{"id":11971,"date":"2023-06-01T15:42:17","date_gmt":"2023-06-01T10:12:17","guid":{"rendered":"https:\/\/www.movingwalls.com\/case-studies\/%ec%84%a0%ec%8b%a4%ed%81%ac-%eb%82%a0%ec%94%a8%eb%a5%bc-%ed%99%9c%ec%9a%a9%ed%95%98%ec%97%ac-%ec%83%88%eb%a1%9c%ec%9a%b4-%ed%94%84%eb%a1%9c%eb%aa%a8%ec%85%98-%ec%9d%b8%ec%a7%80%eb%8f%84%eb%a5%bc\/"},"modified":"2023-12-11T09:23:42","modified_gmt":"2023-12-11T03:53:42","slug":"sunsilk-uses-weather-triggers-to-drive-promotion-awareness","status":"publish","type":"case-studies","link":"https:\/\/www.movingwalls.com\/ko\/case-studies\/sunsilk-uses-weather-triggers-to-drive-promotion-awareness\/","title":{"rendered":"\uc120\uc2e4\ud06c, \ub0a0\uc528\ub97c \ud65c\uc6a9\ud558\uc5ec \uc0c8\ub85c\uc6b4 \ud504\ub85c\ubaa8\uc158 \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\ub294 \ud2b8\ub9ac\uac70 \ud65c\uc6a9\ud558\uae30"},"content":{"rendered":"\n<p><strong>\ube0c\ub79c\ub4dc:<\/strong> \uc120\uc2e4\ud06c<\/p>\n\n<p><strong>\uad6d\uac00: <\/strong>\ud544\ub9ac\ud540 <\/p>\n\n<p><strong>\ub3c4\uc804: <\/strong>\uc120\uc2e4\ud06c\ub294 \uc5b4\ub5bb\uac8c \ub3c5\ud2b9\ud558\uace0 \ub208\uc5d0 \ub744\uac8c \uc81c\ud488\uc5d0 \ub300\ud55c \uc778\uc9c0\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc5c8\uc744\uae4c\uc694?<\/p>\n\n<p><strong>\ubaa9\ud45c:<\/strong> \uc120\uc2e4\ud06c\ub294 \ucd5c\uc2e0 \uc81c\ud488 \ud64d\ubcf4\ub97c \uc704\ud574 \ud0c0\uc758 \ucd94\uc885\uc744 \ubd88\ud5c8\ud558\ub294 \uc810\uc9c4\uc801 \ub3c4\ub2ec \ubc94\uc704\ub97c \ub2ec\uc131\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \uc0bc\uace0, \uc9c0\uc18d\uc801\uc778 \uc778\uc0c1\uc744 \ub0a8\uae30\uace0 \uad11\uace0 \ud68c\uc0c1\ub825\uc744 \ub192\uc77c \uc218 \uc788\ub294 \uc5ed\ub3d9\uc801\uc778 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub85c \uc2dc\uccad\uc790\uc758 \ub9c8\uc74c\uc744 \uc0ac\ub85c\uc7a1\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><strong>\uc194\ub8e8\uc158: <\/strong>\uc774 \ucea0\ud398\uc778\uc740 \ub0a0\uc528 \ud2b8\ub9ac\uac70\uc5d0 \uae30\ubc18\ud55c \ub9de\ucda4\ud615 \ub3d9\uc801 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\uae30 \uc704\ud574 Moving Audiences \uc560\ub4dc\ud14c\ud06c \ud50c\ub7ab\ud3fc\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DOOH\ub97c \ud65c\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc811\uadfc \ubc29\uc2dd\uc744 \ud65c\uc6a9\ud558\uc5ec \uc774 \ube0c\ub79c\ub4dc\ub294 \ud604\uc7ac \uae30\uc0c1 \uc870\uac74\uc5d0 \ub9de\ub294 \ub9de\ucda4\ud615 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ud45c\uc2dc\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ud654\ucc3d\ud55c \ub0a0\uc5d0\ub294 \ud587\uc0b4\uc744 \ud14c\ub9c8\ub85c \ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc120\ubcf4\uc774\uace0, \ube44\uac00 \uc624\ub294 \ub0a0\uc5d0\ub294 \ube44\uc5d0\uc11c \uc601\uac10\uc744 \ubc1b\uc740 \ub3c5\ud2b9\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc120\ubcf4\uc600\uc2b5\ub2c8\ub2e4. Google DV360\uacfc\uc758 \uc6d0\ud65c\ud55c \ud1b5\ud569\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc758 \ub514\uc9c0\ud138 \ube44\ub514\uc624 \ucea0\ud398\uc778\uc744 \uc2e4\uc81c \uc2a4\ud06c\ub9b0\uc73c\ub85c \uc190\uc27d\uac8c \ud655\uc7a5\ud560 \uc218 \uc788\uc5b4 \uc77c\uad00\uc131 \uc788\uace0 \uc601\ud5a5\ub825 \uc788\ub294 \uad11\uace0 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><strong>\uacb0\uacfc:<\/strong><strong> <\/strong>57\uc77c\uac04\uc758 \ucd94\uc801 \uae30\uac04 \ub3d9\uc548 \uc774 \ucea0\ud398\uc778\uc740 \ud544\ub9ac\ud540 \ub9c8\ub2d0\ub77c\uc5d0\uc11c \uc120\uc815\ub41c 5\uac1c \uc9c0\uc5ed\uc5d0\uc11c \ub6f0\uc5b4\ub09c \uc131\uacfc\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4. \ub180\ub78d\uac8c\ub3c4 \uc608\uc0c1 \ub178\ucd9c \uc218\ub97c 203% \ucd08\uacfc \ub2ec\uc131\ud588\uc73c\uba70, \uc608\uc0c1 \ub3c4\ub2ec \uc218\ub3c4 289% \ucd08\uacfc \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>2021\ub144 \ud638\uc8fc\uc5d0\uc11c \uc2e4\uc2dc\ub41c QMS\uc758 \uc2e0\uacbd\uacfc\ud559 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, DOOH \ucea0\ud398\uc778\uc774 \uc18c\ube44\uc790 \ud589\ub3d9\uc758 \ubcc0\ud654\ub97c \uc774\ub04c\uc5b4\ub0b4\ub294 \ub370 \uc0c1\ub2f9\ud55c \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774 \uc5f0\uad6c\ub294 \ub3d9\uc801 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uac00 \uc815\uc801 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc5d0 \ube44\ud574 \ub2e8 5\uc77c \ub9cc\uc5d0 38% \ub354 \ub192\uc740 \ud6a8\uacfc\ub97c \ubcf4\uc600\ub2e4\ub294 \uc810\uc744 \uac15\uc870\ud588\uc2b5\ub2c8\ub2e4. \uc120\uc2e4\ud06c\ub294 \uc5ed\ub3d9\uc801\uc778 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ud1b5\ud574 \uac1c\uc778\ud654\ub41c \uba54\uc2dc\uc9c0\ub97c \uad6c\ud604\ud568\uc73c\ub85c\uc368 \ud0c0\uac9f \uace0\uac1d\uc758 \uac10\uc815\uc801\uc778 \ubc18\uc751\uc744 \uc774\ub04c\uc5b4\ub0b4\uace0, \ube0c\ub79c\ub4dc\uc758 \ucd5c\uc2e0 \ud504\ub85c\ubaa8\uc158\uc5d0 \ub300\ud55c \uad6c\ub9e4 \uacb0\uc815\uc5d0 \ud6a8\uacfc\uc801\uc73c\ub85c \uc601\ud5a5\uc744 \ubbf8\ucce4\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud0c1\uc6d4\ud55c \uacb0\uacfc\ub294 \ucea0\ud398\uc778 \uc804\ub7b5\uc758 \ud798\uacfc \ud6a8\uacfc\ub97c \uc785\uc99d\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ube0c\ub79c\ub4dc: \uc120\uc2e4\ud06c \uad6d\uac00: \ud544\ub9ac\ud540 \ub3c4\uc804: \uc120\uc2e4\ud06c\ub294 \uc5b4\ub5bb\uac8c \ub3c5\ud2b9\ud558\uace0 \ub208\uc5d0 \ub744\uac8c \uc81c\ud488\uc5d0 \ub300\ud55c \uc778\uc9c0\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc5c8\uc744\uae4c\uc694? \ubaa9\ud45c: \uc120\uc2e4\ud06c\ub294 \ucd5c\uc2e0 \uc81c\ud488 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/case-studies\/sunsilk-uses-weather-triggers-to-drive-promotion-awareness\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from \uc120\uc2e4\ud06c, \ub0a0\uc528\ub97c \ud65c\uc6a9\ud558\uc5ec \uc0c8\ub85c\uc6b4 \ud504\ub85c\ubaa8\uc158 \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\ub294 \ud2b8\ub9ac\uac70 \ud65c\uc6a9\ud558\uae30<\/span><\/a><\/p>\n","protected":false},"featured_media":11973,"template":"","class_list":["post-11971","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/case-studies\/11971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/11973"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=11971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}