{"id":12170,"date":"2023-06-01T17:00:18","date_gmt":"2023-06-01T11:30:18","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/%eb%85%b8%ec%b6%9c-%ea%b8%b0%eb%b0%98-%eb%94%94%ec%a7%80%ed%84%b8-%ec%98%a5%ec%99%b8%ea%b4%91%ea%b3%a0%ec%9d%98-%ec%9e%a5%ec%a0%90\/"},"modified":"2023-12-18T16:12:15","modified_gmt":"2023-12-18T10:42:15","slug":"benefits-of-impression-based-digital-outdoor-advertising","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ko\/blog\/benefits-of-impression-based-digital-outdoor-advertising\/","title":{"rendered":"\ub178\ucd9c \uae30\ubc18 \ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0\uc758 \uc7a5\uc810"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #595959;color:#595959\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #595959;color:#595959\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/benefits-of-impression-based-digital-outdoor-advertising\/#%E2%80%9C%EC%B8%A1%EC%A0%95%ED%95%A0_%EC%88%98_%EC%97%86%EC%9C%BC%EB%A9%B4_%EA%B0%9C%EC%84%A0%ED%95%A0_%EC%88%98_%EC%97%86%EC%8A%B5%EB%8B%88%EB%8B%A4%E2%80%9D_%E2%80%93_%EC%BC%88%EB%B9%88_%EA%B2%BD\" title=\"\u201c\uce21\uc815\ud560 \uc218 \uc5c6\uc73c\uba74 \uac1c\uc120\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.\u201d &#8211; \ucf08\ube48 \uacbd.\">\u201c\uce21\uc815\ud560 \uc218 \uc5c6\uc73c\uba74 \uac1c\uc120\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.\u201d &#8211; \ucf08\ube48 \uacbd.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/benefits-of-impression-based-digital-outdoor-advertising\/#%EC%B2%AD%EC%A4%91_%ED%86%B5%EC%B0%B0%EB%A0%A5_%EC%96%BB%EA%B8%B0\" title=\"\uccad\uc911 \ud1b5\ucc30\ub825 \uc5bb\uae30\">\uccad\uc911 \ud1b5\ucc30\ub825 \uc5bb\uae30<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/benefits-of-impression-based-digital-outdoor-advertising\/#%EC%8B%A4%EC%8B%9C%EA%B0%84_%EB%8D%B0%EC%9D%B4%ED%84%B0%EC%97%90_%EB%8C%80%ED%95%9C_%EC%95%A1%EC%84%B8%EC%8A%A4\" title=\"\uc2e4\uc2dc\uac04 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\">\uc2e4\uc2dc\uac04 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/benefits-of-impression-based-digital-outdoor-advertising\/#%EB%8B%B9%EC%8B%A0%EC%9D%84_%EC%9C%84%ED%95%9C_%EB%8D%94_%EB%A7%8E%EC%9D%80_%EC%B0%BD%EC%9D%98%EC%A0%81%EC%9D%B8_%EA%B3%B5%EA%B0%84\" title=\"\ub2f9\uc2e0\uc744 \uc704\ud55c \ub354 \ub9ce\uc740 \ucc3d\uc758\uc801\uc778 \uacf5\uac04\">\ub2f9\uc2e0\uc744 \uc704\ud55c \ub354 \ub9ce\uc740 \ucc3d\uc758\uc801\uc778 \uacf5\uac04<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/benefits-of-impression-based-digital-outdoor-advertising\/#%EC%BA%A0%ED%8E%98%EC%9D%B8_%EC%A0%84%ED%9B%84_%EB%B6%84%EC%84%9D\" title=\"\ucea0\ud398\uc778 \uc804\ud6c4 \ubd84\uc11d\">\ucea0\ud398\uc778 \uc804\ud6c4 \ubd84\uc11d<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9C%EC%B8%A1%EC%A0%95%ED%95%A0_%EC%88%98_%EC%97%86%EC%9C%BC%EB%A9%B4_%EA%B0%9C%EC%84%A0%ED%95%A0_%EC%88%98_%EC%97%86%EC%8A%B5%EB%8B%88%EB%8B%A4%E2%80%9D_%E2%80%93_%EC%BC%88%EB%B9%88_%EA%B2%BD\"><\/span><strong>\u201c\uce21\uc815\ud560 \uc218 \uc5c6\uc73c\uba74 \uac1c\uc120\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.\u201d &#8211; \ucf08\ube48 \uacbd.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><\/strong>\ub370\uc774\ud130\uc758 \uac00\uce58\uac00 \uc0c1\uc2b9\ud568\uc5d0 \ub530\ub77c \uad11\uace0 \uc131\uacfc\ub97c \uce21\uc815\ud560 \ub54c \ub178\ucd9c \uae30\ubc18 \uacb0\uacfc\uac00 \ub354\uc6b1 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4!<\/p>\n\n\n\n<p>\ub514\uc9c0\ud138 OOH(Out-of-Home) \uad11\uace0\ub294 \uac00\uc7a5 \uc624\ub798\ub41c \ubbf8\ub514\uc5b4 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ud615\ud0dc \uc911 \ud558\ub098\uc784\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc624\ub7ab\ub3d9\uc548 \uc815\ub7c9\uc801\uc73c\ub85c \uce21\uc815\ud558\uae30 \uc5b4\ub824\uc6b4 \uac83\uc73c\ub85c \uc5ec\uaca8\uc838 \uc654\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc804\ud1b5\uc801\uc778 OOH \uad11\uace0\uc640 \ub514\uc9c0\ud138 \ucf58\ud150\uce20\ub97c \ud63c\ud569\ud558\uc5ec \uad11\uace0\uc8fc\uc5d0\uac8c \uce21\uc815 \uac00\ub2a5\ud55c \uacb0\uacfc\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>OOH\ub294 <a href=\"https:\/\/www.getalfi.com\/advertising\/dooh-digital-out-of-home-advertising\/\">\uc5f0\uac04 4%\uc758 \uc131\uc7a5<\/a>\ub960\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. DOOH\ub294 <a href=\"https:\/\/www.getalfi.com\/advertising\/dooh-digital-out-of-home-advertising\/\">\uc804\ub144 \ub300\ube44 16%\uc758 \uc131\uc7a5<\/a>\ub960\uc744 \uae30\ub85d\ud558\uba70 \uc804\uccb4 \uc625\uc678 \uad11\uace0 \uc0b0\uc5c5\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ucd09\ub9e4\uc81c \uc5ed\ud560\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>DOOH\ub294 \uc9c0\uc624\ud39c\uc2f1, \ucd94\uc801, \ub178\ucd9c \uae30\ubc18 \ud0c0\uac9f\ud305, \ub9ac\ud0c0\uac9f\ud305 \ub4f1\uacfc \uac19\uc740 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud558\uc5ec \ud0c0\uac9f\ud305 \ubc0f \uad11\uace0 \ubc30\uce58 \ud488\uc9c8\uc744 \ud5a5\uc0c1\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc778\ud130\ub137\uc774\ub098 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uad11\uace0\uc5d0\uc11c \ud754\ud788 \ubcfc \uc218 \uc788\ub294 &#8216;\uc720\ub8cc \uc2dc\uccad&#8217; \ud615\ud0dc\uc758 \uad11\uace0\uc5d0 \uac00\uc7a5 \uadfc\uc811\ud55c \ud615\ud0dc\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub178\ucd9c\uc218\ub97c \ubc14\ud0d5\uc73c\ub85c \uc131\uc7a5\ud558\ub294 \ubaa8\ub378\ub85c\uc11c DOOH\uac00 \uc804\ud1b5\uc801\uc778 \uc625\uc678 \uad11\uace0 \ud615\ud0dc\ubcf4\ub2e4 \uc120\ud638\ub418\ub294 \uc774\uc720\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%B2%AD%EC%A4%91_%ED%86%B5%EC%B0%B0%EB%A0%A5_%EC%96%BB%EA%B8%B0\"><\/span><strong>\uccad\uc911 \ud1b5\ucc30\ub825 \uc5bb\uae30<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\uc804\ud1b5\uc801\uc778 OOH \uad11\uace0\uc5d0\uc11c\ub294 \ucd94\uce21\uc744 \ubc14\ud0d5\uc73c\ub85c \uad11\uace0 \uacf5\uac04\uc744 \uad6c\ub9e4\ud574\uc57c \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc7a0\uc7ac\uace0\uac1d \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uac70\ub098 \uc870\ud68c\uc218 \ub610\ub294 \ub178\ucd9c\uc218\ub97c \ud655\uc778\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc2e4\uc81c \uce21\uc815\ud56d\ubaa9\uc774 \uc5c6\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc624\ub298\ub0a0 DOOH\ub294 \uc704\uce58\uc640 \ub370\uc774\ud130 \uc911\uc2ec\uc785\ub2c8\ub2e4!<\/p>\n\n\n\n<p>\uc774\uc81c \uc9c0\ub9ac\uc801 \uc704\uce58 \ubd84\uc11d\uc744 \uae30\ubc18\uc73c\ub85c \uc2dc\uccad\uc790 \uc218\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc2dc\uccad\uc790 \uc778\uad6c \ud1b5\uacc4\uc5d0 \ub300\ud55c \ubcf4\uace0\uc11c\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"blob:https:\/\/www.movingwalls.com\/087b48c3-970f-48fa-aa42-a2c4cb78eed9\" alt=\"\ub178\ucd9c \uae30\ubc18 \ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0\uc758 \uc7a5\uc810 \"><\/p>\n\n\n\n<p>\uad11\uace0 \uae30\uc220 \ud68c\uc0ac\ub294 \uc704\uce58 \uae30\ubc18 \ub370\uc774\ud130\ub97c \ubaa8\ubc14\uc77c ID\uc640 \uc5f0\uacb0\ud558\uc5ec IP \uc8fc\uc18c\ub85c \ubcc0\ud658\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc5f0\ub839, \uc131\ubcc4, \uad6c\ub9e4\ub825\uacfc \uad00\ub828\ub41c \uc815\ubcf4\uc5d0 \uc561\uc138\uc2a4\ud558\uc5ec \uad11\uace0\uac00 \ud0c0\uac9f \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub3c4\ub2ec\ud558\ub294\uc9c0 \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub3d9\uc2dc\uc5d0 \uc774\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud305 \ud300\uc740 B2B \ubc0f B2C \uc2dc\ub098\ub9ac\uc624 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%8B%A4%EC%8B%9C%EA%B0%84_%EB%8D%B0%EC%9D%B4%ED%84%B0%EC%97%90_%EB%8C%80%ED%95%9C_%EC%95%A1%EC%84%B8%EC%8A%A4\"><\/span><strong>\uc2e4\uc2dc\uac04 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\uc804\ud1b5\uc801\uc778 \uc625\uc678 \uad11\uace0\uc5d0\uc11c\ub294 \ub9e4\uc77c \ud2b9\uc815 \uc2dc\uac04\uc5d0 \ud2b9\uc815 \uae30\uac04 \ub3d9\uc548 \uad11\uace0\uac00 \ud45c\uc2dc\ub418\ub3c4\ub85d \ube44\uc6a9\uc744 \uc9c0\ubd88\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>&#8216;\uc131\uacfc&#8217;\ub97c \uae30\uc900\uc73c\ub85c \uad11\uace0\ub97c \uc870\uc815\ud560 \uc5ec\uc9c0\uac00 \ub354 \uc774\uc0c1 \uc5c6\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc624\ub298\ub0a0 \uc625\uc678 \uad11\uace0\ub294 \ucea0\ud398\uc778 \uacb0\uacfc\uc5d0 \ub530\ub77c \uad11\uace0\ub97c \uc138\ubd80\uc801\uc73c\ub85c \uc870\uc815\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc5f4\uc5b4\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<p>DOOH \uad11\uace0\ub294 \ub3d9\uc601\uc0c1\uc774\ub098 \uadf8\ub798\ud53d \uc774\ubbf8\uc9c0 \ud615\uc2dd\uc73c\ub85c \ub3d9\uc801\uc73c\ub85c \ub514\uc9c0\ud138 \ubc29\uc2dd\uc73c\ub85c \ubc30\uce58\ub418\ubbc0\ub85c \uad11\uace0\uc758 \ub2e4\uc591\ud55c \uc694\uc18c\ub97c \ud14c\uc2a4\ud2b8\ud558\ub294 \uac83\uc774 \ud6e8\uc52c \ub354 \uc27d\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub514\uc9c0\ud138 \ub610\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uad11\uace0 \ucea0\ud398\uc778\uc5d0\uc11c\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c \uac04\ub2e8\ud788 \uce21\uc815 \uae30\uac04\uc744 \uc815\uc758\ud558\uace0 \uad11\uace0 \uc131\uacfc\uc5d0 \ub530\ub77c \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucea0\ud398\uc778\uc744 \ub79c\ub529 \ud398\uc774\uc9c0\ub098 \uace0\uac1d \ud589\ub3d9\uacfc \uc5f0\uacb0\ud558\uba74 \uc131\uacfc\ub97c \uce21\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EB%8B%B9%EC%8B%A0%EC%9D%84_%EC%9C%84%ED%95%9C_%EB%8D%94_%EB%A7%8E%EC%9D%80_%EC%B0%BD%EC%9D%98%EC%A0%81%EC%9D%B8_%EA%B3%B5%EA%B0%84\"><\/span><strong>\ub2f9\uc2e0\uc744 \uc704\ud55c \ub354 \ub9ce\uc740 \ucc3d\uc758\uc801\uc778 \uacf5\uac04<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\uc804\ud1b5\uc801\uc778 OOH \uad11\uace0\ub294 \uc778\uc1c4 \uad11\uace0\ub85c \uc81c\ud55c\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub514\uc9c0\ud138\uc758 \ucd9c\ud604\uc73c\ub85c AI\ub97c DOOH \ucea0\ud398\uc778\uacfc \uacb0\ud569\ud558\uc5ec \ubcf4\ub2e4 \uac1c\uc778\ud654\ub41c \uad11\uace0 \uacbd\ud5d8\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc601\uc0c1\uc5d0\uc11c\ub294 \ubbf8\uad6d \uc790\ub3d9\ucc28 \ube0c\ub79c\ub4dc GMC\uac00 \uc5bc\uad74 \ubd84\uc11d\uacfc \ud589\ub3d9 \ud0d0\uc9c0\ub97c \uc0ac\uc6a9\ud574 \uc5b4\ub5bb\uac8c \uc778\ud130\ub799\ud2f0\ube0c \uad11\uace0\ub97c \uc81c\uc791\ud588\ub294\uc9c0 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub354 \uc911\uc694\ud55c \uac83\uc740 \ube0c\ub79c\ub4dc\uac00 \uc0ac\uc6a9\uc790 \ud504\ub85c\ud544\uc744 \uac10\uc9c0\ud560 \uc218 \uc788\ub294 \uc778\uacf5 \uc9c0\ub2a5(AI) \uae30\uc220\uc744 \ud1b5\ud574 \uc7a0\uc7ac \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>DOOH \uad11\uace0\uc758 USP\ub294 \ubc14\ub85c \uc8fc\ubcc0 \ud658\uacbd\uc5d0 \ubc18\uc751\ud558\uc5ec \ucc3d\uc758\uc801\uc778 \uacf5\uac04\uc744 \ubb34\ud55c\ud558\uac8c \ub9cc\ub4e4\uc5b4\uc900\ub2e4\ub294 \uc0ac\uc2e4\uc5d0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub294 <a href=\"https:\/\/www.bannerflow.com\/blog\/digital-out-of-home-dooh-advertising-trends-2020\/\">2019\ub144 \uc804\uccb4 OOH \uad11\uace0 \uc911 DOOH\uac00 28.3%<\/a>\ub97c \ucc28\uc9c0\ud588\uace0, <a href=\"https:\/\/www.bannerflow.com\/blog\/digital-out-of-home-dooh-advertising-trends-2020\/\">2023\ub144\uc5d0\ub294 38.3%\uc5d0<\/a> \uc774\ub97c \uac83\uc73c\ub85c \uc608\uc0c1\ub418\ub294 \uc774\uc720 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc624\ub298\ub0a0 \uc625\uc678\uad11\uace0\uc5d0\uc11c \uc800\uc9c0\ub97c \uc218 \uc788\ub294 \uac00\uc7a5 \ud070 \uc2e4\uc218\ub294 \uae30\uc874 \uc625\uc678\uad11\uace0 \ucea0\ud398\uc778\ucc98\ub7fc \ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0 \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\ub294 \uac83\uc785\ub2c8\ub2e4!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%BA%A0%ED%8E%98%EC%9D%B8_%EC%A0%84%ED%9B%84_%EB%B6%84%EC%84%9D\"><\/span><strong>\ucea0\ud398\uc778 \uc804\ud6c4 \ubd84\uc11d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Virtuo City\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc0c1\ud669\uc5d0 \ub9de\ub294 DOOH \ucea0\ud398\uc778\uc744 \uc0ac\uc6a9\ud558\uba74 <a href=\"https:\/\/mediatel.co.uk\/news\/2017\/06\/27\/programmatic-oohs-strength-lies-in-content-canvas-and-context\/\">\ucea0\ud398\uc778\uc5d0 \ub300\ud55c \uc778\uc9c0\ub3c4\uac00 18% \uc99d\uac00\ud558\ub294<\/a> \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>DOOH \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud560 \ub54c \ud3c9\uc18c\uc640 \uac19\uc774 \ub2e4\ub978 \ub9c8\ucf00\ud305 \ucc44\ub110\uc744 \ubcc0\uacbd \uc5c6\uc774 \uc0ac\uc6a9\ud558\uc138\uc694. \uc774\ub294 \ucea0\ud398\uc778\uc5d0\uc11c DOOH \ubd80\ubd84\uc758 \uc131\uacfc\ub97c \ubd84\ub9ac\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4!<\/p>\n\n\n\n<p>\ub300\ud654\ud615 \ucf58\ud150\uce20\uac00 \uc131\uc7a5\ud568\uc5d0 \ub530\ub77c DOOH\ub3c4 \uac00\uae4c\uc6b4 \ubbf8\ub798\uc5d0 \uc5c4\uccad\ub09c \uc131\uc7a5\uc744 \ubcf4\uc77c \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>DOOH\uac00 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc73c\ub85c \ubc14\ub00c\uc5c8\ub2e4\ub294 \uc0ac\uc2e4\ub85c \uc778\ud574 \uc625\uc678 \uad11\uace0\ub97c \ucea0\ud398\uc778\uc758 \uc77c\ubd80\ub85c \ud3ec\ud568\ud558\ub294 \uac83\uc774 \ud6e8\uc52c \ub354 \uc26c\uc6cc\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610\ud55c \ub178\ucd9c \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd\uc740 \ucea0\ud398\uc778\uc758 \uc131\uacf5\uc744 \uce21\uc815\ud560 \uc218 \uc788\ub294 \uad6c\uccb4\uc801\uc778 \uc218\uce58\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub178\ucd9c \uae30\ubc18 \ud0c0\uac9f\ud305\uc758 \ubaa8\ub4e0 \uc774\uc810\uc744 \uc5bb\uc744 \uc218 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc625\uc678 \uad11\uace0\uc758 \ub514\uc9c0\ud138 \ud2b9\uc131\uc744 \ud1b5\ud574 \ucc3d\uc758\ub825\uc744 \ubc1c\ud718\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc804\ub7b5\uc801 \ub514\uc9c0\ud138 \uc625\uc678 \uad11\uace0 \ucea0\ud398\uc778\uacfc \uacb0\ud569\ub41c \uc628\ub77c\uc778 \ucea0\ud398\uc778\uc740 \uc624\ub298\ub0a0 \uc131\uacf5\uc801\uc778 \uad11\uace0 \ucea0\ud398\uc778\uc758 \ube44\uacb0\uc785\ub2c8\ub2e4!<\/p>\n\n\n\n<p><a href=\"https:\/\/www.movingwalls.com\/ko\/book-demo\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\ub370\ubaa8\ub97c \uc608\uc57d\ud558\uc138\uc694! <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201c\uce21\uc815\ud560 \uc218 \uc5c6\uc73c\uba74 \uac1c\uc120\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.\u201d &#8211; \ucf08\ube48 \uacbd. \ub370\uc774\ud130\uc758 \uac00\uce58\uac00 \uc0c1\uc2b9\ud568\uc5d0 \ub530\ub77c \uad11\uace0 \uc131\uacfc\ub97c \uce21\uc815\ud560 \ub54c \ub178\ucd9c \uae30\ubc18 \uacb0\uacfc\uac00 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/benefits-of-impression-based-digital-outdoor-advertising\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from \ub178\ucd9c \uae30\ubc18 \ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0\uc758 \uc7a5\uc810<\/span><\/a><\/p>\n","protected":false},"featured_media":14627,"template":"","categories":[192],"class_list":["post-12170","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ooh--"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog\/12170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/14627"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/categories?post=12170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}