{"id":12136,"date":"2023-06-01T16:50:26","date_gmt":"2023-06-01T11:20:26","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/ooh%ec%99%80-%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%af%b8%eb%94%94%ec%96%b4-%ec%84%b8-%ea%b0%80%ec%a7%80-%ec%a3%bc%ec%9a%94-%ec%b8%a1%ec%a0%95-%ea%b8%b0%ec%a4%80-%eb%b9%84%ea%b5%90-%eb%b0%a9%eb%b2%95\/"},"modified":"2023-12-18T15:21:20","modified_gmt":"2023-12-18T09:51:20","slug":"ooh-vs-online-media-how-they-compare-across-three-key-measures","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ko\/blog\/ooh-vs-online-media-how-they-compare-across-three-key-measures\/","title":{"rendered":"OOH\uc640 \uc628\ub77c\uc778 \ubbf8\ub514\uc5b4: \uc138 \uac00\uc9c0 \uc8fc\uc694 \uce21\uc815 \uae30\uc900 \ube44\uad50 \ubc29\ubc95"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #595959;color:#595959\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #595959;color:#595959\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/ooh-vs-online-media-how-they-compare-across-three-key-measures\/#%EC%A1%B0%ED%9A%8C%EA%B0%80%EB%8A%A5%EC%84%B1_%EB%85%B8%EC%B6%9C%EC%9D%80_%EC%96%B4%EB%96%BB%EA%B2%8C_%EC%A0%84%EB%8B%AC%EB%90%98%EB%82%98%EC%9A%94\" title=\"\uc870\ud68c\uac00\ub2a5\uc131: \ub178\ucd9c\uc740 \uc5b4\ub5bb\uac8c \uc804\ub2ec\ub418\ub098\uc694?\">\uc870\ud68c\uac00\ub2a5\uc131: \ub178\ucd9c\uc740 \uc5b4\ub5bb\uac8c \uc804\ub2ec\ub418\ub098\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/ooh-vs-online-media-how-they-compare-across-three-key-measures\/#%EC%B8%A1%EC%A0%95_%EB%8D%B0%EC%9D%B4%ED%84%B0%EB%8A%94_%EC%96%B4%EB%96%BB%EA%B2%8C_%EC%88%98%EC%A7%91%EB%90%98%EB%82%98%EC%9A%94\" title=\"\uce21\uc815: \ub370\uc774\ud130\ub294 \uc5b4\ub5bb\uac8c \uc218\uc9d1\ub418\ub098\uc694?\">\uce21\uc815: \ub370\uc774\ud130\ub294 \uc5b4\ub5bb\uac8c \uc218\uc9d1\ub418\ub098\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/ooh-vs-online-media-how-they-compare-across-three-key-measures\/#%EB%B8%8C%EB%9E%9C%EB%93%9C_%EC%9D%B8%EC%8B%9D_%EC%96%B4%EB%8A%90_%EA%B2%83%EC%9D%B4_%EB%8D%94_%EB%A7%8E%EC%9D%80_%EC%98%81%ED%96%A5%EC%9D%84_%EB%AF%B8%EC%B9%A0_%EC%88%98_%EC%9E%88%EB%82%98%EC%9A%94\" title=\"\ube0c\ub79c\ub4dc \uc778\uc2dd: \uc5b4\ub290 \uac83\uc774 \ub354 \ub9ce\uc740 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub098\uc694?\">\ube0c\ub79c\ub4dc \uc778\uc2dd: \uc5b4\ub290 \uac83\uc774 \ub354 \ub9ce\uc740 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub098\uc694?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\ub514\uc9c0\ud138 \ubc0f OOH(Out-of-Home) \ub610\ub294 \uc7a5\uc18c \uae30\ubc18 \ubbf8\ub514\uc5b4\ub294 \uc9c0\ucd9c \uae30\uc900\uc73c\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \ubbf8\ub514\uc5b4 \ucc44\ub110\ub85c \ub0a8\uc544 \uc788\uc2b5\ub2c8\ub2e4. \ub450 \ub9e4\uccb4\ub294 \ubcf8\uc9c8\uc801\uc73c\ub85c \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778\uc774\ub77c\ub294 \ub9e4\uc6b0 \ub2e4\ub985\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub4e4\uc758 \uc131\uc7a5\uc740 \uc18c\ube44 \uc774\ub3d9\uc131 \uc99d\uac00\ub77c\ub294 \ub3d9\uc77c\ud55c \uc694\uc778\uc5d0 \uc758\ud574 \uc8fc\ub3c4\ub418\uace0 \uc788\ub2e4\uace0 \uc8fc\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ubaa8\ubc14\uc77c \uad11\uace0\ub294 \ub514\uc9c0\ud138 \uc131\uc7a5\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2a4\ub9c8\ud2b8\ud3f0\uc740 \ub610\ud55c \uc18c\ube44\uc790\uac00 \uc9d1 \ubc16\uc5d0\uc11c \ub2e4\uc591\ud55c \ud615\ud0dc\uc758 \uc2e4\uc678 \ubbf8\ub514\uc5b4\uc5d0 \ub178\ucd9c\ub418\uc5b4 \ubcf4\ub0b4\ub294 \uc2dc\uac04\uc744 \uc99d\uac00\uc2dc\ud0a4\ub294 \uc6d0\uc778\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc870\ud68c\uac00\ub2a5\uc131, \uce21\uc815, \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \uce21\uba74\uc5d0\uc11c \ub450 \uac00\uc9c0\ub97c \uc5b4\ub5bb\uac8c \ube44\uad50\ud560\uae4c\uc694?<\/p>\n\n\n\n<p><a href=\"https:\/\/www.movingwalls.com\/ko\/services\/brands\/\" target=\"_blank\" rel=\"noopener\" title=\"\ube0c\ub79c\ub4dc\ub97c \uc704\ud55c OOH \ubbf8\ub514\uc5b4 \uc194\ub8e8\uc158\">\ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc628\ub77c\uc778 \ub9c8\ucf00\ud305<\/a>\uc758 \uc9c0\ubc30\ub825\uc744 \ubd80\uc815\ud560 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ub04a\uc784\uc5c6\ub294 \ud63c\ub780\uacfc \ud601\uc2e0\uc744 \uacaa\uace0 \uc788\ub294 \uc5c5\uacc4\uc5d0\uc11c \ub9c8\ucf00\ud130\ub4e4\uc740 \uad11\uace0 \ud6a8\uacfc\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ub2a5\ub825\uc5d0 \ub300\ud574 \uacbd\uacc4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uad11\uace0 \uc9c0\ucd9c \uce21\uba74\uc5d0\uc11c \uc628\ub77c\uc778 \uad11\uace0\uac00 TV\ub97c \ucd94\uc6d4\ud588\uc9c0\ub9cc \uad11\uace0 \uc0ac\uae30 \ubc0f \ud22c\uba85\uc131\uacfc \uac19\uc740 \uc694\uc778\uc774 \uc791\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8, OOH \ubbf8\ub514\uc5b4\ub294 \uc591\uc9c8\uc758 \ucc38\uc5ec\uc640 \ub3c4\ub2ec \ubc94\uc704 \uce21\uba74\uc5d0\uc11c \uacc4\uc18d\ud574\uc11c \uc131\uacfc\ub97c \uac70\ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubbf8\ub514\uc5b4 \uacc4\ud68d \ubc0f \uc804\ub7b5\uc740 \uc911\uc694\ud55c \uc9c0\ud45c\ub97c \ud3ec\ud568\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \uacb0\uc815\uc785\ub2c8\ub2e4. \uc870\ud68c\uac00\ub2a5\uc131, \uce21\uc815, \ucd5c\uc885 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub294 \ubbf8\ub514\uc5b4 \uacb0\uc815\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4. \uc774 3\uac00\uc9c0 \ud544\uc218 \uc694\uc18c\ub97c \uc0b4\ud3b4\ubcf4\uba74 \uc628\ub77c\uc778 \ubbf8\ub514\uc5b4\uc640 OOH\ub97c \uc5b4\ub5bb\uac8c \ube44\uad50\ud558\ub294\uc9c0 \ub354 \uc27d\uac8c \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%A1%B0%ED%9A%8C%EA%B0%80%EB%8A%A5%EC%84%B1_%EB%85%B8%EC%B6%9C%EC%9D%80_%EC%96%B4%EB%96%BB%EA%B2%8C_%EC%A0%84%EB%8B%AC%EB%90%98%EB%82%98%EC%9A%94\"><\/span>\uc870\ud68c\uac00\ub2a5\uc131: \ub178\ucd9c\uc740 \uc5b4\ub5bb\uac8c \uc804\ub2ec\ub418\ub098\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uc2a4\ub9c8\ud2b8\ud3f0\uacfc \uae30\ud0c0 \uae30\uae30\ub97c \uc0ac\uc6a9\ud558\ub294 \ub514\uc9c0\ud138 \uc7a0\uc7ac\uace0\uac1d\uc740 \uac70\uc758 \ud56d\uc0c1 \uc628\ub77c\uc778 \uad11\uace0\uc5d0 \ub178\ucd9c\ub429\ub2c8\ub2e4. \uadf8\ub807\ub354\ub77c\ub3c4 \uadf8\ub4e4\uc774 <em>\ud56d\uc0c1<\/em> \uadf8\uac83\uc744 \ubcf8\ub2e4\ub294 \ub73b\uc77c\uae4c\uc694?<\/p>\n\n\n\n<p>\uc628\ub77c\uc778 \uc2dc\uccad\ub960\uc740 \uad11\uace0 \ucc28\ub2e8\uae30\uc640 \ubd07\ud31c\uc758 \ubb38\uc81c\uc640 \uc2f8\uc6b0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0 \uc0ac\uae30 \uc5ed\uc2dc \ub9c8\ucf00\ud130\ub4e4\uc774 \uc6b0\ub824\ud558\ub294 \ub610 \ub2e4\ub978 \ubb38\uc81c\uc785\ub2c8\ub2e4. \uad11\uace0\uac00 \uc62c\ubc14\ub978 \uccad\uc911\uc5d0\uac8c \ud45c\uc2dc\ub418\uace0 \uc788\ub294\uc9c0 \uc5ec\ubd80\ub97c \uc544\ub294 \uac83\uc740 \uc5ec\uc804\ud788 \ubaa8\ud638\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uad11\uace0 \ud63c\ub780\uc740 \uc628\ub77c\uc778 \ubbf8\ub514\uc5b4\uc5d0\uc11c\ub3c4 \ud754\ud788 \ubc1c\uc0dd\ud558\ub294 \ud604\uc0c1\uc785\ub2c8\ub2e4. \ub178\ucd9c\uc744 \ub298\ub9ac\ub824\ub294 \uc2dc\ub3c4\uc5d0\uc11c \uad11\uace0\ub294 \ube60\ub974\uac8c &#8216;\uc131\uac00\uc2dc\uac8c&#8217; \ub418\uace0 &#8216;\uac70\uc2ac\ub9ac\uac8c&#8217; \ub418\uc5b4 \ube0c\ub79c\ub4dc \ud3c9\ud310\uc5d0 \uc2ec\uac01\ud55c \uc190\uc0c1\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub35c \uc138\ub828\ub41c \ucf58\ud150\uce20 \uc606\uc5d0 \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\uac00 \ud45c\uc2dc\ub418\uba74 \uc774\ub294 \ub354\uc6b1 \ud070 \ubb38\uc81c\uac00 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud55c\ud3b8, OOH \ubbf8\ub514\uc5b4\ub294 \uc18c\ube44\uc790\uac00 \uc804\uc801\uc73c\ub85c \ucc38\uc5ec\ud568\uc73c\ub85c\uc368 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uad11\uace0\uc5d0 \ucc38\uc5ec\ud560 \uc218 \uc788\ub2e4\ub294 \uc774\uc810\uc744 \ub204\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b8\ub798\ud53d\uc774 \ub9ce\uace0 \uc804\ub7b5\uc801\uc778 \uc601\uc5ed\uc5d0 \ubc30\uce58\ub41c \uc2a4\ud06c\ub9b0\uacfc \ubbf8\ub514\uc5b4 \uba54\uc2dc\uc9c0\ub294 \uac15\ub825\ud55c \ube0c\ub79c\ub4dc \uc874\uc7ac\uac10\uacfc \ubc29\ud574\ub418\uc9c0 \uc54a\ub294 \uac00\uc2dc\uc131\uc774\ub77c\ub294 \ub450 \uac00\uc9c0 \uc7a5\uc810\uc744 \ubaa8\ub450 \uc81c\uacf5\ud569\ub2c8\ub2e4!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%B8%A1%EC%A0%95_%EB%8D%B0%EC%9D%B4%ED%84%B0%EB%8A%94_%EC%96%B4%EB%96%BB%EA%B2%8C_%EC%88%98%EC%A7%91%EB%90%98%EB%82%98%EC%9A%94\"><\/span>\uce21\uc815: \ub370\uc774\ud130\ub294 \uc5b4\ub5bb\uac8c \uc218\uc9d1\ub418\ub098\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uc628\ub77c\uc778 \ubc0f OOH \ubbf8\ub514\uc5b4\uc5d0 \ub300\ud55c \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub294 \uad81\uadf9\uc801\uc73c\ub85c <em>\ub3c4\ub2ec \ubc94\uc704\uc640 \uc601\ud5a5\ub825\uc5d0<\/em> \ub530\ub77c \uce21\uc815\ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098 <a href=\"https:\/\/www.movingwalls.com\/ko\/blog\/ooh-101-a-guide-to-successful-ooh-campaign-measurements\/\" target=\"_blank\" rel=\"noopener\" title=\"OOH \ucea0\ud398\uc778 \uce21\uc815 \uac00\uc774\ub4dc\">\uce21\uc815 \ubc29\ubc95<\/a>\uc740 \ub2e4\uc591\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc608\ub97c \ub4e4\uc5b4, \uc628\ub77c\uc778 \ubbf8\ub514\uc5b4\ub294 \ucd94\uc801\ud558\uae30\uac00 \uc880 \ub354 \uac04\ub2e8\ud569\ub2c8\ub2e4. \uccad\uc911\uc774 \uc5ec\uae30\uc5d0 \uc77c\uc885\uc758 \ub514\uc9c0\ud138 \ubc1c\uc790\uad6d\uc744 \ub0a8\uae30\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uadf8\ub807\ub354\ub77c\ub3c4 \uc5ec\uae30\uc5d0\uc11c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \ubc29\ubc95\uc740 \uc5ec\uc804\ud788 \uaddc\uc81c\uc758 \ub300\uc0c1\uc774 \ub418\uba70 \ud50c\ub7ab\ud3fc\uc5d0 \ub530\ub77c \ub2e4\ub985\ub2c8\ub2e4. \ucd5c\uadfc Google\uc774\ub098 Facebook\uacfc \uac19\uc740 \uac70\ub300 \uad11\uace0 \uae30\uc5c5\uc758 \uc790\uccb4 \ubcf4\uace0 \uae30\uc900\uc5d0 \ub300\ud55c <a href=\"https:\/\/www.economist.com\/briefing\/2018\/01\/20\/the-techlash-against-amazon-facebook-and-google-and-what-they-can-do\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">\ubc18\ubc1c<\/a>\uc774 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ubc18\uba74 OOH \ubbf8\ub514\uc5b4\ub294 \uc2dc\uccad\uc790 \uce21\uc815\uc744 \uc704\ud574 \ub354 \ub192\uc740 \ucc38\uc5ec\ub3c4\ub97c \uc694\uad6c\ud558\uba70, \uc628\ub77c\uc778 \uad11\uace0\uc640 \ub2ec\ub9ac \uc815\ud574\uc9c4 \ud3c9\uac00 \uae30\uc900\uc774 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub7ec\ub098 \uc2a4\ud06c\ub9b0 \uc81c\uacf5\uc5c5\uccb4\uac00 \ubbf8\ub514\uc5b4 \uc9c0\ucd9c\uc5d0\uc11c \ub354 \ub9ce\uc740 \ube44\uc911\uc744 \ucc28\uc9c0\ud558\uae30 \uc704\ud574 \ub178\ub825\ud568\uc5d0 \ub530\ub77c \uc774\ub7ec\ud55c \uc0c1\ud669\uc740 \ud655\uc2e4\ud788 \ubcc0\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc704\uce58 \uc778\ud154\ub9ac\uc804\uc2a4, \uad50\ud1b5 \uc571, \uc2a4\ub9c8\ud2b8\ud3f0, \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \ub0a8\uaca8\uc9c4 \ub514\uc9c0\ud138 \ubc1c\uc790\uad6d\uc774 \uc18c\ube44\uc790 \uc6c0\uc9c1\uc784\uc744 \uce21\uc815\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\ud310\uc5d0 \ub9e4\ud551\ud558\uba74 \uc774\ub7ec\ud55c \uc2e4\uc81c \uad11\uace0\ub97c \uc9c0\ub098\uac00\ub294 \uccad\uc911\uc758 \uc218\uc640 \uc720\ud615\uc5d0 \ub300\ud55c \ud504\ub85d\uc2dc\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EB%B8%8C%EB%9E%9C%EB%93%9C_%EC%9D%B8%EC%8B%9D_%EC%96%B4%EB%8A%90_%EA%B2%83%EC%9D%B4_%EB%8D%94_%EB%A7%8E%EC%9D%80_%EC%98%81%ED%96%A5%EC%9D%84_%EB%AF%B8%EC%B9%A0_%EC%88%98_%EC%9E%88%EB%82%98%EC%9A%94\"><\/span>\ube0c\ub79c\ub4dc \uc778\uc2dd: \uc5b4\ub290 \uac83\uc774 \ub354 \ub9ce\uc740 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub098\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \uba40\ub9ac\ud558\ub294 \uac83 \uc911 \ud558\ub098\ub294 \ubaa8\ub4e0 \uacc4\ub780\uc744 \ud55c \ubc14\uad6c\ub2c8\uc5d0 \ub2f4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc18c\uc704 &#8216;360&#8217; \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc804\ubb38 \uc5d0\uc774\uc804\uc2dc\uc5d0 \uc758\uc874\ud558\uae30\ubcf4\ub2e4 \uc790\uccb4\uc801\uc73c\ub85c \ubbf8\ub514\uc5b4 \uc5c5\ubb34\ub97c \ub9e1\ub294 \ube0c\ub79c\ub4dc\uac00 \ub298\uc5b4\ub098\ub294 \uc8fc\uc694 \uc774\uc720\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ub300\ubd80\ubd84\uc758 \uccad\uc911\uc774 \uc628\ub77c\uc778\uc5d0\uc11c \uc810\uc810 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \ubcf4\ub0b4\ub294 \uac83\uc740 \uc758\uc2ec\ud560 \uc5ec\uc9c0\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uadf8\ub807\ub2e4\uace0 \ud574\uc11c 100% \ub178\ub825\uc744 \uc628\ub77c\uc778 \uad11\uace0\uc5d0 \uc3df\uc544\ubd80\uc5b4\uc57c \ud55c\ub2e4\ub294 \uc758\ubbf8\ub294 \uc544\ub2d9\ub2c8\ub2e4!<\/p>\n\n\n\n<p>\uc628\ub77c\uc778 \uad11\uace0\uc5d0 \uc790\uc8fc \ub178\ucd9c\ub418\uba74 \uc2dc\uac04\uc774 \uc9c0\ub098\uba74 \uadf8 \ud6a8\uacfc\uac00 \uac10\uc18c\ud569\ub2c8\ub2e4. \uc774 \ub17c\ub9ac\ub294 \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc\uc640 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \ucc44\ud0dd\ud569\ub2c8\ub2e4. \uc704\uc784\ub41c \ubbf8\ub514\uc5b4 \uacc4\ud68d\uc758 \uc911\uc694\uc131\uc744 \uc774\ud574\ud558\ub294 \uc0ac\ub78c<\/p>\n\n\n\n<p>\ubaa8\ub4e0 \ud615\ud0dc\uc758 \uad11\uace0\uac00 \uacfc\ud3ec\ud654\ub418\uba74 \ud68c\uc0ac\uc758 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uac00 \uc190\uc0c1\ub420 \uc218 \uc788\uc9c0\ub9cc \uc77c\ubc18\uc801\uc73c\ub85c OOH \ubbf8\ub514\uc5b4\uac00 \ub354 \uc790\uc5f0\uc2a4\ub7fd\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 OOH\ub294 \ub2e4\ub978 \ubbf8\ub514\uc5b4 \ucc44\ub110\uc744 \uc0ac\uc6a9\ud558\uc5ec \uae30\uc874 \ucea0\ud398\uc778\uc744 \ubcf4\uc644\ud558\ub294 \ub370 \uc774\uc0c1\uc801\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ubaa8\ubc14\uc77c \uad11\uace0 \ucea0\ud398\uc778\uc5d0 OOH\ub97c \ucd94\uac00\ud558\uba74 \ucea0\ud398\uc778 \ub3c4\ub2ec \ubc94\uc704\ub97c 300% \uc774\uc0c1 \ub298\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9c8\ucf00\ud130\ub4e4\uc740 \uad11\uace0\uac00 \uc77c\ubc18\uc801\uc73c\ub85c \uc778\uae30\ub97c \ub04c\uae30 \uc704\ud55c \uac8c\uc784\uc774 \uc544\ub2c8\ub77c\ub294 \uc810\uc744 \uc2a4\uc2a4\ub85c \uc0c1\uae30\uc2dc\ud0a4\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778 \ubbf8\ub514\uc5b4\uc758 \ud63c\ub780\uc744 \uc120\ud0dd\ud558\ub294 \ube0c\ub79c\ub4dc\uac00 \ub9ce\uc744 \uc218\ub3c4 \uc788\uc9c0\ub9cc; \uac00\ub2a5\ud55c \ub9ce\uc740 \ub178\ucd9c\ubcf4\ub2e4\ub294 \uc5ed\ub3d9\uc801\uc778 \uacbd\ud5d8\uc744 \uc6b0\uc120\uc2dc\ud558\ub294 \uac83\uc774 \uadf8\ub4e4\uc5d0\uac8c \uc720\ub9ac\ud560 \uac83\uc785\ub2c8\ub2e4. \ud488\uc9c8\ubcf4\ub2e4 \uc591 \u2013 \ub9e4\ubc88.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub514\uc9c0\ud138 \ubc0f OOH(Out-of-Home) \ub610\ub294 \uc7a5\uc18c \uae30\ubc18 \ubbf8\ub514\uc5b4\ub294 \uc9c0\ucd9c \uae30\uc900\uc73c\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \ubbf8\ub514\uc5b4 \ucc44\ub110\ub85c \ub0a8\uc544 \uc788\uc2b5\ub2c8\ub2e4. \ub450 \ub9e4\uccb4\ub294 \ubcf8\uc9c8\uc801\uc73c\ub85c \uc628\ub77c\uc778\uacfc [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/ooh-vs-online-media-how-they-compare-across-three-key-measures\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from OOH\uc640 \uc628\ub77c\uc778 \ubbf8\ub514\uc5b4: \uc138 \uac00\uc9c0 \uc8fc\uc694 \uce21\uc815 \uae30\uc900 \ube44\uad50 \ubc29\ubc95<\/span><\/a><\/p>\n","protected":false},"featured_media":14662,"template":"","categories":[192],"class_list":["post-12136","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ooh--"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog\/12136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/14662"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/categories?post=12136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}