{"id":12212,"date":"2023-06-02T00:08:23","date_gmt":"2023-06-01T18:38:23","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/%ec%86%8c%eb%a7%a4-%ea%b2%8c%ec%9e%84-%ea%b0%95%ed%99%94-%ec%9e%a5%ec%86%8c-%eb%b0%a9%eb%ac%b8%ec%9d%84-%ec%9c%a0%eb%8f%84%ed%95%98%ea%b8%b0-%ec%9c%84%ed%95%b4-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98\/"},"modified":"2023-12-18T17:07:52","modified_gmt":"2023-12-18T11:37:52","slug":"boost-footfall-to-retail-business-with-programmatic-dooh","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ko\/blog\/boost-footfall-to-retail-business-with-programmatic-dooh\/","title":{"rendered":"\uc18c\ub9e4 \uac8c\uc784 \uac15\ud654 &#8211; \uc7a5\uc18c \ubc29\ubb38\uc744 \uc720\ub3c4\ud558\uae30 \uc704\ud574 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH\ub97c \uace0\ub824\ud574\uc57c \ud558\ub294 \uc774\uc720"},"content":{"rendered":"\n<p>\uc774\uac83\uc744 \uc0c1\uc0c1\ud574\ubcf4\uc138\uc694: \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud53c\ub4dc\ub97c \uc2a4\ud06c\ub864\ud558\ub2e4\uac00 \ub4e4\uc5b4\ubcf8 \uc801\ub3c4 \uc5c6\ub294 \uc81c\ud488\uc5d0 \ub300\ud55c \ub610 \ub2e4\ub978 \uc2a4\ud3f0\uc11c \uad11\uace0\ub97c \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \ud604\uc2e4\uc744 \uc9c1\uc2dc\ud558\uc790\uba74, \ucd5c\uadfc\uc5d0 \ub108\ubb34 \ub9ce\uc740 \ub514\uc9c0\ud138 \uad11\uace0\uac00 \uc3df\uc544\uc838 \ub098\uc640 \ubaa8\ub450 \uc11e\uc774\uae30 \uc2dc\uc791\ud588\uae30 \ub54c\ubb38\uc5d0 \ud074\ub9ad\ud560 \ud544\uc694\ub3c4 \uc5c6\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub85c\uc11c \ub04a\uc784\uc5c6\uc774 \uc3df\uc544\uc9c0\ub294 \uc628\ub77c\uc778 \uad11\uace0\uc5d0 \uc555\ub3c4\ub2f9\ud558\uace0 \uc9c0\uce58\uae30 \uc27d\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud558\uc9c0\ub9cc \uc18c\ub9e4 \ube0c\ub79c\ub4dc\ub85c\uc11c \uc5b4\ub5bb\uac8c \uc18c\uc74c\uc744 \uadf9\ubcf5\ud558\uace0 \ud0c0\uac9f \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\uc744\uae4c\uc694? \uc625\uc678 \uad11\uace0\ub97c \uc785\ub825\ud558\uc138\uc694. \uc774\uac83\uc740 \uae38\uac00\uc5d0 \uc788\ub294 \ud3c9\ubc94\ud55c \uad11\uace0\ud310\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\uace0 \uc9c0\uc18d\uc801\uc778 \uc778\uc0c1\uc744 \ub0a8\uae30\ub294 \ud601\uc2e0\uc801\uc774\uace0 \ub300\ud654\ud615\uc774\uba70 \uc815\ub9d0 \uba4b\uc9c4 \ub514\uc2a4\ud50c\ub808\uc774\uc5d0 \ub300\ud574 \uc774\uc57c\uae30\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4\uc640 \ubb3c\ub9ac\uc801 \ubbf8\ub514\uc5b4\uc758 \uc735\ud569<\/strong><\/p>\n\n\n\n<p>\uac70\ub9ac\ub97c \uac77\ub2e4\uac00 \uc548\uc73c\ub85c \ub4e4\uc5b4\uac00 \ube0c\ub79c\ub4dc \uc81c\ud488\uc744 \uc9c1\uc811 \uacbd\ud5d8\ud560 \uc218 \uc788\ub294 \uac70\ub300\ud55c \uc124\uce58\ubb3c\uc744 \ubcf4\ub294 \uac83\uc744 \uc0dd\uac01\ud574 \ubcf4\uc138\uc694. \uc544\ub2c8\uba74 \uac74\ubb3c \uc606\uc5d0\uc11c \uba48\ucdb0 \uc11c\uc11c \uc0dd\uac01\ud558\uac8c \ub9cc\ub4dc\ub294 \ucc3d\uc758\uc801\uc774\uace0 \uae30\ubc1c\ud55c \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc6b0\uc5f0\ud788 \ubc1c\uacac\ud55c \uacbd\uc6b0\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc18c\ub9e4 \ube0c\ub79c\ub4dc\uc758 \ud310\ub3c4\ub97c \ubc14\uafb8\uace0 \uc788\ub294 <a href=\"https:\/\/www.movingwalls.com\/ko\/ooh-formats\/\" target=\"_blank\" rel=\"noopener\" title=\"\uc625\uc678 \uad11\uace0\uc758 \uc885\ub958\">\uc625\uc678 \uad11\uace0 \uc720\ud615<\/a>\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc6b0\ub9ac\ub294 \uc774\uac83\uc744 \uad6c\uc131\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uc2e4\uc81c \uc0ac\ub840\uc785\ub2c8\ub2e4. 2016\ub144\uc5d0 \uac00\uc7a5 \uc0ac\ub791\ubc1b\ub294 \uc6b4\ub3d9\ud654 \ube0c\ub79c\ub4dc <a href=\"https:\/\/www.bartleboglehegarty.com\/nike-unlimited-stadium\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Nike<\/a>\ub294 \uc790\uc2e0\uc758 \uac8c\uc784\uc744 \ud55c \ub2e8\uacc4 \ub354 \ubc1c\uc804\uc2dc\ud0a4\uace0 \uc2f6\uc5c8\uc2b5\ub2c8\ub2e4. \uacbd\ud5d8\uc801\uc774\uace0 \uad00\ub828\uc131\uc774 \ub192\uc73c\uba70 \uac1c\uc778\uc801\uc774\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub098\uc774\ud0a4\ub294 2016\ub144 \uc62c\ub9bc\ud53d \uae30\uac04 \ub3d9\uc548 \ud544\ub9ac\ud540 \ub9c8\ub2d0\ub77c\uc758 \ud55c \ub3c4\uc2dc \ube14\ub85d\uc5d0 \ucd5c\ucca8\ub2e8 \uc721\uc0c1 \ud2b8\ub799\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc11c \uc8fc\uc790\ub4e4\uc740 \uc790\uc2e0\uc758 \uc544\ubc14\ud0c0\uc640 \uac00\uc0c1 \uacbd\uc8fc\uc5d0 \ucc38\uc5ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7f0\ub370 \ub098\uc774\ud0a4\ub294 \uc65c \uadf8\ub7f0 \uc9d3\uc744 \ud588\uc744\uae4c? Nike\ub294 \ucd5c\uc2e0 \uc2e0\ubc1c \ucd9c\uc2dc\ub97c \uc54c\ub9ac\uae30 \uc704\ud574 \uc18c\uc74c\uc744 \uc904\uc774\uace0 \uc2f6\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \uad11\uace0\ub97c \ub9cc\ub4dc\ub294 \ub300\uc2e0 \uccb4\ud5d8\ud615 \ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0\ub97c \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uc18c\ub9e4 \uac8c\uc784 \uac15\ud654<\/strong><\/p>\n\n\n\n<p>\uc18c\ub9e4 \uc0b0\uc5c5\uc774 \uacc4\uc18d \ubc1c\uc804\ud568\uc5d0 \ub530\ub77c \uad11\uace0\uc5d0 \uc788\uc5b4\uc11c\ub294 \uc55e\uc11c\uac00\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub97c \uc218\ud589\ud558\ub294 \ud55c \uac00\uc9c0 \ubc29\ubc95\uc740 <a href=\"https:\/\/lmx.ai\/p-dooh\/\" target=\"_blank\" rel=\"noopener\" title=\"\ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 \ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0(PDOOH)\">\ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 PDOOH(\ub514\uc9c0\ud138 \uc625\uc678 \uad11\uace0) \uad11\uace0\ub97c<\/a> \uace0\ub824\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>PDOOH\ub97c \uc0ac\uc6a9\ud558\uba74 \uacf5\uacf5 \uc7a5\uc18c\uc758 \ub514\uc9c0\ud138 \ud654\uba74\uc5d0 \uc2e4\uc2dc\uac04 \uc785\ucc30 \ubc0f \uad11\uace0 \uac8c\uc7ac\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc720\ud615\uc758 \uad11\uace0\ub294 \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc774\uace0 \ud0c0\uac9f\uc774 \uba85\ud655\ud55c \uad11\uace0\ub97c \uc81c\uacf5\ud558\ubbc0\ub85c \uc778\uae30\ub97c \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Moving Walls\uc5d0\uc11c \uc6b0\ub9ac\ub294 PDOOH\ub97c \ub9c8\ucf00\ud305 \ubbf9\uc2a4\uc758 \ud544\uc218 \uc694\uc18c\ub85c \uc0ac\uc6a9\ud558\uae30\ub85c \uc120\ud0dd\ud55c \ube0c\ub79c\ub4dc \ubc0f \ub300\ud589\uc0ac\uc640 \uae34\ubc00\ud788 \ud611\ub825\ud55c \uc9c1\uc811\uc801\uc778 \uacbd\ud5d8\uc744 \uac16\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc774 \uc791\ub3d9\ud558\ub294 \uba87 \uac00\uc9c0 \uc774\uc720\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p><strong>\ub354 \ub113\uc740 \uccad\uc911 \uadf8\ubb3c<\/strong><\/p>\n\n\n\n<p>\uccab\uc9f8, PDOOH\ub294 \ub354 \ub9ce\uc740 \uccad\uc911\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \ubc0f \ub514\uc9c0\ud138 \uad11\uace0\ub97c \uc0ac\uc6a9\ud558\uba74 \uc1fc\ud551\ubab0, \uacf5\ud56d, \uae30\ucc28\uc5ed \ub4f1 \uad50\ud1b5\ub7c9\uc774 \ub9ce\uc740 \uc9c0\uc5ed\uc758 \uc5ec\ub7ec \ud654\uba74\uc5d0 \uad11\uace0\ub97c \ud45c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ube0c\ub79c\ub4dc\uc758 \uba54\uc2dc\uc9c0\uac00 \ub354 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub178\ucd9c\ub418\uc5b4 \ub9ac\ub4dc \ubc0f \ud310\ub9e4 \uae30\ud68c\uac00 \uc99d\uac00\ud55c\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ub354 \uac00\uae4c\uc6b4 \ud130\uce58\ud3ec\uc778\ud2b8<\/strong><\/p>\n\n\n\n<p>\uc0c8\ub85c\uc6b4 \uc6b4\ub3d9\ud654 \uc81c\ud488\uad70\uc744 \ucd9c\uc2dc\ud558\ub294 \uc2e0\ubc1c \uac00\uac8c\ub97c \uc608\ub85c \ub4e4\uc5b4 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. PDOOH\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub9e4\uc7a5\uc740 \uc2dc\ub0b4\uc758 \ub2e4\uc591\ud55c \uc1fc\ud551\ubab0\uacfc \uae30\ucc28\uc5ed\uc758 \ub514\uc9c0\ud138 \ud654\uba74\uc5d0 \uad11\uace0\ub97c \ud45c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uccad\uc18c\ub144\ubd80\ud130 \uc131\uc778\uae4c\uc9c0 \ub2e4\uc591\ud55c \uadf8\ub8f9\uc758 \uc0ac\ub78c\ub4e4\uc774 \uad11\uace0\ub97c \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c, \uc18c\ub9e4 \uacf5\uac04\uc740 \uc774\uc81c \ud130\uce58\ud3ec\uc778\ud2b8 \uc5ed\ud560\uc744 \ud558\ub294 \ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0\ub97c \uc790\ub791\ud558\uba70, \uc774\ub7ec\ud55c \ubc29\uc2dd\uc73c\ub85c \uad00\ub828 \ub9e4\uc7a5 \uadfc\ucc98\uc758 DOOH \uc2a4\ud06c\ub9b0\uc744 \ud65c\uc131\ud654\ud558\uc5ec \uac00\uc7a5 \uac00\uae4c\uc6b4 \ub9e4\uc7a5\uc744 \ubc29\ubb38\ud558\ub77c\ub294 \uc548\ub0b4 \uba54\uc2dc\uc9c0\ub97c \ud45c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/Article-images-1-768x432-1.png\" alt=\"\ud589\uc0ac\uc7a5 \ubc29\ubb38\uc744 \uc720\ub3c4\ud558\ub294 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH\" class=\"wp-image-9703\" style=\"width:898px;height:505px\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/Article-images-1-768x432-1.png 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/Article-images-1-768x432-1-300x169.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p><strong>\ud0c0\uac9f \uad11\uace0<\/strong><\/p>\n\n\n\n<p>\ub458\uc9f8, PDOOH\ub294 \ubcf4\ub2e4 \ud0c0\uac9f\ud654\ub41c \uad11\uace0\ub97c \ud5c8\uc6a9\ud569\ub2c8\ub2e4. \uc18c\ub9e4 \ube0c\ub79c\ub4dc\uc640 \uad6c\ub9e4\uc790\ub294 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad11\uace0\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud2b9\uc815 \uc778\uad6c\ud1b5\uacc4 \ubc0f \uc704\uce58\ub97c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc18c\ub9e4\uc810\uc5d0\uc11c \ud2b9\uc815 \uc9c0\uc5ed\uc758 \uc80a\uc740 \uc131\uc778\uc744 \ud0c0\uac9f\ud305\ud558\ub824\ub294 \uacbd\uc6b0 \ud558\ub8e8 \uc911 \ud2b9\uc815 \uc2dc\uac04 \ub3d9\uc548 \ud574\ub2f9 \uc704\uce58\uc758 \ud654\uba74\uc5d0 \uad11\uace0\uac00 \ud45c\uc2dc\ub418\ub3c4\ub85d \ud504\ub85c\uadf8\ub798\ubc0d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud328\uc158 \ube0c\ub79c\ub4dc\ub294 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad11\uace0\ub97c \uc0ac\uc6a9\ud558\uc5ec \uace0\uae09 \uc9c0\uc5ed\uc5d0 \uc704\uce58\ud55c \uc1fc\ud551\ubab0\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc758 \uba54\uc2dc\uc9c0\uac00 \ubaa9\ud45c \uc2dc\uc7a5\uc5d0 \ub178\ucd9c\ub418\uc5b4 \ud310\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4. Moving Walls\uac00 \uc81c\uacf5\ud558\ub294 \ud50c\ub7ab\ud3fc\uacfc \uc11c\ube44\uc2a4\ub97c \uc0ac\uc6a9\ud558\uba74 \uc624\ub298\ub0a0 OOH \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\ub294 \uac83\uc740 \uba54\ud0c0\uc5d0 \uad11\uace0\ub97c \uac8c\uc2dc\ud558\ub294 \uac83\ub9cc\ud07c \uac04\ub2e8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uc720\uc5f0\uc131\uacfc \uad11\uace0 \uac8c\uc7ac \uc6a9\uc774\uc131<\/strong><\/p>\n\n\n\n<p>\ub610\ud55c \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad11\uace0\ub294 \uad11\uace0 \ubc30\uce58\uc5d0 \uc788\uc5b4\uc11c \ub354 \ub9ce\uc740 \uc720\uc5f0\uc131\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc18c\ub9e4 \ube0c\ub79c\ub4dc\uc640 \uad6c\ub9e4\uc790\ub294 \uad11\uace0\uac00 \uac00\uc7a5 \ucd5c\uc801\uc758 \uc2dc\uac04\uc5d0 \ud45c\uc2dc\ub418\ub3c4\ub85d \uad11\uace0 \uae30\uac04\uacfc \uc2dc\uae30\ub97c \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc608\ub97c \ub4e4\uc5b4 \uacc4\uc808 \uc138\uc77c\uc744 \uc2dc\uc791\ud558\ub294 \uc18c\ub9e4\uc810\uc5d0\uc11c\ub294 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad11\uace0\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc1fc\ud551 \ud53c\ud06c \uc2dc\uac04\uc5d0 \uad11\uace0\ub97c \ud45c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub807\uac8c \ud558\uba74 \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc1fc\ud551\uac1d\uc5d0\uac8c \uad11\uace0\uac00 \ud45c\uc2dc\ub429\ub2c8\ub2e4. 11\uc2dc 11\ubd84 \uc138\uc77c\uc744 \ub108\ubb34 \ub9ce\uc774 \ubcf4\uc168\uac70\ub098 \uc5f0\ub9d0 \uc138\uc77c\uc774 \uc5ec\uae30\uc800\uae30\uc11c \ud280\uc5b4\ub098\uc654\uc744 \uac83 \uac19\uc544\uc694. <\/p>\n\n\n\n<p><strong>\uc131\ub2a5\uc5d0 \ub300\ud55c \uc2e4\uc2dc\uac04 \uc774\ud574<\/strong><\/p>\n\n\n\n<p>\uc18c\ub9e4 \ube0c\ub79c\ub4dc\uc640 \uad6c\ub9e4\uc790\ub294 \uad11\uace0 \ud6a8\uacfc\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0 \ud544\uc694\ud55c \uacbd\uc6b0 \uc2e4\uc2dc\uac04\uc73c\ub85c \ubcc0\uacbd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\uac00 \uc9c0\uc18d\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ub418\uc5b4 \ucd5c\ub300\uc758 \ud6a8\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub97c \uc218\ud589\ud558\ub294 \uba87 \uac00\uc9c0 \ubc29\ubc95\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uc7a5 \uc77c\ubc18\uc801\uc774\uace0 \ud655\uc7a5 \uac00\ub2a5\ud55c \ubc29\ubc95\uc740 DOOH \ub178\ucd9c\uc744 \uc2e4\uc81c \uc704\uce58 \ubc29\ubb38\uc73c\ub85c \uac04\uc8fc\ud560 \uc218 \uc788\ub294 \ubaa8\ubc14\uc77c \uc704\uce58 \ub370\uc774\ud130 \uc81c\uacf5\uc5c5\uccb4\uc640 \ud611\ub825\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \ud1b5\uc81c\ub41c \uccad\uc911\uacfc \ub178\ucd9c\ub41c \uccad\uc911\uc758 \uc0d8\ud50c\uc744 \uc5f0\uad6c\ud558\uc5ec \uc218\ud589\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc18c\ub9e4\uc5c5\uccb4\ub294 \ubcf4\ub2e4 \uc9c8\uc801\uc778 \uacb0\uacfc\ub97c \uc5bb\uae30 \uc704\ud574 \uc5f0\uad6c \ud68c\uc0ac\uc640 \ud611\ub825\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ube44\uc6a9\uc774 \ub354 \ub9ce\uc774 \ub4e4 \uc218 \uc788\uc9c0\ub9cc \uad11\uace0 \uc18c\uc7ac\uc5d0 \ub300\ud55c \uccad\uc911\uc758 \ud53c\ub4dc\ubc31\uacfc \uccb4\ub958 \uc2dc\uac04\uc744 \uc774\ud574\ud558\uace0 \ube0c\ub79c\ub4dc \ud68c\uc0c1\uc744 \ud3c9\uac00\ud560 \uc218 \uc788\ub2e4\ub294 \uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc694\uc57d\ud558\uc790\uba74, PDOOH\ub294 \uc18c\ub9e4 \ube0c\ub79c\ub4dc\uc640 \uad6c\ub9e4\uc790\uc5d0\uac8c \uc5ec\ub7ec \uac00\uc9c0 \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub354 \ub113\uc740 \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac00\ub294 \uac83\ubd80\ud130 \ub354\uc6b1 \ud0c0\uac9f\uc774 \uba85\ud655\ud55c \uad11\uace0\uae4c\uc9c0, \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad11\uace0\ub294 \ube0c\ub79c\ub4dc\ub97c \ud64d\ubcf4\ud558\ub294 \uc720\uc5f0\ud558\uace0 \ud6a8\uc728\uc801\uc778 \ubc29\ubc95\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uad11\uace0 \uc131\uacfc\uc5d0 \ub300\ud55c \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub97c \ud1b5\ud574 \uc18c\ub9e4 \ube0c\ub79c\ub4dc\uc640 \uad6c\ub9e4\uc790\ub294 \uba54\uc2dc\uc9c0\uac00 \ucd5c\ub300 \ud6a8\uacfc\ub97c \ubc1c\ud718\ud558\ub3c4\ub85d \ucd5c\uc801\ud654\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \ub2e4\uc74c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc704\ud574 \uc625\uc678 \ud504\ub85c\uadf8\ub798\ubc0d \uad11\uace0\ub97c \uace0\ub824\ud574 \ubcf4\ub294 \uac83\uc740 \uc5b4\ub5a8\uae4c\uc694?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc774\uac83\uc744 \uc0c1\uc0c1\ud574\ubcf4\uc138\uc694: \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud53c\ub4dc\ub97c \uc2a4\ud06c\ub864\ud558\ub2e4\uac00 \ub4e4\uc5b4\ubcf8 \uc801\ub3c4 \uc5c6\ub294 \uc81c\ud488\uc5d0 \ub300\ud55c \ub610 \ub2e4\ub978 \uc2a4\ud3f0\uc11c \uad11\uace0\ub97c \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \ud604\uc2e4\uc744 \uc9c1\uc2dc\ud558\uc790\uba74, \ucd5c\uadfc\uc5d0 \ub108\ubb34 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/boost-footfall-to-retail-business-with-programmatic-dooh\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from \uc18c\ub9e4 \uac8c\uc784 \uac15\ud654 &#8211; \uc7a5\uc18c \ubc29\ubb38\uc744 \uc720\ub3c4\ud558\uae30 \uc704\ud574 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH\ub97c \uace0\ub824\ud574\uc57c \ud558\ub294 \uc774\uc720<\/span><\/a><\/p>\n","protected":false},"featured_media":14582,"template":"","categories":[192],"class_list":["post-12212","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ooh--"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog\/12212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/14582"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/categories?post=12212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}