{"id":11974,"date":"2023-06-01T15:47:43","date_gmt":"2023-06-01T10:17:43","guid":{"rendered":"https:\/\/www.movingwalls.com\/case-studies\/%ec%82%bc%ec%84%b1%ec%9d%98-%ec%88%9c%ec%b0%a8%ec%a0%81-%ec%ba%a0%ed%8e%98%ec%9d%b8%ec%9c%bc%eb%a1%9c-%ec%b5%9c%ec%a0%81%ed%99%94%eb%90%9c-%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%9d%b8%ec%a7%80%eb%8f%84\/"},"modified":"2023-12-11T09:49:12","modified_gmt":"2023-12-11T04:19:12","slug":"samsung-sequenced-campaign-creates-optimized-brand-awareness","status":"publish","type":"case-studies","link":"https:\/\/www.movingwalls.com\/ko\/case-studies\/samsung-sequenced-campaign-creates-optimized-brand-awareness\/","title":{"rendered":"\uc0bc\uc131\uc758 \uc21c\ucc28\uc801 \ucea0\ud398\uc778\uc73c\ub85c \ucd5c\uc801\ud654\ub41c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ucc3d\ucd9c"},"content":{"rendered":"\n<p><strong>\ube0c\ub79c\ub4dc: <\/strong>\uc0bc\uc131<\/p>\n\n<p><strong>\uad6d\uac00: <\/strong>\uc778\ub3c4\ub124\uc2dc\uc544 <\/p>\n\n<p><strong>\ub3c4\uc804: <\/strong>\uc0bc\uc131\uc740 \ub370\uc774\ud130 \uae30\ubc18 OOH \ucea0\ud398\uc778\uc744 \uad6c\ud604\ud558\uc5ec \ubbf8\ub514\uc5b4 \ud22c\uc790\ub97c \ucd5c\uc801\ud654\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub192\uc774\uace0 \uc2dc\uccad\uc790\uc758 \ucda9\uc131\ub3c4\ub97c \ub192\uc774\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \uc0bc\uc558\uc2b5\ub2c8\ub2e4. \ucd5c\ub300 \uc870\ud68c\uc218\ub97c \uae30\ub85d\ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc0ac\uc774\ud2b8\ub97c \uc804\ub7b5\uc801\uc73c\ub85c \ud0c0\uac9f\ud305\ud558\uc5ec \ubbf8\ub514\uc5b4 \ub0ad\ube44\ub97c \ucd5c\uc18c\ud654\ud558\ub294 \uac83\uc774 \uacfc\uc81c\uc600\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p><strong>\ubaa9\ud45c:<\/strong> \uc778\ub3c4\ub124\uc2dc\uc544\uc5d0\uc11c \uc0bc\uc131\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 OOH \ucea0\ud398\uc778\uc758 \uc8fc\uc694 \ubaa9\ud45c\ub294 \uc0bc\uc131\uc758 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\uc640 \uac15\ub825\ud55c \uc5f0\uad00\uc131\uc744 \ud615\uc131\ud558\uace0 \uc804\ubc18\uc801\uc778 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \uc601\ud5a5\ub825 \uc788\ub294 \uc18c\ube44\uc790 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ube0c\ub79c\ub4dc \uc790\uc0b0\uc744 \ub192\uc774\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \ucea0\ud398\uc778\uc740 \ud2b9\ud788 \uc0bc\uc131\uc758 \uc2e0\uc81c\ud488\uc778 \uac24\ub7ed\uc2dc Z \ud3f4\ub4dc3\uc640 \uac24\ub7ed\uc2dc A03\uc758 \ucd9c\uc2dc\uc5d0 \ub300\ud55c \uae30\ub300\uac10\uc744 \uc870\uc131\ud558\uace0 \ud765\ubbf8\ub97c \uc720\ubc1c\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uae30\uc220\uc744 \ud65c\uc6a9\ud558\uc5ec \uc758\ub3c4\ud55c \ub300\uc0c1\uc5d0\uac8c \ud6a8\uc728\uc801\uc73c\ub85c \ud0c0\uac9f\ud305\ub41c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><strong>\uc194\ub8e8\uc158: <\/strong>\uc0bc\uc131\uc740 \uc720\uba85 \ud50c\ub7ab\ud3fc\uc778 Google DV360\uc744 \ud1b5\ud55c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\ub97c \ud65c\uc6a9\ud558\uc5ec \ub9ce\uc740 \uae30\ub300\ub97c \ubaa8\uc558\ub358 &#8216;\ud50c\ub9bd \uc564 \ud3f4\ub4dc&#8217; \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ucd5c\uc2e0 \uc81c\ud488\uc778 \uac24\ub7ed\uc2dc Z \ud50c\ub9bd3\uc640 \uac24\ub7ed\uc2dc A03\uc744 \uc804\ub7b5\uc801\uc73c\ub85c \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\uc774 \ucea0\ud398\uc778\uc740 \uc804\uad6d\uc801\uc73c\ub85c \uad11\ubc94\uc704\ud55c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uae30 \uc704\ud574 54\uac1c\uc758 \ud074\ub798\uc2dd \ub514\uc9c0\ud138 \uad11\uace0\ud310\uacfc \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ub514\uc9c0\ud138 \uad11\uace0\ud310\uc758 \uade0\ud615 \uc7a1\ud78c \uc870\ud569\uc744 \uc138\uc2ec\ud558\uac8c \uc2e4\ud589\ud558\uace0, \uc790\uce74\ub974\ud0c0\uc5d0 \uc804\ub7b5\uc801\uc73c\ub85c \ubc30\uce58\ub41c LED \uc0ac\uc774\ud2b8\ub85c \ubcf4\uc644\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud3ec\uad04\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uc0bc\uc131\uc758 \ud0c0\uac9f \uace0\uac1d\uc5d0 \ub300\ud55c \uac00\uc2dc\uc131\uacfc \ucc38\uc5ec\ub97c \uadf9\ub300\ud654\ud558\uc5ec \uc9c0\uc18d\uc801\uc778 \uc778\uc0c1\uc744 \ub0a8\uae38 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>Moving Audiences\ub294 \uc0bc\uc131\uc758 \ud0c0\uac9f \uc2dc\uccad\uc790\uac00 \uac00\uc7a5 \uc790\uc8fc \ubc29\ubb38\ud558\ub294 \uc9c0\uc5ed\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \ud504\ub9ac\ubbf8\uc5c4 DOOH \uc0ac\uc774\ud2b8\ub97c \uc2dd\ubcc4\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud50c\ub7ab\ud3fc\uc758 \uc624\ub514\uc5b8\uc2a4 \ub370\uc774\ud130 \uc54c\uace0\ub9ac\uc998\uc744 \ud1b5\ud574 \uc0bc\uc131\uc740 \ucd5c\uc801\uc758 \uc0ac\uc774\ud2b8 \uc120\ud0dd\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ubbf9\uc2a4 \uc564 \ub9e4\uce58\ub97c \ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p><strong>\uacb0\uacfc: <\/strong>\uc0bc\uc131\uc740 \ucea0\ud398\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \uc57d\uac04\ub9cc \uc870\uc815\ud558\uc5ec \uc7a0\uc7ac\uace0\uac1d \ub370\uc774\ud130\ub97c \uc774\ud574\ud558\uace0 \ud65c\uc6a9\ud558\uace0, \ucea0\ud398\uc778\uc758 \uc21c\uc11c\ub97c \uc815\ud558\uace0, \uc801\uc808\ud55c \uc7a5\uc18c\uc640 \uc2dc\uac04\uc5d0 \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud568\uc73c\ub85c\uc368 \ucea0\ud398\uc778\uc744 \uc131\uacf5\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778\uc5d0\uc11c \uc120\ud0dd\ud55c 15\uac1c \uc0ac\uc774\ud2b8\uc758 \ucd94\uc801 \uae30\uac04\uc744 \uae30\uc900\uc73c\ub85c \ud569\ub2c8\ub2e4:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\uc774 \ucea0\ud398\uc778\uc740 \uc774\ubbf8 14,000,000\ud68c \uc774\uc0c1\uc758 \uc7a0\uc7ac\uc801 \uc870\ud68c\uc218\ub97c \uae30\ub85d\ud588\ub2e4\uace0 Moving Audiences Decisions \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ubc1d\ud614\uc2b5\ub2c8\ub2e4. \uc774 \ucea0\ud398\uc778\uc740 2,000,000\ud68c \uc774\uc0c1\uc758 \uc2e4\uc81c \uc2dc\uccad\uc790 \uc870\ud68c\uc218\ub97c \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>2022\ub144 1\uc6d4 1\uc77c\ubd80\ud130 31\uc77c\uae4c\uc9c0 \uac00\uc7a5 \ub192\uc740 \uc7a0\uc7ac\uc801 \uc870\ud68c\uc218\ub97c \uae30\ub85d\ud55c \uc0ac\uc774\ud2b8\ub294 \uc790\uce74\ub974\ud0c0 \ubc14\ub78f\uc758 \uc0ac\uc774\ud2b8 A(\ub85d\uc2dc \uc2a4\ud018\uc5b4\uc640 \ub9c8\uc8fc\ubcf4\uace0 \uc788\uc74c)\uc600\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uc0ac\uc774\ud2b8\uc758 \uc7a0\uc7ac \ub3c4\ub2ec \ubc94\uc704\ub294 1,945,426\uba85\uc73c\ub85c \ub5a8\uc5b4\uc84c\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>15\uac1c \uc0ac\uc774\ud2b8\uc5d0\uc11c \ud3c9\uade0\uc801\uc73c\ub85c \uac00\uc7a5 \ubd90\ube44\ub294 \uc2dc\uac04\ub300\ub294 12:00~13:00\uc2dc, 17:00~19:00\uc2dc \uc0ac\uc774\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc2dc\uccad\uc790\ub4e4\uc740 \ucea0\ud398\uc778 \uae30\uac04 \ub3d9\uc548 \ud3c9\uade0 7\ud68c \uc815\ub3c4 \uad11\uace0\ud310\uc744 \ubcfc \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n<p>\ub610\ud55c \uc0bc\uc131\uc740 \uc624\ub514\uc5b8\uc2a4 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud55c OOH \uacc4\ud68d\uc744 \ud1b5\ud574 \ub3c4\uc2dc \uc804\uccb4\uc5d0\uc11c \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\uc758 \ub3d9\uc120\uc744 \ud30c\uc545\ud558\uace0 \ud5a5\ud6c4 \ucea0\ud398\uc778\uc758 \uc21c\uc11c\ub97c \uc815\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ube0c\ub79c\ub4dc: \uc0bc\uc131 \uad6d\uac00: \uc778\ub3c4\ub124\uc2dc\uc544 \ub3c4\uc804: \uc0bc\uc131\uc740 \ub370\uc774\ud130 \uae30\ubc18 OOH \ucea0\ud398\uc778\uc744 \uad6c\ud604\ud558\uc5ec \ubbf8\ub514\uc5b4 \ud22c\uc790\ub97c \ucd5c\uc801\ud654\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub192\uc774\uace0 \uc2dc\uccad\uc790\uc758 \ucda9\uc131\ub3c4\ub97c [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/case-studies\/samsung-sequenced-campaign-creates-optimized-brand-awareness\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from \uc0bc\uc131\uc758 \uc21c\ucc28\uc801 \ucea0\ud398\uc778\uc73c\ub85c \ucd5c\uc801\ud654\ub41c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ucc3d\ucd9c<\/span><\/a><\/p>\n","protected":false},"featured_media":17254,"template":"","class_list":["post-11974","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/case-studies\/11974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/17254"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=11974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}