{"id":12221,"date":"2023-06-02T00:11:53","date_gmt":"2023-06-01T18:41:53","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/ooh-%ec%98%a8%eb%9d%bc%ec%9d%b8-%ec%97%ac%ed%96%89-%eb%b8%8c%eb%9e%9c%eb%93%9c%ea%b0%80-%ea%b3%a0%ea%b0%9d%ec%97%90%ea%b2%8c-%eb%8b%a4%ea%b0%80%ea%b0%88-%ec%88%98-%ec%9e%88%eb%8a%94-%ea%b0%80\/"},"modified":"2023-12-18T17:23:15","modified_gmt":"2023-12-18T11:53:15","slug":"ooh-advertising-for-online-travel-brands","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ko\/blog\/ooh-advertising-for-online-travel-brands\/","title":{"rendered":"OOH: \uc628\ub77c\uc778 \uc5ec\ud589 \ube0c\ub79c\ub4dc\uac00 \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \ubaa9\uc801\uc9c0"},"content":{"rendered":"\n

\ubaa8\ub4e0 \uc628\ub77c\uc778 \uc5ec\ud589 \ube0c\ub79c\ub4dc\ub97c \ubd88\ub7ec\ubcf4\uc138\uc694! \uc774\ubc88 \uc5ec\ud589 \uc2dc\uc98c\uc5d0 \uad11\uace0 \uc218\uc900\uc744 \ub192\uc77c \uc218 \uc788\ub294 \ud601\uc2e0\uc801\uc778 \ubc29\ubc95\uc744 \ucc3e\uace0 \uacc4\uc2ed\ub2c8\uae4c? \uadf8\ub807\ub2e4\uba74 OOH(Out-of-Home) \uad11\uace0\uc758 \uc138\uacc4\ub97c \uc0b4\ud3b4\ubcf4\uc138\uc694. \uc624\ub298\ub0a0\uc758 \ud658\uacbd\uc5d0\uc11c\ub294 \uc815\ubd80\uc640 \ube0c\ub79c\ub4dc \ubaa8\ub450 \uc774\uc804\uacfc\ub294 \uc804\ud600 \ub2e4\ub978 \ubc29\uc2dd\uc73c\ub85c \uc774 \ub9e4\uccb4\ub97c \uc218\uc6a9\ud558\uace0 \uc788\uc73c\uba70 \uc774\uc81c \uc5ec\ub7ec\ubd84\ub3c4 \uadf8 \ub300\uc5f4\uc5d0 \ud569\ub958\ud560 \ub54c\uc785\ub2c8\ub2e4!<\/p>\n\n\n\n

\ub514\uc9c0\ud138 \uc625\uc678 \uad11\uace0(DOOH)\uc758 \ucd9c\ud604\uc73c\ub85c OOH\ub294 \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \uc5ed\ub3d9\uc801\uc774\uace0 \ub2e4\uc7ac\ub2e4\ub2a5\ud55c \ud50c\ub7ab\ud3fc\uc73c\ub85c \ubd80\uc0c1\ud588\uc2b5\ub2c8\ub2e4. DOOH \uc194\ub8e8\uc158\uc5d0 \ud22c\uc790\ud558\uba74 \uc5ec\ud589\uc790\uc5d0\uac8c \ubab0\uc785\uac10 \uc788\uace0 \uc78a\uc744 \uc218 \uc5c6\ub294 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uc5ec \uadf8\ub4e4\uc758 \ub9c8\uc74c\uc5d0 \uc9c0\uc18d\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uadf8\ub807\ub2e4\uba74 \uc65c \uae30\ub2e4\ub9ac\ub098\uc694? \uc694\ub839 \uc788\ub294 \uc5ec\ud589 \ube0c\ub79c\ub4dc\ub85c\uc11c, \uc774\uc81c \uc774 \uae30\ud68c\ub97c \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\uace0 \uadc0\ud558\uc758 \ub3c5\ud2b9\ud55c \uc81c\ud488\uc744 \uc138\uacc4\uc5d0 \uc120\ubcf4\uc77c \ub54c\uc785\ub2c8\ub2e4. OOH \uad11\uace0\ub97c \ud1b5\ud574 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\ub300\ud558\uace0 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uba70 \uc758\ubbf8 \uc788\ub294 \ubc29\uc2dd\uc73c\ub85c \uccad\uc911\uacfc \uc18c\ud1b5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc774\ubc88 \uc2dc\uc98c \uc131\uacf5\uc801\uc778 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ud5a5\ud55c \uc900\ube44\ub97c \uac16\ucd94\uace0 \uccab \uac78\uc74c\uc744 \ub0b4\ub51b\uc73c\uc2ed\uc2dc\uc624!<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

\uadf8\ub807\ub2e4\uba74 \uc774\ubc88 \uc5ec\ud589 \uc2dc\uc98c\uc5d0 OOH \uad11\uace0\uc5d0 \ud22c\uc790\ud574\uc57c \ud558\ub294 \uc774\uc720\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? \ub0b4\uac00 \ub2f9\uc2e0\uc744 \uc704\ud574 \uadf8\uac83\uc744 \ubd84\uc11d\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc6b0\uc120, OOH \uad11\uace0\ub294 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uad6c\ucd95\ud558\ub294 \ud658\uc0c1\uc801\uc778 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc5ec\ud589\uc790\uac00 \uc774\ub3d9 \uc911\uc77c \ub54c \ud734\ub300\ud3f0\uacfc \ub178\ud2b8\ubd81\uc5d0\ub294 \ub04a\uc784\uc5c6\uc774 \uad11\uace0\uac00 \uc3df\uc544\uc9d1\ub2c8\ub2e4. OOH \uad11\uace0\ub294 \uc18c\uc74c\uc744 \uc904\uc774\uace0 \ube0c\ub79c\ub4dc\ub97c \ub3cb\ubcf4\uc774\uac8c \ud569\ub2c8\ub2e4. \uace0\uc18d\ub3c4\ub85c\uc758 \uad11\uace0\ud310\uc774\ub4e0 \uacf5\ud56d\uc758 \ub514\uc9c0\ud138 \uc2a4\ud06c\ub9b0\uc774\ub4e0 OOH \uad11\uace0\ub294 \uc0ac\ub78c\ub4e4\uc758 \uad00\uc2ec\uc744 \ub04c\uace0 \uc9c0\uc18d\uc801\uc778 \uc778\uc0c1\uc744 \ub0a8\uae41\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub2e4\uc911 \uc2dc\uc7a5 – \uba54\uc2dc\uc9c0\ub97c \ubcf4\ud3b8\uc801\uc73c\ub85c \ub9cc\ub4e4\uae30 <\/strong><\/p>\n\n\n\n

\ucd5c\uadfc Moving Walls\uc5d0\uc11c \uc6b0\ub9ac\ub294 \uc911\ub3d9\uc758 \uad00\uad11\uccad\uc774 \uc778\ub3c4\uc5d0\uc11c \ud0c0\uac9f \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\uc5ec \ud2b9\uc815 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc120\ubcc4\ud558\uace0 \uc815\ud655\ud55c \ud0c0\uac9f \uace0\uac1d\uc744 \uc881\ud788\ub294 \ubc29\ubc95\uc744 \ubcf4\uc558\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778\uc740 \ud070 \uc131\uacf5\uc744 \uac70\ub450\uc5c8\uace0 \ube0c\ub79c\ub4dc\uac00 \uae30\ub300\ud588\ub358 \ubcf4\uc0c1\uc744 \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uacbd\uc6b0\uc5d0\ub294 \uad6d\uac00\uac00 \uae30\ub300\ud588\ub358 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uadc0\ud558\uc640 \uac19\uc740 \uc628\ub77c\uc778 \ube0c\ub79c\ub4dc\uc758 \uacbd\uc6b0 \uc5ec\ub7ec \uc2dc\uc7a5\uc5d0\uc11c OOH \uad11\uace0\ub97c \uac8c\uc7ac\ud558\uc5ec \uc778\ubc14\uc6b4\ub4dc \uc218\uc694\ub97c \ub298\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc5ec\ud589 \uc571\uc744 \uacfc\uc2dc\ud558\uace0 \uc801\ud569\ud55c \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \uc774 \uc571\uc774 \ud45c\uc2dc\ub418\ub3c4\ub85d \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc720\ub7fd\uc774\ub098 \uc911\ub3d9\uacfc \uac19\uc740 \uc2dc\uc7a5\uc5d0\uc11c \ubc84\ud2bc \ud074\ub9ad\ub9cc\uc73c\ub85c DOOH \uad11\uace0\ub97c \ud65c\uc131\ud654\ud560 \uc218 \uc788\ub2e4\uba74 \uc5b4\ub5a8\uae4c\uc694? <\/p>\n\n\n\n

\ud504\ub77c\uc784 \uc778\ubca4\ud1a0\ub9ac – \uba54\uc2dc\uc9c0\ub97c \ube5b\ub098\uac8c \ub9cc\ub4dc\uc138\uc694<\/strong><\/p>\n\n\n\n

OOH \uad11\uace0\ub294 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c<\/a> \uad6c\ucd95\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc18c\ube44\uc790 \ud589\ub3d9\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ud798\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\ud589\uc790\uac00 \uacf5\ud56d\uc5d0\uc11c \ud56d\uacf5\ud3b8\uc744 \uae30\ub2e4\ub9ac\ub294 \ub3d9\uc548 \uadc0\ud558\uc758 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c OOH \uad11\uace0\ub97c \ubcf8\ub2e4\uace0 \uac00\uc815\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uadf8 \uc790\ub9ac\uc5d0\uc11c \ubc14\ub85c \uad6c\ub9e4\ub97c \ud558\uc9c0 \uc54a\uc744 \uc218\ub3c4 \uc788\uc9c0\ub9cc, \uadf8 \uad11\uace0\ub294 \uadf8\ub4e4\uc758 \ub9c8\uc74c\uc18d\uc5d0 \uc528\uc557\uc744 \uc2ec\uc5c8\uc2b5\ub2c8\ub2e4. \ub098\uc911\uc5d0 \ub2e4\uc74c \uc5ec\ud589\uc744 \uacc4\ud68d\ud560 \ub54c \uadc0\ud558\uc758 \ube0c\ub79c\ub4dc\ub97c \uae30\uc5b5\ud558\uace0 \uadc0\ud558\uc5d0\uac8c \uc608\uc57d\ud558\uae30\ub85c \uacb0\uc815\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 \ucd5c\ucd08\uc758 \uc778\uc2dd\uc744 \ub9cc\ub4dc\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

\ud130\uce58\ud3ec\uc778\ud2b8 – \uc911\uc694\ud55c \uacf3\uc5d0\uc11c \uccad\uc911\uc5d0\uac8c \ub2e4\uac00\uac00\uae30<\/strong><\/p>\n\n\n\n

\ud558\uc9c0\ub9cc OOH \uad11\uace0\uc758 \uc774\uc810\uc740 \uc5ec\uae30\uc11c \ub05d\ub098\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. DOOH \uc194\ub8e8\uc158\uc744 \uc0ac\uc6a9\ud558\uba74 \uad11\uace0\uc758 \ud0c0\uac9f\ud305\uc744 \ub354\uc6b1 \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ubaa9\uc801\uc9c0\ub97c \ubc29\ubb38\ud558\ub294 \uc5ec\ud589\uc790\uc5d0\uac8c \uc778\uae30\uac00 \uc788\ub294 \ud2b9\uc815 \uacf5\ud56d\uc774\ub098 \uae30\ucc28\uc5ed\uc5d0 \uad11\uace0\ub97c \ud45c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc801\uc808\ud55c \uc2dc\uac04\uacfc \uc7a5\uc18c\uc5d0\uc11c \uc774\uc0c1\uc801\uc778 \uccad\uc911\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub3d9\uc801 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucd5c\uc801\ud654 – \uba54\uc2dc\uc9c0\ub97c \ub9de\ucda4\ud654\ud558\uc5ec \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud558\uc138\uc694<\/strong><\/p>\n\n\n\n

DOOH \uc194\ub8e8\uc158\uc758<\/a> \ub610 \ub2e4\ub978 \uc7a5\uc810\uc740 \uba54\uc2dc\uc9c0\ub97c \ucc3d\uc758\uc801\uc73c\ub85c \ud45c\ud604\ud558\ub294 \ub2a5\ub825\uc785\ub2c8\ub2e4. \uc5ed\ub3d9\uc801\uc778 \ub514\uc2a4\ud50c\ub808\uc774\ub97c \ud1b5\ud574 \uccad\uc911\uc758 \ub9c8\uc74c\uc744 \uc0ac\ub85c\uc7a1\uc744 \ub180\ub77c\uc6b4 \uc2dc\uac01 \ud6a8\uacfc\uc640 \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\ub294 \uc560\ub2c8\uba54\uc774\uc158\uc744 \uc120\ubcf4\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad6c\ub9e4\ub97c \uc0ac\uc6a9\ud558\uba74 \uc704\uce58, \ub0a0\uc528, \uc2dc\uac04 \ub4f1\uc758 \uc694\uc18c\ub97c \uae30\ubc18\uc73c\ub85c \uad11\uace0\ub97c \ub9de\ucda4\uc124\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ub0a0\uc528\uac00 \ud654\ucc3d\ud558\uace0 \ub530\ub73b\ud560 \ub54c \ud574\ubcc0 \ub9ac\uc870\ud2b8\uc5d0 \ub300\ud55c \uad11\uace0\ub97c \ud45c\uc2dc\ud558\uac70\ub098 \ub208\uc774 \ub0b4\ub9b4 \ub54c \uc2a4\ud0a4 \uc5ec\ud589\uc744 \ud64d\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc778\uc2dd – \uac8c\uc784\uc5d0 \ub300\ud55c \ucd5c\uc2e0 \uc815\ubcf4\ub97c \uc720\uc9c0\ud558\uc138\uc694<\/strong><\/p>\n\n\n\n

\uc790, \uc5ec\uae30 \uc788\uc2b5\ub2c8\ub2e4, \uc5ec\ub7ec\ubd84. OOH \uad11\uace0, \ud2b9\ud788 DOOH \uc194\ub8e8\uc158\uc5d0 \ud22c\uc790\ud558\ub294 \uac83\uc740 \uc774\ubc88 \uc2dc\uc98c \uc628\ub77c\uc778 \uc5ec\ud589 \ube0c\ub79c\ub4dc\uc5d0\uac8c \ub2f9\uc5f0\ud55c \uc77c\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uad6c\ucd95\ud558\uace0 \uc18c\ube44\uc790 \ud589\ub3d9\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ud0c0\uac9f\uc774 \uba85\ud655\ud558\uace0 \ucc3d\uc758\uc801\uc778 \uba54\uc2dc\uc9c0 \uc804\ub2ec\ub3c4 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uac8c\ub2e4\uac00 DOOH\uc758 \ub4f1\uc7a5\uc73c\ub85c OOH \uad11\uace0\ub294 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc5ed\ub3d9\uc801\uc774\uace0 \ud601\uc2e0\uc801\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\uc81c OOH \uad11\uace0\ub294 \uc5b4\ub514\uc11c\ubd80\ud130 \uc2dc\uc791\ud574\uc57c \ud560\uae4c\uc694? \uadf8\uac83\uc774 \uc6b0\ub9ac\uac00 \ub4e4\uc5b4\uc624\ub294 \uacf3\uc785\ub2c8\ub2e4. Moving Walls\ub294 DOOH\ub97c \ud3ec\ud568\ud558\uc5ec \ube0c\ub79c\ub4dc \uace0\uc720\uc758 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub9de\uac8c \ub9de\ucda4\ud654\ub41c \ub2e4\uc591\ud55c OOH \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uacc4\ud68d, \uad6c\ub9e4\ubd80\ud130 \uce21\uc815, \ucd5c\uc801\ud654\uae4c\uc9c0 \ubaa8\ub4e0 \ub2e8\uacc4\ub97c \ub2e4\ub8f9\ub2c8\ub2e4.<\/p>\n\n\n\n

\uadf8\ub798\uc11c \ub2f9\uc2e0\uc740 \ubb34\uc5c7\uc744 \uae30\ub2e4\ub9ac\uace0 \uc788\uc2b5\ub2c8\uae4c? \uc9c0\uae08 \uc800\ud76c\uc5d0\uac8c \uc5f0\ub77d\ud558\uc154\uc11c OOH \uad11\uace0\uac00 \uc5b4\ub5bb\uac8c \uc774\ubc88 \uc2dc\uc98c \uc628\ub77c\uc778 \uc5ec\ud589 \ube0c\ub79c\ub4dc\ub97c \uc0c8\ub85c\uc6b4 \ucc28\uc6d0\uc73c\ub85c \ub04c\uc5b4\uc62c\ub9b4 \uc218 \uc788\ub294\uc9c0 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa8\ub4e0 \uc628\ub77c\uc778 \uc5ec\ud589 \ube0c\ub79c\ub4dc\ub97c \ubd88\ub7ec\ubcf4\uc138\uc694! \uc774\ubc88 \uc5ec\ud589 \uc2dc\uc98c\uc5d0 \uad11\uace0 \uc218\uc900\uc744 \ub192\uc77c \uc218 \uc788\ub294 \ud601\uc2e0\uc801\uc778 \ubc29\ubc95\uc744 \ucc3e\uace0 \uacc4\uc2ed\ub2c8\uae4c? \uadf8\ub807\ub2e4\uba74 OOH(Out-of-Home) \uad11\uace0\uc758 […]<\/p>\n

\ub354\ubcf4\uae30… from OOH: \uc628\ub77c\uc778 \uc5ec\ud589 \ube0c\ub79c\ub4dc\uac00 \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \ubaa9\uc801\uc9c0<\/span><\/a><\/p>\n","protected":false},"featured_media":14577,"template":"","categories":[],"class_list":["post-12221","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog\/12221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/14577"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/categories?post=12221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}