{"id":12229,"date":"2023-06-12T12:27:15","date_gmt":"2023-06-12T06:57:15","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/%ed%98%bc%eb%9e%80%ec%9d%84-%ec%97%86%ec%95%a0%ec%84%b8%ec%9a%94-ooh%ea%b0%80-%eb%aa%a8%eb%93%a0-%eb%b8%8c%eb%9e%9c%eb%93%9c%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%ec%86%94%eb%a3%a8%ec%85%98%ec%9d%b8\/"},"modified":"2023-12-18T17:25:37","modified_gmt":"2023-12-18T11:55:37","slug":"cut-through-the-clutter-the-power-of-ooh-advertising","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ko\/blog\/cut-through-the-clutter-the-power-of-ooh-advertising\/","title":{"rendered":"\ud63c\ub780\uc744 \uc5c6\uc560\uc138\uc694: OOH\uac00 \ubaa8\ub4e0 \ube0c\ub79c\ub4dc\uc5d0 \uc801\ud569\ud55c \uc194\ub8e8\uc158\uc778 \uc774\uc720"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #595959;color:#595959\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #595959;color:#595959\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/cut-through-the-clutter-the-power-of-ooh-advertising\/#OOH%EA%B4%91%EA%B3%A0%EB%9E%80_%EB%AC%B4%EC%97%87%EC%9D%B8%EA%B0%80%EC%9A%94\" title=\"OOH\uad11\uace0\ub780 \ubb34\uc5c7\uc778\uac00\uc694?\">OOH\uad11\uace0\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/cut-through-the-clutter-the-power-of-ooh-advertising\/#OOH_%EA%B4%91%EA%B3%A0%EC%9D%98_%EC%9E%A5%EC%A0%90\" title=\"OOH \uad11\uace0\uc758 \uc7a5\uc810\">OOH \uad11\uace0\uc758 \uc7a5\uc810<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/cut-through-the-clutter-the-power-of-ooh-advertising\/#OOH_%EA%B4%91%EA%B3%A0%EC%9D%98_%ED%9A%A8%EA%B3%BC%EC%A0%81%EC%9D%B8_%ED%99%9C%EC%9A%A9\" title=\"OOH \uad11\uace0\uc758 \ud6a8\uacfc\uc801\uc778 \ud65c\uc6a9\">OOH \uad11\uace0\uc758 \ud6a8\uacfc\uc801\uc778 \ud65c\uc6a9<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><\/p>\n\n\n\n<p>\uc624\ub298\ub0a0\uc758 \ub514\uc9c0\ud138 \uc2dc\ub300\uc5d0\ub294 \uc804\ud1b5\uc801\uc778 \uad11\uace0 \ubc29\ubc95\uc758 \ud798\uc744 \uac04\uacfc\ud558\uae30 \uc27d\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778 \uad11\uace0\uc640 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub294 \ud655\uc2e4\ud788 \ud6a8\uacfc\uc801\uc774\uc9c0\ub9cc OOH(Out-Of-Home) \uad11\uace0\uc758 \uc601\ud5a5\uc744 \ub300\uccb4\ud560 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 OOH \uad11\uace0\uc758 \uc7a5\uc810\uc774\ub098 \ud6a8\uacfc\uc801\uc778 \ud65c\uc6a9 \ubc29\ubc95\uc744 \uc774\ud574\ud558\uc9c0 \ubabb\ud558\uc5ec OOH \uad11\uace0 \ud22c\uc790\ub97c \uc8fc\uc800\ud558\ub294 \uae30\uc5c5\uc774 \ub9ce\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c0\uc2dd \ubd80\uc871\uc740 \uae30\ud68c\ub97c \ub193\uce58\uace0 \uc218\uc775 \uc190\uc2e4\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadc0\ud558\uac00 <a href=\"https:\/\/www.movingwalls.com\/ko\/services\/brands\/\" target=\"_blank\" rel=\"noopener\" title=\"\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uc138\uc694\">\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\ub824\ub294<\/a> \uc911\uc18c\uae30\uc5c5 \uc18c\uc720\uc8fc\ub77c\uace0 \uc0c1\uc0c1\ud574 \ubcf4\uc2ed\uc2dc\uc624. \uc628\ub77c\uc778 \uad11\uace0\uc640 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \uc2dc\ub3c4\ud574 \ubcf4\uc558\uc73c\ub098 \uc6d0\ud558\ub294 \uacb0\uacfc\ub97c \uc5bb\uc9c0 \ubabb\ud588\uc2b5\ub2c8\ub2e4. \ubb54\uac00 \ub2e4\ub978 \uc77c\uc744 \ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc744 \uc54c\uc9c0\ub9cc \ubb34\uc5c7\uc744 \ud574\uc57c \ud560\uc9c0 \ud655\uc2e0\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. OOH \uad11\uace0\uac00 \ub4f1\uc7a5\ud558\ub294 \uacf3\uc785\ub2c8\ub2e4. OOH\ub97c \uc0ac\uc6a9\ud558\uba74 \ub354 \ub9ce\uc740 \uccad\uc911\uc5d0\uac8c \ub2e4\uac00\uac00\uace0 \uc9c0\uc18d\uc801\uc778 \uc778\uc0c1\uc744 \ub0a8\uae38 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 OOH\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\ub294 \ubc29\ubc95\uc744 \ubaa8\ub978\ub2e4\uba74 \ub3c8\uc744 \ub0ad\ube44\ud558\uace0 \uc7a0\uc7ac \uace0\uac1d\uc744 \ub193\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Moving Walls\ub294 OOH \uad11\uace0 \uc804\ubb38\uac00\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc774 \ub9e4\uccb4\uc758 \ud798\uacfc \uc774\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\ub294 \ubc29\ubc95\uc744 \uc774\ud574\ud569\ub2c8\ub2e4. \uc774 \uae30\uc0ac\uc5d0\uc11c\ub294 OOH \uad11\uace0\uc5d0 \ub300\ud55c 101\uac00\uc9c0 \uac00\uc774\ub4dc\ub97c \uc81c\uacf5\ud558\uace0 \uc774\uac83\uc774 \uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc5b4\ub5bb\uac8c \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub294\uc9c0 \ubcf4\uc5ec \ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"OOH%EA%B4%91%EA%B3%A0%EB%9E%80_%EB%AC%B4%EC%97%87%EC%9D%B8%EA%B0%80%EC%9A%94\"><\/span><strong>OOH\uad11\uace0\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p>OOH \uad11\uace0\ub294 \uc18c\ube44\uc790\uac00 \uc9d1 \ubc16\uc5d0 \uc788\ub294 \ub3d9\uc548 \uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \ubaa8\ub4e0 \uc720\ud615\uc758 \uad11\uace0\ub97c \ub9d0\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uad11\uace0\ud310, \ub300\uc911\uad50\ud1b5 \uad11\uace0, \uac70\ub9ac \uc2dc\uc124\ubb3c \ub4f1\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. OOH \uad11\uace0\ub294 \ubb34\uc2dc\ud558\uae30 \uc5b4\ub835\uae30 \ub54c\ubb38\uc5d0 \uac15\ub825\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \ub2e8\uc21c\ud788 \uad11\uace0\ud310\uc744 \uc2a4\ud06c\ub864\ud558\uac70\ub098 \ub300\uc911\uad50\ud1b5 \uad11\uace0\ub97c \ub04c \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \ub300\uc2e0, \ube44\ub85d \uba87 \ucd08 \ub3d9\uc548\uc774\ub77c\ub3c4 \uba54\uc2dc\uc9c0\uc5d0 \ucc38\uc5ec\ud558\ub3c4\ub85d \uac15\uc694\ubc1b\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"OOH_%EA%B4%91%EA%B3%A0%EC%9D%98_%EC%9E%A5%EC%A0%90\"><\/span><strong>OOH \uad11\uace0\uc758 \uc7a5\uc810<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p>OOH \uad11\uace0\uc758 \uac00\uc7a5 \ud070 \uc7a5\uc810 \uc911 \ud558\ub098\ub294 \ub3c4\ub2ec\ubc94\uc704\uc785\ub2c8\ub2e4. Nielsen\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 OOH \uad11\uace0\ub294 \ub9e4\uc8fc \ubbf8\uad6d \uc18c\ube44\uc790\uc758 90%\uc5d0\uac8c \ub3c4\ub2ec\ud569\ub2c8\ub2e4. \uc774\ub294 \ub2e4\ub978 \ud615\ud0dc\uc758 \uad11\uace0\ubcf4\ub2e4 OOH\ub97c \ud1b5\ud574 \ub354 \ub9ce\uc740 \uccad\uc911\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. OOH \uad11\uace0\ub294 \ube44\uc6a9 \ud6a8\uc728\uc801\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. TV \ubc0f \ub77c\ub514\uc624 \uad11\uace0\ub294 \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4e4 \uc218 \uc788\uc9c0\ub9cc OOH \uad11\uace0\ub294 \uc0c1\ub300\uc801\uc73c\ub85c \uc800\ub834\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uc720\ub3d9\uc778\uad6c\uac00 \ub9ce\uc740 \uc704\uce58\ub97c \uc120\ud0dd\ud55c \uacbd\uc6b0 \ub354\uc6b1 \uadf8\ub807\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"OOH_%EA%B4%91%EA%B3%A0%EC%9D%98_%ED%9A%A8%EA%B3%BC%EC%A0%81%EC%9D%B8_%ED%99%9C%EC%9A%A9\"><\/span><strong>OOH \uad11\uace0\uc758 \ud6a8\uacfc\uc801\uc778 \ud65c\uc6a9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p>OOH \uad11\uace0\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\ub824\uba74 \uccad\uc911\uc744 \uc774\ud574\ud558\uace0 \uc62c\ubc14\ub978 \uc704\uce58\ub97c \uc120\ud0dd\ud574\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc80a\uc740 \uc804\ubb38\uc9c1 \uc885\uc0ac\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \uacbd\uc6b0 \ubc88\ud654\ud55c \uc2dc\ub0b4 \uadfc\ucc98\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uc871\uc744 \ud0c0\uac9f\ud305\ud558\ub294 \uacbd\uc6b0 \uc778\uae30 \uc788\ub294 \uacf5\uc6d0\uc774\ub098 \ub180\uc774\ud130 \uadfc\ucc98\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uba54\uc2dc\uc9c0\ub97c \ub2e8\uc21c\ud558\uace0 \uba85\ud655\ud558\uac8c \uc720\uc9c0\ud574\uc57c \ud569\ub2c8\ub2e4. OOH \uad11\uace0\ub294 \ube60\ub974\uac8c \ubcf4\uc5ec\uc57c \ud558\uae30 \ub54c\ubb38\uc5d0 \uba54\uc2dc\uc9c0\ub97c \ud55c \ub208\uc5d0 \uc27d\uac8c \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud6a8\uacfc\uc801\uc778 OOH \uad11\uace0\uc758 \uc88b\uc740 \uc608 \uc911 \ud558\ub098\ub294 \ucf54\uce74\ucf5c\ub77c\uc785\ub2c8\ub2e4. 2015\ub144 \ucf54\uce74\ucf5c\ub77c\ub294 \ud0c0\uc784\uc2a4\ud018\uc5b4\uc5d0\uc11c \ucf5c\ub77c\ubcd1 \uc0ac\uc9c4\uacfc &#8220;Share a Coke with&#8230;&#8221;\ub77c\ub294 \ubb38\uad6c\uc640 \uc778\uae30 \uc774\ub984 \ubaa9\ub85d\uc774 \ud3ec\ud568\ub41c \uac70\ub300\ud55c \uad11\uace0\ud310\uc744 \uc120\ubcf4\uc774\ub294 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778\uc740 \ud070 \uc131\uacf5\uc744 \uac70\ub450\uc5c8\uace0 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0\uc11c \ub9ce\uc740 \ud654\uc81c\ub97c \ubd88\ub7ec\uc77c\uc73c\ucf30\uc2b5\ub2c8\ub2e4. \ud2b8\ub798\ud53d\uc774 \ub9ce\uc740 \uc704\uce58\uc5d0\uc11c OOH \uad11\uace0\ub97c \uc0ac\uc6a9\ud558\uace0 <a href=\"https:\/\/www.movingwalls.com\/ko\/targeting\/\" target=\"_blank\" rel=\"noopener\" title=\"OOH \ud0c0\uac9f\ud305\">\ud2b9\uc815 \uccad\uc911<\/a>(\ud1b5\uce6d\uc744 \uac00\uc9c4 \uc0ac\ub78c\ub4e4)\uc744 \ud0c0\uac9f\ud305\ud568\uc73c\ub85c\uc368 Coca-Cola\ub294 \uae30\uc5b5\uc5d0 \ub0a8\uace0 \ud6a8\uacfc\uc801\uc778 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>OOH \uad11\uace0\ub294 \uae30\uc5c5\uc774 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0 \ub354 \ub9ce\uc740 \uccad\uc911\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \uac15\ub825\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4. OOH\uc758 \uc774\uc810\uc744 \uc774\ud574\ud558\uace0 \ud6a8\uacfc\uc801\uc73c\ub85c \uc0ac\uc6a9\ud568\uc73c\ub85c\uc368 \uc18c\ube44\uc790\uc5d0\uac8c \uc9c0\uc18d\uc801\uc778 \uc778\uc0c1\uc744 \ub0a8\uae30\uace0 \ube44\uc988\ub2c8\uc2a4 \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Moving Walls\uc5d0\uc11c\ub294 \uadc0\ud558\uac00 OOH \uad11\uace0\uc758 \uc138\uacc4\ub97c \ud0d0\uc0c9\ud558\uace0 \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\ub294 \ud6a8\uacfc\uc801\uc778 \ucea0\ud398\uc778\uc744 \ub9cc\ub4e4 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc624\ub298\ub0a0\uc758 \ub514\uc9c0\ud138 \uc2dc\ub300\uc5d0\ub294 \uc804\ud1b5\uc801\uc778 \uad11\uace0 \ubc29\ubc95\uc758 \ud798\uc744 \uac04\uacfc\ud558\uae30 \uc27d\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778 \uad11\uace0\uc640 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub294 \ud655\uc2e4\ud788 \ud6a8\uacfc\uc801\uc774\uc9c0\ub9cc OOH(Out-Of-Home) \uad11\uace0\uc758 \uc601\ud5a5\uc744 \ub300\uccb4\ud560 \uc218\ub294 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/cut-through-the-clutter-the-power-of-ooh-advertising\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from \ud63c\ub780\uc744 \uc5c6\uc560\uc138\uc694: OOH\uac00 \ubaa8\ub4e0 \ube0c\ub79c\ub4dc\uc5d0 \uc801\ud569\ud55c \uc194\ub8e8\uc158\uc778 \uc774\uc720<\/span><\/a><\/p>\n","protected":false},"featured_media":14572,"template":"","categories":[190],"class_list":["post-12229","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ooh--"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog\/12229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/14572"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/categories?post=12229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}