ud615\uc2dd\uc758 \ub514\uc9c0\ud138 \ubc84\uc804\uc740 \uc2dc\uac04\ub300\ubcc4 \uad11\uace0, \uc2a4\ud31f \uae30\ubc18 \uad11\uace0 \ubc0f \uad50\ud1b5\ub7c9\uc774 \ub9ce\uc740 \uc2dc\uac04\ub300 \uad6c\ub9e4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc774\uc81c \ucea0\ud398\uc778\uc744 \uc694\uc77c\ubcc4\ub85c \uc608\uc57d\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \uad11\uace0\uc8fc\ub294 \uad11\uace0 \uc7ac\uc0dd\uc744 \uc6d0\ud558\ub294 \uc2dc\uac04\uc744 \uc720\uc5f0\ud558\uac8c \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \uad11\uace0\ud310\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \ub54c \uc0ac\uc6a9\ud55c \uc9c0\uc810\uc5d0 \ub530\ub77c \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\uba74 \ub429\ub2c8\ub2e4. <\/p>\n\n\n\n<p>DOOH\uc758 &#8216;\ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd&#8217; \uc694\uc18c\ub294 \uc5ed\ub3d9\uc801\uc774\uace0 \uc0c1\ud669\uc5d0 \ub9de\ub294 \uad11\uace0 \uc7ac\uc0dd\uacfc \uac19\uc740 \ub354 \ub9ce\uc740 \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc804\uccb4 \ud504\ub85c\uc138\uc2a4\ub294 \ub514\uc9c0\ud138\uacfc \ub9e4\uc6b0 \uc720\uc0ac\ud558\uc9c0\ub9cc OOH\uc758 \ub9e4\uc6b0 \ub3c5\ud2b9\ud55c \ud2b9\uc131\uc73c\ub85c \uc778\ud574 \uc5ec\uc804\ud788 \uc5b4\ub5a4 \ud615\ud0dc\uc758 \uc218\ub3d9 \uac1c\uc785\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. OOH\uc5d0\ub294 \uc5b4\ub5a4 \uad11\uace0\uac00 \ud5c8\uc6a9\ub418\uace0 \ud5c8\uc6a9\ub418\uc9c0 \uc54a\ub294\uc9c0 \uacb0\uc815\ud558\ub294 \ud504\ub85c\uc138\uc2a4 \uc0ac\uc774\uc758 \uaddc\uc81c \uae30\uad00\uc740 \ub9d0\ud560 \uac83\ub3c4 \uc5c6\uace0 \uac01\uac01 \uac1c\ubcc4\uc801\uc778 \uc694\uad6c \uc0ac\ud56d\uc774 \uc788\ub294 \ub2e4\uc591\ud55c \ud615\uc2dd\uc774 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>OOH\uac00 \ubc29\ud574\uac00 \ub418\uc9c0 \uc54a\ub294 \ubc29\uc2dd\uc73c\ub85c \uc8fc\uc758\ub97c \uc720\uc9c0\ud55c\ub2e4\ub294 \uac83\uc744 \uc99d\uba85\ud558\uae30 \uc704\ud55c \uc218\ub9ce\uc740 \uc5f0\uad6c\ub3c4 \uc218\ud589\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc625\uc678\uad11\uace0\ub294 \ub2e4\ub978 \uc5b4\ub5a4 \ub9e4\uccb4\ubcf4\ub2e4 \uc18c\ube44\uc790\uc758 \ubc18\uc751\uc774 \uac00\uc7a5 \uc88b\uc740 \ucd5c\uace0\uc758 \ud504\ub77c\uc774\ubc0d \ub9e4\uccb4\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EB%A7%88%EC%BC%80%ED%84%B0_%EC%97%AC%EB%9F%AC%EB%B6%84_2022%EB%85%84%EC%9D%84_%EC%A4%80%EB%B9%84%ED%95%98%EC%84%B8%EC%9A%94\"><\/span><strong>\ub9c8\ucf00\ud130 \uc5ec\ub7ec\ubd84, 2022\ub144\uc744 \uc900\ube44\ud558\uc138\uc694!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>\uadf8\ub798\uc11c \uc6b0\ub9ac\ub294 \uc544\ub098\ubaa8\ud53d \uad11\uace0\ud310, \uc99d\uac00\ud558\ub294 \ube44\uc804\ud1b5\uc801 \uad11\uace0\ud310, \uc5ed\ub3d9\uc801\uc778 \ucea0\ud398\uc778, \uc6c0\uc9c1\uc774\ub294 OOH \ud601\uc2e0, \uccad\uc911 \ub370\uc774\ud130 \ucc44\ud0dd, \ubcf4\ub2e4 \ud504\ub85c\uadf8\ub798\ubc0d \uac00\ub2a5\ud55c \uc900\ube44\ub41c \ud654\uba74\uc5d0 \ub300\ud574 \uc774\uc57c\uae30\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \uac83\uc774 2022\ub144 OOH\uc758 \ud48d\uacbd\uc744 \ud615\uc131\ud560 \uac83\uc785\ub2c8\ub2e4. \ubb38\uc81c\ub294 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc640 \uae30\ud68d\uc790\uac00 \uc774\uc5d0 \ub300\ud55c \uc900\ube44\uac00 \ub418\uc5b4 \uc788\ub290\ub0d0\ub294 \uac83\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<p>2022\ub144\uc744 \uc900\ube44\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\ub824\uba74 \ub9c8\ucf00\ud305 \ub9ac\ub354\uac00 2021\ub144\uc5d0 \ubaa8\ub4e0 \ud559\uc2b5 \ub0b4\uc6a9\uc744 Outernet \ubbf8\ub514\uc5b4 \ud50c\ub808\uc774\ubd81\uc5d0 \ubaa8\uc544\uc11c \uc5b4\ub5bb\uac8c \uc218\ud589\ud588\ub294\uc9c0 \ud655\uc778\ud558\uc138\uc694. \uc774 \ud50c\ub808\uc774\ubd81\uc740 \ub2e4\ub978 \ubaa8\ub4e0 \uc0ac\ub78c\ub4e4\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c \ud32c\ub370\ubbf9\uc73c\ub85c \uc778\ud55c \ub3d9\uc77c\ud55c \uc5b4\ub824\uc6c0\uc744 \uacaa\uc5c8\uc9c0\ub9cc \uacc4\uc18d\ud574\uc11c \uccad\uc911\uc5d0\uac8c \ub2e4\uac00\uac00\ub294 \ud601\uc2e0\uc801\uc778 \ubc29\ubc95\uc744 \ucc3e\uc740 (Outernet Marketing Innovation Group) OMIG \ud68c\uc6d0\uc774 \uc218\ud589\ud55c \uba87 \uac00\uc9c0 \ud601\uc2e0\uc801\uc778 Outernet \ucea0\ud398\uc778 \uc2e4\ud589\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ud50c\ub808\uc774\ubd81\uc740 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \uacc4\ud68d \ubc0f \uc2e4\ud589 \uc911\uc5d0 OOH \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud574 \ubb34\uc5c7\uc744 \ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc2e4\uc81c \ucea0\ud398\uc778 \uacb0\uacfc\ub3c4 \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.movingwalls.com\/ko\/book-demo\/\" target=\"_blank\" rel=\"noopener\" title=\"Moving Walls\ub85c \ub370\ubaa8 \uc608\uc57d\ud558\uae30\">\ub370\ubaa8\ub97c \uc608\uc57d\ud558\uc138\uc694! <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ucf54\ub85c\ub09819 \ub300\uc720\ud589\uc740 \uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 \uccad\uc911\uc758 \uc6c0\uc9c1\uc784\uc744 \uc88c\uc6b0\ud588\uc2b5\ub2c8\ub2e4. \uc5b8\uc81c \uc6b0\ub9ac\uac00 \uc704\uae30\uc5d0\uc11c \ubc97\uc5b4\ub0a0 \uc218 \uc788\uc744\uc9c0 \uc608\uce21\ud560 \uc218\ub294 \uc5c6\uc9c0\ub9cc, \ub9ce\uc740 \uad6d\uac00\uc5d0\uc11c [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/out-of-home-advertising-trends-2022\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from 2022\ub144 \uc625\uc678 \uad11\uace0: \uc0c8\ud574 \uc625\uc678 \uad11\uace0\ub97c \ud615\uc131\ud560 \uc8fc\uc694 \ub3d9\ud5a5 \uc0b4\ud3b4\ubcf4\uae30<\/span><\/a><\/p>\n","protected":false},"featured_media":14672,"template":"","categories":[],"class_list":["post-12109","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog\/12109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/14672"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/categories?post=12109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}