{"id":12180,"date":"2023-06-01T17:08:35","date_gmt":"2023-06-01T11:38:35","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/%eb%94%94%ec%a7%80%ed%84%b8-%ec%ba%a0%ed%8e%98%ec%9d%b8%ec%97%90-dooh%eb%a5%bc-%ed%95%ad%ec%83%81-%ed%8f%ac%ed%95%a8%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94-4%ea%b0%80%ec%a7%80-%ec%9d%b4%ec%9c%a0\/"},"modified":"2023-12-18T16:23:04","modified_gmt":"2023-12-18T10:53:04","slug":"4-reasons-always-have-dooh-strategy-your-digital-campaign","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ko\/blog\/4-reasons-always-have-dooh-strategy-your-digital-campaign\/","title":{"rendered":"\ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc5d0 DOOH\ub97c \ud56d\uc0c1 \ud3ec\ud568\ud574\uc57c \ud558\ub294 4\uac00\uc9c0 \uc774\uc720"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>\uc6b0\ub9ac\uac00 \ub514\uc9c0\ud138\uc5d0 \ub2a5\uc219\ud574\uc9d0\uc5d0 \ub530\ub77c \uae30\ubcf8\uc801\uc73c\ub85c \ub300\ud654\ud558\uace0, \uc990\uac81\uac8c \ud558\uace0, \uc870\uc0ac\ud558\uae30 \uc704\ud574 \uc6b0\ub9ac \uc190\uc5d0 \ud655\uace0\ud558\uac8c \uc790\ub9ac\uc7a1\uc740 \uc778\ud130\ub137(\ubaa8\ubc14\uc77c)\uc774 \ud544\uc694\ud558\uc9c0 \uc54a\uc740 \uacbd\uc6b0\ub294 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc628\ub77c\uc778 \uad11\uace0\ub294 \ubc14\uc05c \uc7a5\uc18c\uc774\uba70 \uc885\uc885 \uc18c\ube44\uc790\uac00 \uc27d\uac8c \uae38\uc744 \uc783\uc744 \uc218 \uc788\ub294 \uba54\uc2dc\uc9c0\uc640 \ud31d\uc5c5\uc73c\ub85c \uac00\ub4dd \ucc28 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"347\" height=\"106\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-35.png\" alt=\"\" class=\"wp-image-6075\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-35.png 347w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-35-300x92.png 300w\" sizes=\"(max-width: 347px) 100vw, 347px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><strong>\uc5c5\uacc4 \uadf8\ub8f9 Interactive Advertising Bureau\uc5d0\uc11c \ubc1c\ud45c\ud55c \uc124\ubb38<\/strong> <a href=\"https:\/\/www.wired.com\/story\/google-chrome-ad-blocker-change-web\/\">\uc870\uc0ac<\/a><strong>:<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\uc6f9 \uc0ac\uc6a9\uc790\uc758 26%\uac00 \ucef4\ud4e8\ud130\uc5d0 \uad11\uace0 \ucc28\ub2e8\uae30\ub97c \uc124\uce58\ud588\uc2b5\ub2c8\ub2e4<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>15%\ub294 \ud734\ub300\ud3f0\uc5d0 \uad11\uace0 \ucc28\ub2e8\uae30\ub97c \uc124\uce58\ud588\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc744 \ub354\uc6b1 \ud6a8\uacfc\uc801\uc73c\ub85c \ub9cc\ub4e4\uae30 \uc704\ud574 \ub354 \uc5f4\uc2ec\ud788 \ub178\ub825\ud574\uc57c \ud558\uba70 \ube0c\ub79c\ub4dc\ub294 DOOH\ub97c \ubbf9\uc2a4\uc5d0 \ucd94\uac00\ud568\uc73c\ub85c\uc368 \ud6a8\uacfc\uac00 \uc788\uc744 \uc218 \uc788\ub294 \uad50\ucc28 \ucc44\ub110 \uc804\ub7b5\uc744 \ub193\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\uc720\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n\n\n\n<p><strong>i. \uc54c\ub9bc\uc744 \ubc1b\uace0 \ucc28\ub2e8\ub418\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<p>\ud55c <a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2016\/07\/IAB-Ad-Blocking-2016-Who-Blocks-Ads-Why-and-How-to-Win-Them-Back.pdf\">\uc5f0\uad6c\uc5d0<\/a> \ub530\ub974\uba74 \uc6f9 \uc0ac\uc6a9\uc790\uc758 26%\uac00 \ucef4\ud4e8\ud130\uc5d0 \uad11\uace0 \ucc28\ub2e8\uae30\ub97c \uc124\uce58\ud588\uace0, 15%\ub294 \ud734\ub300\ud3f0\uc5d0 \uad11\uace0 \ucc28\ub2e8\uae30\ub97c \uc124\uce58\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uad11\uace0 \ucc28\ub2e8\uae30\ub97c \uc124\uce58\ud558\ub294 \uc18c\ube44\uc790\ub294 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uae30 \uc5b4\ub835\uac8c \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n\n\n\n<p>DOOH\ub294 \uac74\ub108\ub6f8 \uc218 \uc5c6\uc73c\uba70 \uc628\ub77c\uc778 \uad11\uace0\uac00 \uc9c1\uba74\ud55c \uc7a5\uc560\ubb3c\uc5d0 \ub300\ud574 \uc644\uc804\ud788 \ud0c4\ub825\uc801\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc774 \ub450 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud569\ud558\uba74 \ucc28\ub2e8\ub418\uc9c0 \uc54a\uace0 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\uc7a5\ud558\uace0 \ubcf4\ub2e4 \uc815\ud655\ud55c \ud0c0\uac9f\ud305\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub294 \uae30\ud68c\uac00 \ub9cc\ub4e4\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub354\uc6b1\uc774 \uc0ac\ub78c\ub4e4\uc740 \uae68\uc5b4 \uc788\ub294 \uacf5\uac04\uc758 70% \uc774\uc0c1\uc744 \uc5ec\ud589, \uc1fc\ud551, \uc5c5\ubb34, \uc2dd\uc0ac \ub4f1 \uc2e4\uc81c \uc625\uc678 \uad11\uace0\uc5d0 \ub178\ucd9c\ub420 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc740 \uc9d1 \ubc16\uc5d0\uc11c \ubcf4\ub0c5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>ii. \uc624\ud504\ub77c\uc778 \uad11\uace0\uc640 \uc628\ub77c\uc778 \ud074\ub9ad \uc720\ub3c4 \ubb38\uad6c \uc5f0\uacb0<\/strong><\/p>\n\n\n\n<p>\uc0ac\ub78c\ub4e4\uc740 \ud56d\uc0c1 \uc6c0\uc9c1\uc774\uae30 \ub54c\ubb38\uc5d0 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \ucea0\ud398\uc778 \uc911\uc5d0 \uc18c\ube44\uc790\uc758 \ub9c8\uc74c\uc744 \uc0ac\ub85c\uc7a1\uc744 \uc218 \uc788\ub294 \uc601\ud5a5\ub825 \uc788\ub294 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>DOOH\uc5d0\ub294 OOH \ubbf8\ub514\uc5b4\uc758 \ud504\ub85c\ubaa8\uc158 \ucf54\ub4dc\ub098 \ud074\ub9ad \uc720\ub3c4 \ubb38\uad6c(CTA)\ub97c \ud1b5\ud574 \uc628\ub77c\uc778 \uc561\uc158\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc774 \ud765\ubbf8\ub85c\uc6b4 \uc625\uc678 \uad11\uace0\ub97c \ubcf4\uace0 \ubaa8\ubc14\uc77c\uc5d0\uc11c \uac80\uc0c9\uc744 \uc2dc\uc791\ud558\ub294 \uac83\uc740 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \uc77c\uc785\ub2c8\ub2e4. \ud601\uc2e0\uc801\uc774\uace0 \uc601\ud5a5\ub825 \uc788\ub294 \uad11\uace0\ud310 \uad11\uace0 \uc18c\uc7ac\ub3c4 \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \ub044\ub294 \ub370 \ub611\uac19\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub2e4\uc74c\uc740 OOH \ucf58\ud150\uce20\uac00 \uc2dc\uccad\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\uace0 \uccad\uc911\uc5d0\uac8c \uc804\ub2ec\ub418\ub3c4\ub85d \ud558\uae30 \uc704\ud55c \uba87 \uac00\uc9c0 \uc9c0\uce68\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\ucea0\ud398\uc778 \uc2a4\ud3ec\ud2b8\ub77c\uc774\ud2b8: OOH 101: \ub354\uc6b1 \ub9e4\ub825\uc801\uc778 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ub9cc\ub4e4\uae30 \uc704\ud55c \uac00\uc774\ub4dc <\/strong><\/p>\n\n\n\n<p><strong>iii. \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\ub294 \uba54\uc2dc\uc9c0\ub85c \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\ub2e4<\/strong><\/p>\n\n\n\n<p>\uc628\ub77c\uc778 \ud50c\ub7ab\ud3fc\uc740 DOOH \ucea0\ud398\uc778\uc744 \ud655\ub300\ud558\ub294 \ud6cc\ub96d\ud55c \ub3c4\uad6c\uc774\uc9c0\ub9cc \uadf8 \ubc18\ub300\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\ub85c \uc911\uc694\ud569\ub2c8\ub2e4. \ub3c5\ud2b9\ud558\uace0 \ucc3d\uc758\uc801\uc778 \uc57c\uc678 \ucea0\ud398\uc778\uc740 \uc778\ud130\ub137\uc5d0\uc11c \ube60\ub974\uac8c \uc13c\uc138\uc774\uc158\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0ac \uc218 \uc788\uc73c\uba70 \uc774\uc81c \ub2e8 \ud55c \ubc88\uc758 \ud074\ub9ad\ub9cc\uc73c\ub85c \ubaa8\ub4e0 \uac83\uc774 \uac00\ub2a5\ud574\uc84c\uc2b5\ub2c8\ub2e4. DOOH\uc640 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc744 \ud1b5\ud569\ud558\uba74 \ube0c\ub79c\ub4dc \uac00\uc2dc\uc131\uc774 \ud5a5\uc0c1\ub418\uace0 \ube0c\ub79c\ub4dc\uac00 \ub2e4\ub978 \ube0c\ub79c\ub4dc\ubcf4\ub2e4 \ub3cb\ubcf4\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ucea0\ud398\uc778 \uc2a4\ud3ec\ud2b8\ub77c\uc774\ud2b8:<\/strong> <strong>OOH + \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \ubbf8\ub514\uc5b4 \ud6a8\uc728\uc131 \ubc0f \uad6c\ub9e4 \uc758\ub3c4 \ucd09\uc9c4<\/strong><\/p>\n\n\n\n<p><strong>iv. \ud504\ub77c\uc774\ubc0d\uc758 \ub9c8\ubc95<\/strong><\/p>\n\n\n\n<p>DOOH\ub294 \ub354 \ub9ce\uc740 \ucc38\uc5ec\ub97c \uc7a5\ub824\ud558\uae30 \uc704\ud574 \uc628\ub77c\uc778 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc5f0\uacb0\ub418\ub294 \ud074\ub9ad \uc720\ub3c4 \ubb38\uad6c\ub97c \ud1b5\ud574 \uc900\ube44\ub41c \uc18c\ube44\uc790\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \uac15\ub825\ud55c \ub2e4\ub9ac \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud504\ub77c\uc774\ubc0d\uc740 \uc815\ud655\ud55c \uacfc\ud559\uc774 \uc544\ub2d0 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ud074\ub9ad\uc774\ub098 \ub2e4\uc6b4\ub85c\ub4dc\ub85c \uc9c1\uc811 \uc5f0\uacb0\ub418\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uadf8 \uc601\ud5a5\ub825\uc744 \ubd80\uc778\ud560 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uc804\uc6a9 \ube0c\ub79c\ub4dc\ub77c\ub3c4 \uc774\ub7ec\ud55c \uc900\ube44\ub97c \ub3d5\uae30 \uc704\ud574 \uc2e4\uc81c \uc138\uacc4\uc5d0 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\uae30 \uc704\ud574 \uc7a5\uc18c \uae30\ubc18 \ubbf8\ub514\uc5b4\uc5d0 \ud22c\uc790\ud558\ub294 \uac83\uc740 \ub180\ub77c\uc6b4 \uc77c\uc774 \uc544\ub2d9\ub2c8\ub2e4.<\/p>\n\n\n\n<p>OOH(Out-of-Home) \uad11\uace0\ub97c \ud1b5\ud55c \ud504\ub77c\uc774\ubc0d \ub808\uc774\uc5b4\ub97c \ud3ec\ud568\ud558\ub294 \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc740 \ub354 \ub098\uc740 \uacb0\uacfc\ub97c <a href=\"https:\/\/www.iab.com\/news\/ooh-mobile-integration\/\">\ubcf4\uc5ec\uc8fc<\/a>\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ud558\uc9c0\ub9cc \uc774\uac83\uc774 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud569\ub2c8\uae4c? \uc70c \uc2a4\ubbf8\uc2a4(Will Smith)\uc758 &#8220;\ud3ec\ucee4\uc2a4(<em>Focus<\/em>)&#8221; \uc601\ud654 \ud55c \uc7a5\uba74\uc744 \ucc38\uc870\ud558\uc5ec \uc774\ub97c \uc774\ud574\ud558\ub294 \ub354 \uc88b\uc740 \ubc29\ubc95\uc774 \uc788\uc744\uae4c\uc694? \ud655\uc778\ud574 \ubcf4\uc138\uc694!<\/p>\n\n\n\n<p><strong><em>\ucd9c\ucc98: \uc720\ud29c\ube0c<\/em><\/strong><\/p>\n\n\n\n<p>OOH\ub294 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \uc774\uc5b4\uac00\uace0 \uc788\ub294 \uc720\uc77c\ud55c \uc804\ud1b5 \ubbf8\ub514\uc5b4\uc785\ub2c8\ub2e4. \ud601\uc2e0, \ub514\uc9c0\ud138\ud654, \uadf8\ub9ac\uace0 \ub354 \uc911\uc694\ud558\uac8c\ub294 \ubc29\uc815\uc2dd\uc5d0 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc744 \ucd94\uac00\ud568\uc73c\ub85c\uc368 10\ub144 \ub41c \ubbf8\ub514\uc5b4\ub97c \uc0c8\ub85c\uc6b4 \ucc28\uc6d0\uc73c\ub85c \ub04c\uc5b4\uc62c\ub838\uc2b5\ub2c8\ub2e4. \ub2e4\uc911 \ucc44\ub110 \ud655\uc7a5\uae30 \uc5ed\ud560\uc744 \ud558\uc5ec \uc628\ub77c\uc778 \ud2b8\ub798\ud53d\uc744 \uc720\ub3c4\ud558\uace0 \ub514\uc9c0\ud138 \ucea0\ud398\uc778 \ud6a8\uacfc\uc640 \uc804\ubc18\uc801\uc778 \ub3c4\ub2ec \ubc94\uc704\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ub458\uc740 \uc11c\ub85c\ub97c \ubcf4\uc644\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><em>\uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \ub9c8\ucf00\ud305 \ubbf9\uc2a4\uc758 \uc77c\ubd80\ub85c \ud568\uaed8 \uc0ac\uc6a9\ud558\uba74 \uc774 \ub450 \ucc44\ub110\uc774 \uc131\uacf5\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"498\" height=\"103\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-36.png\" alt=\"\" class=\"wp-image-6076\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-36.png 498w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-36-300x62.png 300w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/figure><\/div>\n\n\n<p>\u2b06\ufe0f <a href=\"https:\/\/www.marketingdive.com\/news\/ooh-advertising-spend-jumps-45-in-2018-reaching-a-record-high\/550034\/\">\ucea0\ud398\uc778 \ud6a8\uacfc 31% \uc99d\uac00<\/a> \u2b06\ufe0f<\/p>\n\n\n\n<p>\u2b06\ufe0f <a href=\"https:\/\/grandvisual.com\/combining-ooh-with-other-channels-to-create-even-better-campaigns\/\">\uc804\uccb4 \ub3c4\ub2ec\ubc94\uc704 68% \uc99d\uac00<\/a> \u2b06\ufe0f<\/p>\n\n\n\n<p>DOOH\ub294 \ud56d\uc0c1 \ub514\uc9c0\ud138 \ucea0\ud398\uc778 \uc804\ub7b5\uc758 \uc77c\ubd80\uac00 \ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.movingwalls.com\/ko\/book-demo\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc5d0 DOOH \uc804\ub7b5\uc744 \ucd94\uac00\ud574 \ubcf4\uc138\uc694<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc6b0\ub9ac\uac00 \ub514\uc9c0\ud138\uc5d0 \ub2a5\uc219\ud574\uc9d0\uc5d0 \ub530\ub77c \uae30\ubcf8\uc801\uc73c\ub85c \ub300\ud654\ud558\uace0, \uc990\uac81\uac8c \ud558\uace0, \uc870\uc0ac\ud558\uae30 \uc704\ud574 \uc6b0\ub9ac \uc190\uc5d0 \ud655\uace0\ud558\uac8c \uc790\ub9ac\uc7a1\uc740 \uc778\ud130\ub137(\ubaa8\ubc14\uc77c)\uc774 \ud544\uc694\ud558\uc9c0 \uc54a\uc740 \uacbd\uc6b0\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/4-reasons-always-have-dooh-strategy-your-digital-campaign\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc5d0 DOOH\ub97c \ud56d\uc0c1 \ud3ec\ud568\ud574\uc57c \ud558\ub294 4\uac00\uc9c0 \uc774\uc720<\/span><\/a><\/p>\n","protected":false},"featured_media":14612,"template":"","categories":[],"class_list":["post-12180","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog\/12180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/14612"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/categories?post=12180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}