{"id":12176,"date":"2023-06-01T17:06:22","date_gmt":"2023-06-01T11:36:22","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/2021%eb%85%84-%ea%b4%91%ea%b3%a0-%ed%8a%b8%eb%a0%8c%eb%93%9c%eb%8a%94-dooh%eb%a5%bc-%ed%81%ac%ea%b2%8c-%ed%96%a5%ed%95%98%ea%b3%a0-%ec%9e%88%ec%8a%b5%eb%8b%88%eb%8b%a4\/"},"modified":"2023-12-13T11:11:26","modified_gmt":"2023-12-13T05:41:26","slug":"2021-advertising-trends-dooh","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ko\/blog\/2021-advertising-trends-dooh\/","title":{"rendered":"2021\ub144 \uad11\uace0 \ud2b8\ub80c\ub4dc\ub294 DOOH\ub97c \ud06c\uac8c \ud5a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4!"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #595959;color:#595959\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #595959;color:#595959\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/2021-advertising-trends-dooh\/#%EC%9D%B8%EC%87%84_%ED%85%94%EB%A0%88%EB%B9%84%EC%A0%84_%EB%9D%BC%EB%94%94%EC%98%A4%EB%8A%94_%EA%B8%B0%ED%94%BC%EB%90%98%EC%97%88%EC%8A%B5%EB%8B%88%EB%8B%A4\" title=\"\uc778\uc1c4, \ud154\ub808\ube44\uc804, \ub77c\ub514\uc624\ub294 \uae30\ud53c\ub418\uc5c8\uc2b5\ub2c8\ub2e4\">\uc778\uc1c4, \ud154\ub808\ube44\uc804, \ub77c\ub514\uc624\ub294 \uae30\ud53c\ub418\uc5c8\uc2b5\ub2c8\ub2e4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/2021-advertising-trends-dooh\/#%EB%89%B4_%EB%85%B8%EB%A9%80New_Normal%EC%9D%80_%EC%83%88%EB%A1%9C%EC%9A%B4_%EB%AF%B8%EB%9E%98%EB%A5%BC_%EC%A4%91%EC%8B%AC%EC%9C%BC%EB%A1%9C_%EC%A0%84%EA%B0%9C%EB%90%A9%EB%8B%88%EB%8B%A4\" title=\"\ub274 \ub178\uba40(New Normal)\uc740 \uc0c8\ub85c\uc6b4 \ubbf8\ub798\ub97c \uc911\uc2ec\uc73c\ub85c \uc804\uac1c\ub429\ub2c8\ub2e4.\">\ub274 \ub178\uba40(New Normal)\uc740 \uc0c8\ub85c\uc6b4 \ubbf8\ub798\ub97c \uc911\uc2ec\uc73c\ub85c \uc804\uac1c\ub429\ub2c8\ub2e4.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/2021-advertising-trends-dooh\/#%EC%98%A5%EC%99%B8%EA%B4%91%EA%B3%A0%EC%9D%98_%EC%B2%A8%EB%8B%A8%EA%B8%B0%EC%88%A0_%EA%B5%AC%ED%98%84\" title=\"\uc625\uc678\uad11\uace0\uc758 \ucca8\ub2e8\uae30\uc220 \uad6c\ud604\">\uc625\uc678\uad11\uace0\uc758 \ucca8\ub2e8\uae30\uc220 \uad6c\ud604<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/2021-advertising-trends-dooh\/#%EB%94%94%EC%A7%80%ED%84%B8_%EC%98%A5%EC%99%B8_%EA%B4%91%EA%B3%A0_%EC%8B%9C%EB%8C%80%EA%B0%80_%EB%8F%84%EB%9E%98%ED%96%88%EC%8A%B5%EB%8B%88%EB%8B%A4\" title=\"\ub514\uc9c0\ud138 \uc625\uc678 \uad11\uace0 \uc2dc\ub300\uac00 \ub3c4\ub798\ud588\uc2b5\ub2c8\ub2e4\">\ub514\uc9c0\ud138 \uc625\uc678 \uad11\uace0 \uc2dc\ub300\uac00 \ub3c4\ub798\ud588\uc2b5\ub2c8\ub2e4<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><\/p>\n\n<p>2021\ub144 \uad11\uace0 \ud2b8\ub80c\ub4dc\ub294 DOOH\ub97c \ud06c\uac8c \ud5a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4!<\/p>\n\n<p>\ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9\uc73c\ub85c \uc778\ud574 \ubaa8\ub4e0 \uc0b0\uc5c5\uc740 \uc801\uc751\ud558\uace0 \ubc1c\uc804\ud574\uc57c \ud588\uc2b5\ub2c8\ub2e4. \uad11\uace0\ub3c4 \ub2e4\ub974\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\uc18c\ube44\uc790 \ud589\ub3d9\uc774 \ubcc0\ud654\ud568\uc5d0 \ub530\ub77c \ub9c8\ucf00\ud130\ub4e4\uc740 \uae30\uc874 \uad11\uace0 \uc9c0\ucd9c\uc744 \uc7ac\uace0\ud558\uace0 \uac00\uc815 \ub0b4 \ub178\ucd9c\uc744 \ub354 \ub9ce\uc774 \uc81c\uacf5\ud558\ub294 \uad11\uace0 \ucc44\ub110\ub85c \ub3c8\uc744 \uc62e\uae30\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\uadf8\ub7ec\ub098 \uc815\uc0c1\uc73c\ub85c\uc758 \ubcf5\uadc0\ub294 \uc774\uc804 \ubc29\uc2dd\uc73c\ub85c\uc758 \ubcf5\uadc0\ub97c \uc758\ubbf8\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ub274 \ub178\uba40\uc758 \uc77c\ubd80\uac00 \ub41c \uba87 \uac00\uc9c0 \uc2b5\uad00 \ubcc0\ud654\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%9D%B8%EC%87%84_%ED%85%94%EB%A0%88%EB%B9%84%EC%A0%84_%EB%9D%BC%EB%94%94%EC%98%A4%EB%8A%94_%EA%B8%B0%ED%94%BC%EB%90%98%EC%97%88%EC%8A%B5%EB%8B%88%EB%8B%A4\"><\/span><strong>\uc778\uc1c4, \ud154\ub808\ube44\uc804, \ub77c\ub514\uc624\ub294 \uae30\ud53c\ub418\uc5c8\uc2b5\ub2c8\ub2e4<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>\ub274 \ub178\uba40(New Normal) \uc2dc\ub300\uc5d0 \uc811\uc5b4\ub4e4\uba74\uc11c \uc778\uc1c4, TV, \ub77c\ub514\uc624\uc758 \uc21c\uc704\uac00 \uc810\ucc28 \ub0ae\uc544\uc9c0\uba74\uc11c \ube0c\ub79c\ub4dc\ub294 \ub514\uc9c0\ud138 \uad11\uace0\uc640 \uc625\uc678 \uad11\uace0\uc5d0 \uc9d1\uc911\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\uc778\uc1c4\ub294 \uc7a0\uc7ac\uc801\uc73c\ub85c \uc0ac\ub78c\ub4e4\uc758 \uc9d1\uc5d0 \ubc14\uc774\ub7ec\uc2a4\ub97c \uac00\uc838\uc62c \uc218 \uc788\ub294 \ubb3c\uccb4\uc5d0 \ub300\ud55c \uba85\ud655\ud558\uace0 \ucca0\uc800\ud55c \uc911\ub2e8\uc774 \uc788\uc5c8\uae30 \ub54c\ubb38\uc5d0 \uc8fc\ub85c \uc911\ub2e8\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\uc2dd\ub8cc\ud488\uacfc \uac19\uc740 \ud544\uc218\ud488\uc740 \uc9d1\uc73c\ub85c \uac00\uc838\uc624\uae30 \uc804\uc5d0 \uccad\uc18c \ubc0f \uc18c\ub3c5\ub418\uc5c8\uc73c\uba70, \uc2e0\ubb38\uacfc \uc7a1\uc9c0\ub294 \ube44\ud544\uc218\ud488\uc73c\ub85c \ubd84\ub958\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\ud32c\ub370\ubbf9 \uc774\uc804\uc5d0\ub3c4 \ub514\uc9c0\ud138 \uad11\uace0\ub294 \ud154\ub808\ube44\uc804, \uc778\uc1c4\ubb3c, \ub77c\ub514\uc624 \uad11\uace0 \uc218\uc775\uc758 \uc0c1\ub2f9 \ubd80\ubd84\uc744 \uc7a0\uc2dd\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uc774\uc81c\ub294 \uad6c\ub3c5\uc790 \uc218\uac00 \uc0ac\uc0c1 \ucd5c\uc800 \uc218\uc900\uc744 \uae30\ub85d\ud558\uace0 \uc2e0\ubb38\uc774 \ub274\uc2a4\ub97c \uac00\uc838\uc624\ub294\ub370 \uc774\ubbf8 24\uc2dc\uac04 \uc804\uc5d0 \uc628\ub77c\uc778\uc73c\ub85c \uc18c\ube44\ub418\uc5c8\ub358 \ub274\uc2a4\uac00 \ub4f1\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucc44\ub110\uc758 \uc218\uc775\uc774 \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\ubbf8\ub9ac \uacc4\ud68d\ub41c \ucf58\ud150\uce20\uc640 \uad11\uace0 \uc2dc\uac04\uc744 \uac16\ucd98 \ud154\ub808\ube44\uc804\uc740 \ucf00\uc774\ube14\uc5d0 \ube44\ud574 \uc0c1\ub2f9\ud788 \ub0ae\uc740 \uad6c\ub3c5\ub8cc\ub85c OTT \ud50c\ub7ab\ud3fc\uacfc YouTube\uc5d0\uc11c \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8\ub97c \uc2dc\uccad\ud558\ub294 \uc810\uc810 \ub354 \uc870\uae09\ud574\uc9c0\ub294 \uccad\uc911\uc5d0\uac8c \uc801\uc751\ud558\uc9c0 \ubabb\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\ud55c\ub54c \ucd9c\ud1f4\uadfc\uc758 \ub3d9\ubc18\uc790\uc600\ub358 \ub77c\ub514\uc624\ub294 \uc810\uc810 \ub354 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc7ac\ud0dd\uadfc\ubb34\ub97c \ud558\uace0 \uc788\uc73c\uba70 \uac00\uae4c\uc6b4 \uc2dc\uc77c \ub0b4\uc5d0 \uc2e4\uc81c \ud1b5\uadfc\uc774 \ubd88\uac00\ub2a5\ud574\uc9d0\uc5d0 \ub530\ub77c \uc870\uc6a9\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\uad11\uace0\uc758 \ub300\ubd80\ubd84\uc774 \ub514\uc9c0\ud138\ub85c \uc804\ud658\ub418\uc5c8\uc9c0\ub9cc, \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub2e4\uc2dc \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub294 \ud50c\ub7ab\ud3fc\uc774 \ud558\ub098 \ub354 \uc788\uc2b5\ub2c8\ub2e4. \ubc14\ub85c \ub514\uc9c0\ud138 \uc625\uc678 \uad11\uace0\uc785\ub2c8\ub2e4!<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EB%89%B4_%EB%85%B8%EB%A9%80New_Normal%EC%9D%80_%EC%83%88%EB%A1%9C%EC%9A%B4_%EB%AF%B8%EB%9E%98%EB%A5%BC_%EC%A4%91%EC%8B%AC%EC%9C%BC%EB%A1%9C_%EC%A0%84%EA%B0%9C%EB%90%A9%EB%8B%88%EB%8B%A4\"><\/span><strong>\ub274 \ub178\uba40(New Normal)\uc740 \uc0c8\ub85c\uc6b4 \ubbf8\ub798\ub97c \uc911\uc2ec\uc73c\ub85c \uc804\uac1c\ub429\ub2c8\ub2e4.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>\ub514\uc9c0\ud138 \uad11\uace0\ub294 \ubcf5\uc7a1\ud558\uace0 \uc704\uc555\uc801\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \uac80\uc0c9 \uacbd\ud5d8\uc744 \uae54\ub054\ud558\uac8c \uc720\uc9c0\ud558\uae30 \uc704\ud574 \uc801\uadf9\uc801\uc73c\ub85c \uad11\uace0 \ucc28\ub2e8\uae30\ub97c \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\ub514\uc9c0\ud138 \uc625\uc678 \uad11\uace0\uc640\uc758 \ucc28\uc774\uc810\uc740 \uc625\uc678 \uacbd\ud5d8\uc758 \uc77c\ubd80\ub77c\ub294 \uc810\uc785\ub2c8\ub2e4!<\/p>\n\n<p>\ubd80\ud0b7 \ube48\ud0d5(\ucfe0\uc54c\ub77c\ub8f8\ud478\ub974)\uc758 \uc2ed\uc790\uac00 \uc704\uc5d0 \uc11c\ub294 \uac83\uc774\ub098 \uc544\uc774\uc628 \uc624\ucc28\ub4dc \ubab0(\uc2f1\uac00\ud3ec\ub974)\uc744 \uac77\ub294 \uac83\uc740 \ub208\uc120\uc744 \ub530\ub77c \uc810\uc7ac\ud558\ub294 \ud06c\uace0 \ud654\ub824\ud55c \uc2a4\ud06c\ub9b0\uc774 \uc5c6\uc5c8\ub2e4\uba74 \uadf8\ub2e4\uc9c0 \ud765\ubbf8\ub86d\uc9c0 \uc54a\uc558\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n<p><\/p>\n\n<p><em>\uc774\ubbf8\uc9c0 \ud06c\ub808\ub527:<\/em> <a href=\"https:\/\/www.straitstimes.com\/asia\/se-asia\/tourist-hub-for-those-from-china-mid-east\"><em>straitstimes.com<\/em><\/a><\/p>\n\n<p>WARC \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 DOOH \uc0b0\uc5c5\uc740 \uc804\uccb4 DOOH \uad11\uace0 \uc9c0\ucd9c\uc774 <strong>20% \uc99d\uac00<\/strong>\ud558\uc5ec 2021\ub144\uc5d0 \ub450 \ubc88\uc9f8\ub85c \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uad11\uace0 \ucc44\ub110\uc774 \ub420 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\uadf8\ub8f9M\uc758 \uae00\ub85c\ubc8c \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \uc625\uc678\uad11\uace0 \uc2dc\uc7a5 \uc804\uccb4 \uaddc\ubaa8\ub294 <strong>12.3%<\/strong> <strong>\uc99d\uac00<\/strong>\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.<\/p>\n\n<p>\uc774\ub7ec\ud55c \uc131\uc7a5\uc758 \uc0c1\ub2f9 \ubd80\ubd84\uc740 \ud32c\ub370\ubbf9 \uae30\uac04 \ub3d9\uc548 \uc625\uc678 \uad11\uace0 \uae30\uc220\uc774 \uac1c\uc120\ub41c \ubc29\uc2dd\uacfc \uad00\ub828\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%98%A5%EC%99%B8%EA%B4%91%EA%B3%A0%EC%9D%98_%EC%B2%A8%EB%8B%A8%EA%B8%B0%EC%88%A0_%EA%B5%AC%ED%98%84\"><\/span><strong>\uc625\uc678\uad11\uace0\uc758 \ucca8\ub2e8\uae30\uc220 \uad6c\ud604<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\ub514\uc9c0\ud138 \uad11\uace0\ub294 \ud0c0\uac9f\ud305, \uc804\ubc18\uc801\uc778 \ub3c4\ub2ec \ubc94\uc704 \ubc0f \uc601\ud5a5\ub825 \uce21\uba74\uc5d0\uc11c \uba87 \uac00\uc9c0 \uc911\uc694\ud55c \ubc1c\uc804\uc744 \uc774\ub8e8\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc218\uc2e0\/\uc804\ub2ec\ub418\ub294 \uc785\ub825\/\ucd9c\ub825\uc758 \uc0c1\ud638 \uc791\uc6a9 \ud2b9\uc131\uc73c\ub85c \uc778\ud574 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n\n<p>\uc625\uc678 \uad11\uace0\uc758 \ud0c0\uac9f\ud305 \ubc0f \ub3c4\ub2ec \ubc94\uc704\ub294 \uc2a4\ud06c\ub9b0\uc774 \uc1fc\ud551\ubab0 \uadfc\ucc98\uc5d0 \uc788\uc73c\uba74 \uac00\uc871\uacfc \uc80a\uc740 \uc131\uc778\uc774 \ubcfc \uac00\ub2a5\uc131\uc774 \ub192\ub2e4\ub294 \ub4f1 \ub9ce\uc740 \ucd94\ub860\uc744 \uae30\ubc18\uc73c\ub85c \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\uadf8\ub7ec\ub098 \uc0c1\ud669\uc740 \ud06c\uac8c \ubc1c\uc804\ud588\uc2b5\ub2c8\ub2e4. Google \uc9c0\ub3c4, \uc571 \ub370\uc774\ud130, Wi-Fi \ub370\uc774\ud130, \uce74\uba54\ub77c \ubc0f \uae30\ud0c0 \uc785\ub825 \uc18c\uc2a4\ub97c \uc0ac\uc6a9\ud558\uc5ec <a href=\"https:\/\/www.movingwalls.com\/ko\/\">\uc625\uc678 \uad11\uace0 \uae30\uc220 \ud68c\uc0ac<\/a>\ub294 \uc774\uc81c \ud2b9\uc815 \uc7a5\uc18c\ub97c \uc790\uc8fc \ubc29\ubb38\ud558\ub294 \uc18c\ube44\uc790\uc758 \ud2b9\uc131\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud0c0\uac9f\ud305 \ud504\ub85c\uc138\uc2a4\uc5d0\uc11c \uc81c\uac70\ub418\uc5c8\uc2b5\ub2c8\ub2e4!<\/p>\n\n<p>\ubb3c\ub860 \ub2e4\uc74c \uce21\uba74\uc740 \ub300\ud654\ud615 \ub610\ub294 \ucc3d\uc758\uc801\uc778 \uad11\uace0\uc758 \ub3c4\uc785\uc785\ub2c8\ub2e4.<\/p>\n\n<p>\ub514\uc9c0\ud138 \ub610\ub294 \ube44\ub514\uc624 \uad11\uace0\ub294 \uc77c\ubc18 \uc625\uc678 \uad11\uace0\ubcf4\ub2e4 \ub354 \ud6a8\uacfc\uc801\uc77c \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc57c\uc678 \ud65c\ub3d9 \uacbd\ud5d8\uc744 \ub354\ud574\uc90d\ub2c8\ub2e4. \ud2b9\ud788 \uc0ac\ub78c\ub4e4\uc774 \ub2e4\uc2dc \uc9d1\uc5d0\uc11c \ub098\uc640 \uc57c\uc678 \ud65c\ub3d9\uc744 \uc0c8\ub85c\uc6b4 \uc2dc\uac01\uc73c\ub85c \uac10\uc0c1\ud558\ub294 \ubd09\uc1c4 \uc2dc\ub098\ub9ac\uc624 \uc774\ud6c4\uc5d0\ub294 \ub354\uc6b1 \uadf8\ub807\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\ud504\ub85c\uadf8\ub798\ubc0d \uac00\ub2a5\ud55c \uae30\uc220\uc744 \ud65c\uc6a9\ud55c \uc2a4\ub9c8\ud2b8 \uad11\uace0\ub3c4 \uc77c\ubc18\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><strong>\ube14\ub85d\uccb4\uc778<\/strong>, 5G \ub124\ud2b8\uc6cc\ud06c, <strong>IoT \uae30\uae30<\/strong>, \uc548\uba74\uc778\uc2dd \uc11c\ube44\uc2a4 \ub4f1\uc758 \ub4f1\uc7a5\uc73c\ub85c \uad11\uace0\ub294 \ud2c8\uc0c8\uc2dc\uc7a5 \ud0c0\uac9f\uacfc \uc9c1\uc811\uc801\uc73c\ub85c \uc18c\ud1b5\ud558\uba70 \ub354\uc6b1 \uc2a4\ub9c8\ud2b8\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><strong>\uc99d\uac15 \ud604\uc2e4\uacfc<\/strong> <strong>\uac00\uc0c1 \ud604\uc2e4<\/strong>\uc744 \ud3ec\ud568\ud558\ub294<strong> \ud655\uc7a5 \ud604\uc2e4(XR)<\/strong> \ubd84\uc57c\ub3c4 \ud5a5\ud6c4 \uba87 \ub144 \ub3d9\uc548 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce60 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n<p>\uc694\uc18c\ub098 \uc8fc\ubcc0 \ud658\uacbd\uc5d0 \ub530\ub77c \uc625\uc678 \uad11\uace0\uac00 \ubcc0\ud654\ud558\ub294 <strong>\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0<\/strong>\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\ubcf4\uc26c\uc758 \uc625\uc678 \uad11\uace0 \ucea0\ud398\uc778\uc740 \ud0dd\uc2dc\uac00 \uc8fc\uac70 \uc9c0\uc5ed\uc5d0 \uc788\uc744 \ub54c \uc18c\ube44\uc7ac \uad11\uace0\ub97c \uc804\ub2ec\ud558\uae30 \uc704\ud574 \ud0dd\uc2dc \ud0d1 \uc2a4\ud06c\ub9b0\uc744 \uc0ac\uc6a9\ud588\ub2e4\uac00 \uc0b0\uc5c5 \uc9c0\uc5ed\uc744 \ud1b5\uacfc\ud558\ub294 \ud0dd\uc2dc\uc758 \uacbd\uc6b0 \uc0b0\uc5c5\uc6a9 \uc81c\ud488\uc73c\ub85c \uc804\ud658\ud588\uc2b5\ub2c8\ub2e4. \ub3d9\uc77c\ud55c \uc2a4\ud06c\ub9b0\uc774 \uc678\ubd80 \uc694\uc778\uc5d0 \ub530\ub77c \ucf58\ud150\uce20\ub97c \uc804\ub2ec\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub514\uc9c0\ud138\ub9cc\uc774 \ud560 \uc218 \uc788\ub294 \uac83\uc785\ub2c8\ub2e4. \uc9c0\uae08\uae4c\uc9c0 \ud6a8\uacfc\uc801\uc73c\ub85c \ud574\uc654\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><strong>\ubaa8\ubc14\uc77c\uacfc<\/strong> \uc625\uc678 \uad11\uace0\ub97c \ud1b5\ud569\ud558\uba74 \ube0c\ub79c\ub4dc\uc640 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc989\uac01\uc801\uc73c\ub85c \uace0\uac1d\uacfc \uc0c1\ud638 \uc791\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\uace0\uac1d\uc774 \uc625\uc678 \uad11\uace0 \ubc94\uc704 \ub0b4\uc5d0 \ub4e4\uc5b4\uc624\uba74 \ube44\ucf58\uc774 \ubaa8\ubc14\uc77c \uc7a5\uce58\uc640 \ud1b5\ud569\ub418\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n<p>QR \ucf54\ub4dc\uc640 \uac19\uc740 \uac04\ub2e8\ud55c \uac83\ub4e4\uc740 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc73c\ub85c \uc2e4\ud589\ub418\ub294 \uac04\ub2e8\ud55c DOOH \uad11\uace0\ub97c \ud1b5\ud574 \uace0\uac1d\uc5d0\uac8c \ucfe0\ud3f0, \ubc14\uc6b0\ucc98 \ubc0f \uae30\ud0c0 \ud2b9\ubcc4 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \ud6a8\uacfc\uc801\uc73c\ub85c \uc0ac\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"314\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-34.png\" alt=\"\" class=\"wp-image-9730\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-34.png 599w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-34-300x157.png 300w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/figure><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EB%94%94%EC%A7%80%ED%84%B8_%EC%98%A5%EC%99%B8_%EA%B4%91%EA%B3%A0_%EC%8B%9C%EB%8C%80%EA%B0%80_%EB%8F%84%EB%9E%98%ED%96%88%EC%8A%B5%EB%8B%88%EB%8B%A4\"><\/span><strong>\ub514\uc9c0\ud138 \uc625\uc678 \uad11\uace0 \uc2dc\ub300\uac00 \ub3c4\ub798\ud588\uc2b5\ub2c8\ub2e4<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\uc625\uc678 \uad11\uace0\ub294 \uc9c0\ub09c \uba87 \uc138\uae30 \ub3d9\uc548\ubcf4\ub2e4 \uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 \ub354 \ub9ce\uc774 \ubc1c\uc804\ud588\uc2b5\ub2c8\ub2e4!<\/p>\n\n<p>\ub354 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\uae30 \uc704\ud574 \uc0ac\ub824 \uae4a\uace0 \uae30\uc5b5\uc5d0 \ub0a8\ub294 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\ub294 \uad11\uace0\uc5d0 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc744 \ud3ec\ud568\uc2dc\ud0a4\ub294 \uac83\ubd80\ud130 \uad11\uace0 \ucc28\ub2e8\uae30\uc758 \ubc29\ud574\ub098 \uacbd\ud5d8\uc744 \ubc29\ud574\ud558\uc9c0 \uc54a\uace0 \uc18c\ube44\uc790\uc5d0\uac8c \uc9c1\uc811 \uad11\uace0\ub97c \uc804\ub2ec\ud558\ub294 \uac83\uae4c\uc9c0, \uc625\uc678 \uad11\uace0\ub294 \ub514\uc9c0\ud138 \ub2e4\uc74c\uc73c\ub85c \ub450 \ubc88\uc9f8\ub85c \ud6a8\uacfc\uc801\uc778 \uad11\uace0 \ud615\ud0dc\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uad11\uace0\ud558\ub294.<\/p>\n\n<p>\uc774\uac83\uc774 \uc911\uc694\ud55c \uc774\uc720\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uad11\uace0\uc5d0\ub294 \uc18c\ube44\uc790\uc5d0\uac8c \ub2e4\uac00\uac00\ub824\ub294 \uc2a4\ud0c0\ud2b8\uc5c5\uc73c\ub85c\uc11c \uc694\uad6c\ud560 \uc218 \uc788\ub294 \ubaa8\ub4e0 \uae30\ub2a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ud55c \uac00\uc9c0\ub9cc \uc81c\uc678\ud558\uba74 \uc9dc\uc99d\ub0a9\ub2c8\ub2e4.<\/p>\n\n<p>\uc0ac\ub78c\ub4e4\uc774 \uc720\ub8cc \uad6c\ub3c5\uc744 \uad6c\ub9e4\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\uae30 \uc704\ud574 \uc571\uacfc \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uad11\uace0 \uc5c6\ub294 \uacbd\ud5d8\uc744 \uc774\uc6a9\ud558\ub294 \uac83\uc740 \uc9dc\uc99d\ub098\ub294 \uc77c\uc785\ub2c8\ub2e4!<\/p>\n\n<p>\uc625\uc678 \uad11\uace0\ub294 \uae30\uc220 \ubc1c\uc804\uacfc \ud568\uaed8 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc774\uae30 \ub54c\ubb38\uc5d0 \ubaa8\ub4e0 \ube0c\ub79c\ub4dc\ub85c\ubd80\ud130 \ub354 \ud070 \uc555\ubc15\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4!<\/p>\n\n<p>\ubbff\uc744 \uc218 \uc5c6\ub294 \uac80\uc0c9 \ucea0\ud398\uc778 \uacb0\uacfc\uc640 \ub6f0\uc5b4\ub09c \uc18c\uc15c \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc758 \uacc4\uae30\uac00 \ub41c \uc0ac\ub840\uac00 \ub9ce\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\ucd08\uc9c0\uc5ed \uc218\uc900\uc744 \ubaa9\ud45c\ub85c \uc0bc\uace0 \uc788\ub294 \uc2a4\ud0c0\ud2b8\uc5c5\uacfc \uc911\uc18c\uae30\uc5c5\uc758 \uacbd\uc6b0 DOOH\uc758 \ud504\ub85c\uadf8\ub798\ubc0d \uae30\ub2a5\uc740 \uad11\uace0 \uc804\ub7b5\uc744 \uc644\uc804\ud788 \ubcc0\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\uc138\uc0c1\uc740 \ubcf4\uc774\uc9c0 \uc54a\ub294 \uac83\uc744 \ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uaca9\ub3d9\uc758 2020\ub144\ubd80\ud130 2021\ub144\uc744 \uc870\uc2ec\uc2a4\ub7fd\uac8c \uac78\uc5b4\uac00\ub294 \ub3d9\uc548 \uc5ec\uc804\ud788 \ud76c\ub9dd\uc774 \ub0a8\uc544 \uc788\uc2b5\ub2c8\ub2e4!<\/p>\n\n<p>\uc624\ub298\ub0a0\uc5d0\ub294 \ub3d9\uc804 \ud55c \ud47c\ub3c4 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud558\ub294 \uac83\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud558\ubbc0\ub85c \uc5ec\uae30\uc5d0 DOOH\ub97c \ud3ec\ud568\uc2dc\ud0a4\ub294 \uc804\ub7b5\uc744 \ub2e4\uc2dc \uc0dd\uac01\ud574 \ubcfc \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2021\ub144 \uad11\uace0 \ud2b8\ub80c\ub4dc\ub294 DOOH\ub97c \ud06c\uac8c \ud5a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4! \ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9\uc73c\ub85c \uc778\ud574 \ubaa8\ub4e0 \uc0b0\uc5c5\uc740 \uc801\uc751\ud558\uace0 \ubc1c\uc804\ud574\uc57c \ud588\uc2b5\ub2c8\ub2e4. \uad11\uace0\ub3c4 \ub2e4\ub974\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790 \ud589\ub3d9\uc774 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/2021-advertising-trends-dooh\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from 2021\ub144 \uad11\uace0 \ud2b8\ub80c\ub4dc\ub294 DOOH\ub97c \ud06c\uac8c \ud5a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4!<\/span><\/a><\/p>\n","protected":false},"featured_media":14617,"template":"","categories":[],"class_list":["post-12176","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog\/12176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/14617"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/categories?post=12176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}