{"id":12260,"date":"2023-09-26T21:48:19","date_gmt":"2023-09-26T16:18:19","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/%ec%99%84%eb%b2%bd%ed%95%9c-%ec%98%a5%ec%99%b8-%ea%b4%91%ea%b3%a0-%ed%98%95%ec%8b%9d-%ec%84%a0%ed%83%9d-%ec%b5%9c%eb%8c%80-%ed%9a%a8%ea%b3%bc%eb%a5%bc-%ec%9c%84%ed%95%9c-%ec%98%ac%eb%b0%94%eb%a5%b8\/"},"modified":"2023-12-18T17:50:00","modified_gmt":"2023-12-18T12:20:00","slug":"picking-the-perfect-out-of-home-advertising-format","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ko\/blog\/picking-the-perfect-out-of-home-advertising-format\/","title":{"rendered":"\uc644\ubcbd\ud55c \uc625\uc678 \uad11\uace0 \ud615\uc2dd \uc120\ud0dd: \ucd5c\ub300 \ud6a8\uacfc\ub97c \uc704\ud55c \uc62c\ubc14\ub978 \ub9e4\uccb4 \uc120\ud0dd"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #595959;color:#595959\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #595959;color:#595959\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/picking-the-perfect-out-of-home-advertising-format\/#%EC%98%AC%EB%B0%94%EB%A5%B8_OOH_%ED%98%95%EC%8B%9D_%EC%84%A0%ED%83%9D%EC%9D%98_%EB%94%9C%EB%A0%88%EB%A7%88\" title=\"\uc62c\ubc14\ub978 OOH \ud615\uc2dd \uc120\ud0dd\uc758 \ub51c\ub808\ub9c8\">\uc62c\ubc14\ub978 OOH \ud615\uc2dd \uc120\ud0dd\uc758 \ub51c\ub808\ub9c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/picking-the-perfect-out-of-home-advertising-format\/#%EC%9E%98%EB%AA%BB%EB%90%9C_%ED%98%95%EC%8B%9D_%EC%84%A0%ED%83%9D%EC%9D%98_%EA%B2%B0%EA%B3%BC\" title=\"\uc798\ubabb\ub41c \ud615\uc2dd \uc120\ud0dd\uc758 \uacb0\uacfc\">\uc798\ubabb\ub41c \ud615\uc2dd \uc120\ud0dd\uc758 \uacb0\uacfc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/picking-the-perfect-out-of-home-advertising-format\/#%EC%BA%A0%ED%8E%98%EC%9D%B8%EC%97%90_%EC%99%84%EB%B2%BD%ED%95%9C_OOH_%ED%98%95%EC%8B%9D_%EC%84%A0%ED%83%9D\" title=\"\ucea0\ud398\uc778\uc5d0 \uc644\ubcbd\ud55c OOH \ud615\uc2dd \uc120\ud0dd\">\ucea0\ud398\uc778\uc5d0 \uc644\ubcbd\ud55c OOH \ud615\uc2dd \uc120\ud0dd<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/picking-the-perfect-out-of-home-advertising-format\/#%EA%B1%B0%EB%A6%AC_%EA%B0%80%EA%B5%AC_%EA%B4%91%EA%B3%A0\" title=\"\uac70\ub9ac \uac00\uad6c \uad11\uace0:\">\uac70\ub9ac \uac00\uad6c \uad11\uace0:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/picking-the-perfect-out-of-home-advertising-format\/#%EC%98%A5%EC%99%B8_%EA%B4%91%EA%B3%A0%ED%8C%90\" title=\"\uc625\uc678 \uad11\uace0\ud310:\">\uc625\uc678 \uad11\uace0\ud310:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/picking-the-perfect-out-of-home-advertising-format\/#%EB%94%94%EC%A7%80%ED%84%B8_%EC%82%AC%EC%9D%B4%EB%8B%88%EC%A7%80\" title=\"\ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0:\">\ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/picking-the-perfect-out-of-home-advertising-format\/#%EA%B0%81_%EB%A7%A4%EC%B2%B4%EC%9D%98_%ED%9A%A8%EA%B3%BC\" title=\"\uac01 \ub9e4\uccb4\uc758 \ud6a8\uacfc\">\uac01 \ub9e4\uccb4\uc758 \ud6a8\uacfc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/picking-the-perfect-out-of-home-advertising-format\/#%EC%B5%9C%EC%A0%81%EC%9D%98_%EA%B2%B0%EA%B3%BC%EB%A5%BC_%EC%9C%84%ED%95%9C_%EC%A0%84%EB%AC%B8%EA%B0%80_%EA%B3%84%ED%9A%8D_%EC%A1%B0%EC%96%B8\" title=\"\ucd5c\uc801\uc758 \uacb0\uacfc\ub97c \uc704\ud55c \uc804\ubb38\uac00 \uacc4\ud68d \uc870\uc5b8\">\ucd5c\uc801\uc758 \uacb0\uacfc\ub97c \uc704\ud55c \uc804\ubb38\uac00 \uacc4\ud68d \uc870\uc5b8<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>OOH(Out-of-Home) \uad11\uace0\ub294 \uc77c\ub300\ub2e4 \ub9e4\uccb4\ub85c\uc11c \ub2e8\uc77c \uc21c\uac04\uc5d0 \ub300\uc911\uc5d0\uac8c \ub2e4\uac00\uac00\uace0 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\ub294 \uac15\ub825\ud558\uace0 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc0ac\uc6a9 \uac00\ub2a5\ud55c \ud615\uc2dd\uc774 \ubb34\uc218\ud788 \ub9ce\uae30 \ub54c\ubb38\uc5d0 \ub300\ud589\uc0ac\uc640 \ube0c\ub79c\ub4dc\uac00 \ud2b9\uc815 \ub9c8\ucf00\ud305 \ubaa9\ud45c\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uc635\uc158\uc744 \uacb0\uc815\ud558\ub294 \uac83\uc774 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc885\ud569 \uac00\uc774\ub4dc\uc5d0\uc11c\ub294 \uac00\uc7a5 \uc778\uae30 \uc788\ub294 OOH \ud615\uc2dd, \uc774\uc0c1\uc801\uc778 \uc0ac\uc6a9 \uc2dc\ub098\ub9ac\uc624 \ubc0f \uac01 \ub9e4\uccb4\uc758 \ud6a8\uc728\uc131\uc744 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uac01 \ud615\uc2dd\uc758 \uc7a5\uc810\uacfc \uc774\uc810\uc744 \uc774\ud574\ud558\uba74 \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 OOH \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%98%AC%EB%B0%94%EB%A5%B8_OOH_%ED%98%95%EC%8B%9D_%EC%84%A0%ED%83%9D%EC%9D%98_%EB%94%9C%EB%A0%88%EB%A7%88\"><\/span>\uc62c\ubc14\ub978 OOH \ud615\uc2dd \uc120\ud0dd\uc758 \ub51c\ub808\ub9c8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\ub300\ud589\uc0ac\uc640 \ube0c\ub79c\ub4dc\uac00 OOH \uad11\uace0\ub97c \ud0d0\uc0c9\ud560 \ub54c \ucea0\ud398\uc778\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \ud615\uc2dd\uc744 \uc120\ud0dd\ud558\ub294 \ub51c\ub808\ub9c8\uc5d0 \uc9c1\uba74\ud558\ub294 \uac83\uc774 \uc77c\ubc18\uc801\uc785\ub2c8\ub2e4. \uac01 \ud615\uc2dd\uc5d0\ub294 \uace0\uc720\ud55c \uc7a5\uc810\uacfc \ub300\uc0c1 \uace0\uac1d\uc774 \uc788\uc5b4 \uc758\uc0ac\uacb0\uc815 \uacfc\uc815\uc774 \uc555\ub3c4\uc801\uc774\uace0 \uae4c\ub2e4\ub86d\uc2b5\ub2c8\ub2e4. \uac01 \ud615\uc2dd\uc758 \uc7a5\uc810\uacfc \ucd5c\uc0c1\uc758 \uc0ac\uc6a9 \uc0ac\ub840\ub97c \uba85\ud655\ud558\uac8c \uc774\ud574\ud558\uc9c0 \ubabb\ud558\uba74 \uc6d0\ud558\ub294 \uacb0\uacfc\ub97c \uc0dd\uc131\ud558\uc9c0 \ubabb\ud558\ub294 \ube44\ud6a8\uacfc\uc801\uc774\uace0 \ube44\ud6a8\uc728\uc801\uc778 \ucea0\ud398\uc778\uc774 \ubc1c\uc0dd\ud560 \uc704\ud5d8\uc774 \uc788\uc2b5\ub2c8\ub2e4.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%9E%98%EB%AA%BB%EB%90%9C_%ED%98%95%EC%8B%9D_%EC%84%A0%ED%83%9D%EC%9D%98_%EA%B2%B0%EA%B3%BC\"><\/span>\uc798\ubabb\ub41c \ud615\uc2dd \uc120\ud0dd\uc758 \uacb0\uacfc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\uc798\ubabb\ub41c OOH \ud615\uc2dd\uc744 \uc120\ud0dd\ud558\uba74 \ucea0\ud398\uc778\uc758 \uc131\uacf5\uc5d0 \ud574\ub85c\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud0c0\uac9f \uace0\uac1d\uc774\ub098 \ucea0\ud398\uc778 \ubaa9\ud45c\uc5d0 \ub9de\uc9c0 \uc54a\ub294 \ud615\uc2dd\uc5d0 \ud22c\uc790\ud558\uba74 \ub3c4\ub2ec \ubc94\uc704\uac00 \ucd5c\uc801\ud654\ub418\uc9c0 \uc54a\uace0 \ucc38\uc5ec\ub3c4\uac00 \ub0ae\uc544\uc9c0\uba70 \uc608\uc0b0\uc774 \ub0ad\ube44\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uad11\uace0 \ud658\uacbd\uc5d0\uc11c\ub294 \ube0c\ub79c\ub4dc\ub97c \ub3cb\ubcf4\uc774\uac8c \ud558\uace0 \uac00\uc2dc\uc131\uc744 \uadf9\ub300\ud654\ud558\uae30 \uc704\ud574 \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%BA%A0%ED%8E%98%EC%9D%B8%EC%97%90_%EC%99%84%EB%B2%BD%ED%95%9C_OOH_%ED%98%95%EC%8B%9D_%EC%84%A0%ED%83%9D\"><\/span>\ucea0\ud398\uc778\uc5d0 \uc644\ubcbd\ud55c OOH \ud615\uc2dd \uc120\ud0dd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uc62c\ubc14\ub978 \uc120\ud0dd\uc744 \ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub3c4\ub85d \uac00\uc7a5 \uc778\uae30 \uc788\ub294 <a href=\"https:\/\/www.movingwalls.com\/ko\/ooh-formats\/\" target=\"_blank\" rel=\"noopener\" title=\"OOH \ud615\uc2dd\">OOH \ud615\uc2dd<\/a>\uacfc \ucd5c\uc0c1\uc758 \uc0ac\uc6a9 \uc0ac\ub840\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<br>\ubc84\uc2a4 \uc258\ud130 \ubc0f \ub300\uc911\uad50\ud1b5 \uad11\uace0: \ubc84\uc2a4 \uc258\ud130\ub294 \uad50\ud1b5\ub7c9\uc774 \ub9ce\uc740 \uc9c0\uc5ed\uc5d0\uc11c \ub6f0\uc5b4\ub09c \uac00\uc2dc\uc131\uc744 \uc81c\uacf5\ud558\ubbc0\ub85c \ubcf4\ud589\uc790\uc640 \ud1b5\uadfc\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\uae30\uc5d0 \uc774\uc0c1\uc801\uc785\ub2c8\ub2e4. \uc774 \ud615\uc2dd\uc740 \uc9c0\uc5ed \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0, \uc774\ubca4\ud2b8\ub97c \ud64d\ubcf4\ud558\uba70, \ud2b9\uc815 \uc9c0\uc5ed \ub610\ub294 \uc778\uad6c \ud1b5\uacc4\ub97c \ud0c0\uac9f\ud305\ud558\ub294 \ub370 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \ub300\uc911\uad50\ud1b5 \uad11\uace0\uc758 \uacbd\uc6b0, \ub208\uae38\uc744 \uc0ac\ub85c\uc7a1\ub294 \ub514\uc790\uc778\uc73c\ub85c \ubc84\uc2a4\ub098 \uae30\ucc28\ub97c \ub798\ud551\ud558\uba74 \ub3c4\uc2dc \uc804\uc5ed\uc758 \ub2e4\uc591\ud55c \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \uc6c0\uc9c1\uc774\ub294 \uad11\uace0\ud310\uc774 \ub429\ub2c8\ub2e4.  <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/1-1024x576.jpg\" alt=\"\" class=\"wp-image-9605\" style=\"width:554px;height:312px\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/1-1024x576.jpg 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/1-300x169.jpg 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/1-768x432.jpg 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/1.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EA%B1%B0%EB%A6%AC_%EA%B0%80%EA%B5%AC_%EA%B4%91%EA%B3%A0\"><\/span>\uac70\ub9ac \uac00\uad6c \uad11\uace0:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\ubca4\uce58, \ud0a4\uc624\uc2a4\ud06c, \uac00\ud310\ub300 \ub4f1\uc758 \uae38\uac70\ub9ac \uac00\uad6c\ub97c \ud65c\uc6a9\ud558\uc5ec \uc678\ucd9c \uc911\uc778 \uc18c\ube44\uc790\uc758 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad6c\uc870\ubb3c\uc5d0 \uc804\ub7b5\uc801 \uc704\uce58\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud558\uba74 \ube0c\ub79c\ub4dc\uac00 \ubcf4\ud589\uc790\ub4e4\uacfc \uc18c\ud1b5\ud558\uace0 \uc9c0\uc18d\uc801\uc778 \uc778\uc0c1\uc744 \ub0a8\uae38 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae38\uac70\ub9ac \uac00\uad6c \uad11\uace0\ub294 \uc9c0\uc5ed \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0 \ud2b9\uc815 \uc9c0\uc5ed\uc744 \ud0c0\uac9f\ud305\ud558\ub294 \ub370 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.  <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/2-1024x576.jpg\" alt=\"\" class=\"wp-image-9607\" style=\"width:594px;height:334px\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/2-1024x576.jpg 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/2-300x169.jpg 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/2-768x432.jpg 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/2.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%98%A5%EC%99%B8_%EA%B4%91%EA%B3%A0%ED%8C%90\"><\/span>\uc625\uc678 \uad11\uace0\ud310: <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\ube4c\ubcf4\ub4dc\ub294 \ub192\uc740 \uac00\uc2dc\uc131\uacfc \uc784\ud329\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 \uace0\uc804\uc801\uc778 OOH \ud615\uc2dd\uc785\ub2c8\ub2e4. \uace0\uc18d\ub3c4\ub85c, \uc8fc\uc694 \ub3c4\ub85c \ubc0f \ub3c4\uc2ec\uc5d0 \uc774\uc0c1\uc801\uc778 \ube4c\ubcf4\ub4dc\ub294 \uad11\ubc94\uc704\ud55c \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uad11\ubc94\uc704\ud558\uac8c \ub178\ucd9c\ub429\ub2c8\ub2e4. \ud070 \ud06c\uae30\uc640 \ucc3d\uc758\uc801\uc778 \ub514\uc790\uc778 \uac00\ub2a5\uc131\uc73c\ub85c \uc2dc\uac01\uc801\uc73c\ub85c \ub9e4\ub825\uc801\uc778 \uba54\uc2dc\uc9c0\uc640 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \ubcf4\uc5ec\uc8fc\ub294 \ub370 \uc801\ud569\ud569\ub2c8\ub2e4.  <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/3-1024x576.jpg\" alt=\"\" class=\"wp-image-9609\" style=\"width:618px;height:348px\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/3-1024x576.jpg 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/3-300x169.jpg 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/3-768x432.jpg 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/3.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EB%94%94%EC%A7%80%ED%84%B8_%EC%82%AC%EC%9D%B4%EB%8B%88%EC%A7%80\"><\/span>\ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0: <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0\ub294 \uae30\uc220\uc758 \ubc1c\uc804\uacfc \ud568\uaed8 OOH \uad11\uace0 \ud658\uacbd\uc5d0 \ud601\uc2e0\uc744 \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4. \uc8fc\ud0dd\uac00, \uc1fc\ud551\ubab0, \uacf5\ud56d \ubc0f \uae30\ud0c0 \uad50\ud1b5\ub7c9\uc774 \ub9ce\uc740 \uc7a5\uc18c\uc5d0 \uc124\uce58\ub41c \ub514\uc9c0\ud138 \uc2a4\ud06c\ub9b0\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub294 \uc2dc\uccad\uc790\uc758 \ub9c8\uc74c\uc744 \uc0ac\ub85c\uc7a1\uc744 \uc218 \uc788\ub294 \uc5ed\ub3d9\uc801\uc774\uace0 \ud0c0\uac9f\ud305\ub41c \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc2a4\ud06c\ub9b0\uc740 \uba54\uc2dc\uc9d5, \uc2e4\uc2dc\uac04 \uc5c5\ub370\uc774\ud2b8, \uc778\ud130\ub799\ud2f0\ube0c \uae30\ub2a5\uc744 \uc720\uc5f0\ud558\uac8c \uc81c\uacf5\ud558\uc5ec \ucc38\uc5ec\ub3c4\uc640 \uae30\uc5b5\ub825\uc744 \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4.  <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/4-1024x576.jpg\" alt=\"\" class=\"wp-image-9611\" style=\"width:626px;height:352px\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/4-1024x576.jpg 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/4-300x169.jpg 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/4-768x432.jpg 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/4.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EA%B0%81_%EB%A7%A4%EC%B2%B4%EC%9D%98_%ED%9A%A8%EA%B3%BC\"><\/span>\uac01 \ub9e4\uccb4\uc758 \ud6a8\uacfc<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\uc758\uc0ac \uacb0\uc815 \uacfc\uc815\uc744 \uc9c0\uc6d0\ud558\ub824\uba74 \uac01 OOH \ud615\uc2dd\uc758 \ud6a8\uacfc\ub97c \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ubc84\uc2a4 \uc258\ud130\uc640 \ub300\uc911\uad50\ud1b5 \uad11\uace0\ub294 \ube0c\ub79c\ub4dc \ud68c\uc0c1\ub960\uc744 84%\uae4c\uc9c0 \ub192\uc774\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub098 \uc720\ub3d9 \uc778\uad6c\uac00 \ub9ce\uc740 \uc9c0\uc5ed\uc5d0\uc11c \uc2dc\uccad\uc790\uc758 \uad00\uc2ec\uc744 \ub044\ub294 \ub370 \ud6a8\uacfc\uc801\uc784\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uae38\uac70\ub9ac \uac00\uad6c \uad11\uace0\ub294 \uc18c\ube44\uc790\uc758 \ud0dc\ub3c4\uc640 \uad6c\ub9e4 \uc758\ub3c4\uc5d0 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub098 \ube0c\ub79c\ub4dc \uc601\ud5a5\ub825\uc744 \ubc1c\ud718\ud558\ub294 \ud6a8\uacfc\uc801\uc778 \ub9e4\uccb4\ub85c \uc790\ub9ac\ub9e4\uae40\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc625\uc678 \uad11\uace0\ud310\uc740 \ub3c4\ub2ec \ubc94\uc704\uac00 \ub113\uace0 \uc785\uc18c\ubb38\uacfc \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\ub294 \ub370 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uad11\uace0\ud310\uc740 \ubaa8\ubc14\uc77c \ubc0f \uc628\ub77c\uc778 \ucc38\uc5ec\ub97c \ub192\uc5ec \ud1b5\ud569 \uad11\uace0 \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0\ub294 \uae30\uc874\uc758 \uc815\uc801 \uad11\uace0\uc5d0 \ube44\ud574 \ub354 \ub192\uc740 \uc218\uc900\uc758 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4. \uc57d 47%\uc758 \uc2dc\uccad\uc790\uac00 \ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0 \ucf58\ud150\uce20\ub97c \uae30\uc5b5\ud55c\ub2e4\uace0 \ub2f5\ud5744, \uad00\uc2ec\uc744 \ub04c\uace0 \uba54\uc2dc\uc9c0\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud558\ub294 \ub370 \ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0\uac00 \ud6a8\uacfc\uc801\uc784\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%B5%9C%EC%A0%81%EC%9D%98_%EA%B2%B0%EA%B3%BC%EB%A5%BC_%EC%9C%84%ED%95%9C_%EC%A0%84%EB%AC%B8%EA%B0%80_%EA%B3%84%ED%9A%8D_%EC%A1%B0%EC%96%B8\"><\/span>\ucd5c\uc801\uc758 \uacb0\uacfc\ub97c \uc704\ud55c \uc804\ubb38\uac00 \uacc4\ud68d \uc870\uc5b8<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\uc644\ubcbd\ud55c OOH \ud3ec\ub9f7\uc744 \uc120\ud0dd\ud558\ub824\uba74 \uc2e0\uc911\ud55c \uace0\ub824\uc640 \uc804\ubb38\uc801\uc778 \uacc4\ud68d\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc744 \uc548\ub0b4\ud558\uace0 \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \ucd5c\uc0c1\uc758 \uacb0\uacfc\ub97c \ubcf4\uc7a5\ud558\ub824\uba74 Moving Walls\uc758 \uc5c5\uacc4 \uc804\ubb38\uac00\uc640 \uc0c1\ub2f4\ud558\uc138\uc694. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>OOH(Out-of-Home) \uad11\uace0\ub294 \uc77c\ub300\ub2e4 \ub9e4\uccb4\ub85c\uc11c \ub2e8\uc77c \uc21c\uac04\uc5d0 \ub300\uc911\uc5d0\uac8c \ub2e4\uac00\uac00\uace0 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\ub294 \uac15\ub825\ud558\uace0 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc0ac\uc6a9 \uac00\ub2a5\ud55c \ud615\uc2dd\uc774 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/picking-the-perfect-out-of-home-advertising-format\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from \uc644\ubcbd\ud55c \uc625\uc678 \uad11\uace0 \ud615\uc2dd \uc120\ud0dd: \ucd5c\ub300 \ud6a8\uacfc\ub97c \uc704\ud55c \uc62c\ubc14\ub978 \ub9e4\uccb4 \uc120\ud0dd<\/span><\/a><\/p>\n","protected":false},"featured_media":14542,"template":"","categories":[190],"class_list":["post-12260","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ooh--"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog\/12260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/14542"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/categories?post=12260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}