{"id":12184,"date":"2023-06-01T17:14:01","date_gmt":"2023-06-01T11:44:01","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/%ea%b4%91%ea%b3%a0%ec%a3%bc%eb%8a%94-%ed%99%94%eb%a9%b4-%ec%84%b1%eb%8a%a5%ec%9d%84-%ec%96%b4%eb%96%bb%ea%b2%8c-%ec%b8%a1%ec%a0%95%ed%95%98%eb%82%98%ec%9a%94\/"},"modified":"2023-12-18T16:29:33","modified_gmt":"2023-12-18T10:59:33","slug":"how-are-advertisers-measuring-screen-performance","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ko\/blog\/how-are-advertisers-measuring-screen-performance\/","title":{"rendered":"\uad11\uace0\uc8fc\ub294 \ud654\uba74 \uc131\ub2a5\uc744 \uc5b4\ub5bb\uac8c \uce21\uc815\ud558\ub098\uc694?"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>OOH(Out-of-Home) \ubbf8\ub514\uc5b4\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \uc5ed\ub3d9\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc778 \ub300\uc911 \ub3c4\ub2ec \ub9e4\uccb4\ub97c \uc81c\uacf5\ud558\uc9c0\ub9cc \ub2e4\ub978 \ucc44\ub110\uc5d0 \ube44\ud574 \uce21\uc815\ud558\uae30\uac00 \uc5ec\uc804\ud788 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc8fc\ub85c \uc625\uc678 \uad11\uace0\uc5d0 \ub300\ud55c \ud45c\uc900\uc774 \ubd80\uc871\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub514\uc9c0\ud138 \uc138\uacc4\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c \uc18c\uc218\uc758 \uc8fc\uc694 \ud50c\ub808\uc774\uc5b4\uac00 \uc804 \uc138\uacc4\ub97c \uc7a5\uc545\ud558\uace0 \uc790\uccb4 \uce21\uc815 \ubc29\ubc95\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ubc18\uba74, \ube0c\ub79c\ub4dc\ub294 OOH \uce21\uc815 \uc635\uc158\uc744 \uac70\uc758 \uc778\uc2dd\ud558\uc9c0 \ubabb\ud558\uace0 \uc624\ub798\ub41c \uad11\uace0\ud310 \ub4f1\uae09\uc5d0 \uc758\uc874\ud569\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \ubcf4\ub2e4 \uc77c\ubc18\uc801\uc778 OOH \uce21\uc815 \uc0ac\ub840\uc5d0 \ub300\ud55c \ube60\ub978 \ubd84\uc11d\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>1. \uad50\ud1b5\uc815\ubcf4<\/strong><\/p>\n\n\n\n<p>\ud2b8\ub798\ud53d \uc815\ubcf4\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \uc608\uc0c1 \uad11\uace0 \ub178\ucd9c \uce21\uc815\ud56d\ubaa9\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub370\uc774\ud130\uc5d0 \ub300\ud55c \ub300\ub7b5\uc801\uc778 \ubd84\uc11d\uc740 \uc815\ubd80 \uc778\uad6c\uc870\uc0ac\ub97c \ud1b5\ud574 \uc27d\uac8c \uc5bb\uc744 \uc218 \uc788\uc73c\uba70,<\/p>\n\n\n\n<p>\uc124\ubb38 \uc870\uc0ac. \uc774\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \uacc4\ud68d \ub2e8\uacc4\uc5d0\uc11c \ud655\uc778\ub418\uc9c0\ub9cc \uc77c\ubc18\uc801\uc73c\ub85c \ucea0\ud398\uc778 \ud6c4 \ubcf4\uace0\uc11c\uc5d0\ub3c4 \uc0ac\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p><em>\uc7a5\uc810<\/em><\/p>\n\n\n\n<p><em>\ud2b8\ub798\ud53d \ub370\uc774\ud130\ub294 \uc790\uc0b0 \uc18c\uc720\uc790\uc640 \uad11\uace0\uc8fc \ubaa8\ub450 \ub9e4\uc6b0 \uc27d\uac8c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacf5\uac1c \ub370\uc774\ud130 \ub9ac\uc18c\uc2a4\uc5d0\uc11c \ubb34\ub8cc\ub85c \uc81c\uacf5\ub418\uc9c0 \uc54a\ub294 \uacbd\uc6b0 \uad50\ud1b5 \ubcf4\uace0\uc11c\ub294 \uc124\ubb38 \uc870\uc0ac \ud68c\uc0ac\uc5d0\uc11c \uc720\ub8cc\ub85c \uad6c\uc785\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/em><\/p>\n\n\n\n<p><em>\ub2e8\uc810<\/em><\/p>\n\n\n\n<p><em>\uc774\ub294 \uc5b4\ub290 \uc815\ub3c4 \uae30\ubc18\uc744 \uc81c\uacf5\ud558\uc9c0\ub9cc, \ub300\ubd80\ubd84\uc740 \uc124\ubb38 \uc870\uc0ac\ub97c \uae30\ubc18\uc73c\ub85c \ud558\uace0 \ubcf8\uc9c8\uc801\uc73c\ub85c \uc5ed\uc0ac\uc801\uc778 \uac83\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 2014\ub144 \ud2b8\ub798\ud53d \ub370\uc774\ud130\ub85c 2019\ub144 \ucea0\ud398\uc778\uc744 \uce21\uc815\ud558\ub294 \uac83\uc740 \ub9d0\uc774 \uc548 \ub418\ub098\uc694? \ub3d9\uc2dc\uc5d0, \uc11c\ub85c \ub2e4\ub978 \uc2dc\uac04\uc5d0 \uc5ec\ub7ec \uad11\uace0\uc8fc\ub97c \uc218\uc6a9\ud558\ub294 \ub514\uc9c0\ud138 OOH \uc0ac\uc774\ud2b8\ub97c \uce21\uc815\ud558\ub294 \ub370 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/em><\/p>\n\n\n\n<p><strong>2. \ucfe0\ud3f0 \ubc0f \ud504\ub85c\ubaa8\uc158 \ucf54\ub4dc<\/strong><\/p>\n\n\n\n<p>\ub514\uc9c0\ud138 \ube0c\ub79c\ub4dc\ub294 OOH \ucea0\ud398\uc778\uc5d0 \ucfe0\ud3f0 \ucf54\ub4dc\ub97c \ucd94\uac00\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub807\uac8c \ud558\uba74 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uad11\uace0\ub97c \ubcf4\uace0 \ucfe0\ud3f0 \ucf54\ub4dc\ub97c \uc0ac\uc6a9\ud588\ub294\uc9c0 \ub4f1 \uc804\ud658 \uce21\uba74\uc5d0\uc11c \ub354 \uc27d\uac8c \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p><strong><em>\uc7a5\uc810<\/em><\/strong><\/p>\n\n\n\n<p><em>\uce21\uc815\uc740 \ub9e4\uc6b0 \uac04\ub2e8\ud558\uba70 \uad11\uace0\uc8fc\ub294 \ucd94\uac00 \ube44\uc6a9\uc744 \ubd80\ub2f4\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ube0c\ub79c\ub4dc\ub294 \uc5ec\ub7ec \uad11\uace0\ud310\uc5d0\uc11c \uc11c\ub85c \ub2e4\ub978 \ucfe0\ud3f0 \ucf54\ub4dc\ub97c \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0 \uc5b4\ub5a4 \uad11\uace0\ud310\uc758 \uc131\uacfc\uac00 \ub354 \uc88b\uc740\uc9c0 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/em><\/p>\n\n\n\n<p><strong><em>\ub2e8\uc810<\/em><\/strong><\/p>\n\n\n\n<p><em>\ub514\uc9c0\ud138 \ucfe0\ud3f0\uc740 \uc804\ud658 \uce21\uc815\uae4c\uc9c0\ub9cc \uac00\ub2a5\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub294 \uad11\uace0\uc8fc\uac00 \uad11\uace0\ud310\uc744 \ud1b5\ud574 \ub3c4\ub2ec\ud588\uc9c0\ub9cc \ucfe0\ud3f0\uc744 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uc740 \uccad\uc911\uc744 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/em><em> <\/em><\/p>\n\n\n\n<p><strong>3. URL \ucd94\uc801<\/strong><\/p>\n\n\n\n<p>\ub9de\ucda4\ud615 \ub79c\ub529 \ud398\uc774\uc9c0\ub97c \ub9cc\ub4dc\ub294 \uac83\uc740 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc758 \ud45c\uc900 \uad00\ud589\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \uac01 \ucea0\ud398\uc778\uc5d0\ub294 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\uace0 \uce21\uc815 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uae30 \uc704\ud574 \ud2b9\uc815 \ubc29\ubb38 \ud398\uc774\uc9c0\uc5d0 \ud0dc\uadf8\uac00 \uc9c0\uc815\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ube4c\ubcf4\ub4dc \ucea0\ud398\uc778\uc5d0\ub3c4 \ub3d9\uc77c\ud55c \uac1c\ub150\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucfe0\ud3f0 \ucf54\ub4dc\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c \ub9de\ucda4\ud615 \ub79c\ub529 \ud398\uc774\uc9c0\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub294 \uc0ac\uc6a9\uc790\uac00 \uc5b4\ub514\uc5d0\uc11c \uc654\ub294\uc9c0 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc1fc\ud551\ubab0, \uc0c1\uc810, \uc2ec\uc9c0\uc5b4 \uae30\ucc28\uc5ed\uc758 \uc2e4\ub0b4 \ubbf8\ub514\uc5b4\uc6a9 QR \ucf54\ub4dc \ubc0f NFC \ud0dc\uadf8\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub110\ub9ac \uc218\ud589\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong><em>\uc7a5\uc810<\/em><\/strong><\/p>\n\n\n\n<p><em>\ucfe0\ud3f0 \ucf54\ub4dc\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c \uc774 \uce21\uc815 \ud615\ud0dc\ub294 \ube0c\ub79c\ub4dc\uac00 \uc6f9 \ubc29\ubb38 \ud615\ud0dc\ub85c \uc804\ud658\uc744 \uce21\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub610\ud55c \uad11\uace0\ud310 \uad11\uace0\ub97c \ubd24\uae30 \ub54c\ubb38\uc5d0 \ud2b9\ubcc4\ud788 \ubc29\ubb38\ud55c \uccad\uc911\uc744 \ubd84\ub958\ud558\ub294 \ub370\ub3c4 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/em><\/p>\n\n\n\n<p><strong><em>\ub2e8\uc810<\/em><\/strong><\/p>\n\n\n\n<p><em>\ub2e4\uc2dc \ub9d0\ud558\uc9c0\ub9cc \uc804\ud658\uc218\ub294 \uc27d\uac8c \uce21\uc815\ud560 \uc218 \uc788\uc9c0\ub9cc \uc804\ud658\uc728\uc744 \uae30\uc900\uc73c\ub85c \uad11\uace0\ud310\uc744 \ubca4\uce58\ub9c8\ud0b9\ud558\ub294 \uac83\uc740 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. <\/em><\/p>\n\n\n\n<p><strong>4. \uc18c\uc15c \ubbf8\ub514\uc5b4 \ubc0f \uac80\uc0c9 \uce21\uc815<\/strong><\/p>\n\n\n\n<p>\ubcf4\ub2e4 \uc815\uad50\ud55c \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud560 \uc218 \uc788\uc9c0\ub9cc \uc18c\uc15c \ubbf8\ub514\uc5b4\uc758 \ucd94\uc801 \uc9c0\ud45c\ub294 <a href=\"https:\/\/www.movingwalls.com\/ko\/measurement\/\" target=\"_blank\" rel=\"noopener\" title=\"\">OOH(Out-of-Home) \ucea0\ud398\uc778<\/a>\uc744 \uce21\uc815\ud558\ub294 \ub370\uc5d0\ub3c4 \uc0ac\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc778\uc2a4\ud0c0\uadf8\ub7a8\uacfc \ud2b8\uc704\ud130\uc5d0\uc11c \ucd94\uc801\ub418\ub294 \ud574\uc2dc\ud0dc\uadf8\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ub610\ud55c \uac80\uc0c9 \ub3d9\ud5a5\uc744 \uc0ac\uc6a9\ud558\uc5ec \uad11\uace0\ud310 \ucea0\ud398\uc778\uc774 \uc9c4\ud589 \uc911\uc778 \uc9c0\uc5ed\uc5d0\uc11c \uac80\uc0c9\ub41c \ud0a4\uc6cc\ub4dc \ub610\ub294 \ube0c\ub79c\ub4dc \uc774\ub984\uc758 \uc0c1\uc2b9\uc744 \ud655\uc778\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong><em>\uc7a5\uc810<\/em><\/strong><\/p>\n\n\n\n<p><em>\uc18c\ube44\uc790\uac00 \uad11\uace0\ud310 \ub54c\ubb38\uc5d0 \ud574\uc2dc\ud0dc\uadf8\ub098 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud398\uc774\uc9c0\uc5d0 \uc5f0\uacb0\ub418\uba74 \ube0c\ub79c\ub4dc\ub294 \ud504\ub85c\ud544\uc5d0 \ud0dc\uadf8\uac00 \uc9c0\uc815\ub418\uae30 \ub54c\ubb38\uc5d0 \uadf8 \uc0ac\ub78c\uc774 \ub204\uad6c\uc778\uc9c0 \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/em><\/p>\n\n\n\n<p><strong><em>\ub2e8\uc810<\/em><\/strong><\/p>\n\n\n\n<p><em>\uc774\ub7ec\ud55c \ud615\ud0dc\uc758 \uce21\uc815\uc740 \uc18c\ube44\uc790\uac00 \uc5b4\ub5a4 \ud615\ud0dc\ub85c\ub4e0 \uc628\ub77c\uc778 \ud65c\ub3d9\uc744 \ucde8\ud558\ub294\uc9c0\uc5d0 \ud06c\uac8c \uc88c\uc6b0\ub429\ub2c8\ub2e4. \uc774\ub294 \ubc84\uc2a4 \uc815\ub958\uc7a5 \ubc0f \uae30\ucc28 \ubbf8\ub514\uc5b4\uc640 \uac19\uc774 \uccb4\ub958 \uc2dc\uac04\uc774 \ub9ce\uc740 \uc7a5\uc18c\uc640 \uad00\ub828\uc774 \uc788\uc744 \uc218 \uc788\uc9c0\ub9cc \uae38\uac00 \uad11\uace0\ud310\uc744 \uc9c0\ub098\uac00\ub294 \uc6b4\uc804\uc790\uac00 \uc989\uac01\uc801\uc778 \uc2a4\ub9c8\ud2b8\ud3f0 \uc870\uce58\ub97c \ucde8\ud558\ub294 \uac83\uc740 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/em><\/p>\n\n\n\n<p><em><\/em><strong>\ucc28\uc138\ub300 OOH \uce21\uc815\uc758 \ud544\uc694\uc131<\/strong><\/p>\n\n\n\n<p>\uc704\uc758 \ub2e4\uc591\ud55c OOH \uce21\uc815 \uc9c0\ud45c\ub97c \uc0b4\ud3b4\ubcf4\uba74 \ud55c \uac00\uc9c0 \ubb38\uc81c\uac00 \ubd84\uba85\ud574\uc9d1\ub2c8\ub2e4. \uac01 \ub370\uc774\ud130 \uc18c\uc2a4\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \uac1c\ubcc4\uc801\uc73c\ub85c \uac80\ud1a0\ub418\uba70 \uc774\ub4e4 \uac04\uc758 \uad00\uacc4\ub97c \uc774\ud574\ud560 \uc218 \uc788\ub294 \uacf5\ud1b5 \uc2a4\ub808\ub4dc\uac00 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc8fc\uc694 OOH \ud50c\ub808\uc774\uc5b4\ub294 \ud654\uba74\uc744 \uc9c0\ub098\uac00\ub294 \uccad\uc911\uc5d0 \ub300\ud55c \uac1c\uc778 \uc218\uc900\uc758 \uc774\ud574\ub97c \uc81c\uacf5\ud558\ub294 \ubaa8\ubc14\uc77c \uc6c0\uc9c1\uc784 \uae30\ubc18 \uce21\uc815\uc73c\ub85c \uc774\ub3d9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uadf8\ub7ec\ub098 \uc6b0\ub9ac\ub294 \uc624\ud504\ub77c\uc778 \uc18c\ube44\uc790 \uc6c0\uc9c1\uc784\uc774 \uc628\ub77c\uc778 \ud65c\ub3d9\uc744 \ub118\uc5b4 \ub2e4\uc591\ud55c \ucc28\uc6d0\uc744 \uac16\uace0 \uc788\uc73c\uba70 \ub2e8\uc77c \ub370\uc774\ud130 \uc18c\uc2a4\ub97c \uc0ac\uc6a9\ud558\uc5ec \uadf8\ub9bc\uc73c\ub85c \uadf8\ub9b4 \uc218 \uc5c6\ub2e4\ub294 \uac83\uc744 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc6b0\ub9ac\ub294 \ub2e4\uc591\ud55c \uc704\uce58 \uc778\ud154\ub9ac\uc804\uc2a4 \uc18c\uc2a4\uac00 OOH \ucea0\ud398\uc778\uc5d0 \ub178\ucd9c\ub41c \uccad\uc911\uc744 \uacc4\uc0b0\ud558\ub294 \uac00\uc7a5 \uad11\ubc94\uc704\ud55c \uba54\ucee4\ub2c8\uc998\uc744 \uc81c\uacf5\ud55c\ub2e4\uace0 \ubbff\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub610\ud55c \ud654\uba74 \uc2dc\uccad\uc790\uc758 \uc778\uad6c\ud1b5\uacc4\ud559\uc801 \ud2b9\uc131\ubfd0\ub9cc \uc544\ub2c8\ub77c \uad6c\ub9e4 \uc758\ub3c4, \uc81c\ud488 \uc0ac\uc6a9 \ubc0f \uc774\ub3d9 \ud328\ud134\ub3c4 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.movingwalls.com\/ko\/\">\uc624\ub298 \uc6b0\ub9ac\uc5d0\uac8c \uc5f0\ub77d\ud558\uc138\uc694!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OOH(Out-of-Home) \ubbf8\ub514\uc5b4\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \uc5ed\ub3d9\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc778 \ub300\uc911 \ub3c4\ub2ec \ub9e4\uccb4\ub97c \uc81c\uacf5\ud558\uc9c0\ub9cc \ub2e4\ub978 \ucc44\ub110\uc5d0 \ube44\ud574 \uce21\uc815\ud558\uae30\uac00 \uc5ec\uc804\ud788 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc8fc\ub85c \uc625\uc678 \uad11\uace0\uc5d0 \ub300\ud55c [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/how-are-advertisers-measuring-screen-performance\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from \uad11\uace0\uc8fc\ub294 \ud654\uba74 \uc131\ub2a5\uc744 \uc5b4\ub5bb\uac8c \uce21\uc815\ud558\ub098\uc694?<\/span><\/a><\/p>\n","protected":false},"featured_media":14607,"template":"","categories":[192],"class_list":["post-12184","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ooh--"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog\/12184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/14607"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/categories?post=12184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}