{"id":12273,"date":"2024-07-31T09:00:46","date_gmt":"2024-07-31T03:30:46","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/%ec%98%a8%eb%9d%bc%ec%9d%b8%ec%9d%98-%ec%84%b8%ea%b3%84%eb%a5%bc-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8%ec%9c%bc%eb%a1%9c-%ec%97%b0%ea%b2%b0%ed%95%98%eb%8b%a4\/"},"modified":"2023-12-18T17:55:39","modified_gmt":"2023-12-18T12:25:39","slug":"connecting-the-world-of-online-to-offline","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ko\/blog\/connecting-the-world-of-online-to-offline\/","title":{"rendered":"\uc628\ub77c\uc778\uc758 \uc138\uacc4\ub97c \uc624\ud504\ub77c\uc778\uc73c\ub85c \uc5f0\uacb0\ud558\ub2e4"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>OOH(Out of Home) \uad11\uace0\ub294 \ud56d\uc0c1 \uad11\ubc94\uc704\ud55c \uccad\uc911\uc5d0\uac8c \ub2e4\uac00\uac00\uae30 \uc704\ud55c \uac15\ub825\ud55c \ub3c4\uad6c\uc600\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 OOH \ub178\ucd9c\uacfc \ud6c4\uc18d \uad6c\ub9e4 \uc0ac\uc774\uc758 \uc5f0\uad00\uc131\uc744 \ucd94\uc801\ud558\uae30\uac00 \uc5b4\ub835\uae30 \ub54c\ubb38\uc5d0 \uc774 \uad11\uace0 \ub9e4\uccb4\uc758 \ud6a8\uacfc\ub97c \uce21\uc815\ud558\ub294 \uac83\uc740 \uc5b4\ub824\uc6e0\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ubaa8\ubc14\uc77c \uc7a5\uce58\uc758 \uc99d\uac00\ub85c \uc778\ud574 \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc774 \uc804\ud1b5\uc801\uc778 OOH \uad11\uace0\uc5d0\uc11c \uba40\uc5b4\uc838 \ucc38\uc5ec\uc728\uc774 \ub0ae\uc544\uc9c0\uace0 \uad11\uace0 \uc9c0\ucd9c\uc774 \ub0ad\ube44\ub418\uc5c8\uc2b5\ub2c8\ub2e4.  <\/p>\n\n\n\n<p>\uc804\ud1b5\uc801\uc778 OOH \uad11\uace0 \ucea0\ud398\uc778\uc5d0 \ud22c\uc790\ud588\uc9c0\ub9cc \uc5ec\uc804\ud788 \uc6d0\ud558\ub294 \uacb0\uacfc\ub97c \uc5bb\uc9c0 \ubabb\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \ub192\uc740 \uad11\uace0 \ube44\uc6a9\uc744 \uace0\ub824\ud560 \ub54c \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \uce21\uc815\ud560 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc774 \uc5c6\uc73c\uba74 \uc2e4\ub9dd\uc2a4\ub7fd\uc2b5\ub2c8\ub2e4. OOH \uad11\uace0\uac00 \ub6f0\uc5b4\ub09c \uacb0\uacfc\ub97c \ub0bc \uc218 \uc788\ub294 \uc7a0\uc7ac\ub825\uc774 \uc788\ub2e4\ub294 \uac83\uc744 \uc774\ud574\ud558\uace0 \uc788\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uad11\uace0\ube44 \uc9c0\ucd9c\uc774 \uc81c\ub300\ub85c \uc774\ub8e8\uc5b4\uc9c0\uc9c0 \uc54a\uc558\uc73c\uba70 \uce21\uc815 \uac00\ub2a5\ud55c \uacb0\uacfc\ub97c \ubcf4\uace0 \uc2f6\uc5b4\ud569\ub2c8\ub2e4.  <\/p>\n\n\n\n<p>Moving Walls\uc758 \uc634\ub2c8\ucc44\ub110\uc740 \ubaa8\ubc14\uc77c \ubc0f \ub514\uc9c0\ud138 \ucc44\ub110\uacfc \ud1b5\ud569\ud558\uace0, \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\uc7a5\ud558\uace0, \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc744 \uac1c\uc120\ud558\uc5ec \ube44\ud6a8\uc728\uc801\uc778 OOH \uad11\uace0 \ubb38\uc81c\ub97c \ud574\uacb0\ud569\ub2c8\ub2e4. <a href=\"https:\/\/www.movingwalls.com\/ko\/omnichannel\/\" target=\"_blank\" rel=\"noopener\" title=\"\">OOH \uad11\uace0\uc640 \ubaa8\ubc14\uc77c \uc7a5\uce58\ub97c<\/a> \uc6d0\ud65c\ud558\uac8c \ud1b5\ud569\ud568\uc73c\ub85c\uc368 \uc634\ub2c8\ucc44\ub110\uc740 \uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud55c \uc804\uccb4\uc801\uc778 \ubcf4\uae30\ub97c \uc81c\uacf5\ud558\uc5ec \uad11\uace0\uc8fc\uac00 \uc0ac\uc6a9\uc790 \ucc38\uc5ec\uc728\uc744 \ucd94\uc801\ud558\uace0 ROI\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uce21\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Moving Walls\uc758 \uc634\ub2c8\ucc44\ub110 \uc194\ub8e8\uc158\uc758 \ub6f0\uc5b4\ub09c \uae30\ub2a5 \uc911 \ud558\ub098\ub294 \uac15\ub825\ud55c Sequenced OOH \ubc0f \ubaa8\ubc14\uc77c \ud0c0\uac9f\ud305 \uae30\ub2a5\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \uc5ec\ub7ec \ucc44\ub110\uc5d0 \uac78\uce5c \ud6c4\uc18d \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \ud1b5\ud574 OOH \uba54\uc2dc\uc9c0\ub97c \uac15\ud654\ud558\uc5ec \uc7a0\uc7ac \uace0\uac1d\uc758 \ucc38\uc5ec\uc728\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ub808\uc2a4\ud1a0\ub791\uc73c\ub85c\uc758 \ubc29\ubb38\uac1d \uc218\ub97c \ub298\ub9ac\ub824\ub294 \uc2dd\ud488 \ud68c\uc0ac\ub97c \uc0dd\uac01\ud574 \ubcf4\uc2ed\uc2dc\uc624. \uadf8\ub4e4\uc740 \ub808\uc2a4\ud1a0\ub791 \uc704\uce58\ub85c\ubd80\ud130 \ubc18\uacbd 200\ubbf8\ud130 \uc774\ub0b4\uc758 \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud558\uace0 \ubaa8\ubc14\uc77c \uad11\uace0\ub97c \ud1b5\ud574 \uba54\ub274 \ud560\uc778\uc744 \uc0c1\uae30\uc2dc\ucf1c\uc90c\uc73c\ub85c\uc368 Moving Walls\uc758 \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc21c\ucc28\uc801 \uba54\uc2dc\uc9d5 \uc804\ub7b5\uc740 \ucd08\uae30 OOH \uba54\uc2dc\uc9c0\ub97c \uac15\ud654\ud558\uc5ec \uace0\uac1d\uc758 \uad6c\ub9e4 \uac00\ub2a5\uc131\uc744 \ub192\uc774\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.    <\/p>\n\n\n\n<p>\ub610\ud55c \ud655\uc7a5\ub41c \ube48\ub3c4 \uae30\ub2a5\uc774 \ud568\uaed8 \uc81c\uacf5\ub418\ubbc0\ub85c \ube0c\ub79c\ub4dc\ub294 \uc774\uc804\uc5d0 \uacfc\uac70 \ucea0\ud398\uc778\uc5d0 \ucc38\uc5ec\ud588\ub358 \uc7a0\uc7ac \uace0\uac1d\uc744 \ub2e4\uc2dc \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uad11\uace0\uc8fc\ub294 \uace0\uac1d \uad00\uacc4\ub97c \uc720\uc9c0\ud558\uace0 \uc7a5\uae30\uc801\uc778 \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc804\ub7b5\uc744 \uacb0\ud569\ud558\uba74 \uace0\uac1d \ucc38\uc5ec\uc728\uc774 \uc99d\uac00\ud558\uace0 \uad81\uadf9\uc801\uc73c\ub85c \ub354 \ub9ce\uc740 \uc804\ud658\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.  <\/p>\n\n\n\n<p>Moving Walls\ub294 \ub610\ud55c \uc758\uc0ac \uacb0\uc815\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud1b5\ucc30\ub825\uacfc \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p>OOH \uad11\uace0\ub294 \uc804\ub7b5\uc801\uc73c\ub85c \uc2e4\ud589\ub420 \uacbd\uc6b0 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. Moving Walls\uc758 \uc634\ub2c8\ucc44\ub110 \uc194\ub8e8\uc158 \ub355\ubd84\uc5d0 \uad11\uace0\uc8fc\ub294 \ucea0\ud398\uc778\uc758 \ud6a8\uc728\uc131\uacfc \ud6a8\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ucf1c \uce21\uc815 \uac00\ub2a5\ud55c \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Moving Walls\uc758 \uc634\ub2c8\ucc44\ub110\uc744 \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \ube0c\ub79c\ub4dc\ub294 \ub354 \uad11\ubc94\uc704\ud55c \uccad\uc911\uc5d0\uac8c \ub2e4\uac00\uac00\uace0 \ucc38\uc5ec\uc728\uacfc \uc804\ud658\uc728\uc744 \ub192\uc774\uba70 \ubaa8\ub4e0 \uac83\uc744 \uc6d0\ud65c\ud558\uac8c \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Moving Walls\uc758 \uc634\ub2c8\ucc44\ub110\uc744 \ud1b5\ud574 \uad11\uace0 \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \uc804\uccb4\uc801\uc778 \uc2dc\uac01\uc744 \ud655\ubcf4\ud558\uace0 \uad11\uace0 \uacb0\uacfc\ub97c \uc62c\ubc14\ub978 \ubc29\ud5a5\uc73c\ub85c \uc774\ub3d9\ud558\uc138\uc694.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>OOH(Out of Home) \uad11\uace0\ub294 \ud56d\uc0c1 \uad11\ubc94\uc704\ud55c \uccad\uc911\uc5d0\uac8c \ub2e4\uac00\uac00\uae30 \uc704\ud55c \uac15\ub825\ud55c \ub3c4\uad6c\uc600\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 OOH \ub178\ucd9c\uacfc \ud6c4\uc18d \uad6c\ub9e4 \uc0ac\uc774\uc758 \uc5f0\uad00\uc131\uc744 \ucd94\uc801\ud558\uae30\uac00 \uc5b4\ub835\uae30 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/connecting-the-world-of-online-to-offline\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from \uc628\ub77c\uc778\uc758 \uc138\uacc4\ub97c \uc624\ud504\ub77c\uc778\uc73c\ub85c \uc5f0\uacb0\ud558\ub2e4<\/span><\/a><\/p>\n","protected":false},"featured_media":15465,"template":"","categories":[190],"class_list":["post-12273","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ooh--"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog\/12273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/15465"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/categories?post=12273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}