{"id":12152,"date":"2023-06-01T16:55:00","date_gmt":"2023-06-01T11:25:00","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/%ec%9d%b8%ed%84%b0%eb%9e%99%ed%8b%b0%eb%b8%8c-%eb%b9%8c%eb%b3%b4%eb%93%9c-dooh-%ea%b4%91%ea%b3%a0%ec%9d%98-%eb%af%b8%eb%9e%98\/"},"modified":"2023-12-18T16:03:47","modified_gmt":"2023-12-18T10:33:47","slug":"digital-interactive-screens-in-outdoor-advertising","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ko\/blog\/digital-interactive-screens-in-outdoor-advertising\/","title":{"rendered":"\uc778\ud130\ub799\ud2f0\ube0c \ube4c\ubcf4\ub4dc: DOOH \uad11\uace0\uc758 \ubbf8\ub798"},"content":{"rendered":"\n<p>\uc6b0\ub9ac \ubaa8\ub450\ub294 7\uc758 \ub9c8\ucf00\ud305 \uaddc\uce59\uc744 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc989, \uc18c\ube44\uc790\uac00 \uba54\uc2dc\uc9c0\uc5d0 \ube60\uc838\ub4e4\uace0 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uae30 \uc804\uc5d0 \uc57d 7\ubc88 \uc815\ub3c4 \uba54\uc2dc\uc9c0\uc5d0 \ub178\ucd9c\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub85c\uc11c \ubbff\ub4e0 \ubbff\uc9c0 \uc54a\ub4e0, \uc625\uc678 \uad11\uace0 \uc2dc\ub098\ub9ac\uc624\uc5d0\uc11c \ud560 \uc218 \uc788\ub294 \ucd5c\uc545\uc758 \uc0c1\ud669\uc740 <em>\uc624\ub85c\uc9c0 \ub354<\/em> \ub9ce\uc740 \ub178\ucd9c\uc744 \uc624\ub85c\uc9c0 \uc2a4\ud06c\ub9b0\uc774\ub098 \uc2a4\ud31f\uc758 \uc218\ub97c \ub298\ub9ac\ub294 \uac83\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc5ec\uae30\uc11c \uc9c8\ubb38\ud574\uc57c \ud560 \uc9c8\ubb38\uc740 \ud0c0\uac9f \uace0\uac1d\uc774 \ub3d9\uc77c\ud55c \uba54\uc2dc\uc9c0\uc5d0 \uacfc\ub3c4\ud558\uac8c \ub178\ucd9c\ub418\uc9c0 \uc54a\uc73c\uba74\uc11c \uad81\uadf9\uc801\uc73c\ub85c \ub514\uc9c0\ud138 \ud654\uba74 \ud6a8\uc728\uc131\uacfc \ucc38\uc5ec\ub3c4\ub97c \ub192\uc774\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc6b0\uc120, \uc720\uc0ac\ud558\uc9c0\ub9cc \ub514\uc9c0\ud138 \ud654\uba74\uacfc \ub514\uc9c0\ud138 <em>\ub300\ud654\ud615<\/em> \ud654\uba74\uc740 \ub3d9\uc77c\ud558\uc9c0 \uc54a\ub2e4\ub294 \uc810\uc5d0 \uc720\uc758\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774 \ub458 \uc0ac\uc774\uc758 \ucc28\uc774\uc810\uc744 \uace0\ub824\ud560 \ub54c \ud45c\uc900 OOH \ubbf8\ub514\uc5b4 \uc6a9\uc5b4\ub294 \ub514\uc9c0\ud138 \uc778\ud130\ub799\ud2f0\ube0c \uc2a4\ud06c\ub9b0\uc744 \uc18c\ube44\uc790\uc640 \uc5ed\ub3d9\uc801\uc774\uace0 \uce5c\ubc00\ud558\uba70 \uc624\ub798 \uc9c0\uc18d\ub418\ub294 \ube0c\ub79c\ub4dc \uad00\uacc4\ub97c \uc720\ub3c4\ud558\ub294 \uad11\uace0 \ub300\uc548\uc73c\ub85c \uc815\uc758\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\uac83\uc774 \uc5b4\ub5bb\uac8c \uc218\ud589\ub418\uc5c8\ub294\uc9c0\uc5d0 \ub300\ud55c \ud55c \uac00\uc9c0 \uc804\ubb38\uc801\uc778 \uc608\ub294 <a href=\"https:\/\/www.youtube.com\/watch?v=EEKC-Yu-LeQ\">\uac00\uc815 \ud3ed\ub825\uc5d0 \ubc18\ub300\ud558\ub294 NCDV\uc758 \ub514\uc9c0\ud138 \uad11\uace0\ud310 \ucea0\ud398\uc778<\/a>\uc744 \ud1b5\ud574\uc11c\uc600\uc2b5\ub2c8\ub2e4. \uc774 \uad11\uace0\ub294 \ub9e4\uc77c \ud1b5\uadfc\ud558\ub294 Euston \uc5ed\uc5d0\uc11c \ud55c \ub0a8\uc790\uac00 \uc5ec\uc790\uc5d0\uac8c \uc18c\ub9ac\ub97c \uc9c0\ub974\ub294 \ub514\uc9c0\ud138 \uad11\uace0\uc5d0 \ub178\ucd9c\ub418\ub294 \uac83\uc744 \uae30\ubc18\uc73c\ub85c \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub7f0 \ub2e4\uc74c \uccad\uc911\uc740 NCDV\uc758 \uc6f9 \uc0ac\uc774\ud2b8\uc5d0 \ub85c\uadf8\uc778\ud558\uc5ec \uc2e4\uc81c\ub85c \uadf8 \ub0a8\uc790\ub97c &#8216;\ub04c\uc5b4\ub0b4&#8217;\ub3c4\ub85d \ucd09\uad6c\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc5ed\uc5d0\uc11c \ub04c\ub824\uac00\ub294 \ubaa8\uc2b5\ub3c4 \uc2e4\uc2dc\uac04\uc73c\ub85c \ubcfc \uc218 \uc788\uc5c8\ub2e4.<\/p>\n\n\n\n<p>OOH \ubbf8\ub514\uc5b4\uc758 \uae30\ubcf8 \ubaa9\ud45c\ub294 \uc601\ud5a5\ub825\uc744 \uadf9\ub300\ud654\ud558\uace0 \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\ub294 \uac83\uc774\uc9c0\ub9cc, \uc778\ud130\ub799\ud2f0\ube0c \uc2a4\ud06c\ub9b0\uc740 \uadf8 \ubaa9\uc801\uc744 \ub2ec\uc131\ud558\uae30 \uc704\ud574 \ub354\uc6b1 \ub178\ub825\ud569\ub2c8\ub2e4! \uadf8\ub807\ub2e4\uba74 \ub300\ud654\ud615 \uc2a4\ud06c\ub9b0 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\uba74 \uc5b4\ub5a4 \uc774\uc810\uc774 \uc788\uc744\uae4c\uc694?<\/p>\n\n\n\n<p><strong><em>\uace0\uac1d \ucda9\uc131\ub3c4<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud63c\uc7a1\ud55c \uad11\uace0 \uc18d\uc5d0\uc11c \ub208\uc5d0 \ub744\ub294 \uac83\uc774 \uc911\uc694\ud558\uc9c0\ub9cc, \ub2e4\ub978 OOH \ubbf8\ub514\uc5b4 \uacbd\uc7c1\uc790\ub4e4 \uc0ac\uc774\uc5d0\uc11c \ub208\uc5d0 \ub744\ub294 \uac83\uc740 \uadf8\ub9ac \uc26c\uc6b4 \uc77c\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ubc14\ub85c \uc774\ub7ec\ud55c \uc774\uc720\ub85c \uc0c1\ud638\uc791\uc6a9\uc744 \ud65c\uc6a9\ud558\ub294 \ub514\uc9c0\ud138 \uc2a4\ud06c\ub9b0 \ucea0\ud398\uc778\uc740 \uccad\uc911\uc774 \uc790\uc2e0\uc758 \uac1c\uc778\uc801\uc778 \uacbd\ud5d8\uc744 \uc5f0\uacb0\ud558\uace0 \ud558\ub8e8 \uc911 \uc2dc\uac04\uc744 \ub0b4\uc5b4 \uad11\uace0\uc5d0 \ub178\ub825\ud558\uace0 \ucc38\uc5ec\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \ub2a5\ub825\uc744 \uac16\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac04\ub2e8\ud788 \ub9d0\ud574\uc11c \uadc0\ud558\uc758 \uad11\uace0\uac00 \ubc14\uc05c \ud1b5\uadfc\uc790\ub97c \uc77c\uc815\uc5d0\uc11c \ubc97\uc5b4\ub098 \ub514\uc9c0\ud138 \ud654\uba74 \uad11\uace0 \uba54\uc2dc\uc9c0\uc640 \uc0c1\ud638 \uc791\uc6a9\ud558\uac8c \ub9cc\ub4dc\ub294 \uac15\ub825\ud55c \ud798\uc744 \uac00\uc9c0\uace0 \uc788\ub2e4\uba74 \uc544\ub9c8\ub3c4 \uadc0\ud558\uc758 \uad11\uace0\ub97c \uba3c\uc800 \uae30\uc5b5\ud560 \uac00\ub2a5\uc131\uc774 \ub9e4\uc6b0 \ub192\uc744 \uac83\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p><strong><em>\uc720\uae30\uc801 \ubc84\uc988 \uc0dd\uc131<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc625\uc678 \uad11\uace0\ub294 \ub178\ucd9c\uc758 \ud798\uc744 \ud1b5\ud574 \uc791\ub3d9\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uccad\uc911\uc774 \uadf8\ub807\uac8c \ud558\ub3c4\ub85d \uc720\ub3c4\ud560 \uc218 \uc5c6\ub2e4\uace0 \ub204\uac00 \ub9d0\ud560 \uc218 \uc788\uaca0\uc2b5\ub2c8\uae4c? \ub9ce\uc740 \uc218\uc758 \ud654\uba74\uc740 \ucda9\ubd84\ud55c \uc0ac\ub78c\ub4e4\uc758 \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \ub514\uc790\uc778\uacfc \uad11\uace0\ub97c \uc804\ub2ec\ud558\ub294 \ub2a5\ub825\uc744 \ud65c\uc6a9\ud558\ubbc0\ub85c \uc0ac\ub78c\ub4e4\uc740 \ubcf8 \ub0b4\uc6a9\uc744 \uc790\uc2e0\uc758 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0 \uac8c\uc2dc\ud558\uace0 \uc2f6\uc5b4\ud569\ub2c8\ub2e4! 2019\ub144\uc5d0\ub294 \uc0ac\uc9c4 \ubc0f \ub3d9\uc601\uc0c1\uc744 \uacf5\uc720\ud558\ub294 \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c\uac00 \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uc7a5\ud568\uc5d0 \ub530\ub77c \uc774\ub7ec\ud55c \ucd94\uc138\uac00 \ub354\uc6b1 \ub192\uc544\uc9c8 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p>\uc774\uc81c \ub514\uc9c0\ud138 \ub300\ud654\ud615 \ud654\uba74\uc758 \uc911\uc694\uc131\uc5d0 \ub300\ud574 \ubaa8\ub450 \uc774\ud574\ud558\uc168\uc73c\ub2c8 \ub2e4\uc74c \ub2e8\uacc4\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c? \ub298 \uadf8\ub807\ub4ef\uc774 OOH \ubbf8\ub514\uc5b4 \ucc28\uc6d0\uacfc \ud601\uc2e0\uc801\uc778 \uae30\uc220\uc758 \uad11\ub300\ud55c \uc138\uacc4\ub294 \ud56d\uc0c1 \uc131\uc7a5\ud558\uace0 \uc788\uc73c\ubbc0\ub85c \uc6f9\uc0ac\uc774\ud2b8 \ub9c1\ud06c\ub97c \uacf5\uc720\ud558\ub294 \uac83 \uc678\uc5d0\ub3c4 \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \uc131\uacf5\uc801\uc73c\ub85c \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \ubc29\ubc95\uc740 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>QR \ucf54\ub4dc\ub294 \uccad\uc911\uc774 \ub514\uc9c0\ud138 \ud654\uba74 \ub514\uc2a4\ud50c\ub808\uc774 \ub4a4\uc5d0 \uc788\ub294 \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud638 \uc791\uc6a9\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uc778\uae30 \uc788\uace0 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub2e4\ub978 \uc18c\uc2dd\uc73c\ub85c, RFID \ucf54\ub4dc\ub294 OOH \ubbf8\ub514\uc5b4 \ub514\uc9c0\ud138 \uc2a4\ud06c\ub9b0 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub4e4\uc5d0 \uc758\ud574 \uc810\uc810 \ub354 \ub9ce\uc774 \uc0ac\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc608\ub97c \ub4e4\uc5b4 Battersea Dogs &amp; Cats Home\uc758 #LookingForYou \ucea0\ud398\uc778\uc744 \uc0dd\uac01\ud574 \ubcf4\uc138\uc694. \uadf8\uac83\uc740 \ud55c \uc7a5\uc18c\uc5d0\uc11c \uc2a4\ud06c\ub9b0\uc744 \uc9c0\ub098\uac00\ub294 \uad70\uc911\uc744 \uc0ac\ub791\uc2a4\ub7fd\uac8c \ub530\ub77c\ub2e4\ub2c8\ub294 \ubcf4\ud638\uacac\uc5d0\uac8c \uc18c\uac1c\ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ud654\uba74\uc5d0\uc11c \uac10\uc9c0\ub41c RFID \ucf54\ub4dc\uac00 \ud3ec\ud568\ub41c \ud31c\ud50c\ub81b\uc744 \ubc1b\uc740 \ud6c4<\/p>\n\n\n\n<p>\uc778\uac04\uc758 \uac10\uc131, \ubc84\uc988\uc758 \uac00\uce58, \uadf8\ub9ac\uace0 \uc194\uc9c1\ud55c \uba54\uc2dc\uc9c0.<\/p>\n\n\n\n<p>\uc774\uc640 \ub3d9\uc77c\ud55c \ubc29\uc2dd\uc73c\ub85c \uc218\ud589\ub418\uba74 \ub300\ud654\ud615 \ub514\uc9c0\ud138 \uc2a4\ud06c\ub9b0 \ucea0\ud398\uc778\uc774 \ubaa8\ub4e0 \uae30\ub300\uce58\ub97c \ub6f0\uc5b4\ub118\uace0 \uad11\uace0 \ub178\ucd9c\uc744 \ub118\uc5b4 \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \uc758\ubbf8 \uc788\ub294 \uc601\ud5a5\uc744 \ubbf8\uce60 \uac83\uc774\ub77c\ub294 \ub370\ub294 \uc758\uc2ec\uc758 \uc5ec\uc9c0\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. <strong>\uad00\ub828 \uae30\uc0ac: <\/strong><a href=\"https:\/\/www.movingwalls.com\/ko\/blog\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH \u2013 \uc801\ud569\ud55c \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \uc801\ud569\ud55c \uad11\uace0!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc6b0\ub9ac \ubaa8\ub450\ub294 7\uc758 \ub9c8\ucf00\ud305 \uaddc\uce59\uc744 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc989, \uc18c\ube44\uc790\uac00 \uba54\uc2dc\uc9c0\uc5d0 \ube60\uc838\ub4e4\uace0 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uae30 \uc804\uc5d0 \uc57d 7\ubc88 \uc815\ub3c4 \uba54\uc2dc\uc9c0\uc5d0 \ub178\ucd9c\ub418\uc5b4\uc57c [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/digital-interactive-screens-in-outdoor-advertising\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from \uc778\ud130\ub799\ud2f0\ube0c \ube4c\ubcf4\ub4dc: DOOH \uad11\uace0\uc758 \ubbf8\ub798<\/span><\/a><\/p>\n","protected":false},"featured_media":14647,"template":"","categories":[],"class_list":["post-12152","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog\/12152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/14647"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/categories?post=12152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}