{"id":12269,"date":"2023-10-16T13:38:38","date_gmt":"2023-10-16T08:08:38","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/%ea%b4%80%ea%b4%91-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b0%95%ed%99%94-%ec%98%a5%ec%99%b8-%ea%b4%91%ea%b3%a0%ea%b0%80-%eb%b8%8c%eb%9e%9c%eb%93%9c%eb%a5%bc-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%b0%a8%ec%9b%90\/"},"modified":"2023-12-18T17:54:03","modified_gmt":"2023-12-18T12:24:03","slug":"how-out-of-home-advertising-takes-your-brand-to-new-heights","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ko\/blog\/how-out-of-home-advertising-takes-your-brand-to-new-heights\/","title":{"rendered":"\uad00\uad11 \ub9c8\ucf00\ud305 \uac15\ud654: \uc625\uc678 \uad11\uace0\uac00 \ube0c\ub79c\ub4dc\ub97c \uc0c8\ub85c\uc6b4 \ucc28\uc6d0\uc73c\ub85c \ub04c\uc5b4\uc62c\ub9ac\ub294 \ubc29\ubc95"},"content":{"rendered":"\n

\uc624\ub298\ub0a0 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uad00\uad11 \uc0b0\uc5c5\uc5d0\uc11c \ud638\ud154 \uccb4\uc778, \uad00\uad11\uccad \ubc0f \ud56d\uacf5\uc0ac\ub294 \ub300\uc0c1 \uace0\uac1d\uc5d0\uac8c \ud6a8\uacfc\uc801\uc73c\ub85c \ub2e4\uac00\uac00\ub294 \ub370 \uc218\ub9ce\uc740 \uc5b4\ub824\uc6c0\uc5d0 \uc9c1\uba74\ud574 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud658\uacbd\uc774 \uc9c4\ud654\ud568\uc5d0 \ub530\ub77c \ube0c\ub79c\ub4dc\uac00 \uc790\uc2e0\uc744 \ucc28\ubcc4\ud654\ud558\uace0 \uc5ec\ud589\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\uae30\uac00 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae30\uc0ac\uc5d0\uc11c\ub294 \uad00\uad11 \ubd80\ubb38\uc774 \uc9c1\uba74\ud55c \ubb38\uc81c\ub97c \ud0d0\uad6c\ud558\uace0, \ubb38\uc81c\ub97c \uc57c\uae30\ud558\uba70, OOH(Out-of-Home) \uad11\uace0\uac00 \uc5b4\ub5bb\uac8c \uc131\uacf5\uc744 \ucd09\uc9c4\ud558\uace0 \uc601\ud5a5\ub825 \uc788\ub294 \ucea0\ud398\uc778\uc744 \ub9cc\ub4dc\ub294 \uad81\uadf9\uc801\uc778 \uc194\ub8e8\uc158\uc73c\ub85c \uc791\uc6a9\ud558\ub294\uc9c0 \uac15\uc870\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

\ud63c\uc7a1\ud55c \uc2dc\uc7a5\uc5d0\uc11c \ub450\uac01\uc744 \ub098\ud0c0\ub0b4\ub2e4<\/strong><\/p>\n\n\n\n

\uc5ec\ud589\uc790\ub4e4\uc774 \uc628\ub77c\uc778 \uad11\uace0, \uc774\uba54\uc77c, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud504\ub85c\ubaa8\uc158\uc73c\ub85c \ub118\uccd0\ub098\ub294 \uc138\uc0c1\uc5d0\uc11c \uc5ec\ud589 \ubc0f \uc219\ubc15 \ube0c\ub79c\ub4dc\uac00 \uacbd\uc7c1\uc5d0\uc11c \ub450\uac01\uc744 \ub098\ud0c0\ub0b4\ub294 \uac83\uc774 \uc810\uc810 \ub354 \uc5b4\ub824\uc6cc\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubb38\uc81c\ub294 \uc18c\uc74c\uc744 \ub6ab\uace0 \uccad\uc911\uc744 \uc0ac\ub85c\uc7a1\uace0, \uc9c0\uc18d\uc801\uc778 \uc778\uc0c1\uc744 \ub0a8\uae38 \uc218 \uc788\ub294 \uad11\uace0 \ub9e4\uccb4\ub97c \ucc3e\ub294 \ub370 \uc788\ub2e4. <\/p>\n\n\n\n

\uc628\ub77c\uc778 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0 \ub9c9\ub300\ud55c \uc790\uc6d0\uc744 \ud22c\uc790\ud588\ub294\ub370 \ubb34\ud55c \uc2a4\ud06c\ub864 \uc18d\uc5d0\uc11c \uc0ac\ub77c\uc84c\uac70\ub098 \uad11\uace0 \ucc28\ub2e8\uae30\uc5d0 \uc758\ud574 \ud544\ud130\ub9c1\ub41c \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub97c \ubc1c\uacac\ud588\ub2e4\uace0 \uc0c1\uc0c1\ud574 \ubcf4\uc2ed\uc2dc\uc624. \ucd5c\uc120\uc758 \ub178\ub825\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc6d0\ud558\ub294 \uc218\uc900\uc758 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc640 \ucc38\uc5ec\ub3c4\ub97c \ucc3d\ucd9c\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc9c8\ubb38\uc774 \uc0dd\uae41\ub2c8\ub2e4. \uc628\ub77c\uc778 \ud3ec\ud654\ub85c \uc778\ud574 \ub3d9\uc77c\uc131\uc758 \ubc14\ub2e4\uac00 \uc0dd\uc131\ub41c \ud63c\uc7a1\ud55c \uc2dc\uc7a5\uc5d0\uc11c \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \uc5b4\ub5bb\uac8c \ud6a8\uacfc\uc801\uc73c\ub85c \uc811\uadfc\ud560 \uc218 \uc788\uc2b5\ub2c8\uae4c? <\/p>\n\n\n\n

\uac8c\uc784 \uccb4\uc778\uc800\ub85c\uc11c\uc758 \uc625\uc678 \uad11\uace0<\/strong><\/p>\n\n\n\n

\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\uc220\uc758 \ud55c\uacc4\ub97c \ub6f0\uc5b4\ub118\ub294 \uac15\ub825\ud55c \uc194\ub8e8\uc158\uc778 \uc625\uc678\uad11\uace0\ub97c \ub9cc\ub098\ubcf4\uc138\uc694. OOH \uad11\uace0\ub294 \ud63c\ub780\uc744 \uc5c6\uc560\uace0 \uc5ec\ud589\uc790\uac00 \uc5b4\ub514\ub97c \uac00\ub4e0\uc9c0 \ub3c4\ub2ec\ud558\uba70 \uae30\uc5b5\uc5d0 \ub0a8\ub294 \uacbd\ud5d8\uc744 \ub9cc\ub4e4 \uc218 \uc788\ub294 \uc2e4\uc9c8\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

\ucc3d\uc758\ub825\uc73c\ub85c \uc0ac\ub85c\uc7a1\uc73c\uc138\uc694:<\/strong><\/p>\n\n\n\n

\ub514\uc9c0\ud138 \uad11\uace0\uc640 \ub2ec\ub9ac OOH\ub294 \uad00\uc2ec\uc744 \ub04c\uace0 \ud638\uae30\uc2ec\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \uc2e4\uc81c\ubcf4\ub2e4 \ub354 \ud070 \ucc3d\uc758\uc801 \uc2e4\ud589\uc744 \ud5c8\uc6a9\ud569\ub2c8\ub2e4. \uc5ec\ud589\uc790\ub4e4\uc774 \uafc8\uc758 \ud734\uac00\ub97c \ub5a0\ub098\ub3c4\ub85d \ucd08\ub300\ud558\ub294 \uae68\ub057\ud55c \ud574\ubcc0\uc758 \ub9e4\ud639\uc801\uc778 \uc774\ubbf8\uc9c0\ub97c \ub2f4\uc740 \uc804\ub7b5\uc801\uc73c\ub85c \ubc30\uce58\ub41c \uad11\uace0\ud310\uc744 \uc0c1\uc0c1\ud574 \ubcf4\uc2ed\uc2dc\uc624. OOH\uc758 \uc2dc\uac01\uc801 \ud6a8\uacfc\ub294 \ud0c0\uc758 \ucd94\uc885\uc744 \ubd88\ud5c8\ud558\ubbc0\ub85c \ub9e4\ub825\uc801\uc778 \uc2a4\ud1a0\ub9ac\ub97c \uc804\ub2ec\ud558\uace0 \uccad\uc911\uc744 \uc0ac\ub85c\uc7a1\ub294 \ub370 \uc774\uc0c1\uc801\uc778 \ub9e4\uccb4\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n

\ub3c4\ub2ec \ubc94\uc704 \ubc0f \ucc38\uc5ec\ub3c4 \ud655\ub300:<\/strong><\/p>\n\n\n\n

OOH \uad11\uace0\ub97c \ud1b5\ud574 \ud638\ud154 \uccb4\uc778, \uad00\uad11\uccad, \ud56d\uacf5\uc0ac\ub294 \ub514\uc9c0\ud138 \ucc44\ub110\uc758 \ud55c\uacc4\ub97c \ub118\uc5b4 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacf5\ud56d, \uae30\ucc28\uc5ed, \uc778\uae30 \uc788\ub294 \uc5ec\ud589 \ud5c8\ube0c\uc5d0 \uad11\uace0\ud310\uc744 \uc804\ub7b5\uc801\uc73c\ub85c \ubc30\uce58\ud568\uc73c\ub85c\uc368 \ube0c\ub79c\ub4dc\ub294 \uc5ec\ud589\uc758 \uc8fc\uc694 \uc811\uc810\uc5d0\uc11c \uc5ec\ud589\uc790\uc640 \uc18c\ud1b5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc88\ud654\ud55c \ub3c4\uc2ec\uc774\ub4e0 \uc0c1\uc9d5\uc801\uc778 \ub79c\ub4dc\ub9c8\ud06c\uc774\ub4e0 OOH\ub294 \uc7a0\uc7ac \uace0\uac1d\uc758 \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \uc9c1\uc811\uc801\uc774\uace0 \uc601\ud5a5\ub825 \uc788\ub294 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc608:<\/strong> AirAsia\ub294 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 OOH \ucea0\ud398\uc778\uc758 \uc720\uc5f0\uc131\uc744<\/a> \ud65c\uc6a9\ud558\uc5ec “7\uc8fc\uac04\uc758 \uc911\ub2e8\ud560 \uc218 \uc5c6\ub294 \uac70\ub798”\ub97c \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4. \uc8fc\uc694 \uc5ec\ud589 \ud5c8\ube0c\uc5d0 \uc5ed\ub3d9\uc801\uc774\uace0 \ub208\uae38\uc744 \ub044\ub294 \ub514\uc9c0\ud138 \uad11\uace0\ud310\uc744 \ud65c\uc6a9\ud558\uc5ec \uc131\uacf5\uc801\uc73c\ub85c \uc5ec\ud589\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\uace0 \uc608\uc57d\uc744 \ub298\ub838\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n

\n
\"\"<\/a><\/figure><\/div>\n\n\n

\ud604\uc9c0\ud654 \ucd09\uc9c4:<\/strong><\/p>\n\n\n\n

OOH \uad11\uace0\uc758 \ub610 \ub2e4\ub978 \uc7a5\uc810\uc740 \ud604\uc9c0\ud654\uc758 \ud798\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc9c0\uc5ed \ud0c0\uac9f\ud305 \uae30\ub2a5\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub294 \ub2e4\uc591\ud55c \uc9c0\uc5ed \uc5ec\ud589\uc790\uc758 \uc695\uad6c\uc640 \uc120\ud638\ub3c4\ub97c \uc9c1\uc811\uc801\uc73c\ub85c \ubc18\uc601\ud558\ub294 \uc704\uce58\ubcc4 \ucea0\ud398\uc778\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud638\ud154 \uccb4\uc778\uc758 \uc0c8\ub85c\uc6b4 \uc790\uc0b0\uc744 \ud64d\ubcf4\ud558\ub4e0, \uad00\uad11\uccad\uc758 \uc228\uaca8\uc9c4 \ubcf4\uc11d\uc744 \uc18c\uac1c\ud558\ub4e0, OOH\ub294 \uba54\uc2dc\uc9c0\uac00 \uc0c1\ud669\uc5d0 \ub9de\uac8c \uc801\uc808\ud558\uace0 \uac01 \uc704\uce58\uc5d0 \ub9de\uac8c \uc870\uc815\ub418\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc608:<\/strong> \uc120\ub3c4\uc801\uc778 \ud638\ud154 \uccb4\uc778\uc740 OOH \ucea0\ud398\uc778\uc744 \uc131\uacf5\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uc5ec \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0 \uc7a0\uc7ac \uace0\uac1d \uc0ac\uc774\uc5d0\uc11c \ud765\ubbf8\ub97c \ubd88\ub7ec\uc77c\uc73c\ucf30\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uc2dc\uc124\uc758 \ub180\ub77c\uc6b4 \uc2dc\uac01\uc801 \ud6a8\uacfc\ub97c \ud2b9\uc9d5\uc73c\ub85c \ud558\ub294 \ucc3d\uc758\uc801\uc73c\ub85c \ub514\uc790\uc778\ub41c \uad11\uace0\ud310\uc744 \ud1b5\ud574 \uc5ec\ud589\uc790\uac00 \ub2e4\uc74c \ud734\uac00\uc9c0\uc5d0\uc11c \ud574\ub2f9 \uc2dc\uc124\uc744 \uace0\ub824\ud558\ub3c4\ub85d \uc720\ub3c4\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

\uafc8\uafb8\ub294 \uc0ac\ub78c\uacfc \uc2e4\ucc9c\ud558\ub294 \uc0ac\ub78c\uc5d0\uac8c \uc601\uac10\uc744 \uc8fc\uc138\uc694:<\/strong><\/p>\n\n\n\n

OOH \uad11\uace0\ub294 \ubc29\ub791\ubcbd\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\uace0 \ud589\ub3d9\uc744 \uc720\ub3c4\ud558\ub294 \ub3c5\ud2b9\ud55c \ub2a5\ub825\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucc3d\uc758\uc801\uc778 \uc2dc\uac01 \ud6a8\uacfc, \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\ub294 \uba54\uc2dc\uc9c0, \uc804\ub7b5\uc801\uc73c\ub85c \ubc30\uce58\ub41c \uad11\uace0\ub97c \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \ube0c\ub79c\ub4dc\ub294 \uae34\ubc15\uac10\uc744 \uc870\uc131\ud558\uace0 \uc5ec\ud589\uc790\uac00 \ubaa9\uc801\uc9c0\ub098 \uc11c\ube44\uc2a4\ub97c \uc120\ud0dd\ud558\ub3c4\ub85d \ub3d9\uae30\ub97c \ubd80\uc5ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. OOH \ucea0\ud398\uc778\uc740 \uafc8\uafb8\ub294 \uc0ac\ub78c\uc744 \ud589\ub3d9\ud558\ub294 \uc0ac\ub78c\uc73c\ub85c \ubc14\uafb8\ub294 \uac15\ub825\ud55c \ucd09\ub9e4 \uc5ed\ud560\uc744 \ud558\uba70 \uc5ec\ud589\uc790\uac00 \ub2e4\uc74c \ubaa8\ud5d8\uc744 \uc2dc\uc791\ud558\ub3c4\ub85d \uc720\ub3c4\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc608:<\/strong> \uc5ec\ud589 \ubc0f \uad00\uad11\uc5c5\uc758 \ubd80\ud65c\uc744 \ud65c\uc6a9\ud558\uae30 \uc704\ud574 Visa\ub294 \uc720\uba85 \uc740\ud589\uacfc \ud611\ub825\ud558\uc5ec \uac1c\ubc1c\ud55c \ud504\ub9ac\ubbf8\uc5c4 \uc5ec\ud589\uc790 \ub300\uc0c1 \uc0c1\ud488\uc5d0 \ub300\ud55c \ub3c5\ud2b9\ud558\uace0 \uc601\ud5a5\ub825 \uc788\ub294 \ucd9c\uc2dc\ub97c \ubaa9\ud45c\ub85c \ud588\uc2b5\ub2c8\ub2e4. Visa\ub294 \ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0(DOOH)\uc758 \uc7a0\uc7ac\ub825\uc744 \ud65c\uc6a9\ud558\uc5ec<\/a> \uacbd\uc7c1\uc0ac\uc640 \uc2e0\uc81c\ud488\uc744 \ucc28\ubcc4\ud654\ud558\uace0 \ud0c0\uac9f \uace0\uac1d\uc758 \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\uc744 \uc218 \uc788\ub294 \uac15\ub825\ud558\uace0 \uae30\uc5b5\uc5d0 \ub0a8\ub294 \uc874\uc7ac\uac10\uc744 \uad6c\ucd95\ud558\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n

\n
\"\"<\/a><\/figure><\/div>\n\n\n

\ud3ec\ud654\ub41c \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c \uad00\uad11 \ubd80\ubb38\uc740 \ub300\uc0c1 \uace0\uac1d\uc5d0\uac8c \ud6a8\uacfc\uc801\uc73c\ub85c \uc811\uadfc\ud558\uace0 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \ub370 \uc218\ub9ce\uc740 \uc5b4\ub824\uc6c0\uc5d0 \uc9c1\uba74\ud574 \uc788\uc2b5\ub2c8\ub2e4. \uc625\uc678 \uad11\uace0\ub294 \uc18c\uc74c\uc744 \uc904\uc774\uace0 \ube0c\ub79c\ub4dc \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\ub300\ud558\uba70 \uc5ec\ud589\uc790\uac00 \uadc0\ud558\uc758 \uc81c\ud488\uc744 \uc120\ud0dd\ud558\ub3c4\ub85d \uc720\ub3c4\ud568\uc73c\ub85c\uc368 \ud601\uc2e0\uc801\uc778 \uc194\ub8e8\uc158 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. OOH\uc758 \ud798\uc744 \uc218\uc6a9\ud568\uc73c\ub85c\uc368 \ud638\ud154 \uccb4\uc778, \uad00\uad11\uccad \ubc0f \ud56d\uacf5\uc0ac\ub294 \ud63c\uc7a1\ud55c \uc2dc\uc7a5\uc5d0\uc11c \ub450\uac01\uc744 \ub098\ud0c0\ub0b4\ub294 \uacfc\uc81c\ub97c \uadf9\ubcf5\ud558\uace0 \ub9c8\ucf00\ud305 \ub178\ub825\uc744 \uc0c8\ub85c\uc6b4 \ucc28\uc6d0\uc73c\ub85c \ub04c\uc5b4\uc62c\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n","protected":false},"excerpt":{"rendered":"

\uc624\ub298\ub0a0 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uad00\uad11 \uc0b0\uc5c5\uc5d0\uc11c \ud638\ud154 \uccb4\uc778, \uad00\uad11\uccad \ubc0f \ud56d\uacf5\uc0ac\ub294 \ub300\uc0c1 \uace0\uac1d\uc5d0\uac8c \ud6a8\uacfc\uc801\uc73c\ub85c \ub2e4\uac00\uac00\ub294 \ub370 \uc218\ub9ce\uc740 \uc5b4\ub824\uc6c0\uc5d0 \uc9c1\uba74\ud574 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 […]<\/p>\n

\ub354\ubcf4\uae30… from \uad00\uad11 \ub9c8\ucf00\ud305 \uac15\ud654: \uc625\uc678 \uad11\uace0\uac00 \ube0c\ub79c\ub4dc\ub97c \uc0c8\ub85c\uc6b4 \ucc28\uc6d0\uc73c\ub85c \ub04c\uc5b4\uc62c\ub9ac\ub294 \ubc29\ubc95<\/span><\/a><\/p>\n","protected":false},"featured_media":14532,"template":"","categories":[190],"class_list":["post-12269","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ooh--"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog\/12269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/14532"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/categories?post=12269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}