{"id":12131,"date":"2023-06-01T16:46:54","date_gmt":"2023-06-01T11:16:54","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/2021%eb%85%84-ooh-%ea%b4%91%ea%b3%a0-%ed%8a%b8%eb%a0%8c%eb%93%9c-%eb%b6%80%ed%99%9c\/"},"modified":"2023-12-18T15:17:48","modified_gmt":"2023-12-18T09:47:48","slug":"ooh-advertising-trends-in-2021-the-resurrection","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ko\/blog\/ooh-advertising-trends-in-2021-the-resurrection\/","title":{"rendered":"2021\ub144 OOH \uad11\uace0 \ud2b8\ub80c\ub4dc: \ubd80\ud65c"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #595959;color:#595959\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #595959;color:#595959\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/ooh-advertising-trends-in-2021-the-resurrection\/#2021%EB%85%84_OOH%EB%A5%BC_%EC%9E%AC%EA%B5%AC%EC%B6%95%ED%95%98%EB%8A%94_%EB%8D%B0_%ED%95%84%EC%9A%94%ED%95%9C_%EC%A3%BC%EC%9A%94_%ED%8A%B8%EB%A0%8C%EB%93%9C\" title=\"2021\ub144 OOH\ub97c \uc7ac\uad6c\ucd95\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc8fc\uc694 \ud2b8\ub80c\ub4dc\">2021\ub144 OOH\ub97c \uc7ac\uad6c\ucd95\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc8fc\uc694 \ud2b8\ub80c\ub4dc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/ooh-advertising-trends-in-2021-the-resurrection\/#1_%EB%B8%8C%EB%9E%9C%EB%93%9C%EC%9D%98_%EB%AF%BC%EC%B2%A9%EC%84%B1%EA%B3%BC_%EC%9C%A0%EC%97%B0%EC%84%B1\" title=\"1. \ube0c\ub79c\ub4dc\uc758 \ubbfc\ucca9\uc131\uacfc \uc720\uc5f0\uc131\">1. \ube0c\ub79c\ub4dc\uc758 \ubbfc\ucca9\uc131\uacfc \uc720\uc5f0\uc131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/ooh-advertising-trends-in-2021-the-resurrection\/#2_%ED%94%84%EB%A1%9C%EA%B7%B8%EB%9E%98%EB%B0%8D_%EB%B0%A9%EC%8B%9D_DOOH%EA%B0%80_%EB%93%9C%EB%94%94%EC%96%B4_%EC%8B%A4%ED%98%84%EB%90%A9%EB%8B%88%EB%8B%A4\" title=\"2. \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH\uac00 \ub4dc\ub514\uc5b4 \uc2e4\ud604\ub429\ub2c8\ub2e4\">2. \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH\uac00 \ub4dc\ub514\uc5b4 \uc2e4\ud604\ub429\ub2c8\ub2e4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/ooh-advertising-trends-in-2021-the-resurrection\/#3_%E2%80%98%EC%95%84%EC%9B%83%ED%84%B0%EB%84%B7_%EB%AF%B8%EB%94%94%EC%96%B4%EC%9D%98_%EB%B6%80%EC%83%81\" title=\"3. &#8216;\uc544\uc6c3\ud130\ub137&#8217; \ubbf8\ub514\uc5b4\uc758 \ubd80\uc0c1\">3. &#8216;\uc544\uc6c3\ud130\ub137&#8217; \ubbf8\ub514\uc5b4\uc758 \ubd80\uc0c1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/ooh-advertising-trends-in-2021-the-resurrection\/#4_OOH_%EB%AA%A8%EB%B0%94%EC%9D%BC_%ED%99%9C%EC%9A%A9\" title=\"4. OOH + \ubaa8\ubc14\uc77c \ud65c\uc6a9\">4. OOH + \ubaa8\ubc14\uc77c \ud65c\uc6a9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/ooh-advertising-trends-in-2021-the-resurrection\/#5_%EB%8D%B0%EC%9D%B4%ED%84%B0%EB%8A%94_%EB%8B%A8%EC%88%9C%ED%95%9C_%EC%95%8C%EA%B3%A0%EB%A6%AC%EC%A6%98%EC%9D%B4_%EC%95%84%EB%8B%88%EB%9D%BC_%EC%98%88%EC%88%A0%EC%9D%B4%EB%8B%A4\" title=\"5. \ub370\uc774\ud130\ub294 \ub2e8\uc21c\ud55c \uc54c\uace0\ub9ac\uc998\uc774 \uc544\ub2c8\ub77c \uc608\uc220\uc774\ub2e4\">5. \ub370\uc774\ud130\ub294 \ub2e8\uc21c\ud55c \uc54c\uace0\ub9ac\uc998\uc774 \uc544\ub2c8\ub77c \uc608\uc220\uc774\ub2e4<\/a><\/li><\/ul><\/nav><\/div>\n\n<figure class=\"wp-block-table\"><table class=\"has-gray-dark-color has-yellow-background-color has-text-color has-background\"><tbody><tr><td><strong>2021\ub144 OOH\ub97c \uc7ac\uad6c\ucd95\ud560 \uc8fc\uc694 \ud2b8\ub80c\ub4dc<\/strong>\ube0c\ub79c\ub4dc \ubbfc\ucca9\uc131 \ubc0f \uc720\uc5f0\uc131 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 DOOH\uac00 \ub9c8\uce68\ub0b4 \uc77c\uc5b4\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. OOH + \ubaa8\ubc14\uc77c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\ub294 &#8220;Outernet&#8221; \ubbf8\ub514\uc5b4\uc758 \ubd80\uc0c1\uc740 \ub2e8\uc21c\ud55c \uc54c\uace0\ub9ac\uc998\uc774 \uc544\ub2c8\ub77c \uc608\uc220\uc785\ub2c8\ub2e4.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>2020\ub144\uc774 \uc6b0\ub9ac\uac00 \uc138\uc0c1\uacfc \uc18c\ud1b5\ud558\ub294 \ubc29\uc2dd\uc744 \ud06c\uac8c \ub4a4\ud754\ub4e4 \uac83\uc774\ub77c\uace0 \ub204\uac00 \uc0dd\uac01\uc774\ub098 \ud588\uc744\uae4c\uc694? \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ubd09\uc1c4 \uc870\uce58\uac00 \uc2dc\ud589\ub418\uc790 \uc9d1 \ubc16\uc758 \uad50\ud1b5\uc740 \uac70\uc758 \uc989\uac01\uc801\uc73c\ub85c \ub9c8\ube44\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c \ud589\uc0ac\uac00 \uac00\uc0c1\uc73c\ub85c \uc9c4\ud589\ub418\uace0 \uc8fc\uc694 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc774 \uc0ad\uac10\ub418\uba74\uc11c \uc625\uc678 \uad11\uace0\ub294 \uc644\uc804\ud788 \uc911\ub2e8\ub418\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uadf8\ub7ec\ub098 OOH\ub294 \uc5ec\uc804\ud788 \uc6c0\uc9c1\uc774\ub294 \uc7a0\uc7ac\uace0\uac1d\uc744 \ud655\ubcf4\ud558\uace0 \ub3c4\ub2ec\ud558\ub294 \ub370 \uac00\uc7a5 \uad00\ub828\uc131\uc774 \ub192\uc740 \ucc44\ub110\uc785\ub2c8\ub2e4. GroupM\uc740 2021\ub144 <a href=\"https:\/\/www.businessinsider.in\/advertising\/ad-agencies\/news\/global-advertising-expected-to-grow-by-12-3-in-2021-groupms-tyny-forecast\/articleshow\/79603607.cms\" rel=\"nofollow\" title=\"\">\uae00\ub85c\ubc8c \uad11\uace0 \uc131\uc7a5\ub960\uc744 12.3%<\/a>\ub85c \uc608\uce21\ud588\uc2b5\ub2c8\ub2e4. WARC \ucd5c\uc2e0 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 OOH\ub294 2021\ub144\uc5d0 \ub450 \ubc88\uc9f8\ub85c \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \ub9e4\uccb4\uac00 \ub420 \uac83\uc774\uba70 \uad11\uace0 \uc9c0\ucd9c\uc740 <a href=\"https:\/\/www.warc.com\/newsandopinion\/news\/global-ad-market-will-take-years-to-recover-from-covid-19\/44417\" rel=\"nofollow\" title=\"\">20%<\/a> \uc774\uc0c1 \uc99d\uac00\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><em>\ucd9c\ucc98: WARC \uae00\ub85c\ubc8c \uad11\uace0 \ub3d9\ud5a5: \uc5c5\uacc4 \ud604\ud669(2020\/21)<\/em><\/p>\n\n\n\n<p>\uc6b0\ub9ac\uac00 2021\ub144\uc5d0\ub3c4 \ubd88\ud655\uc2e4\uc131\uc744 \uc548\uace0 \uc774 &#8220;\ub274\ub178\uba40&#8221;\uc744 \uacc4\uc18d \uc218\uc6a9\ud558\uba74\uc11c \uc5c5\uacc4\ub97c \uc7ac\uac74\ud558\uae30 \uc704\ud574 \ud544\uc694\ud55c \uba87 \uac00\uc9c0 OOH \ud2b8\ub80c\ub4dc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"499\" height=\"333\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-22.png\" alt=\"\" class=\"wp-image-9867\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-22.png 499w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-22-300x200.png 300w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2021%EB%85%84_OOH%EB%A5%BC_%EC%9E%AC%EA%B5%AC%EC%B6%95%ED%95%98%EB%8A%94_%EB%8D%B0_%ED%95%84%EC%9A%94%ED%95%9C_%EC%A3%BC%EC%9A%94_%ED%8A%B8%EB%A0%8C%EB%93%9C\"><\/span><strong>2021\ub144 OOH\ub97c \uc7ac\uad6c\ucd95\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc8fc\uc694 \ud2b8\ub80c\ub4dc<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%EB%B8%8C%EB%9E%9C%EB%93%9C%EC%9D%98_%EB%AF%BC%EC%B2%A9%EC%84%B1%EA%B3%BC_%EC%9C%A0%EC%97%B0%EC%84%B1\"><\/span>1. \ube0c\ub79c\ub4dc\uc758 \ubbfc\ucca9\uc131\uacfc \uc720\uc5f0\uc131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\ud32c\ub370\ubbf9\uc740 \uacc4\uc18d\ud574\uc11c \ubd88\ud655\uc2e4\ud55c \ubbf8\ub798\ub85c \ub098\uc544\uac08 \uac83\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \ub354 \ubbfc\ucca9\ud558\uace0 \uc608\uce21\ud560 \uc218 \uc5c6\ub294 \ud658\uacbd\uc5d0 \uc27d\uac8c \uc801\uc751\ud560 \uc218 \uc788\ub294 \ub354 \ub9ce\uc740 \ub300\uc548\uc744 \ub9c8\ub828\ud574\uc57c \ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uae30\ub2a5\uc740 \ud2b9\ud788 \ubbfc\ucca9\ud558\uace0 \uc720\uc5f0\ud55c \uad11\uace0 \ud65c\ub3d9\uc5d0\uc11c \uc120\ud638\ub420 \uac83\uc785\ub2c8\ub2e4. \ud1b5\ud569 \uc0dd\ud0dc\uacc4\uac00 DOOH\uc758 \uac1c\uc778\ud654 \ubc0f \ud604\uc9c0\ud654\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc0ac\ub78c\ub4e4\uc758 \uc774\ub3d9\uc774 \uc81c\ud55c\ub418\uba74 \uc77c\ubc18\uc801\uc73c\ub85c \ubcc0\ud654\ud558\ub294 \ub370 \uc218\ub144\uc774 \uac78\ub9ac\ub294 \uc18c\ube44\uc790 \uc2b5\uad00\uc758 \uc989\uac01\uc801\uc778 \ubcc0\ud654\ub97c \ubaa9\uaca9\ud588\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc18c\ube44\uc790 \uc2b5\uad00\uc758 \ubcc0\ud654\uc5d0 \ub530\ub77c \uad11\uace0 \uc804\ub7b5\uc744 \uc2e0\uc18d\ud558\uac8c \uc810\uac80\ud558\uace0 \uc810\uac80\ud560 \uc218 \uc788\uc744 \ub9cc\ud07c \ubbfc\ucca9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>2021\ub144\uc5d0\ub294 \ube0c\ub79c\ub4dc\uac00 \uc0c8\ub85c\uc6b4 \uc18c\ube44\uc790\uc758 \uc6c0\uc9c1\uc784\uc744 \uba74\ubc00\ud788 \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0 \ubbf8\ub514\uc5b4 \uc18c\ube44\uc758 \uc0c8\ub85c\uc6b4 \uc2b5\uad00\uc801 \ubcc0\ud654\uc5d0 \uc801\uc751\ud558\uba74\uc11c \uad11\uace0 \uc608\uc0b0\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ub2e4\ub978 \ucc44\ub110\ub85c \uc62e\uae30\uba74 \ub2e4\uc2dc \ud68c\ubcf5\ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ud588\uc2b5\ub2c8\ub2e4. 2021\ub144\uc5d0\ub294 \ub354 \ub2e4\ub8e8\uae30 \uc26c\uc6b4 \ub9e4\uccb4\uc5d0 \ub300\ud55c \ub354 \ub9ce\uc740 \ud22c\uc790\uac00 \uc774\ub8e8\uc5b4\uc9c0\uace0 \ucee4\ub125\ud2f0\ub4dc TV \ubc0f DOOH\uc640 \uac19\uc740 \uae30\uc874 \ucc44\ub110\uc758 \ub514\uc9c0\ud138\ud654\uac00 \ubd80\ud65c\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%ED%94%84%EB%A1%9C%EA%B7%B8%EB%9E%98%EB%B0%8D_%EB%B0%A9%EC%8B%9D_DOOH%EA%B0%80_%EB%93%9C%EB%94%94%EC%96%B4_%EC%8B%A4%ED%98%84%EB%90%A9%EB%8B%88%EB%8B%A4\"><\/span>2. \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH\uac00 \ub4dc\ub514\uc5b4 \uc2e4\ud604\ub429\ub2c8\ub2e4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uc804\uc5fc\ubcd1\uc73c\ub85c \uc778\ud574 OOH\ub294 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uad00\ub828\uc131\uc774 \ub192\uc544\uc84c\uc2b5\ub2c8\ub2e4. \ucf54\ub85c\ub09819\ub294 \uc790\uadf9\uc81c \uc5ed\ud560\uc744 \ud558\uba74\uc11c OOH \ud601\uc2e0\uacfc \ub514\uc9c0\ud138\ud654 \ucc44\ud0dd\uc744 \uac00\uc18d\ud654\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ub354 \uc9e7\uc740 \ucc98\ub9ac \uc2dc\uac04\uc73c\ub85c \ucea0\ud398\uc778\uc744 \uc2e0\uc18d\ud558\uac8c \ud65c\uc131\ud654\ud560 \uc218 \uc788\ub294 \uae30\ub2a5, \uc0c1\ud669 \ubcc0\ud654\uc5d0 \ub530\ub77c \uc77c\uc2dc \uc911\uc9c0\ud558\uace0 \ub2e4\uc2dc \uc2dc\uc791\ud560 \uc218 \uc788\ub294 \uc720\uc5f0\uc131, \uc2e4\uc2dc\uac04\uc73c\ub85c \ub3d9\uc801 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud558\ub294 \uae30\ub2a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 OOH\ub294 \ud32c\ub370\ubbf9 \uae30\uac04 \ub3d9\uc548 \uc18d\ub3c4\uc640 \uc720\uc5f0\uc131\uc774 \uad11\uace0\uc8fc\uc758 \uc694\uad6c\ub97c \ucda9\uc871\ud558\ub294 \ud544\uc218 \ub9e4\uccb4\ub85c \ubcc0\ubaa8\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH\ub294 \uae30\uc220 \ud601\uc2e0\uacfc \ubc1c\uc804\uc744 \ud1b5\ud574 \uc218\ub144\uc5d0 \uac78\uccd0 \ubc1c\uc804\ud558\uba74\uc11c \uba3c \uae38\uc744 \uac78\uc5b4\uc654\uc2b5\ub2c8\ub2e4. SSP + DSP \ud30c\ud2b8\ub108\uc2ed\uc758 \uc218\uac00 \uc99d\uac00\ud558\uc5ec \ubbf8\ub514\uc5b4 \uad6c\ub9e4 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc7ac\uace0\uac00 \ubc1c\uc0dd\ud558\ub294 \uac83\uc744 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc18c\ube44\uc790\uc758 \uc6c0\uc9c1\uc784\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \ubcc0\ud654\ud558\ub294 \ubd88\ud655\uc2e4\uc131\uc758 \uc2dc\ub300\uc5d0 \ud0c0\uac9f\ud305\uc744 \uc9c0\uc6d0\ud558\uae30 \uc704\ud574 \uc704\uce58 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub294 \ud32c\ub370\ubbf9\uc73c\ub85c \uc778\ud574 \ub354 \ub9ce\uc740 \uc720\uc5f0\uc131, \uc18d\ub3c4, \ud6a8\uc728\uc131 \ubc0f \uc5ed\ub3d9\uc801\uc778 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc5d0 \ub300\ud55c \uad11\uace0\uc8fc\uc758 \uc0c8\ub85c\uc6b4 \uc694\uad6c\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc801\uc808\ud55c \uc2dc\uae30\uc5d0 \uc774\ub8e8\uc5b4\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud2b9\uc774\ud55c \ud55c \ud574\uac00 \ub05d\ub098\uac00\uba74\uc11c Moving Walls\uc5d0\uc11c\ub294 2019\ub144\uc5d0 \ube44\ud574 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH \ucea0\ud398\uc778\uc774 <strong>243%<\/strong> \uc99d\uac00\ud55c \uac83\uc744 \ud655\uc778\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E2%80%98%EC%95%84%EC%9B%83%ED%84%B0%EB%84%B7_%EB%AF%B8%EB%94%94%EC%96%B4%EC%9D%98_%EB%B6%80%EC%83%81\"><\/span>3. &#8216;\uc544\uc6c3\ud130\ub137&#8217; \ubbf8\ub514\uc5b4\uc758 \ubd80\uc0c1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uc6b0\ub9ac\uac00 \ubc16\uc5d0\uc11c \ubcf4\ub0b4\ub294 \uc2dc\uac04\uc774 \uc904\uc5b4\ub4e4\uba74 \uc6b0\ub9ac\ub294 \uc57c\uc678\uc5d0\uc11c \ubcf4\ub0b4\ub294 \uacbd\ud5d8\uc5d0 \ub300\ud574 \ub354\uc6b1 \uc758\uc2dd\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \uc7a5\uae30\uac04\uc758 \ud3d0\uc1c4\ub85c \uc778\ud574 \uc6b0\ub9ac\ub294 \uae30\uae30\uc5d0 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \uc18c\ube44\ud558\uac8c \ub418\uba74\uc11c \ub514\uc9c0\ud138 \ud53c\ub85c\uac10\uc744 \ub290\ub07c\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>OAAA\uc758 \ucd5c\uadfc \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>68%\ub294 \ud654\uba74\uc5d0 \ub108\ubb34 \ub9ce\uc740 \uc2dc\uac04\uc744 \uc18c\ube44\ud558\uace0 \uc788\uc73c\uba70 \uc628\ub77c\uc778 \uad11\uace0\ub97c \uaebc\ub9ac\uace0 \uc788\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>69%\ub294 \uc57c\uc678 \ud658\uacbd\uc5d0 \ub300\ud55c \uc778\uc2dd\uc774 \ub192\uc544\uc84c\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>45%\ub294 \ud32c\ub370\ubbf9\uc774 \uc2dc\uc791\ub418\uae30 \uc804\ubcf4\ub2e4 \uad11\uace0\ud310\uacfc \uae30\ud0c0 OOH \ubbf8\ub514\uc5b4\ub97c \ub354 \ub9ce\uc774 \uc8fc\ubaa9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p>\uc774\ub85c \uc778\ud574 \ud0a4\uc624\uc2a4\ud06c, \uc5d8\ub9ac\ubca0\uc774\ud130, \ucc28\ub7c9 \uacf5\uc720 \ucc28\ub7c9, \ud658\uc2b9 \ud5c8\ube0c, \uc1fc\ud551\ubab0 \ubc0f \uae30\ud0c0 \uc7a5\uc18c\uc758 \ud615\ud0dc\ub85c \ud31d\uc5c5\ub418\uae30 \uc2dc\uc791\ud558\ub294 \ube44\uc804\ud1b5\uc801\uc778 \ubbf8\ub514\uc5b4\uac00 \ub4f1\uc7a5\ud569\ub2c8\ub2e4. \uc694\uc998\uc5d0\ub294 \uac70\uc758 \ubaa8\ub4e0 \ubb3c\ub9ac\uc801 \uacf5\uac04\uc774 OOH \uad11\uace0\ub85c \uc804\ud658\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. . \ud5a5\uc0c1\ub41c AI \uae30\uc220\uacfc \uc2e4\uc2dc\uac04 \ub370\uc774\ud130 \uce21\uc815\uc758 \uac1c\uc120 \ub355\ubd84\uc5d0 \uc57c\uc678 \uccad\uc911\uc740 \uc774\ub7ec\ud55c \uc0c8\ub85c\uc6b4 \ubbf8\ub514\uc5b4\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc774\uc804\ubcf4\ub2e4 \uc624\ud504\ub77c\uc778\uc5d0\uc11c \ud6e8\uc52c \ub354 \uc27d\uac8c \uc811\uadfc\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Outernet \ubbf8\ub514\uc5b4\ub294 \uc2e4\uc81c \uc138\uacc4\uc5d0\uc11c \uc624\ud504\ub77c\uc778\uc77c \ub54c \uccad\uc911\uc744 \uc790\uadf9\ud558\uace0 \uc628\ub77c\uc778\uc77c \ub54c \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4\uac00 \uadf8\ub4e4\uc744 \ud65c\uc131\ud654\uc2dc\ud0a4\uae30 \ub54c\ubb38\uc5d0 2021\ub144 \uc628\ub77c\uc778 \ucc38\uc5ec\uc758 \uac00\uc7a5 \ud070 \ub3d9\uc778\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_OOH_%EB%AA%A8%EB%B0%94%EC%9D%BC_%ED%99%9C%EC%9A%A9\"><\/span>4. OOH + \ubaa8\ubc14\uc77c \ud65c\uc6a9 <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uc624\ub298\ub0a0 OOH \ucea0\ud398\uc778 \uacc4\ud68d\uc740 \ud6e8\uc52c \uc26c\uc6cc\uc84c\uc2b5\ub2c8\ub2e4. \uc790\ub3d9 \uad6c\ub9e4 \ud50c\ub7ab\ud3fc, \uc7a0\uc7ac \uace0\uac1d \ub370\uc774\ud130 \ud1b5\ud569, \ub514\uc9c0\ud138 DOOH(Out of Home)\uc758 \uc131\uc7a5\uc73c\ub85c \uc778\ud574 \uacc4\ud68d \ubc0f \uad6c\ub9e4 \ud504\ub85c\uc138\uc2a4\uac00 \uc774\uc804\ubcf4\ub2e4 \ud6e8\uc52c \uac04\ub2e8\ud558\uace0 \ube68\ub77c\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 \uc625\uc678 \uad11\uace0\uc640 \ud568\uaed8 \ubbf8\ub514\uc5b4 \uae30\ud68d\uc790\uc640 \uad6c\ub9e4\uc790\ub294 \uc774\uc81c \ub354 \ub9ce\uc740 \uc9c0\uc5ed \uae30\ubc18 \ud0c0\uac9f\ud305\uc5d0 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub294 \uc138\ubd80 \ud0c0\uac9f\ud305\uacfc \ub3d9\uc801 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc635\uc158\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc218\ub9ce\uc740 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc2dc\uc7a5\uc774 \ucc9c\ucc9c\ud788 \ub2e4\uc2dc \uc5f4\ub9ac\uba74\uc11c \uc6b0\ub9ac \uc911 \ub300\ub2e4\uc218\ub294 \ub098\uac00\uc11c \uc77c\uc0c1 \uc5c5\ubb34\ub97c \uc218\ud589\ud558\uace0 \uc2f6\uc5b4\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc758\uc2dd\uc801\uc774\ub4e0 \ubb34\uc758\uc2dd\uc801\uc774\ub4e0 \uc6b0\ub9ac \uc911 \uc77c\ubd80\ub294 \uc9d1\uc5d0\uc11c \uc77c\ud558\uac70\ub098 \uc548\uc804\ud558\ub2e4\uace0 \uac04\uc8fc\ub418\ub294 \ud658\uacbd, \uc989 \uc9d1\uacfc \ub354 \uac00\uae4c\uc6b4 \uacf3\uc5d0\uc11c \uc77c\ud558\ub294 \ub370 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \ubcf4\ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc7ac\ud0dd\uadfc\ubb34\ub294 \ub9ce\uc740 \uae30\uc5c5\uacfc \uc0b0\uc5c5\uc5d0\uc11c &#8220;\uc0c8\ub85c\uc6b4 \ud45c\uc900&#8221;\uc774 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc18c\ube44\uc790 \uc774\ub3d9\uc758 \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \ub9ce\uc740 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce60 \uac83\uc774\uba70, \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc5ec\uc804\ud788 \uc774 \uadf8\ub8f9\uc758 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc9c0\uc5ed\uc801\uc73c\ub85c \uc811\uadfc\ud558\ub824\uba74 \ube60\ub974\uac8c \uc870\uc815\ud558\uace0 \uc801\uc751\ud574\uc57c \ud569\ub2c8\ub2e4. OOH + \ubaa8\ubc14\uc77c\uc744 \uc0ac\uc6a9\ud558\uba74 \ub354 \uc26c\uc6cc\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ud558\uc774\ud37c\ub85c\uceec \ud0c0\uac9f\ud305\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc26c\uc6cc\uc84c\uc2b5\ub2c8\ub2e4!<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_%EB%8D%B0%EC%9D%B4%ED%84%B0%EB%8A%94_%EB%8B%A8%EC%88%9C%ED%95%9C_%EC%95%8C%EA%B3%A0%EB%A6%AC%EC%A6%98%EC%9D%B4_%EC%95%84%EB%8B%88%EB%9D%BC_%EC%98%88%EC%88%A0%EC%9D%B4%EB%8B%A4\"><\/span>5. \ub370\uc774\ud130\ub294 \ub2e8\uc21c\ud55c \uc54c\uace0\ub9ac\uc998\uc774 \uc544\ub2c8\ub77c \uc608\uc220\uc774\ub2e4 <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uc704\uce58 \ub370\uc774\ud130\uc758 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud558\ub294 \uac83\uc740 \uace0\ub3c4\ub85c \uace0\uac1d \uc911\uc2ec\uc801\uc778 OOH \uacbd\ud5d8\uc744 \uad6c\ucd95\ud558\uc5ec \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\ub294 \ud575\uc2ec \ub3c4\uad6c \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uac70\uc758 \uc2e4\uc2dc\uac04 \ub370\uc774\ud130 \uce21\uc815\uc5d0 \uac00\uae4c\uc6cc\uc9d0\uc5d0 \ub530\ub77c \uc18c\ube44\uc790 \ud589\ub3d9\uc5d0 \ub300\ud55c \uc2e4\ud589 \uac00\ub2a5\ud55c \ud1b5\ucc30\ub825\uacfc \ud0c0\uac9f \uac1c\uc778\ud654\ub97c \ud1b5\ud55c \uac1c\uc120\ub41c \uace0\uac1d \uacbd\ud5d8\uc774 \uc57c\uc678 \ucea0\ud398\uc778\uc758 \uc8fc\uc694 \ucc28\ubcc4\ud654 \uc694\uc18c\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ud32c\ub370\ubbf9\uc774 \ubc1c\uc0dd\ud558\uace0 \ud3d0\uc1c4 \uc870\uce58\uac00 \uc2dc\ud589\ub418\uc790 OOH \ud2b8\ub798\ud53d\uc740 \uac70\uc758 \ubc24\uc0c8 \uae09\ub77d\ud588\uc2b5\ub2c8\ub2e4. \uc808\ubc15\ud55c \uc2dc\uae30\uc5d0 \ube0c\ub79c\ub4dc\ub294 \uc774\uc81c \uc218\uc775 \ucc3d\ucd9c\uc744 \uc704\ud574 \ub2e8\uae30 \ud64d\ubcf4 \uad11\uace0\uc5d0 \uc9d1\uc911\ud558\uace0 \uc788\uc73c\uba70 \uc2dc\uc7a5 \ub0b4 \ud0c0\uac9f \uace0\uac1d\uc758 \uc774\ub3d9\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ub97c \ubcf4\ub2e4 \uc2dc\uae30\uc801\uc808\ud558\uac8c \uc5c5\ub370\uc774\ud2b8\ud574\uc57c \ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p>2021\ub144\uc744 \uc2dc\uc791\uc73c\ub85c OOH\ub294 \ubcf4\ub2e4 \uc2dc\uae30\uc801\uc808\ud55c \ub370\uc774\ud130 \uc5c5\ub370\uc774\ud2b8\ub97c \ud1b5\ud574 \ubcf4\ub2e4 \uc138\ubd84\ud654\ub41c \uce21\uc815 \ubaa8\ub378\uc744 \ud5a5\ud574 \ub098\uc544\uac08 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub97c \ud1b5\ud574 Out of Home\uc774 \ub2e4\ub978 \ubbf8\ub514\uc5b4\uc640 \ub354 \uc720\uc0ac\ud558\uac8c \uce21\uc815\ub420 \uc218 \uc788\uc73c\uba70 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd OOH\uc758 \uc9c0\uc18d\uc801\uc778 \ucc44\ud0dd\ub3c4 \uc9c0\uc6d0\ub429\ub2c8\ub2e4. <\/p>\n\n\n\n<p><strong>\uc55e\uc73c\ub85c<\/strong><\/p>\n\n\n\n<p>\uc9c0\ub09c 10\ub144 \ub3d9\uc548 OOH \uc5c5\uacc4\ub294 \ud6a8\uc728\uc131 \ud5a5\uc0c1\uc5d0 \uc911\uc810\uc744 \ub450\uc5c8\uc9c0\ub9cc, \uc62c\ud574\ub294 \ud2b9\uc774\ud55c \ud574\ub97c \ub9de\uc774\ud558\uc5ec \ub354 \ub9ce\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 \ud0c4\ub825\uc131 \uad6c\ucd95\uc5d0 \ud06c\uac8c \ud22c\uc790\ud558\uae30 \uc704\ud574 \uc6c0\uc9c1\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\ub09c\ud574 \uc9c1\uba74\ud588\ub358 \ucd08\uae30\uc758 \uc5b4\ub824\uc6c0\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ub514\uc9c0\ud138 OOH \uad11\uace0\ub294 \uafb8\uc900\ud788 \ud68c\ubcf5\uc138\ub97c \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uae30\uc5c5\uc758 \uacf5\uae09 \ubc0f \uc218\uc694 \uce21\uba74 \ubaa8\ub450\uc5d0\uc11c \ucea0\ud398\uc778 \uacc4\ud68d \ubc0f \uce21\uc815\uc744 \uac1c\uc120\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ub370\uc774\ud130 \ubc0f \uae30\uc220\uc744 \ucc44\ud0dd\ud558\ub294 \uac83\uc740 \ubaa8\ub4e0 OOH \ud68c\uc0ac \ub610\ub294 \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \uc774\ub7ec\ud55c \ubd88\ud655\uc2e4\ud55c \uc2dc\uae30\uc5d0 \ubcf4\ub2e4 \ubbfc\ucca9\ud558\uac8c \ub300\uc751\ud558\uae30 \uc704\ud55c \ucd5c\uc18c\ud55c\uc758 \uac83\uc785\ub2c8\ub2e4. \uc774 \uc678\uc5d0\ub3c4 DOOH\uc5d0 \ub300\ud55c \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \ub610\ub294 \uc2e4\uc2dc\uac04 \uad6c\ub9e4\uc640 \ub3d9\uc801 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc804\ud658\uacfc \uac19\uc740 \ubcf4\ub2e4 \uc720\uc5f0\ud558\uace0 \ub2e8\uae30\uc801\uc778 \uc2e4\ud589 \ubaa8\ub378\uc744 \uc2e4\ud5d8\ud560 \uc801\uc808\ud55c \uc2dc\uae30\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.movingwalls.com\/ko\/\" title=\"Moving Walls\">Moving Walls<\/a>\ub294 \ud2b9\ud788 \uc704\uce58 \uae30\ubc18 \ubbf8\ub514\uc5b4\uc5d0 \uc911\uc810\uc744 \ub454 \uad11\uace0 \uae30\uc220 \uc81c\uacf5\uc5c5\uccb4\uc785\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 <a href=\"https:\/\/www.campaignasia.com\/article\/moving-walls-patents-ooh-measurement-system\/461010\" rel=\"nofollow\" title=\"\">\ubbf8\uad6d \ud2b9\ud5c8<\/a> \uc704\uce58 \ubbf8\ub514\uc5b4 \uc2dc\uccad \uae30\uc220\uc740 \uc804 \uc138\uacc4 100,000\uac1c \uc774\uc0c1\uc758 \ubbf8\ub514\uc5b4 \uc0ac\uc774\ud2b8\uc5d0 \ub300\ud55c \uacc4\ud68d, \uad6c\ub9e4 \ubc0f \uce21\uc815 \ub3c4\uad6c\ub97c \uc9c0\uc6d0\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p><strong>OOH\ub97c \ub354\uc6b1 \uc2a4\ub9c8\ud2b8\ud558\uace0 \ud6a8\uc728\uc801\uc73c\ub85c \uc7ac\uad6c\ucd95\ud558\uc138\uc694.<\/strong><\/p>\n\n\n\n<p><strong>\ubc29\ubc95\uc744 \ubb38\uc758\ud558\uc138\uc694.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"450\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-21.png\" alt=\"\" class=\"wp-image-6034\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-21.png 600w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-21-300x225.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p><strong><a href=\"https:\/\/www.movingwalls.com\/ko\/book-demo\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\uc624\ub298 \ub370\ubaa8 \uc77c\uc815\uc744 \uc7a1\uc73c\uc138\uc694!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2021\ub144 OOH\ub97c \uc7ac\uad6c\ucd95\ud560 \uc8fc\uc694 \ud2b8\ub80c\ub4dc\ube0c\ub79c\ub4dc \ubbfc\ucca9\uc131 \ubc0f \uc720\uc5f0\uc131 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 DOOH\uac00 \ub9c8\uce68\ub0b4 \uc77c\uc5b4\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. OOH + \ubaa8\ubc14\uc77c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\ub294 &#8220;Outernet&#8221; [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/ooh-advertising-trends-in-2021-the-resurrection\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from 2021\ub144 OOH \uad11\uace0 \ud2b8\ub80c\ub4dc: \ubd80\ud65c<\/span><\/a><\/p>\n","protected":false},"featured_media":14667,"template":"","categories":[],"class_list":["post-12131","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog\/12131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/14667"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/categories?post=12131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}