{"id":12254,"date":"2023-09-12T11:05:34","date_gmt":"2023-09-12T05:35:34","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/ooh-%ea%b4%91%ea%b3%a0%ec%9d%98-%eb%a7%88%eb%b2%95%ec%9d%84-%ed%8e%bc%ec%b9%98%eb%8b%a4-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ec%97%ac%ec%a0%95\/"},"modified":"2023-12-18T17:48:25","modified_gmt":"2023-12-18T12:18:25","slug":"the-magic-of-ooh-advertising-a-data-driven-journey","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ko\/blog\/the-magic-of-ooh-advertising-a-data-driven-journey\/","title":{"rendered":"OOH \uad11\uace0\uc758 \ub9c8\ubc95\uc744 \ud3bc\uce58\ub2e4: \ub370\uc774\ud130 \uae30\ubc18 \uc5ec\uc815"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #595959;color:#595959\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #595959;color:#595959\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/the-magic-of-ooh-advertising-a-data-driven-journey\/#%EC%97%AD%EC%82%AC%EC%A0%81_%EC%B8%A1%EC%A0%95%EC%9D%80_%EB%82%A8%EA%B2%A8%EB%91%90%EC%84%B8%EC%9A%94\" title=\"\uc5ed\uc0ac\uc801 \uce21\uc815\uc740 \ub0a8\uaca8\ub450\uc138\uc694\">\uc5ed\uc0ac\uc801 \uce21\uc815\uc740 \ub0a8\uaca8\ub450\uc138\uc694<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/the-magic-of-ooh-advertising-a-data-driven-journey\/#OOH_%EC%BA%A0%ED%8E%98%EC%9D%B8_%EC%84%B1%EA%B3%BC%EB%A5%BC_%EC%96%B4%EB%96%BB%EA%B2%8C_%EC%B8%A1%EC%A0%95%ED%95%A9%EB%8B%88%EA%B9%8C\" title=\"OOH \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uc5b4\ub5bb\uac8c \uce21\uc815\ud569\ub2c8\uae4c?\">OOH \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uc5b4\ub5bb\uac8c \uce21\uc815\ud569\ub2c8\uae4c?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/the-magic-of-ooh-advertising-a-data-driven-journey\/#%EC%9D%B8%EA%B5%AC_%ED%86%B5%EA%B3%84\" title=\"\uc778\uad6c \ud1b5\uacc4\">\uc778\uad6c \ud1b5\uacc4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/the-magic-of-ooh-advertising-a-data-driven-journey\/#%ED%96%89%EB%8F%99\" title=\"\ud589\ub3d9\">\ud589\ub3d9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/the-magic-of-ooh-advertising-a-data-driven-journey\/#%EA%B8%B0%EC%88%A0\" title=\"\uae30\uc220\">\uae30\uc220<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/the-magic-of-ooh-advertising-a-data-driven-journey\/#%EC%84%B1%EB%8A%A5\" title=\"\uc131\ub2a5\">\uc131\ub2a5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/the-magic-of-ooh-advertising-a-data-driven-journey\/#%EC%A0%90%EC%A7%84%EC%A0%81_%EB%8F%84%EB%8B%AC%EC%9D%98_%ED%9E%98\" title=\"\uc810\uc9c4\uc801 \ub3c4\ub2ec\uc758 \ud798\">\uc810\uc9c4\uc801 \ub3c4\ub2ec\uc758 \ud798<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/the-magic-of-ooh-advertising-a-data-driven-journey\/#%EC%84%B1%EA%B3%B5%EC%A0%81%EC%9D%B8_%EA%B4%91%EA%B3%A0_%EC%A0%84%EB%9E%B5_%EC%88%98%EB%A6%BD\" title=\"\uc131\uacf5\uc801\uc778 \uad11\uace0 \uc804\ub7b5 \uc218\ub9bd\">\uc131\uacf5\uc801\uc778 \uad11\uace0 \uc804\ub7b5 \uc218\ub9bd<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\ubc88\ud654\ud55c \uac70\ub9ac \uc704\uc5d0 \uc6b0\ub69d \uc19f\uc544 \ud1b5\uadfc\uc790\ub4e4\uc758 \uad00\uc2ec\uc744 \uc0ac\ub85c\uc7a1\uace0 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc18c\ubb38\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \uba4b\uc9c4 \uad11\uace0\ud310\uc744 \uc0c1\uc0c1\ud574\ubcf4\uc138\uc694. OOH \ucea0\ud398\uc778\uc5d0 \ud22c\uc790\ud588\ub294\ub370 \uadf8\ub9cc\ud55c \uac00\uce58\uac00 \uc788\ub294\uc9c0 \uc5b4\ub5bb\uac8c \ud655\uc778\ud558\uc2dc\ub098\uc694? \ucca8\ub2e8 \uae30\uc220\uacfc \ud601\uc2e0\uc801\uc778 \uc194\ub8e8\uc158\uc744 \uc0ac\uc6a9\ud558\uc5ec \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ucd94\uc801\ud558\ub294 \ub370\uc774\ud130 \uae30\ubc18 OOH \uad11\uace0 \uce21\uc815\uc774 \ud544\uc694\ud55c \uacf3\uc785\ub2c8\ub2e4. \uc774 \ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c\uc5d0\uc11c \uc6b0\ub9ac\ub294 Moving Walls\uc758 \ub208\uc744 \ud1b5\ud574 <a href=\"https:\/\/www.movingwalls.com\/ko\/measurement\/\" target=\"_blank\" rel=\"noopener\" title=\"\">OOH \uad11\uace0 \uce21\uc815<\/a>\uc758 \ub9c8\ubc95\uc744 \ud0d0\uad6c\ud558\uace0 \ucea0\ud398\uc778\uc758 \uc7a0\uc7ac\ub825\uc744 \ucd5c\ub300\ud55c \ubc1c\ud718\ud560 \uc218 \uc788\ub294 \uc0c8\ub86d\uace0 \ud765\ubbf8\ub85c\uc6b4 \ubc29\ubc95\uc744 \ucc3e\uc544 \ud568\uaed8 \uc5ec\ud589\uc744 \ub5a0\ub0a0 \uac83\uc785\ub2c8\ub2e4.   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%97%AD%EC%82%AC%EC%A0%81_%EC%B8%A1%EC%A0%95%EC%9D%80_%EB%82%A8%EA%B2%A8%EB%91%90%EC%84%B8%EC%9A%94\"><\/span>\uc5ed\uc0ac\uc801 \uce21\uc815\uc740 \ub0a8\uaca8\ub450\uc138\uc694<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>OOH \uad11\uace0\uc758 \uc131\uacf5\uc740 \uc5ed\uc0ac\uc801 \ucd94\uc138\uc5d0\ub9cc \uc758\uc874\ud560 \uc218 \uc5c6\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc54c\uace0 \uacc4\uc2e4 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ub2f9\uc2e0 \ub9d0\uc774 \ub9de\uc544\uc694. \uc774\uac83\uc774 \ubc14\ub85c Moving Walls\uac00 \ucea0\ud398\uc778\uc758 \uc601\ud5a5\uc744 \uc774\ud574\ud558\uace0 \ud5a5\ud6c4 \ub178\ub825\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825 \uc788\ub294 \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\ub294 \uc774\uc720\uc785\ub2c8\ub2e4. \ucea0\ud398\uc778 \uc218\uba85 \uc804\ubc18\uc5d0 \uac78\uccd0 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ucd94\uc801\ud558\uba74 \uccad\uc911\uc744 \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\uace0 \ubbf8\ub798\ub97c \uc704\ud574 \uad11\uace0 \uacc4\ud68d\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.   <\/p>\n\n\n\n<p>\ub2f9\uc0ac\uc758 \uc2e4\uc2dc\uac04 \ucea0\ud398\uc778 \ubd84\uc11d\uc740 \uad11\uace0\uc8fc\uc5d0\uac8c OOH \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \ud5a5\uc0c1\ub41c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc624\ub298\ub0a0 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \uc138\uc0c1\uc5d0\uc11c \uacfc\uac70 \uc131\uacfc\uc5d0\ub9cc \uc758\uc874\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc744 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \uc774\ud574\ud569\ub2c8\ub2e4. \uc774\uac83\uc774 \ubc14\ub85c \uc6b0\ub9ac\uc758 \uae30\uc220\uc774 \uc608\uce21\ub41c \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uc0b4\ud3b4\ubcf4\uace0 \uc774\ub97c \ucea0\ud398\uc778\uc774 \uc9c4\ud589 \uc911\uc77c \ub54c \uc2e4\uc81c\ub85c \uc77c\uc5b4\ub098\ub294 \uac83\uacfc \ube44\uad50\ud558\ub294 \uc774\uc720\uc785\ub2c8\ub2e4. \uc774 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ud3ec\uad04\uc801\uc73c\ub85c \uc774\ud574\ud558\uace0 \uc774\ub3d9 \uc911\uc5d0\ub3c4 \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"OOH_%EC%BA%A0%ED%8E%98%EC%9D%B8_%EC%84%B1%EA%B3%BC%EB%A5%BC_%EC%96%B4%EB%96%BB%EA%B2%8C_%EC%B8%A1%EC%A0%95%ED%95%A9%EB%8B%88%EA%B9%8C\"><\/span>OOH \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uc5b4\ub5bb\uac8c \uce21\uc815\ud569\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\uc804\ud1b5\uc801\uc73c\ub85c \ub178\ucd9c\uc218\ub294 \ucd94\uc815\uc5d0 \uc758\uc874\ud558\uc5ec \uc5ec\ud589 \ubc0f \uc778\uad6c \uc870\uc0ac \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uacc4\uc0b0\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ubaa8\ubc14\uc77c \ubc0f \uc704\uce58 \uae30\ubc18 \ub370\uc774\ud130\ub97c \ud3ec\ud568\ud55c \ub2e4\uc591\ud55c \uc18c\uc2a4\uc758 \ub370\uc774\ud130\uac00 \ud1b5\ud569\ub418\uace0 \ucc98\ub9ac\ub418\uba74\uc11c \ud658\uacbd\uc774 \ud06c\uac8c \ubc1c\uc804\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uce21\uc815\uc744 \uac1c\uc120\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ucea0\ud398\uc778 \uc131\uacfc \ub370\uc774\ud130\uc640 \ud568\uaed8 \uccad\uc911 \uc911\uc2ec\uc758 \ud1b5\ucc30\ub825\uc744 \ud1b5\ud569\ud558\ub294 Moving Walls\uc758 \ucd5c\ucca8\ub2e8 <a href=\"https:\/\/www.movingwalls.com\/ko\/blog\/unlock-power-of-max\/\" target=\"_blank\" rel=\"noopener\" title=\"Moving Audiences \ud50c\ub7ab\ud3fc\">Moving Audiences \ud50c\ub7ab\ud3fc<\/a>\uc774 \uc120\ub450\ub97c \ub2ec\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4.  <\/p>\n\n\n\n<p>Moving Audiences \ud50c\ub7ab\ud3fc\uc740 \uc704\uce58 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \ud65c\uc6a9\ud558\uc5ec \uadc0\uc911\ud55c \uc7a0\uc7ac \uace0\uac1d \ud1b5\ucc30\ub825\uc744 \uc218\uc9d1\ud558\uc5ec \ucea0\ud398\uc778 \uacc4\ud68d\uc744 \uc704\ud55c \uadc0\uc911\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uc774\uc81c \uad11\uace0\uc8fc\ub294 \ucea0\ud398\uc778 \uc2e4\uc801 \ucd94\uc815\uce58\uc5d0 \uc561\uc138\uc2a4\ud558\uc5ec \ucea0\ud398\uc778 \ud6c4 \uacb0\uacfc\uc640 \uc815\ud655\ud558\uac8c \ube44\uad50\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc5ed\ub3d9\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc740 OOH \ucea0\ud398\uc778\uc758 \uc601\ud5a5\uc744 \uce21\uc815\ud558\ub294 \ubc29\uc2dd\uc5d0 \ud601\uc2e0\uc744 \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4.  <\/p>\n\n\n\n<p>Moving Audiences \ud50c\ub7ab\ud3fc\uc740 OOH \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \uce21\uc815\ud558\uae30 \uc704\ud574 \uc704\uce58 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \uc81c\uacf5\ud558\uba70, \ud50c\ub7ab\ud3fc\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uc138\ubd80 \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%9D%B8%EA%B5%AC_%ED%86%B5%EA%B3%84\"><\/span>\uc778\uad6c \ud1b5\uacc4<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\uadc0\ud558\uc758 \uc704\uce58\uc5d0\uc11c \ubc1c\uacac\ub41c \uccad\uc911\uc758 \ud504\ub85c\ud544\uc744 \uc5bb\uc73c\uc2ed\uc2dc\uc624. \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4: \uc5f0\ub839, \uc131\ubcc4, \uc138\uadf8\uba3c\ud2b8 \ub4f1 <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"890\" height=\"1024\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/Frame-58-890x1024-1.png\" alt=\"\" class=\"wp-image-9807\" style=\"width:679px;height:782px\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/Frame-58-890x1024-1.png 890w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/Frame-58-890x1024-1-261x300.png 261w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/Frame-58-890x1024-1-768x884.png 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ED%96%89%EB%8F%99\"><\/span>\ud589\ub3d9<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\uc7a0\uc7ac\uace0\uac1d\uc774 \ud574\ub2f9 \uc704\uce58\uc5d0\uc11c \ubcf4\ub0b4\ub294 \uc2dc\uac04\uc744 \ud3ec\ud568\ud55c \uc7a0\uc7ac\uace0\uac1d \uc774\ub3d9 \ud328\ud134\uc744 \ucd94\uc801\ud569\ub2c8\ub2e4<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EA%B8%B0%EC%88%A0\"><\/span>\uae30\uc220<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\uadc0\ud558\uc758 \uc704\uce58\uc640 \uc0ac\uc6a9 \ud328\ud134\uc5d0\uc11c \ubc1c\uacac\ub418\ub294 \uc7a5\uce58 \uc720\ud615\uc744 \uc774\ud574\ud558\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%84%B1%EB%8A%A5\"><\/span>\uc131\ub2a5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\ud558\ub098\uc758 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc5ec\ub7ec \uc704\uce58\ub97c \ubd84\uc11d\ud558\uc5ec \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uce21\uc815\ud558\uc138\uc694<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"856\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/Only-Traditional-Campaign-data-1024x856-1.png\" alt=\"\" class=\"wp-image-9804\" style=\"width:714px;height:597px\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/Only-Traditional-Campaign-data-1024x856-1.png 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/Only-Traditional-Campaign-data-1024x856-1-300x251.png 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/Only-Traditional-Campaign-data-1024x856-1-768x642.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%A0%90%EC%A7%84%EC%A0%81_%EB%8F%84%EB%8B%AC%EC%9D%98_%ED%9E%98\"><\/span>\uc810\uc9c4\uc801 \ub3c4\ub2ec\uc758 \ud798<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\uadc0\ud558\uc758 \uad11\uace0\uc5d0\uc11c \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\ub294 \uac83\uc740 \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 Moving Walls\ub294 \ub178\ucd9c\uc218\uc640 \ub178\ucd9c\ub9cc \ubcf4\ub294 \ub300\uc2e0 \ucea0\ud398\uc778\uc758 \uac01 \uad11\uace0\ud310\uc5d0 \ub300\ud55c \uc99d\ubd84 \ub3c4\ub2ec \ubd84\uc11d\uc5d0 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4. \uc774 \ubd84\uc11d\uc740 \ub354 \uae4a\uc774 \ud30c\uace0\ub4e4\uc5b4 \uac01 \uad11\uace0\ud310\uc774 \uc81c\uacf5\ud558\ub294 \ucd94\uac00 \ub3c4\ub2ec \ubc94\uc704\ub97c \ucd94\uc801\ud558\uc5ec \ub9ac\uc18c\uc2a4\ub97c \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \ud560\ub2f9\ud560 \uc218 \uc788\ub294 \uc704\uce58\ub97c \ud655\uc778\ud558\uace0 \uccad\uc911\uc5d0\uac8c \uc2e4\uc81c \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ub354 \ub098\uc740 \uc544\uc774\ub514\uc5b4\ub97c \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%84%B1%EA%B3%B5%EC%A0%81%EC%9D%B8_%EA%B4%91%EA%B3%A0_%EC%A0%84%EB%9E%B5_%EC%88%98%EB%A6%BD\"><\/span>\uc131\uacf5\uc801\uc778 \uad11\uace0 \uc804\ub7b5 \uc218\ub9bd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\uc9c0\uc2dd\uc740 \ud798\uc774\uba70 Moving Wall\uc758 \ub9ac\uc18c\uc2a4\ub294 \uc601\ud5a5\ub825 \uc788\ub294 DOOH \ucea0\ud398\uc778\uc744 \ub9cc\ub4e4\uae30 \uc704\ud55c \uad81\uadf9\uc801\uc778 \uac00\uc774\ub4dc\uc785\ub2c8\ub2e4. Moving Walls\uc758 \ud3ec\uad04\uc801\uc778 \ub9ac\uc18c\uc2a4\uc5d0\ub294 \ud0c0\uac9f \uace0\uac1d \ucc38\uc5ec, \ub9c8\ucf00\ud305 \uc608\uc0b0 \ucd5c\uc801\ud654, \uc2e4\uc81c \ub370\uc774\ud130 \ud65c\uc6a9\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc774 \ub2f4\uaca8 \uc788\uc2b5\ub2c8\ub2e4. \uc190\uc774 \ub2ff\ub294 \uacf3\uc5d0 \uc774\ub7ec\ud55c <a href=\"https:\/\/www.movingwalls.com\/ko\/ebooks\/\" target=\"_blank\" rel=\"noopener\" title=\"\uc625\uc678 \uad11\uace0 \uc131\uacf5\uc744 \uc704\ud55c \uc804\uc790\ucc45\">\uc804\uc790\ucc45<\/a>\uc774 \uc788\uc73c\uba74 \uad11\uace0 \uc131\uacf5\uc740 \ub2e8 \uba87 \ud398\uc774\uc9c0\uba74 \uac00\ub2a5\ud569\ub2c8\ub2e4.  <\/p>\n\n\n\n<p><strong>\uc624\ub298 \uc870\uce58\ub97c \ucde8\ud558\uc138\uc694!<\/strong><\/p>\n\n\n\n<p>OOH \uad11\uace0\uc758 \uc138\uacc4\ub294 \ub04a\uc784\uc5c6\uc774 \uc9c4\ud654\ud558\uace0 \uc788\uc73c\uba70 \uc55e\uc11c\uac00\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. Moving Walls\uc758 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\uc5ec \ud601\uc2e0\uc801\uc778 \uc194\ub8e8\uc158\uc744 \uc54c\uc544\ubcf4\uace0 OOH \uad11\uace0 \uce21\uc815\uc758 \ub9c8\ubc95\uc744 \ud65c\uc6a9\ud574 \ubcf4\uc138\uc694. \uadc0\ud558\uc758 \ub2e4\uc74c \uc131\uacf5\uc801\uc778 \uad11\uace0 \ucea0\ud398\uc778\uc774 \uae30\ub2e4\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc7a0\uc7ac\ub825\uc744 \ucd5c\ub300\ud55c \ubc1c\ud718\ud560 \uc900\ube44\uac00 \ub418\uc168\ub098\uc694?  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ubc88\ud654\ud55c \uac70\ub9ac \uc704\uc5d0 \uc6b0\ub69d \uc19f\uc544 \ud1b5\uadfc\uc790\ub4e4\uc758 \uad00\uc2ec\uc744 \uc0ac\ub85c\uc7a1\uace0 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc18c\ubb38\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \uba4b\uc9c4 \uad11\uace0\ud310\uc744 \uc0c1\uc0c1\ud574\ubcf4\uc138\uc694. OOH \ucea0\ud398\uc778\uc5d0 \ud22c\uc790\ud588\ub294\ub370 \uadf8\ub9cc\ud55c \uac00\uce58\uac00 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/the-magic-of-ooh-advertising-a-data-driven-journey\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from OOH \uad11\uace0\uc758 \ub9c8\ubc95\uc744 \ud3bc\uce58\ub2e4: \ub370\uc774\ud130 \uae30\ubc18 \uc5ec\uc815<\/span><\/a><\/p>\n","protected":false},"featured_media":14547,"template":"","categories":[192],"class_list":["post-12254","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ooh--"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog\/12254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/14547"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/categories?post=12254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}