{"id":12190,"date":"2023-06-01T23:54:04","date_gmt":"2023-06-01T18:24:04","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/ooh%ea%b0%80-%eb%9f%ad%ec%85%94%eb%a6%ac-%ec%86%8c%eb%a7%a4%ec%97%85%ec%9d%98-%ec%a3%bc%eb%aa%a9%ec%9d%84-%eb%b0%9b%eb%8a%94-%ec%9d%b4%ec%9c%a0\/"},"modified":"2023-12-18T17:02:26","modified_gmt":"2023-12-18T11:32:26","slug":"why-ooh-remains-show-stopper-for-luxury-retail","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ko\/blog\/why-ooh-remains-show-stopper-for-luxury-retail\/","title":{"rendered":"OOH\uac00 \ub7ed\uc154\ub9ac \uc18c\ub9e4\uc5c5\uc758 \uc8fc\ubaa9\uc744 \ubc1b\ub294 \uc774\uc720"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #595959;color:#595959\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #595959;color:#595959\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/why-ooh-remains-show-stopper-for-luxury-retail\/#%EB%8F%85%EC%A0%90_%EC%9A%94%EC%86%8C\" title=\"\ub3c5\uc810 \uc694\uc18c\">\ub3c5\uc810 \uc694\uc18c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/why-ooh-remains-show-stopper-for-luxury-retail\/#OOH%EB%8A%94_%EB%9F%AD%EC%85%94%EB%A6%AC_%EB%B8%8C%EB%9E%9C%EB%93%9C%EC%9D%98_%ED%8C%90%EB%A7%A4_%ED%8D%BC%EB%84%90%EC%97%90%EC%84%9C_%EC%96%B4%EB%94%94%EC%97%90_%EC%A0%81%ED%95%A9%ED%95%A9%EB%8B%88%EA%B9%8C\" title=\"OOH\ub294 \ub7ed\uc154\ub9ac \ube0c\ub79c\ub4dc\uc758 \ud310\ub9e4 \ud37c\ub110\uc5d0\uc11c \uc5b4\ub514\uc5d0 \uc801\ud569\ud569\ub2c8\uae4c?\">OOH\ub294 \ub7ed\uc154\ub9ac \ube0c\ub79c\ub4dc\uc758 \ud310\ub9e4 \ud37c\ub110\uc5d0\uc11c \uc5b4\ub514\uc5d0 \uc801\ud569\ud569\ub2c8\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/why-ooh-remains-show-stopper-for-luxury-retail\/#%EC%99%9C_Moving_Walls%EC%9D%B8%EA%B0%80\" title=\"\uc65c Moving Walls\uc778\uac00?\">\uc65c Moving Walls\uc778\uac00?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><\/p>\n\n\n\n<p>\uace0\uae09 \ube0c\ub79c\ub4dc\ub294 \uc1fc\ud551 \uacbd\ud5d8 \uc911\uc5d0 \uac00\uc7a5 \uba3c\uc800 \ub5a0\uc624\ub974\ub294 \ud504\ub9ac\ubbf8\uc5c4 \ub514\uc9c0\ud138 \uad11\uace0 \ud654\uba74\uc73c\ub85c \uc804\ud658\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><br>\uba85\ud488 \uc18c\ub9e4 \ube0c\ub79c\ub4dc\uc758 \uacbd\uc6b0, \uba54\uc2dc\uc9c0 \uc774\uba74\uc758 \uc758\ub3c4\ub294 \ud56d\uc0c1 \uace0\uae09\uc2a4\ub7ec\uc6c0\uacfc \uace0\uae09\uc2a4\ub7ec\uc6b4 \uc778\uc0c1\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ub300\ub2f4\ud55c \ud45c\ud604\uc744 \ub9cc\ub4dc\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc625\uc678 \ub514\uc9c0\ud138 \ub514\uc2a4\ud50c\ub808\uc774\ub294 \uacfc\uac70\uc5d0\ub294 \uace0\ub824 \ub300\uc0c1\uc774 \uc544\ub2c8\uc5c8\uc9c0\ub9cc \uc624\ub298\ub0a0 \uc774\ub7ec\ud55c \uc0c1\uc9d5\uc801\uc778 \ube0c\ub79c\ub4dc\uc758 \uacbd\uc6b0 \ud3ed\ub113\uc740 \uccad\uc911\uc5d0\uac8c \ub2e4\uac00\uac00\uace0 \uc601\ud5a5\ub825 \uc788\uace0 \uac00\uc2dc\uc131\uc774 \ub192\uc740 \ucea0\ud398\uc778\uc744 \ub9cc\ub4e4\uae30 \uc704\ud55c \uc120\ud0dd \ub9e4\uccb4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc624\ub298\ub0a0 \uc8fc\uc704\ub97c \ub458\ub7ec\ubcf4\uba74 \ud2b9\uc815 \uc778\uad6c\ud1b5\uacc4 \ubc0f \uc9c0\ub9ac\uc801 \uc704\uce58\ub97c \ud0c0\uac9f\ud305\ud558\uae30 \uc704\ud574 \ubc84\uc2a4 \uc815\ub958\uc7a5, \ub300\ud615 \uc801\uc7ac\ubb3c \ubc0f \ub300\uc911\uad50\ud1b5 \uad11\uace0\uc5d0 \uac78\uccd0 \ud280\uc5b4 \ub098\uc628 \uba85\ud488 \ube0c\ub79c\ub4dc \uad11\uace0\ub97c \ubc1c\uacac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ub610\ud55c \ube0c\ub79c\ub4dc\uc5d0 \uace0\uae09\uc2a4\ub7ec\uc6c0\uacfc \uace0\uae09\uc2a4\ub7ec\uc6c0\uc744 \ub354\ud558\uae30 \uc704\ud574 \ud31d\uc5c5 \uc0c1\uc810\uc774\ub098 \ud6c4\uc6d0 \uc774\ubca4\ud2b8\ub97c \ub9cc\ub4dc\ub294 \ub4f1 \uc8fc\ubcc0 \ub610\ub294 \uccb4\ud5d8\ud615 \uad11\uace0\ub97c \uc2e4\ud5d8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \ubc31\ud654\uc810\uc758 \uc77c\ubd80 \ub7ed\uc154\ub9ac \ube0c\ub79c\ub4dc\ub294 \ub300\ud654\ud615 \ud0a4\uc624\uc2a4\ud06c\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc0c8\ub86d\uace0 \ud601\uc2e0\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \uc18c\ube44\uc790\uc640 \uc18c\ud1b5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc5ec\uae30\uc11c \ud575\uc2ec \uc8fc\uc81c\ub294 \ub193\uce60 \uc218 \uc5c6\uac70\ub098 \uac74\ub108\ub6f8 \uc218 \uc5c6\ub294 \ubb3c\ub9ac\uc801 \uc874\uc7ac\ub97c \uac16\ub294 \uac83\uc758 \uc911\uc694\uc131\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EB%8F%85%EC%A0%90_%EC%9A%94%EC%86%8C\"><\/span>\ub3c5\uc810 \uc694\uc18c <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>OOH\uc758 \ubcf8\uc9c8\uc740 \ubd80\uc9c0 \uc120\uc815 \uacfc\uc815\uc5d0\uc11c \uc0ac\ub78c\uc744 \uace0\ub824\ud558\uace0 \ud1b5\ucc30\ub825\uc744 \ubd80\uc5ec\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \uace0\uae09\uc2a4\ub7ec\uc6c0\uc5d0 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc989, \ub3c5\uc810\uc131\uacfc \ube0c\ub79c\ub4dc \uc548\uc804\uc131\uc744 \uc720\uc9c0\ud558\uace0 \uad11\uace0 \ub178\ucd9c\uc758 \uc601\ud5a5\uc744 \ubc1b\uc744 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc704\uce58\uc5d0\uc11c \uc801\uc808\ud55c \uccad\uc911\uc5d0\uac8c \ub2e4\uac00\uac00\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub7ec\ub098 \uba85\ud488 \ube0c\ub79c\ub4dc\uac00 \ubb34\uc2dc\ud560 \uc218 \uc5c6\ub294 \uc810\uc740 \uace0\uac1d\uce35\uc774 \ub9e4\uc7a5 \ub0b4 \uacbd\ud5d8\uc744 \uc120\ud638\ud568\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc5ec\uc804\ud788 \uc18c\ube44\uc790\uc640 \uc5f0\uacb0\ub418\uc5b4 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ubb3c\ub9ac\uc801 \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\uc640 \ub514\uc9c0\ud138 \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\ub97c \uacb0\ud569\ud558\ub294 \uac83\uc740 OOH \ud22c\uc790\ub97c \uadf9\ub300\ud654\ud558\ub824\ub294 \uace0\uae09 \uad11\uace0\uc8fc\uc5d0\uac8c \ub354 \ub9ce\uc740 \ube44\uc988\ub2c8\uc2a4 \uc758\ubbf8\ub97c \uac16\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"OOH%EB%8A%94_%EB%9F%AD%EC%85%94%EB%A6%AC_%EB%B8%8C%EB%9E%9C%EB%93%9C%EC%9D%98_%ED%8C%90%EB%A7%A4_%ED%8D%BC%EB%84%90%EC%97%90%EC%84%9C_%EC%96%B4%EB%94%94%EC%97%90_%EC%A0%81%ED%95%A9%ED%95%A9%EB%8B%88%EA%B9%8C\"><\/span>OOH\ub294 \ub7ed\uc154\ub9ac \ube0c\ub79c\ub4dc\uc758 \ud310\ub9e4 \ud37c\ub110\uc5d0\uc11c \uc5b4\ub514\uc5d0 \uc801\ud569\ud569\ub2c8\uae4c? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>OOH(Out-of-Home) \uad11\uace0\ub294 \ud310\ub9e4 \uc720\uc785\uacbd\ub85c\uc758 \uc5ec\ub7ec \ub2e8\uacc4\uc5d0\uc11c \uba85\ud488 \uc18c\ub9e4 \ube0c\ub79c\ub4dc\uc5d0 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\uc778\uc9c0\ub3c4: OOH \uad11\uace0\ub294 \uba85\ud488 \uc18c\ub9e4 \ube0c\ub79c\ub4dc\uac00 \uc7a0\uc7ac \uad6c\ub9e4\uc790\uc758 \uac00\uc2dc\uc131\uacfc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0 \ube0c\ub79c\ub4dc\uc640 \ud574\ub2f9 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\ub97c \uc18c\uac1c\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uace0\ub824 \uc0ac\ud56d: OOH \uad11\uace0\ub294 \uba85\ud488 \uc18c\ub9e4 \ube0c\ub79c\ub4dc\uac00 \uacbd\uc7c1\uc5c5\uccb4\uc640 \ucc28\ubcc4\ud654\ub418\uace0 \ub208\uc5d0 \ub744\uac8c \ud558\uc5ec \uc7a0\uc7ac \uace0\uac1d\uc758 \uace0\ub824 \ub300\uc0c1\uc774 \ub420 \uac00\ub2a5\uc131\uc744 \ub192\uc774\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc804\ud658: OOH \uad11\uace0\ub294 \uc2e4\uc81c \ub9e4\uc7a5\uc73c\ub85c\uc758 \ubc29\ubb38\uac1d \uc218\ub97c \ub298\ub9b4 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \uba85\ud488 \uc18c\ub9e4 \ube0c\ub79c\ub4dc\uac00 \ubab0\uc785\uac10 \uc788\uace0 \uae30\uc5b5\uc5d0 \ub0a8\ub294 \uc1fc\ud551 \uacbd\ud5d8\uc744 \ucc3d\ucd9c\ud558\uace0 \uc804\ud658\uc728\uc744 \ub192\uc774\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc720\uc9c0: OOH \uad11\uace0\ub294 \uba85\ud488 \uc18c\ub9e4 \ube0c\ub79c\ub4dc\uac00 \ub3c5\uc810\uc131\uacfc \uba85\uc131\uc744 \ud615\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0 \uc7ac\uad6c\ub9e4\ub97c \uc7a5\ub824\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc9c0\uc9c0: OOH \uad11\uace0\ub294 \ub610\ud55c \uba85\ud488 \uc18c\ub9e4 \ube0c\ub79c\ub4dc\uac00 \uac15\ub825\ud55c \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\uc640 \ud3c9\ud310\uc744 \uad6c\ucd95\ud558\uc5ec \uace0\uac1d \uc0ac\uc774\uc5d0\uc11c \uae0d\uc815\uc801\uc778 \uc785\uc18c\ubb38\uacfc \uc9c0\uc9c0\ub97c \uc774\ub04c\uc5b4\ub0b4\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%99%9C_Moving_Walls%EC%9D%B8%EA%B0%80\"><\/span>\uc65c Moving Walls\uc778\uac00? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>DOOH \uc0dd\ud0dc\uacc4\uc5d0\uc11c \uc2e4\uc81c \uc778\ud154\ub9ac\uc804\uc2a4\ub294 \ub7ed\uc154\ub9ac \ube0c\ub79c\ub4dc\uac00 \ub2e4\uc74c\uc744 \ud1b5\ud574 DOOH \uac8c\uc784\uc744 \ubc1c\uc804\uc2dc\ud0a4\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud398\ub974\uc18c\ub098\uc640 \ud48d\uc694\ub85c\uc6c0\uc744 \ubc14\ud0d5\uc73c\ub85c \ud0c0\uac9f \uace0\uac1d\uc744 \uc9c4\uc815\uc73c\ub85c \uc774\ud574\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ubd80\uc720\ud55c \uc18c\ube44\uc790 \ud56b\ud31f\uc744 \ud504\ub85c\ud30c\uc77c\ub9c1\ud558\uc5ec OOH \uc0ac\uc774\ud2b8 \uc120\ud0dd\uc744 \uac15\ud654\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>OOH \ud22c\uc790\ub97c \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \uce21\uc815<\/li>\n<\/ul>\n\n\n\n<p>Moving Walls \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uc2e4\ud589\ub41c \ucea0\ud398\uc778\uc5d0\uc11c \ubcfc \uc218 \uc788\ub4ef\uc774 <a href=\"https:\/\/www.movingwalls.com\/ko\/targeting\/\" target=\"_blank\" rel=\"noopener\" title=\"\">DOOH(Digital out-of-home)\ub97c<\/a> \ud1b5\ud574 \uad11\uace0\uc758 \ud0c0\uac9f\ud305\uacfc \uac1c\uc778\ud654\uac00 \ub354\uc6b1 \uac00\ub2a5\ud574\uc84c\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc\uc758 \uc608\ub85c\ub294 YSL\uc758 \ud5a5\uc218 \ubc0f \uc2a4\ud0a8\ucf00\uc5b4 \uc81c\ud488\uad70\uc5d0 \ub300\ud574 \uc2e4\ud589\ub41c \uccad\uc911 \uc911\uc2ec\uc758 <a href=\"https:\/\/www.movingwalls.com\/ko\/case-studies\/moving-walls-dynamic-dooh-campaign-icc-t20-world-cup-2022\/\" target=\"_blank\" rel=\"noopener\" title=\"\uc5ed\ub3d9\uc801\uc778 DOOH \ucea0\ud398\uc778\">\uc5ed\ub3d9\uc801\uc778 DOOH \ucea0\ud398\uc778<\/a>\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \ubbf8\ub514\uc5b4 \ub300\ud589\uc0ac\uc640 \ud611\ub825\ud558\uc5ec \ud0c0\uac9f \uace0\uac1d \ub3c4\ub2ec \ubc94\uc704\uac00 \ub192\uc740 DOOH \uc2a4\ud06c\ub9b0\uc744 \uc804\ub7b5\uc801\uc73c\ub85c \uc120\ud0dd\ud588\uc2b5\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \ud504\ub77c\uc774\ubc0d\uc744 \uc704\ud574 \uac00\uae4c\uc6b4 \uc1fc\ud551\ubab0\uc5d0 \uc2a4\ud06c\ub9b0\uc744 \uc120\ud0dd\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"768\" height=\"428\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/2-768x428-1.png\" alt=\"\" class=\"wp-image-9841\" style=\"width:519px;height:289px\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/2-768x428-1.png 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/2-768x428-1-300x167.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n<p>\ub610\ud55c \uc774 \ud50c\ub7ab\ud3fc\uc740 \uad11\uace0 \ucea0\ud398\uc778\uc758 \uc720\uc5f0\uc131\uacfc \ucc3d\uc758\uc131\uc744 \ub192\uc774\ub294 \ub370 \uc801\ud569\ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ub514\uc2a4\ud50c\ub808\uc774\ub294 \uc2dc\uccad\uc790\uc5d0\uac8c \uad11\uace0\ub97c \ub354\uc6b1 \ub9e4\ub825\uc801\uc774\uace0 \uae30\uc5b5\uc5d0 \ub0a8\uac8c \ub9cc\ub4e4 \uc218 \uc788\ub294 \uc560\ub2c8\uba54\uc774\uc158, \ube44\ub514\uc624 \ubc0f \uae30\ud0c0 \ub300\ud654\ud615 \uc694\uc18c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub7ec\ub098 \ubb34\uc5c7\ubcf4\ub2e4\ub3c4 OOH\ub294 \uba85\ud488 \uc18c\ub9e4 \ube0c\ub79c\ub4dc\uc5d0 \uad11\uace0 \uc131\uacfc\uc5d0 \ub300\ud55c \uc911\uc694\ud55c \uce21\uc815 \ubc0f \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ub514\uc2a4\ud50c\ub808\uc774\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub294 \uad11\uace0\ub97c \ubcf8 \uc0ac\ub78c \uc218, \uad11\uace0\ub97c \ubcf8 \uc2dc\uac04, \uad11\uace0\uc640 \uc0c1\ud638\uc791\uc6a9\ud55c \uc0ac\ub78c \uc218 \ub4f1\uc758 \uc9c0\ud45c\ub97c \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. DOOH\ub294 \ub354 \ub098\uc740 \ub3c4\ub2ec \ubc94\uc704\uc640 \ube48\ub3c4\ub97c \uc81c\uacf5\ud558\uc5ec \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc640 \ud68c\uc0c1\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uace0\uae09 \ube0c\ub79c\ub4dc\ub294 \uc1fc\ud551 \uacbd\ud5d8 \uc911\uc5d0 \uac00\uc7a5 \uba3c\uc800 \ub5a0\uc624\ub974\ub294 \ud504\ub9ac\ubbf8\uc5c4 \ub514\uc9c0\ud138 \uad11\uace0 \ud654\uba74\uc73c\ub85c \uc804\ud658\ud569\ub2c8\ub2e4. \uba85\ud488 \uc18c\ub9e4 \ube0c\ub79c\ub4dc\uc758 \uacbd\uc6b0, \uba54\uc2dc\uc9c0 \uc774\uba74\uc758 \uc758\ub3c4\ub294 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/why-ooh-remains-show-stopper-for-luxury-retail\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from OOH\uac00 \ub7ed\uc154\ub9ac \uc18c\ub9e4\uc5c5\uc758 \uc8fc\ubaa9\uc744 \ubc1b\ub294 \uc774\uc720<\/span><\/a><\/p>\n","protected":false},"featured_media":14597,"template":"","categories":[190],"class_list":["post-12190","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ooh--"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog\/12190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/14597"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/categories?post=12190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}