{"id":12717,"date":"2023-12-22T12:15:27","date_gmt":"2023-12-22T06:45:27","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/2024%eb%85%84%ec%97%90-%ec%a3%bc%eb%aa%a9%ed%95%b4%ec%95%bc-%ed%95%a0-5%ea%b0%80%ec%a7%80-dooh-%ed%8a%b8%eb%a0%8c%eb%93%9c\/"},"modified":"2024-01-02T17:28:13","modified_gmt":"2024-01-02T11:58:13","slug":"five-dooh-trends-to-watch-out-for-in-2024","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ko\/blog\/five-dooh-trends-to-watch-out-for-in-2024\/","title":{"rendered":"2024\ub144\uc5d0 \uc8fc\ubaa9\ud574\uc57c \ud560 5\uac00\uc9c0 DOOH \ud2b8\ub80c\ub4dc"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #595959;color:#595959\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #595959;color:#595959\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/five-dooh-trends-to-watch-out-for-in-2024\/#1_%ED%94%84%EB%A1%9C%EA%B7%B8%EB%9E%98%EB%B0%8D_%EB%B0%A9%EC%8B%9D_DOOH%EA%B0%80_%EB%B3%B8%EA%B2%A9%EC%A0%81%EC%9C%BC%EB%A1%9C_%EB%B0%9C%EC%A0%84%ED%95%A9%EB%8B%88%EB%8B%A4\" title=\"1. \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH\uac00 \ubcf8\uaca9\uc801\uc73c\ub85c \ubc1c\uc804\ud569\ub2c8\ub2e4.\">1. \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH\uac00 \ubcf8\uaca9\uc801\uc73c\ub85c \ubc1c\uc804\ud569\ub2c8\ub2e4.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/five-dooh-trends-to-watch-out-for-in-2024\/#2_OOH_%EB%AF%B8%EB%94%94%EC%96%B4_%EC%98%A4%EB%84%88%EB%93%A4%EC%9D%B4_%EB%B9%9B%EB%82%9C%EB%8B%A4\" title=\"2. OOH \ubbf8\ub514\uc5b4 \uc624\ub108\ub4e4\uc774 \ube5b\ub09c\ub2e4\">2. OOH \ubbf8\ub514\uc5b4 \uc624\ub108\ub4e4\uc774 \ube5b\ub09c\ub2e4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/five-dooh-trends-to-watch-out-for-in-2024\/#3_%EB%A7%9E%EC%B6%A4%ED%98%95_%EB%8B%A4%EC%9D%B4%EB%82%98%EB%AF%B9_%EB%B9%84%ED%8A%B8\" title=\"3. \ub9de\ucda4\ud615 \ub2e4\uc774\ub098\ubbf9 \ube44\ud2b8\">3. \ub9de\ucda4\ud615 \ub2e4\uc774\ub098\ubbf9 \ube44\ud2b8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/five-dooh-trends-to-watch-out-for-in-2024\/#4_DOOH%EA%B0%80_%EB%8B%A4%EB%A5%B8_%EC%B1%84%EB%84%90%EC%97%90_%EB%AF%B8%EC%B9%98%EB%8A%94_%EC%98%81%ED%96%A5\" title=\"4. DOOH\uac00 \ub2e4\ub978 \ucc44\ub110\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\">4. DOOH\uac00 \ub2e4\ub978 \ucc44\ub110\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/five-dooh-trends-to-watch-out-for-in-2024\/#5_DOOH%EB%A5%BC_%ED%86%B5%ED%95%9C_%EC%86%8C%EB%A7%A4_%EB%AF%B8%EB%94%94%EC%96%B4_%EB%A6%AC%EB%93%9C\" title=\"5. DOOH\ub97c \ud1b5\ud55c \uc18c\ub9e4 \ubbf8\ub514\uc5b4 \ub9ac\ub4dc\">5. DOOH\ub97c \ud1b5\ud55c \uc18c\ub9e4 \ubbf8\ub514\uc5b4 \ub9ac\ub4dc<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\uc218\ubc31 \uac00\uc9c0\uc758 \uc0c8\ub85c\uc6b4 \ud615\uc2dd\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uc704\uce58\ub85c \uacc4\uc18d \uc131\uc7a5\ud558\ub294 \ucc44\ub110\uc778 DOOH(Digital Out-of-Home) \uad11\uace0\uc758 \ubbf8\ub798\ub294 \ub9e4\uc6b0 \ud765\ubbf8\ub85c\uc6cc \ubcf4\uc785\ub2c8\ub2e4. Moving Walls\uc5d0\uc11c\ub294 DOOH \ubbf8\ub514\uc5b4\uac00 \uc5c5\uacc4 \ub9ac\ub354\uc640 \uae30\ud0c0 \ucc44\ub110\ub85c\ubd80\ud130 \ubc1b\ub294 \ubaa8\ub4e0 \uad00\uc2ec\uc5d0 \ud2b9\ud788 \uae30\uc058\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc774\uc81c\ub294 \uc5f0\ub840 \uc804\ud1b5\uc774 \ub41c \uc218\uc815\uad6c\uc2ac\uc744 \ubc14\ub77c\ubcf4\uba70 2024\ub144 DOOH \ubbf8\ub514\uc5b4\uc640 \uad00\ub828\ud558\uc5ec \uae30\ub300\ud560 \uc218 \uc788\ub294 \uc8fc\uc694 \ud2b8\ub80c\ub4dc\ub97c \uac15\uc870\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%ED%94%84%EB%A1%9C%EA%B7%B8%EB%9E%98%EB%B0%8D_%EB%B0%A9%EC%8B%9D_DOOH%EA%B0%80_%EB%B3%B8%EA%B2%A9%EC%A0%81%EC%9C%BC%EB%A1%9C_%EB%B0%9C%EC%A0%84%ED%95%A9%EB%8B%88%EB%8B%A4\"><\/span>1. \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH\uac00 \ubcf8\uaca9\uc801\uc73c\ub85c \ubc1c\uc804\ud569\ub2c8\ub2e4.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\ube0c\ub79c\ub4dc\uc640 \ub300\ud589\uc0ac\uac00 \uc790\ub3d9\ud654\ub41c \ubbf8\ub514\uc5b4 \uad6c\ub9e4\uc5d0 \uc775\uc219\ud574\uc9d0\uc5d0 \ub530\ub77c \ub514\uc9c0\ud138 OOH(DOOH) \uc9c0\ucd9c\uc740 \uc810\uc810 \ub354 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc73c\ub85c \uac70\ub798\ub420 \uac83\uc785\ub2c8\ub2e4. \uc2e4\uc2dc\uac04 \ud2b8\ub9ac\uac70\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \ub3d9\uc801 \uad11\uace0 \uc0bd\uc785\uacfc \uacb0\ud569\ub41c \ucd5c\uc801\ud654\ub41c \ub300\ub7c9 \uac70\ub798\uc758 \uc6a9\uc774\uc131, \uc774\ub294 2024\ub144\uc5d0 330\uc5b5 \ub2ec\ub7ec\uc758 DOOH \ubbf8\ub514\uc5b4 \ub2ec\ub7ec \uc99d\uac00\ub97c \uc8fc\ub3c4\ud558\ub294 \uba4b\uc9c4 \ud504\ub85c\uadf8\ub798\ubc0d \uac00\uce58\uc785\ub2c8\ub2e4. \uc804 \uc138\uacc4 58\uac1c \uc2dc\uc7a5\uc744 \ub300\uc0c1\uc73c\ub85c \ud558\ub294 Dentsu \uae00\ub85c\ubc8c \uad11\uace0 \uc9c0\ucd9c \uc804\ub9dd\uc5d0 \ub530\ub974\uba74, \uad11\uace0 \uc9c0\ucd9c\uc740 2024\ub144\uc5d0 330\uc5b5 \ub2ec\ub7ec \uc99d\uac00\ud558\uc5ec 7,528\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uac70\ub798\uac00 \ub108\ubb34 \uac04\ub2e8\ud574\uc84c\uc2b5\ub2c8\ub2e4!<\/p>\n\n<p>\ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH\uac00 OOH\uc5d0 &#8220;\ub514\uc9c0\ud138 \ub2ec\ub7ec&#8221;\ub97c \uac00\uc838\uc624\ub294\uc9c0 \uc5ec\ubd80\ub294 \uacc4\uc18d\ud574\uc11c \ub17c\uc758\ub420 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc774 \ub514\uc9c0\ud138 \uad11\uace0 \uc560\ud638\uac00\ub4e4\uc774 OOH \ubbf8\ub514\uc5b4\ub97c \ud14c\uc2a4\ud2b8\ud558\uac8c \ud588\ub2e4\ub294 \uc0ac\uc2e4\uc5d0\ub294 \uc758\uc2ec\uc758 \uc5ec\uc9c0\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\uac00 \ub354 \uc26c\uc6cc\uc9d0\uc5d0 \ub530\ub77c \uc774\ub7ec\ud55c \ucd94\uc138\ub294 \uacc4\uc18d\ud574\uc11c \uc0c1\uc2b9\ud560 \uac83\uc785\ub2c8\ub2e4. \uc989, \ubcf4\ub2e4 \uc804\ubb38\uc801\uc774\uace0 \uc9c1\uc811\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \ub300\uc0c1 DOOH \uc218\uc694 \uce21 \ud50c\ub7ab\ud3fc\uc774 \ub4f1\uc7a5\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_OOH_%EB%AF%B8%EB%94%94%EC%96%B4_%EC%98%A4%EB%84%88%EB%93%A4%EC%9D%B4_%EB%B9%9B%EB%82%9C%EB%8B%A4\"><\/span>2. OOH \ubbf8\ub514\uc5b4 \uc624\ub108\ub4e4\uc774 \ube5b\ub09c\ub2e4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\uc6b0\ub9ac\uac00 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud558\ub294 \ub3d9\uc548 \ub354 \ub9ce\uc740 DOOH \ub124\ud2b8\uc6cc\ud06c \uc18c\uc720\uc790\uac00 \uad11\uace0 \uac70\ub798 \uc2a4\ud0dd\uc744 \uc18c\uc720\ud558\uc5ec \uc9c1\uc811 &#8220;\uc644\uc804 \ud1b5\ud569&#8221;\ud560 \uac83\uc73c\ub85c \uae30\ub300\ud569\ub2c8\ub2e4. \ud0c0\uc0ac \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ud30c\ud2b8\ub108\uc5d0 \uc758\uc874\ud558\ub294 \ub300\uc2e0 <a href=\"https:\/\/www.movingwalls.com\/ko\/news\/dooh-platform-mastrum-launches-34000-screens-across-japan\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\uc77c\ubcf8\uc758 jeki\uc640<\/a> \uac19\uc740 \ub300\ud615 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc8fc\ub4e4\uc740 \uc774\ubbf8 \ud654\uc774\ud2b8 \ub77c\ubca8\uc774 \ubd80\ucc29\ub41c \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc194\ub8e8\uc158\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c1\uc811 \uacf5\uae09 \uacbd\ub85c\ub294 DOOH \uc7ac\uace0 \ubcf4\uc720\uc790\uc5d0\uac8c \ub354 \ub098\uc740 \uc218\uc728 \uad00\ub9ac \ubc0f \uc131\ub2a5\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n\n<p>\uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 \ub2e4\uc591\ud55c \uc720\ud615\uc758 OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \ub2e4\uc591\ud55c \ud50c\ub808\uc774\uc5b4\uc758 \uae30\uc220\uc744 \ud14c\uc2a4\ud2b8\ud588\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uad11\uace0\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c \ub9ce\uc740 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc5ec\ub7ec SSP(\uacf5\uae09\uce21\uba74 \ud50c\ub7ab\ud3fc)\uc640 \ud611\ub825\ud558\uba70 \uc218\uc694 \ucc3d\ucd9c\uc744 \uc704\ud574 \uc774\ub7ec\ud55c \uc678\ubd80 \ud68c\uc0ac\uc5d0 \uc758\uc874\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. <\/p>\n\n<p>\uc774\uc81c \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uc790\ub3d9\ud654\ub41c \uc218\uc694 \uc18c\uc2a4\ub97c \ub354 \uc798 \uc81c\uc5b4\ud558\uae30 \uc704\ud574 \ub0b4\ubd80 \ud300\uc744 \uad6c\uc131\ud568\uc5d0 \ub530\ub77c \uc774\ub7ec\ud55c \uc0c1\ud669\uc774 \ubc14\ub00c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc790\uc0ac \ub370\uc774\ud130 \ub610\ub294 \ub9de\ucda4\ud615 \ud328\ud0a4\uc9c0\uc758 \ud615\ud0dc\ub85c \ucd94\uac00\uc801\uc778 \uac00\uce58\ub97c \uac00\uc838\uc62c \uc218 \uc788\ub2e4\ub294 \uac83\uc740 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uadf8\ub7ec\ud55c \uad00\ud589\uc744 \ud655\ub9bd\ud560 \ub54c \uac00\uc838\uc62c \uc218 \uc788\ub294 \uba87 \uac00\uc9c0 \uc774\uc810\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%EB%A7%9E%EC%B6%A4%ED%98%95_%EB%8B%A4%EC%9D%B4%EB%82%98%EB%AF%B9_%EB%B9%84%ED%8A%B8\"><\/span>3. \ub9de\ucda4\ud615 \ub2e4\uc774\ub098\ubbf9 \ube44\ud2b8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\ucfe0\ud0a4\ub9ac\uc2a4 \uad11\uace0? OOH\ub294 \uc544\ub9c8\ub3c4 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc900\uc218\ud558\ub294 \uad11\uace0\uc5d0 \ub300\ud55c \uc99d\uac00\ud558\ub294 \uc218\uc694\ub97c \uc218\uc6a9\ud558\ub294 \ub370 \uac00\uc7a5 \uc801\ud569\ud55c \uc704\uce58\uc5d0 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \uc778\uae30 \uc788\ub294 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH \uc0ac\ub840 \uc5f0\uad6c \uc911 \ub2e4\uc218\uc5d0\ub294 \ub3d9\uc801 \ucf58\ud150\uce20 \uc694\uc18c\uac00 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>OOH\ub294 \ubb3c\ub9ac\uc801 \ud658\uacbd\uc5d0 \uc788\ub2e4\ub294 \uac83\ub9cc\uc73c\ub85c\ub3c4 \uc8fc\ubcc0 \uccad\uc911\uc774 \ubcfc \ub54c \ub9e5\ub77d\uc744 \ud30c\uc545\ud558\ub294 \ub370 \uac00\uc7a5 \uc801\ud569\ud569\ub2c8\ub2e4. \ub3d9\uc801 DOOH \uc81c\uacf5\uacfc \uad00\ub828\ud558\uc5ec \ub0a0\uc528, \uad50\ud1b5, \uc0ac\uc6a9\uc790 \uc0dd\uc131 \ucf58\ud150\uce20 \ub4f1\uacfc \uac19\uc740 \uc2e0\ud638\uc758 \uc0ac\uc6a9\uc774 \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n\n<p>5G \uc5f0\uacb0\uc758 \ubcf4\uae09 \ubc0f \ub300\uaddc\ubaa8 DOOH \ub124\ud2b8\uc6cc\ud06c\uc758 \uc874\uc7ac\uc640 \uac19\uc740 \uc694\uc18c\ub3c4 \ud45c\uc900 DOOH \ud06c\uae30 \ubc0f \ub300\uc5ed\ud3ed \uc81c\ud55c \uac10\uc18c\uc640 \uac19\uc740 \ucf58\ud150\uce20 \uc81c\uacf5\uc774 \ub354 \uc26c\uc6cc\uc9d0\uc5d0 \ub530\ub77c \ub3d9\uc801 \ucf58\ud150\uce20\uc758 \uc0ac\uc6a9\uc5d0 \uae30\uc5ec\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_DOOH%EA%B0%80_%EB%8B%A4%EB%A5%B8_%EC%B1%84%EB%84%90%EC%97%90_%EB%AF%B8%EC%B9%98%EB%8A%94_%EC%98%81%ED%96%A5\"><\/span>4. DOOH\uac00 \ub2e4\ub978 \ucc44\ub110\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\ub514\uc9c0\ud138 \uc0dd\ud0dc\uacc4\uac00 \uc735\ud569\ub428\uc5d0 \ub530\ub77c DOOH\ub294 \uc774\ubbf8 \ucd5c\ub300 \uaddc\ubaa8\uc758 \ub514\uc9c0\ud138 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc5d0 \ucc44\ud0dd\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub9e4\uccb4\ub294 \ub9e4\uc6b0 \ub9ce\uc740 \uc7a5\uc18c\uc5d0\uc11c \uc874\uc7ac\ud558\uae30 \ub54c\ubb38\uc5d0 \uc774\ubbf8 \ub192\uc740 \ub3c4\ub2ec \ubc94\uc704\ub97c \uc6d0\ud558\ub294 \ucea0\ud398\uc778\uc758 \ud575\uc2ec \uc694\uc18c\ub85c \uac04\uc8fc\ub429\ub2c8\ub2e4. <\/p>\n\n<p>DOOH\ub294 \uc774\uc81c \ub9e4\ucd9c \uc99d\ub300\ub098 \ub514\uc9c0\ud138 \uc804\ud658 \uac1c\uc120\uacfc \uac19\uc740 \ud2b9\uc815 \uacb0\uacfc\uc640\ub3c4 \uc5f0\uacb0\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\uc815 DOOH \uc7a5\uc18c\uc5d0\uc11c\ub294 <a href=\"https:\/\/www.movingwalls.com\/ko\/blog\/boost-outdoor-advertising-cta-with-qr-code\/\" target=\"_blank\" rel=\"noopener\" title=\"QR &#xCF54;&#xB4DC; &#xC625;&#xC678; &#xAD11;&#xACE0;&#xB85C; CTA &#xAC15;&#xD654;\">QR\ucf54\ub4dc\uc640<\/a> \uac19\uc740 \uc804\ud658 \uc720\ub3c4 \uc694\uc18c\ub3c4 \ucd94\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\ud2b9\ud788 \uc804\uc220\uc801 \ub610\ub294 \uacc4\uc808\uc801 \ubaa9\uc801\uc744 \uc704\ud574 DOOH \ubbf8\ub514\uc5b4\uc5d0 \ub354 \ub9ce\uc740 \uc131\uacfc \uc8fc\ub3c4 \ucea0\ud398\uc778 \uc9c0\ucd9c\uc744 \uae30\ub300\ud569\ub2c8\ub2e4. \uc774\ub294 \ub610\ud55c \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uce21\uc815 \ud30c\ud2b8\ub108\uc2ed\uc5d0 \ub300\ud55c \uc218\uc694\ub3c4 \uc99d\uac00\ud558\uace0 \uc788\uc73c\uba70, \ub300\ub7c9\uc758 \uc790\uc0ac \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \uae30\uc5c5\uc774 \uc774\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud55c \uc194\ub8e8\uc158\uc744 \uad6c\ucd95\ud558\uace0 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_DOOH%EB%A5%BC_%ED%86%B5%ED%95%9C_%EC%86%8C%EB%A7%A4_%EB%AF%B8%EB%94%94%EC%96%B4_%EB%A6%AC%EB%93%9C\"><\/span>5. DOOH\ub97c \ud1b5\ud55c \uc18c\ub9e4 \ubbf8\ub514\uc5b4 \ub9ac\ub4dc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\uc18c\ub9e4 \ubbf8\ub514\uc5b4\ub294 \ube44\uad50\uc801 \uc0c8\ub85c\uc6b4 \ubd84\uc57c\uc5d0 \uc18d\ud558\uc9c0\ub9cc \uc8fc\ub85c \uc804\uc790 \uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc774\ub098 \uc790\uc0ac \uad11\uace0 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\ub294 \uc288\ud37c \uc571\uc744 \uac00\ub9ac\ucf30\uc2b5\ub2c8\ub2e4. \uad6c\ub9e4 \uc2dc\uc810\uc774\ub098 \uad6c\ub9e4 \uc9c1\uc804\uc5d0 \uc18c\ube44\uc790\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub2e4\ub294 \uc810 \ub54c\ubb38\uc5d0 \ube60\ub974\uac8c \uc778\uae30\ub97c \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\ub2f9\uc5f0\ud788 \ub9e4\uc7a5 \ub0b4 \ubbf8\ub514\uc5b4\ub294 \uc18c\ub9e4 \ubbf8\ub514\uc5b4\uc758 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \uc77c\ubd80\ub85c \uac04\uc8fc\ub429\ub2c8\ub2e4. \ucd5c\ub300 \uaddc\ubaa8\uc758 \uc18c\ub9e4\uc5c5\uccb4\ub294 \ub85c\uc5f4\ud2f0 \uc571, \uad6c\ub9e4 \ubc0f \uae30\ud0c0 \uc18c\uc2a4\uc5d0\uc11c \uc218\uc9d1\ud55c \uc790\uc0ac \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ub9e4\uc7a5 \ub0b4 DOOH \ubbf8\ub514\uc5b4\ub97c \ub300\uaddc\ubaa8\ub85c \uc81c\uacf5\ud558\uae30 \uc704\ud55c \uae30\uc220\uacfc \ud30c\ud2b8\ub108\uc2ed\uc744 \uad6c\ucd95\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p>DOOH \uc18c\ub9e4 \uc194\ub8e8\uc158\uc740 \uc2e4\uc81c\ub85c \uc0c8\ub85c\uc6b4 \uae30\uc220\uc774 \uc624\ub798\ub41c \ub9e4\uccb4\uc5d0 \uc5b4\ub5a4 \uc5ed\ud560\uc744 \ud560 \uc218 \uc788\ub294\uc9c0\ub97c \uc644\ubcbd\ud558\uac8c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \ub9e4\uc6b0 \uad6c\uccb4\uc801\uc778 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub3c4\ub2ec\ud558\uace0, \ud765\ubbf8\ub85c\uc6b4 \ucf58\ud150\uce20\uc640 \uc81c\uc548\uc744 \uad6c\ucd95\ud558\uace0, \uc774\ub4e4\uc758 \uc131\uacfc\ub97c \uce21\uc815\ud558\uace0, \uac1c\uc120\ud558\uae30 \uc704\ud574 \ud544\uc694\uc5d0 \ub530\ub77c \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uc7a5 \uc88b\uc740 \uc810\uc740 \ucf58\ud150\uce20\uac00 \ubc29\ud574\uac00 \ub418\uc9c0 \uc54a\uace0, \uccb4\ub958 \uc2dc\uac04\uc774 \uae38\uba70, \uccad\uc911\uc774 \uac1c\uc778\uc801\uc73c\ub85c \ud0c0\uac9f\ud305\ub418\uc9c0 \uc54a\ub294\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. <\/p>\n\n<p>\uc5ec\uae30\uae4c\uc9c0 \uc77d\uc73c\uc168\ub2e4\uba74 \uc5ec\ub7ec\ubd84\ub3c4 OOH \ubbf8\ub514\uc5b4\uac00 \uc774\ub8e9\ud55c \ubc1c\uc804\uacfc 2024\ub144\uc5d0\ub3c4 \uacc4\uc18d \uadf8\ub7f4 \ubc1c\uc804\uc5d0 \ub300\ud574 \uc6b0\ub9ac\ub9cc\ud07c \ud765\ubd84\ub418\uc2e4 \uac83\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc758 \uacbd\uc6b0 \ubaa9\ud45c\uac00 \ubb34\uc5c7\uc774\ub4e0 \uc7a0\uc7ac\uc801\uc778 \uc751\uc6a9 \ud504\ub85c\uadf8\ub7a8\uc774 \ub108\ubb34 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc218\ubc31 \uac00\uc9c0\uc758 \uc0c8\ub85c\uc6b4 \ud615\uc2dd\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uc704\uce58\ub85c \uacc4\uc18d \uc131\uc7a5\ud558\ub294 \ucc44\ub110\uc778 DOOH(Digital Out-of-Home) \uad11\uace0\uc758 \ubbf8\ub798\ub294 \ub9e4\uc6b0 \ud765\ubbf8\ub85c\uc6cc \ubcf4\uc785\ub2c8\ub2e4. Moving Walls\uc5d0\uc11c\ub294 DOOH \ubbf8\ub514\uc5b4\uac00 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/five-dooh-trends-to-watch-out-for-in-2024\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from 2024\ub144\uc5d0 \uc8fc\ubaa9\ud574\uc57c \ud560 5\uac00\uc9c0 DOOH \ud2b8\ub80c\ub4dc<\/span><\/a><\/p>\n","protected":false},"featured_media":14517,"template":"","categories":[190,189],"class_list":["post-12717","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ooh--","category-ooh-"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog\/12717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/14517"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/categories?post=12717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}